-
Brief introduction
Carrefour
is
a
French
international
hypermarket
chain,
with
a
global
network
of
outlets.
It
is
the
largest
hypermarket
chain
in
the
world
in
terms
of
size,
and
the
second largest retail group in the
world in terms of revenue after Wal-Mart.
The
first
Carrefour
store
opened
on
3
June
1957,
in
suburban
Annecy
near
a
crossroads
，
which
is called carrefour in French. Today it is the
smallest Carrefour
location in the
world. The group was created by Marcel Fournier,
Denis Defforey and
Jacques Defforey in
1959 and grew into a chain from this first sales
outlet. In 1999 it
merged
with
Promodè
s,
known
as
Continent,
one
of
its
major
competitors
in
the
French market.
Marcel
Fournier,
Denis
Defforey
and
Jacques
Defforey
had
attended
several
seminars in the
United States led by
was
Carrefour operates around
the word
，
mainly in Europe,
China, Colombia, Brazil,
Argentina
and
in
the
Dominican
Republic,
but
also
has
shops
in
North
Africa
and
other
parts of Asia.
Carrefour
entered
the
mainland
market
in
1995
and
established
the
first
store
in
Beijing. By the end of
2013, Carrefour has opened 236 hypermarkets in 73
cities and
has a staff of more than
60000 people.
Their
product
offer
is
based
on
a
number
of
unchanging
principles
–
a
broad
selection,
the
lowest
prices,
the
highest
quality,
compliance
with
manufacturing
conditions and a balanced diet for all
–
and promotes responsible
are making effort to
Satisfy the needs of as many people as
possible
，
Ensuring product
quality
，
Improving
the
legibility
of
our
product
range
，
Supporting
responsible
procurement
，
Guaranteeing
the
best
prices
every
day.
Encouraging
sales
of
local
products.
Figures for last year
Carrefour
develops
and
markets
innovative
technologies
with
products
and
solutions that customers depend upon to
get the best results for their
business.
Here you can see,
Carrefour
ranked 212
th
on the Forbes
Global 2000(
福布斯全球
企业
2000
强
),
and
the
turnover
for
last
year
was
99.4
billion
dollars.
Look
at
the
following tab,
Carrefour’s rank in the Fortune 500
（财富世
界
500
强）
was 65 and
operation revenue was over 101 billion
dollars in 2014.
Now let’s move
on to look at this pie chart,which shows net
sales(
净销售额
) and
R
OI(
投资回报率
)
by
about
47%
of
Carrefour’s
net
sales
was
from
other
European
countries
accounted
for
26%,Latin
America
accounted
for 19% and Asia for 8%.
Then I’d like to show you a
little more detail about the four
regions.
According
to
the
tab,there
was
a
small
rise
in
homeland
market
net
sales
which
climbed 0.6%.
Other European countries’ sales fell
sightly by 0.4%,it is the first time in the past
six years that the performance has
remained so stable.
Although
Latin
America
has
been
facing
financial
hardship
in
recent
years,especially the
inflation in Brazil and Argentina,the net sales
grew substantially
in Latin America.
Finally,let’s
take a look at Asia,sales have dropped
significantly,especially
in China,and
Carrefour are trying to deal with the
frugal consumption environment in
China.
In 2014,
Carrefour had a final income of 23.87 Euros, and
it will invest 2.6 billion
Euros
to
revive
and
expand
stores
in
2015,
including
the
recent
acquisition
of
Dia
discount store in
France, which spent 2.4 billion Euros last year.
Carrefour is
focused on long-term development in China, so it
carry out strong and
high
quality
development
in
China.
It
plans
to
open
a
hypermarket
access
to
more
new cities,
and launch a new
neighbor formats “Carrefour Easy ”convenience
store in
urban areas, what’s
more,
it will start electronic commerce
O2O business in China.
Carrefour have been in China for 19
years, and constantly introduce Europe mature
management experience to the Chinese
market. This year, Carrefo
ur open
“
家优鲜
’’
project,
it
improves
the
quality
management
system
for
domestic
agricultural