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.4 Stylistic Features of Public Speech
8. 4. 1 Grammatical
Features
8.4.1 . 1
Variation in sentence length
We
know
that
casual
speech
tends
to
use
short
sentences.
But
a
glance
at
Churchill's
speech
reveals that its
sentences vary much in length.
In the sample text, there are in all 20
sentences, the longest of which has 74 words and
the shortest
4
words.
Such
sharp
variation
in
length
reflects
the
emotional
state
of
mind
of
the
speaker
and
his/her effort to evoke
an active response from the audience. The average
length is 24 words per
sentence, which
is much longer than that (8 words per sentence) of
casual conversation. Sentences
in
public speaking, are mostly of the S P (O) (C) (A)
structure (which is similar to conversation),
with occasional A S P O C (A) form.
Though there can be several clauses in a longer
sentence,
they
mainly
come
after
the
main
clause,
which
presents
no
great
difficulty
for
the
audience
to
comprehend. There are no
sentences that are incomplete or elliptical. These
characteristics show
the double traits
of public speaking: it is formal as is required of
written language, and it is yet not
difficult to understand at the time of
its delivery as is required of the spoken mode.
8.4. 1 .2 Various sentence
types
As
public
speeches
are
intended
to
inform,
to
persuade,
and
to
appeal,
most
sentences
are
statements; occasional questions are
used. At the welcoming banquet held in honor of
President
Nixon on Feb 21, 1972, when
he made his historic visit to China , Nixon said
in his speech:
What
legacy
shall
we
leave
our
children?
Are
they
destined
to
die
for
the
hatreds
which
have
plagued the old world,
or are they destined to live because we had the
vision to build a new world?
Such questions are used to give the
audience food for thought and to impress them,
which do not
usually
expect
an
answer
on
the
part
of
the
audience,
though
feedback
by
way
of
applause
or
laughter etc is welcomed. Commands can
be many, often introduced by let, as is shown in
Martin
Luther King Jr's 'I Have a
Dream' speech August 28, 1963:
Go back
to Mississippi, go back to Alabama, go back to
South Carolina, go back to Georgia, go
back to Louisiana, go back to the slums
and ghettos of our northern cities, knowing that
somehow
this situation can and will be
changed. Let us not wallow in the valley of
despair.
V
ocatives of a general type
such as 'my fellow citizens', 'my friends', are
used to add a touch of
intimacy to the
addresser-addressee relationship.
8.4.1
.3 More complex-looking group structures
Nominal
groups
in
this
variety
can
sometimes
be
complex-looking,
but
more
with
post-
modification than with pre-modification. This is
necessary for more and accurate information,
and
at
the
same
time
is
not
likely
to
pose
much
difficulty
on
the
audience's
receiving
process.
Since the referent
has already been stated, it is simple for a hearer
with no text before him/her to
attach
modifiers to it. 'Of phrase' is often used as
post-modification, and so is the relative clause
and some other structures. This is in
keeping with the formal nature of public speech.
It adds to the
solemnity of the
oration. For instance, in the sample text, we
have:
the powers conferred upon him by
the Resolution of the House
an administration of this scale and
complexity
the preliminary
stage of one of the greatest battles in history
any
of
my
friends
and
colleagues,
or
former
colleagues,
who
are
affected
by
the
political
reconstruction
any lack of ceremony with which it has
been necessary to act
and many others.
The relative pronoun is not supposed to be omitted
as in casual conversation,
owing to the
formal nature of oration:
a candor and
a decision which the present situation of our
nation impels
What
is
noteworthy
in
terms
of
verbal
groups
is
the
total
lack
of
contractions
in
the
most
persuasive speeches, which is, as
formerly pointed out, a striking marker that
distinguishes formal
from
informal
varieties of
English (see 5.6.2 ). Passive
structure
goes hand in hand with active
structure
such as should be summoned, will be proposed, will
be notified, must be remembered,
have
to be prepared' may be pardoned, will not be
suffered to fail in the sample text. This adds to
the complexity of the verbal phrase and
formal flavor to the speech.
8.4.2
Lexical Features
8.4.2 .1
Using accurate and dear words
Compared with daily conversation,
public speech is careful about its choice of
words. It tends to
use words accurate
and clear in meaning. The sample text shows that
public speech has much use
of
abstract
words
or
even
big
words
which
is
made
necessary
by
the
'content'
of
the
speech--abstraction is needed in
talking about concepts, qualities or attributes
and is in keeping
with the solemnity of
a speech. Hence we find proceedings, adjournment,
provision, resolution,
administration,
scale, complexity, approval, confidence,
undertaking, allowance, tyranny, terror ,
etc. These words, however, account for
but lo% of the total words used, the rest are all
common
everyday words. Actually in
order to be accurate and dear in meaning,
successful speakers tend to
choose
concrete, 'familiar words over abstract,
unfamiliar ones. Even when abstract or unfamiliar
words,
such
as
technical
terms,
are
unavoidable,
the
speaker
is
supposed
to
keep
them
to
a
minimum and clearly define those that
his/her audience may not understand. There are
generally
no words vague in meaning.
One of the most interesting
features of ‘I Have a Dream' speech is King's use
of language to make
the abstract
principles of liberty and equality clear and
compelling. Throughout the speech, King
relies on familiar and concrete words.
Here is a part of the great speech:
We
cannot
turn
back.
There
are
those
who
ask
the
devotees
of
civil
rights,
'When
will
you
be
satisfied?' We can never be satisfied
as long as the Negro is the victim of the
unspeakable horrors
of police
brutality. We can never be satisfied as long as
our bodies, heavy with fatigue of travel,
cannot gain lodging in the motels of
highways and the hotels of the cities. We cannot
be satisfied
as long as a Negro in
Mississippi cannot vote and a Negro in New York
believes he has nothing
for which to
vote. No, no, we are not satisfied, and will not
be satisfied until justice rolls down
like waters and righteousness like a
mighty stream.
We can see that Martin
Luther King Jr avoided using dull, dreary,
abstract or unfamiliar words like
segregated
housing,
disfranchisement,
and
alienation
,
and
thus
made
his
speech
stirring
and
touching.
8.4. 2 . 2 Adaptation of wording to
particular audience
In
order to adapt the message to the particular
audience being addressed, there seems nowadays to
be
a
tendency
for
the
speaker
to
incline
his/her
language
toward
the
relatively
less
formal,
less
rigid
ways
of
speaking,
making
reference
to
him-/herself,
introducing
humor,
asking
for
direct
response from the
audience, or using some colloquial items or
idioms, even some dialect words, to
appear 'closer' to his/her audience. A
black speaker in the US may exaggerate the Black
English
features in his speech so as to
stress his membership in his ethnic group. A woman
speaker may
choose to exhibit features
associated with women's speech so as to appear
particularly feminine in
women's
circles.
Interestingly,
even
US
President
George
Bush
in
his
campaign
at
Texas
–
his
home base--in 1992,
adopted some local way of pronunciation (using
'-in' for '-ing', for instance)
and
expression
so,
as
to
appear
more
'Texan',
more
he-
man,
--and
win
more
votes.
But
on
the
whole,
public speech is formal in wording. There are
generally no slangy words and expressions
and not many colloquial items and
idioms.
8.4. 2 .3 Less use
of phrasal verbs
In
the
sample
text,
we
have
many
one-word
verbs
of
strong
formal
coloring
such
as
consider,
summon, confer,
propose, notify,, declare, affect, entitle, claim,
and only one use of the phrasal
verb
stand for . This is sharply contrasted with casual
speech in which phrasal verbs can be found
everywhere.
8.4.
3 Phonological Features
In
a sense, the success of an address depends largely
on how the speaker controls his/her voice. If
the speaker speaks too softly to be
heard, constantly stumbles over words, spits out
his/her ideas at
machine-gun speed, or
plods along as if reading a grocery list, then
his/her speeches will fail. So
speakers
have to work to control their voices. The aspects
of voice to control are volume, pitch,
speed, pause, rhythm and articulation.
8.4.3 .1 Appropriate volume and pitch
variation
At
one
time
a
powerful
voice
was
all-
essential
for
an
orator.
Today,
with
electric
amplifier,
the
most
feeble
of
speakers
can
be
heard
in
any
setting.
Still
a
speaker
will
adjust
his/her
volume
(loudness of voice)
to the setting and the size of the audience. Also
a speaker will not speak in an
absolute
monotone with no variation whatever in pitch. But
he/she must also guard against falling
into repetitious pitch patterns.
8.4.3 .2 Varying tempo and
rightly timed pause
There
is no uniform speed for effective speech making.
One study said that
Franklin Roosevelt
spoke at roughly 11o words per minute,
John Kennedy at 19o, while Martin Luther King
opened
his speech at a pace of 92 words
per minute and finished it at 145. Generally, a
fast speed is used
when the speaker is
warmed up to a topic while a slow tempo is needed
when the speaker begins
to talk of a
new idea. A fast tempo can create feelings of joy,
fear, anger or surprise while a slow
rate is better for creating feelings of
sadness or disgust.
Pause
in public speech is useful. It can signal the end
of a thought unit, give an idea time to sink in,
and lend dramatic impact to a
statement. The crucial factor is timing pause for
a right length of
time.
In
a
sense,
a
rightly
timed
pause
can
be
more
effective
than
a
right
word.
But
pauses
in
public speech are not
vocalized as in daily conversation.
8.4.3 .3 Rhythmic effect
Speakers often seek to exploit the
rhythm of language by their choice and arrangement
of words.
By catching up their audience
in an arresting string of sounds, they can enhance
the impact of their
words -- and
therefore their ideas. Winston Churchill was a
master at this. Here is a passage from
one of his famous speeches during World
War II, with its graphic units set out in the
manner of
poetry.
We shall
not flag or fail.
We shall
go on to the end.
Even
though large tracts of Europe
and many old and famous states
May fall into the grip of
the Gestapo
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