-
Presentation
The
Host:
Good
morning,
everyone!
Let
’
s
all
take
a
seat
and
get
things
started. In order to
let all of you have a clear picture of our
presentation, firstly I
would like to
make a brief introduction about the situation. We
have created the
situation, imagining
ourselves to be MEIZU Electronic Technology Co.
Ltd, at
the end of each year, our
company holds a meeting to summarize the work in
the sales, during this meeting the
sales director presents a report on this
year
’
s
sales
to
the
executive
team.
Today
’
s
presentation
is
made
by
the
Sales
Director, while the
executive top level is represented by CEO
、
CFO
、
CTO
、
CQO. Before the Sales
Director
’s
reporting, I
would like to briefly introduce our
company.
Our
company
was
founded
in
March
2003,
which
is
a
high-tech
enterprise, which is mainly oriented on
research, development and production
of
high quality MP3 players, our company is one of
the leading companies in
domestic
market
which
has
its
own
R&D
development
base.
After
several
years of
rapid development,
MEIZU Co
is now turned
into
company whose
products
become
known,
recognizable
and
enjoyable
by
more
and
more
people.
The
products
of
our
company
have
received
high
appraisal
of
the
media, the brand MEIZU has also been
awarded
“
China
’
s Top Ten Consumers
Satisfied
brand
”
by
People
’
s Daily, but this
year
‘s
sales of new
products
hasn’t
reached the
desired
results. Sales Director, are
you ready? (Sales Director:
Yes.) OK,
let
’
s kick this meeting off.
Now let
’
s welcome the Sales
Director to
make the presentation.
Sales
Director:
Good morning, Ladies and
Gentlemen! Hoping you all have
a good
day. In my presetation I
’
ll
cover two main points which may take about
15 first point is to summarize this
year
’
s work; the second one
is
to make a work plan for next year.
I
’
d appreciate it you hold
your questions till
the end of my can
discuss them when I
’
m
finished.
I believe each of you should
have a reading material that was sent to you
just now ,but
I’
ll also be showing the
graphs in PPT to make you understand
more easily.
Now
let
’
s start with the first
point, summarizing the work of this year which
is consist of
two parts.
Firstly, we
’
re going to
review our sales condition
this
year. Next,
we
’
ll analyze the operating
conditions. So , first of all,
let
’
s look at
the
selling record of this overall selling income
decreased by 35%
comparied with last
year
due
to the economic
crisis,
from the graph we can
see we
’
ve only
made 20 million in the past 12 months, though the
result is not
as
good
as
it
was
last
year,
it
is
still
obviously
better
than
those
of
our
competitors and above
average level of the industry, which is mainly due
to our
star products and the newly
signed contracts with about 30 new distributors
who
did
helped
a
lot
to
our
company.
As
presented
in
the
graph,
the
star
product’s
sales
rose
sharply.
However,
the
sales
of
the
newly
developed
products that have been put on the
market at the beginning of the year is not
so optimistic, even far away as
expected. From the graph we can see that the
new product’s s
elling
remained steady
in
the first
and second quarter, while
decreased by 33% in the third quarter,
fortunately, it went back bv 15% in this
could comfort us a little.
Let
’
s
move
on
to
the
operating
analysis.
This
year
we
focused
on
investing in new
products, the expenses for research and developing
cost us
quite a lot of money, but the
selling record of the new products failed to live
up
to our expectations, therefore, we
did a market research,hoping to find out the
reason. Through the survey we obtained
the following the
figure we can see
that the main re
ason of the new
product’s low s
elling record
is
that
most
people
hardly
know
about
it,
many
of
the
interviewees
even
haven
’
t heard of
it. So,something must be done to change this.
I
’
m gonna to
talk
about this later in my second part.
Well,the point mentioned above is the
summary of the work for
this year.
Next,
let’s talk about
the work plan for the following year.
It mainly consists of
two parts: first
part is the sales target, according to this year,
we should at least
make a growth of 25%
of sales next year; Second part is the work
direction, in
order to achieve that 25%
growth, we should focus on a few tasks next year.
No.1, we should continue to develop the
market of the new product and
bring in
new distributors.
NO.2,
strengthen
the
propagandism
of
the
new
products
to
raise
the
selling record. Speaking of the
details, we need to get back to the problem I
mentioned in my first part earlier.
From that marktet survey,
we
’
ve learnt that
our new product
didn
’
t create enough
attraction among the young people.