雅思阅读机经Agriculture and Tourism

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A

Linkages between the Agri-Food Sector and Tourism offer significant

opportunities

for

the

development

of

both

sectors

within

the

region.

These

linkages could lead to ensuring the sustainability (

可持续性

) of the

region's tourism product thus ensuring it preservation. Agriculture and

tourism

—

two of Wisconsin's most industries

—

are teaming up in

southwestern

Wisconsin

(

美国，威斯康辛州

).

A

pilot

project

has

found

that

tourists,

rural

communities,

and

some

farmers

could

benefit

from

stronger

efforts to promote and market agricultural tourism there. In 1990,

agricultural

tourism

project

members

surveyed

290

visitors

to

the

annual

Monroe Cheese Festival and 164 visitors to the Picnic on the Farm, a

one-time

event

held

in

Platteville

in

conjunction

with

the

Chicago

Bears

summer training camp. More than one- half of those surveyed responded

favorably to a proposed tour, saying they would be interested in

participating

in

some

type

of

agricultural

tour

in

southwestern

Wisconsin.

Survey respondents reported that they would prefer to visit cheese

factories, sausage processing plants, dairy farms, and historical farm

sites, as well as enjoy an old- fashioned picnic dinner. The study also

found strong interest in visiting specialty farms (strawberries,

cranberries, poultry, etc.). More than 75 percent of the Cheese Day

visitors planned ahead for the trip, with 37 percent planning at least

two months in advance.

B

More

than

40

percent

of

the

visitors

came

to

Monroe

for

two-

or

three-day

visits. Many stopped at other communities on their way to Cheese Days.

Visitor

at

both

events

indicated

that

they

were

there

to

enjoy

themselves

and were willing to spend money on food and arts and crafts. They also

wanted

the

opportunity

to

experience

the

while

there.

The

study

found

that

planning

around

existing

events

should

take

into

account

what

brought

visitors

to

the

area

and

provide

additional

attractions

that

will

appeal to them. For example, visitors to Cheese Days said they were on

a holiday and appeared

to be more

open to various tour proposals. Picnic

visitors

came

specifically

to

see

the

Chicago

Bears

practice

They

showed

less interest in a proposed agricultural tour than Cheese Day visitors,

but more interest in a picnic dinner.

C

The study identified three primary audiences for agricultural tourism:

1) elderly people who take bus tours to see the country; 2) families

interested in tours that could be enjoyed by both parents and children;

and 3) persons already involved in agriculture, including international

visitors.

Agricultural

tourism

can

serve

to

educate

urban

tourists

about

the

problems

and

challenges

facing

farmers,

says

Andy

Lewis,

Grant

county

community development agent. While agriculture is vital to Wisconsin,

more

and

more

urban

folk

are

becoming

isolated

from

the

industry.

In

fact,

Lewis notes, farmers are just as interested in the educational aspects

of agricultural tours as they are in any financial returns.

D

“

Farmers

feel

that

urban

consumers

are

out

of

touch

with

farming,

says.

tourists

can

be

educated

on

issues

that

concern

farmers,

those

visits could lead to policies more favorable to agriculture.

rights and the environment are examples of two issues that concern both

urban consumers and farmers. Farm tours could help consumers get the

farmer's perspective on these issues, Lewis notes. Several Wisconsin

farms

already

offer

some

type

of

learning

experience

for

tourists.

However,

most

agricultural

tourism

enterprises

currently

market

their businesses

independently, leading to a lack of a concerted effort to promote

agricultural tourism as an industry.

E

Lewis is conducting the study with Jean Murphy, assistant community

development agent. Other participants include UW-Platteville

Agricultural

Economist

Bob

Acton,

the

Center

for

Integrated

Agricultural

Systems. UW- Extension Recreation Resources Center, the Wisconsin Rural

Development

Center,

and

Hidden

Valleys,

a

Southwestern

Wisconsin

regional

tourism

organization.

This

past

fall.

Murphy

organized

several

workshops

with some Green and Grant County farmers, local business leaders, and

motor

coach

tour

operators

to

discuss

how

best

to

organize

and

put

on

farm

tours. Committees were formed to look at the following: tour site

evaluations, inventory of the area's resources, tour marketing, and

familiarization of tours. The fourth committee is organizing tours for

people

such

as

tour

bus

guides

and

local

reporters

to

help

better

educate

them about agricultural tourism. Green County farmers already have

experience hosting visitors during the annual Monroe Cheese Days. Green

county Tourism Director Larry Lindgren says these farmers are set to go

ahead with more formal agricultural tours next year. The tours will

combine a farm visit with a visit to a local cheese factory and a picnic

lunch.

F

Another farm interested in hosting an organized tour is Sinsinawa, a

200-acre

Grant

County

farm

devoted

to

sustainable

agriculture

and

run

by

the Dominican Sisters. Education plays a major role at the farm, which

has

an

orchard,

dairy

and

beef

cows,

and

hogs.

Farm

tours

could

be

combined

with other activities

in

the area

such

as trips to

the Mississippi River

and/or visits to historical towns or landmarks, Lewis says. The project

will help expose farmers to the tourism industry and farm vacations as

a way to possibly supplement incomes, he adds. While farm families

probably wouldn't make a lot of money through farm tours, they would be

compen

sat

ed for their time, says Lewis.

G

Farmers could earn additional income through the sale of farm products,

crafts, and recreational activities. Below are results from the 1990

survey of Monroe Cheese Days and Picnic on the Farm visitors .

Question 1-4

The reading Passage has seven paragraphs A-G

Which paragraph contains the following information?

Write the correct letter A-G in boxes 1-4 on your answer sheet.

1. About half of all the tourists would spend several days in Monroe.

2. Most visitors responded positively to a survey project on farm tour.

3.

Cooperation

across

organizations

in

research

for

agriculture

tours

has

been carried out.

4.

Agriculture

tour

assist

tourists

to

understand

more

issues

concerning

animal and environment.

Question 5-9

Which of following statements belongs to the visitor categories in the

box

Please choose A, B or C for each question.

Write the correct letter A, B or C, in boxes 5-9 on your answer sheet.

NB You may use any letter more than once.

A Cheese Festival Visitors

B Picnic visitors

C Both of them

5. have focused destination.

6. majority prepare well before going beforehand.

7. were comparably less keen on picnic meal.

8. show interest in activities such as visiting factory tour and fruit.

9. are willing to accept a variety of tour recommendation.

Question 10-14

Summary

Complete

the

following

summary

of

the

paragraphs

of

Reading

Passage,

using

no more than two words from the Reading Passage for each answer. Write

your answers in boxes 10-14 on your answer sheet.

Through

farm

tour,

visitors

can

better

understand

significant

issues

such

as 10 and environment. In autumn, Murphy organised 11 and bring other

participants together to develop local tour market. Larry Lindgren said

the farmers already had experience of farm tours with factory visiting

and a 12 In Sinsinawa, a large area of the farmland contains an orchard,

cow

etc

which

is

managed

and

operated

by

13

;

Lewis

said

the

project

will

probably bring extra 14 for local farmers.

篇章结构：

体裁

题目

结构

论说文

农业和旅游

旅游业带来的影响。

B

段

-

一类人喜欢平民化的风土人情。

A

段

-

农业跟旅游之间的关系，

以美国威斯康辛州州的西南部为例，

论述了关于

C

段

-

< br>另一类人希望能够在旅游之余参加更多的活动。

D

段

-

当地百姓遭遇发展的问题

-

动物权利和环境问题。

织农业旅游。

F

段

-

把旅游和其他活动联系起来作为增收的方式。