第二册U4quiz网上测验题【试题.知识点】

Part 1 Short dialogs and multiple choice questions

1.

A. They both think there are too many ads.

B. They both think there are not enough ads.

C. The man thinks there are too many ads, while the woman thinks the opposite.

D. The woman thinks there are too many ads, while the man thinks the opposite.

2.

A. Security and esteem, but nothing else.

B. Only fear, love and sensory pleasure.

C. Basic human feelings.

D. Advertising principals.

3.

A. To show the importance of the Tour of France.

B. To show the possibility of recovering from a deadly disease.

C. To show that successful ads are often stories with happy endings.

D. To show that a happy ending is required for all commercials.

4.

A. To show that he only knows how to copy a page by hand.

B. To show that he only knows how to make photocopies.

C. To show that a

D. To show that a

5.

A. Because the name in Spanish suggests disasters.

B. Because the name in Spanish suggests not moving.

C. Because the name in Spanish means turning over.

D. Because the name in Spanish means bad luck.

6.

A. Ads should be made by local people.

B. The lipstick ad is more effective in Germany.

C. Ads should be adapted for particular places.

D. The same ad can be used in various places.

7.

A. To show how fast one can buy things with the card.

B. To show how much he likes the card.

C. To express his disagreement with the woman.

D. To express his agreement with the woman.

8.

A. Because short slogans are refreshing.

B. Because people are busy.

C. Because only short slogans are impressive.

D. Because the Coca-Cola company has set a good example.

9.

A. He disagrees with the woman.

B. He agrees with the woman.

C. He believes that figures don't lie.

D. He believes that most surveys are puzzling.

10.

A. He believes it is unfair because most people are not alcohol abusers.

B. He believes it is unfair because few people are using the healthcare system.

C. He believes it is fair because the healthcare system needs the extra money.

D. He believes it is fair because alcohol abuse needs additional money.

Part 2 Short dialogs and blank filling

W: So, Mr. Smith, you want to increase ridership on the buses.

M: 1.

, and we hope you can help us.

W: Certainly we can. First, we must 2.

of bus travel.

M: How do you do that?

W:

Well,

we'll

3.

to

see

what

people

really

think

about

taking

the

bus.

We’ll

investigate

4.

and so on.

M: Will that work?

W: It works 5. .

Once we get a profile of 6.

, we can see who we can 7.

.

Part 3 Short passages/dialogs and blank filling

>> According to the man, what should they do to reach their target market?

They must use the right 1. .

>> What media is the woman considering in order to reach computer users?

The 2.

and computer 3.

.

>> What other media does the woman suggest to create brand recognition?

Billboards and 4.

.

>> How will the manufacturer deal with direct mail?

Since direct mail is 5.

for manufacturers, it will 6.

to small 7.

.

>> What will the man do after a detailed proposal is made?

He will pass it to 8.

.

Part 4 Short passages/dialogs and cloze

In the 1920s 1.

realized the possibility of using the 2.

for advertising. The radio could

quickly convey their

message to 3.

even if they did not have printed ads or they were not

4.

. In the 1950s television became the No.1 5

. , on which advertisers could demonstrate

their

6.

and

present

7.

figures,

and

control

8.

.

Today

advertisers

spend

9.

dollars though they may not know how 10.

the advertising is. A man said that he knew half

of his advertising budget 11.

, but he did not know 12.

.

Part 5 Short passages and multiple choice questions

1. Which of the following is NOT mentioned as a purpose of advertising?

A. To encourage listeners to buy a product.

B. To persuade readers to support an organization.

C. To encourage readers to get rid of a certain idea.

D. To persuade listeners to agree with a certain idea.

2. According to the passage, who is most likely to pay for an ad?

A. The advertiser.

B. An advertising agency.

C. The retailer.

D. The shop.

3. Which of the following is second in importance?

A. Local advertising.

B. Trade advertising.

C. National advertising.

D. Professional advertising.

4. Which of the following is true of direct mail?

A. Mail advertisements go to people with certain characteristics.

B. Mail advertisements go to producers rather than professionals.

C. Mail advertisements are more effective than TV commercials.

D. Mail advertisements are more expensive than other forms of advertisements.

5. What is the passage mainly talking about?

A. The role of advertising in modern society.

B. The definition and classification of ads.

C. The effects of various types of ads.

D. The importance of various types of ads.

Part 6 Short passages and True/False questions

1. It costs the man one dollar to play a round of golf.

T

F

2. The hotel charges the man three dollars for three golf balls.

T

F

3. The price for the golf balls is written in small print.

T

F

4. If the man had known the price for the golf balls, he would have stayed in the nearby luxury

hotel.

T

F

5. The luxury hotel charges the guests mainly for the golf balls.

T

F

Part 7 Long dialogs and multiple choice questions

1. Why doesn't Tony want to sit with the other two people?

A. Wearing a fashionable jacket, he can't stay with ordinary people.

B. He is afraid that Bob will try his jacket on.

C. Because his jacket is the same color as his friends' clothes.