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Business Culture and strategy
Report on Business Culture
and Strategy
Candidate No.:
Candidate Name
:
Tutor :
Nov 2th, 2015
Central South University of Forestry
and Technology
1
Business
Culture and strategy
PEST analysis
PEST analysis include social factor,
technology factor, economic factor and legal
factor,
which is used to analyze the
influence of the external environment to the
organization. In
this
case,
social
factor,
for
example,
J
D
Wetherspoon
sell
a
wide
range
of
real
ale
relatively low prices.
Wide range can meet
customers
’
need well and low
price will add
the
conversion
cost
of
customers
which
promote
sales.
Other
social
factor
is
that
J
D
Wetherspoon serve food which is
available all day and sold at relatively cheap
prices.
Technology
factor
has
limited
influence
to
J
D.
Free
WI-FI
and
TV
screen
provide
convenience for customers.
Currency
condition
and
national
income
are
major
element
of
economic
factor.
In
this
case, in
2004 it remove price incentives to drink larger
measures of spirits and reduced the
amount of alcohol in its cocktail
pitchers which has an adverse effect on sales of
spirits
and cocktails. If national
income increase, citizen
’
consumption will increase.
Legal factors have limited effect to
company as much as technology factors. In this
case,
tied house system had been broken
by ruling from the MMC which severely limited the
number
of
pubs
which
a
brewer
could
operate.
Other
hand,
government
is
concerning
about binge
drinking and the consequent anti- social behavior.
It may reduce sales.
Political factor is MMC and binge
drinking. In case, tied house system had been
broken
by a ruling from the MMC which
limited the number of pubs. Increasing public
concern
about binge drinking and the
consequent anti-social behavior. These impact the
sale.
SWOT analysis
In SWOT analyse, S and W belong
interior factors and external factor include W and
T.
Advantage
of
strength
are
reflected
following
circumstances.
Training
courses,
area
meetings and shift management meetings
form part of the working week which will not
2
Business
Culture and strategy
encroach into
staff leisure time. It can improve
staff
’
loyalty, and
competitor do not take
them. The other
circumstances is that it is committed to lifelong
training and it provides
staff
with
opportunities
to
gain
relevant
qualifications
such
as
those
offered
by
British
Institute of Innkeeping. These can keep
staff and avoid outstanding employee quitting.
Weakness are reflected
these aspect. Music and TV programmes. J D
Wetherspoon do not
play
music
and
show
TV
programmes
which
reduce
its
allure
so
that
competitive
advantages is
lower than competitors.
About opportunities, J D wetherspoon
has developed the
‘
Lloyds
Number One Bar
’
brand
and
greatly
increased
the
number
of
outlets.
New
product
can
attract
attention
of
customers. If the new
product
’
s quality is good, J
D
’
s sales will ly future
new
outlets
will
be
divided
between
the
J
D
wetherspoon
and
Lloyds
No1
Bar
brand.
Reasonable market
segments will expand sales.
Threat are from concern about binge
drinking and the consequent anti-social behavior.
It
will reduce sales seriously. Even
more, due to opportunities are less, J D must be
impacted
from
environment,
advantages
are
probably
to
be
covered
by
threat.
Apart
from
these
point,
there also are some competitors in pubs
industries.
Guidelines
In
the
earlier
stage
of
planning,
company
should
use
SWOT
analysis
to
compare
with
competitors
so
that
senior
managers
can
plan
activities
and
distribute
resource
well.
SWOT analysis must be
specific and avoid ambiguous areas. The analysis
also should be
linked with competition
and should not be long and complex. SWOT analysis
is a kind of
subjective and short term
in its nature, so it can
?
t
use to analysis long-term situation.
The
analysis
is
changing.
S
and
W
is
familiar
with
O
and
T
each
other.
Former
opportunities and threat is reflected
by present strength and weakness. J D Wetherspoon
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