-
2015
年
6
月大学英
语六级考试真题(第三套)
听力同第二套
Part
III
Section A
Questions 36 to 45 are based on the
following passage.
Travel
websites
have
been
around
since
the
1990s,
when
Expedia,
Travelocity,
and
other
holiday
booking
sites
were
launched,
allowing
travelers
to
compare
flight
and
hotel
prices
with
the
click
of
a
mouse.
With
information
no
longer
36____
by
travel
agents
or
hidden
in
business
networks,
the
travel
industry
was
revolutionized,
as
greater
transparency
helped
37____
prices.
Today,
the
industry
is
going
through
a
new
revolution
—
this
time
transforming service
quality. Online rating
platforms
—
38____ in hotels,
restaurants,
apartments,
and
taxis
—
allow
travelers
to
exchange
reviews
and
experiences for all to
see.
Hospitality businesses
are now ranked, analyzed, and compared not by
industry
39____,
but
by
the
very
people
for
whom
the
service
is
intended
—
the
customer. This has 40____
a
new
relationship between
buyer and seller.
Customers
have always voted with their feet; they can now
explain their
decision to anyone who is
interested. As a result, businesses are much more
41____,
often
in
very
specific
ways,
which
creates
powerful
42____
to
improve
service.
Although
some readers might not care for gossipy reports of
unfriendly
bellboys
(行李员)
in
Berlin or malfunctioning hotel hairdryers in
Houston,
the true power of online
reviews lies not just in the individual stories,
but in the websites' 43____ to
aggregate a large volume of ratings.
The
impact
cannot
be
44____.
Businesses
that
attract
top
ratings
can
enjoy
rapid
growth,
as
new
customers
are
attracted
by
good
reviews
and
45____
provide
yet
more
positive
feedback.
So
great
is
the
influence of online ratings that many
companies now hire digital reputation managers to
ensure a favorable
online
identity.
A)
accountable
E)
forged
I)
persisting
B) capacity
C) controlled
G) occasionally
K) professionals
O) subsequently
D) entail
H)
overstated
L)
slash
F)
incentives
J)
pessimistic
N)
spectators
M)
specializing
Section
B
Plastic Surgery
A better credit card is the solution to
ever larger hack attacks
[A]
A thin magnetic stripe (magstripe) is all that
stands between your
credit
-
card information and
the bad guys.
And they've been working
hard to break in. That's why 2014 is shaping up as
a major showdown: banks, law
enforcement
and
technology
companies
are
all
trying
to
stop
a
network
of
hackers
who
are
succeeding
in
stealing account numbers, names, email
addresses and other crucial data used in identity
theft. More than
100
million
accounts
at
Target,
Neiman
Marcus
and
Michaels
stores
were
affected
in
some
way
during
the
most recent attacks,
starting last November.
[B]
Swipe
(刷卡)
is the operative
word: cards are increasingly vulnerable to attacks
when you make purchases
in a store. In
several recent incidents, hackers have been able
to obtain massive information of
credit
-
,
debit
-
(借记)
or
prepaid
-
card numbers using
malware, i.e. malicious software, inserted
secretly into the retailers'
point
-
of
-
sale
system—the
checkout
registers.
Hackers
then
sold
the
data
to
a
second
group
of
criminals
operating in
shadowy comers of the web. Not long after, the
stolen data was showing up on fake cards and
being used for online
purchases.
[C] The solution
could cost as little as $$2 extra for every piece
of plastic issued. The fix is a security
technology
used
heavily
outside
the
U.S.
While
American
credit
cards
use
the
40
-
year
-
old
magstripe
technology
to
process transactions,
much of the rest of the world uses smarter cards
with a technology called EMV (short for
Europay,
MasterCard,
Visa)
that
employs
a
chip
embedded
in
the
card
plus
a
customer
PIN
(personal
identification
number) to authenticate
(
验证)<
/p>
every transaction on the spot. If a
purchaser fails to punch in the
correct
PIN
at
the
checkout,
the
transaction
gets
rejected.
(Online
purchases
can
be
made
by
setting
up
a
separate
transaction code.)
[D] Why
haven't big banks adopted the more secure
technology? When it comes to mailing out new
credit
cards, it's all about relative
costs, says David Robertson, who runs the Nihon
Report, an industry newsletter:
(凸
印)
it, the small
envelop—all put together, you are in the dollar ra
nge.
-
and
-
< br>PIN card currently costs
closer to
$$3, says Robertson, because of the price of chips.
(Once large issuers convert together, the chip
costs
should drop.)
[E] Multiply $$3 by the more than 5
billion magstripe credit and prepaid cards in
circulation in the U.S. Then
consider
that there's an estimated $$12.4 billion in card
fraud on a global basis' says Robertson. With 44%
of
that in the U.S., American
credit
-
card fraud amounts to
about $$5.5 billion annually. Card issuers have so
far
calculated that absorbing the
liability for even big hacks like the Target one
is still cheaper than replacing all
that plastic.
[F]
That
leaves
American
retailers
pretty
much
alone
the
world
over
in
relying
on
magstripe
technology
to
charge purchases—and
leaves consumers vulnerable. Each magstripe has
three tracks of information, explains
payments security expert Jeremy
Gumbley, the chief technology officer of
CreditCall, an
electronic
-
payments
company. The first and third are used
by the bank or card issuer. Your vital account
information lives on the
second track,
which hackers try to capture.
for
data,
[G]
Chip
-
and
-
PIN
cards,
by contrast,
make
fake
cards
or
skimming
impossible
because
the
information
that
gets scanned is
encrypted
(加密)
. The
historical reason the U.S. has stuck with
magstripe, ironically enough, is
once
superior technology. Our cheap,
ultra
-
reliable wired
networks made credit
-
card
authentication over the
phone
frictionless. In France, card companies created
EMV in part because the telephone monopoly was so
maddeningly
inefficient
and
expensive.
The
EMV
solution
allowed
transactions
to
be
verified
locally
and
securely.
[H]
Some big banks, like Wells Fargo, are now offering
to convert your magstripe card to a chip
-
and
-
PIN model.
(It's actually a
hybrid
(混合体)
that will still
have a magstripe, since most U.S. merchants don't
have EMV
terminals.) Should you take
them up on it? If you travel internationally, the
answer is yes.
[I] Keep in
mind, too, that credit cards typically have better
liability protection than debit cards. If someone
uses your credit card
fraudulently
(欺诈性地)
it's the
issuer or merchant, not you, that takes the hit.
Debit
cards
have
different
liability
limits
depending
on
the
bank
and
the
events
surrounding
any
fraud.
it's
available, the logical thing is to get
a chip
-
and
-
PIN card from your
bank,
-
founder of
.
pretty well
too.
[J]
Retailers
and
banks
stand
to
benefit
from
the
lower
fraud
levels
of
chip
-
and
-
PIN
cards
but
have
been
reluctant for years to
invest in the new
infrastructure
(基础设施)
needed
for the technology, especially if
consumers
don't
have
access
to
it.
It's
a
chicken
-
and
-
egg
problem;
no
one
wants
to
spend
the
money
on
upgraded
point
-
of
-
sale systems that can
read the chip cards if shoppers aren't carrying
them
一
yet there's
little point in consumers' carrying the
fancy plastic if stores aren't equipped to use
them. (An earlier effort by
Target to
move to chip and PIN never gained progress.)
According to Gumbley, there's a
-
first mentality.
The logjam
(僵局)
has
to be broken.
[K]
JPMorgan
Chase
CEO
Jamie
Dimon
recently
expressed
his
willingness
to
do
so,
noting
that
banks
and
merchants
have
spent
the
past
decade
suing
each
other
over
interchange
fees—the
percentage
of
the
transaction price they
keep
-
rather than deal with
the growing hacking problem. Chase offers a
chip
-
enabled
card
under
its
own
brand
and
several
others
for
travel
-
related
companies
such
as
British
Airways
and
Ritz
-
< br>Carlton.
[L]
The
Target
and
Neiman
hacks
have
also
changed
the
cost
calculation:
although
retailers
have
been
reluctant
to
spend
the
$$6.75
billion
that
Capgemini
consultants
estimate
it
will
take
to
convert
all
their
registers to be chip
-
and
-
PIN
-
compatible, the potential liability they now face is dramatically greater. Target has
been hit with class actions
from hacked consumers.
well
-
known chain
admitted to TIME.
[M]
The
card
-
payment
companies
MasterCard
and
Visa
are
pushing
hard
for
change.
The
two
firms
have
warned
all
parties
in
the
transaction
chain
一
merchant,
network,
bank
一
that
if
they
don't
become
EMV
-
compliant by
October 2015, the party that is least compliant
will bear the fraud risk.
[N]
In
the
meantime,
app
-
equipped
smartphones
and
digital
wallets—all
of
which
can
use
EMV
technology—are beginning to make
inroads
(侵袭)
on cards and
cash. PayPal, for instance, is testing an app
that
lets
you
use
your
mobile
phone
to
pay
on
the
fly
at
local
merchants—without
surrendering
any
card
information to them.
And further down the road is biometric
authentication, which could be encrypted with,
say, a fingerprint.
[O] Credit and debit cards, though, are
going to be with us for the foreseeable future,
and so are hackers, if we
stick with
magstripe technology.
-
edge
-
technology country is depending on a 40
-
year
-
old technology.
the
needle
on
chip
and
PIN.
Says
Robertson:
‘‘When
you
get
the
consumer
into
a
position
of
worry
and
inconvenience, that's
where the rubber hits the road.
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