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Email Etiquette
写电邮的礼节
1.
Be concise and
to the point.
言简意赅
Do not m
ake an
e-m
ail longer than it needs to be.
Rem
ember that reading an
e-m
ail
is harder than
reading printed communications and a long
e-m
ail can be very
discouraging to read.
回信时,用
语要简练。不要超过理应的长度。因为过有间毕竟没有阅读打印出来的材料方便。
2.
Answer all
questions, and pre-empt further questions.
回复所有的邮件,并预先提出潜在的问题。
An em
ail reply must answer
all questions, and pre-empt further questions
–
If you do
not
answer all the questions in the original email,
you will receive f
urther
e-
m
ails
regarding
the unanswered questions, which will not only
waste your tim
e and your
custom
er’s tim
e
but also cause considerable frustration. Moreover,
if you are able to
pre-em
pt
relevant questions, your custom
er will
be grateful and impressed
with your
efficient and thoughtful
custom
er service. Im
agine
for instance that a custom
er
sends you an em
ail asking
which credit cards you accept. Instead of just
listing the
credit card types, you can
guess that their next question will be about how
they
can
order, so you also
include some order information and a URL to your
order page.
Custom
ers will
definitely appreciate this.
在回复邮件时,要做到回
答信中提到的所有问题,从而节省多次来往邮件的时间。其次要预先提出
潜在的问题,这
样一方面可以节省回复邮件的时间,另一方面可以给客户树立我们高效和细致入微
的客服
水平形象。
3. Use proper
spelling, grammar & punctuation.
正确的拼写,语法和标点
This
is not only important because im
proper
spelling, grammar and punctuation give
a bad impression of your
com
pany, it is also important for
conveying the m
essage
properly. E-
m
ails
with no full stops or commas are difficult to read
and can
som
etimes even
change the m
eaning of the text. And, if
your program has a spell
checking
option, why not use it?
正确的拼写,语法和标点不仅关系
着信息的正确表达,还关系着公司的形象。没有标点符号的邮件
不仅读起来晦涩,有时候
还会让人曲解意思。如果我们的电脑程序中有拼写的检查,为什麽不充分
利用呢?
4. Use templates for
frequently used resp
onses.
利用固定的模板
Som
e questions you get over
and over again, such as directions to your office
or how
to subscribe to your newsletter.
Save these texts as response tem
plates
and paste
these into your
m
essage when you need them
.
You can save your tem
plates in a
Word document, or use pre-formatted
em
ails.
很多情况需要我们重复用到一些格式,不如
保存这些格式在自己的邮件中,或事前设定一个模板,
这样回信时就方便多了。
5. Answer swiftly.
回信要及时
Custom
ers send an
e-
m
ail because they wish to
receive a quick response. If they did
not want a quick response they would
send a
letter or a fax. Therefore, each
e-m
ail
should be replied to
within at least 24 hours, and preferably within
the sam
e working
day. If the
em
ail is complicated, just send an
em
ail back saying that you have
received it and that you will get back
to them
. This will put the
custom
er's mind at
rest and
usually custom
ers will then be very
patient!
客户发邮件时,都希望能够得到最迅速的回复。所以,每封邮件要在
24
小时之内回复,最好是在
收信当天
回复。如果邮件的信息量比较大,不能当时或在
24
小时之内回
复的邮件,也要在收到邮
件时告诉客户我们会尽快回复。这种做法通常会让客户有足够的
耐心等待。
6. Do not attach unnecessary files.
不要附加不必要的文件
By sending large attachm
ents
you can annoy custom
ers and even bring
down their
e-m
ail
system
. Wherever possible try to
com
press attachm
ents and
only send
attachm
ents when
they are productive. Moreover, you need to have a
good virus
scanner in place since your
custom
ers will not be very happy if you
send them
docum
ents full of viruses! <
/p>
不必要的附件不仅会使我们的客户不开心,有时,还会影响我们邮箱地反应速度。所以,只
发对客
户有用的附件,并且,要随时检查邮件是否带病毒。可以想象当客户受到我们发给
他们满是病毒的
邮件会有什麽反应。
7. Use proper structure & layout.
采用适合的结构和版面
Since
reading from a screen is more difficult than
reading from paper, the structure
and
lay out is very important for e-m
ail
messages. Use short paragraphs and blank
lines between each paragraph. When
making points, number them
or
m
ark each
point as separate
to keep the overview.
基于在屏幕中阅读远南过于阅读打印
出来的材料,所以要合理的排版,并在重要的地方强调。这样
才便于阅读。
8. Do not overuse the high
priority option.
发送邮件时不要经常标注惊叹号
We
all know the story of the boy who cried wolf. If
you overuse the high priority
option,
it will lose its function when you really need it.
Moreover, even if a m
ail has
high priority, your m
essage
will com
e across as slightly aggressive
if you flag it as
'high priority'.
“狼来了”的故事我们都听说过,同理,为了使我们真正重要的邮件能得到别人的重视。不要把提
示别人注意的提示符用滥。
9.
Do not write in CAPITALS.
不要使用大写
IF YOU
WRITE IN CAPITALS IT SEEMS AS IF YOU ARE SHOUTING.
This can be highly
annoying and might
trigger an unwanted response in t
he
form
of a flame m
ail.
Therefore, try not to send any
em
ail text in capitals.
大写让人感觉我们在叫喊,为了避免歧义,还是少用为妙。
10. Don't leave out the message thread.
不要漏掉任何线索
When you
reply to an em
ail, you must include the
original mail in your reply, in other
words click 'Reply', instead of 'New
Mail'. Some people say that you m
ust
remove the
previous message since this
has already been sent and is therefore
unnecessary.
However, I could not agree
less. If you receive m
any
em
ails you obviously cannot
remember each individual email. This
means that a 'threadless em
ail' will
not provide
enough information and you
will have to spend a frustratingly long
tim
e to find out
the context
of the em
ail in order to deal with it.
Leaving the thread might take a
fraction longer in download
tim
e, but it will save the recipient
much m
ore tim
e and
frustration in looking for the related
em
ails in their inbox!
回信时,要在原文的基础上附带原邮件。不要主观的认为所有的线索都已经很清楚了,几天后,当< /p>
你回了上百封邮件后再看这封信时,一定不记得客户曾经要求过什麽了。与其浪费时间在寻
找原邮
件上,还不如在回邮件时附上原件。
11. Read the email before you send it.
发邮件前要复查
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