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UNIT 1
Why
aren‘t
women
happier
these
days?
That‘s
the
question
raised
by
a
thought
-provoking
study--
?The
Paradox of Declining Female Happiness‘ released
last month. The research showed
that
over the past 35 years women‘s happiness has
declined, both com
pared to the past and
relative
to men even though, by most
objective measures, the lives of women in the U.S.
have improved in
recent decades.
The research, by University
of Pennsylvania economists Betsey Stevenson and
Justin Wolfers,
released
by
the
National
Bureau
of
Economic
Research,
found
the
decline
in
happiness
to
be
pervasive
among
women
across
a
variety
of
demographic
groups.
The
researchers
measured
similar declines in happiness among
women who were single parents and married parents.
They
cast doubt on the hypothesis that
trends in marriage and divorce, single parenthood
or work/family
balance are at the root
of the happiness declines among women.
One
theory
for
the
decline
in
happiness
is
that
expectations
for
workplace
and
general
advan
cement were raised too
high by the women‘s movement and women might feel
inadequate
for not having it all.
The researchers acknowledge
that is a possibility. They think that if the
Women‘s Movement
raised women‘s
expectations faster than society was
a
ble to meet them, the women would be
more
likely disappointed by their
actual life experiences. But the researchers also
add that things could
change for the
better, as women‘s expectations move into
alignment with their experiences, this
decline in happiness may reverse.
Men
May Be from Venus Too
Men
and
women
might
be
on
the
same
planetary
wavelength
after
all.
According
to
Psychologist Professor Janet Hyde at
the University of Wisconsin, men and women are
more alike
than
different
in
personality,
communication,
cognitive
ability
and
leadership
than
is
generally
believed.
The studies looked at cognitive
abilities, such as the ability
to do
mathematics,
verbal and
nonverbal
communication,
aggression,
leadership,
self-esteem,
moral
reasoning
and
motor
behaviour, such as
throwing distance and found large gender
differences in throwing distance, and
attitudes about casual sex, and a
moderate difference in aggression. But for most
psychological
characteristics, she
found no differences between men and women.
Hyde
found
evidence
that
differences
between
men
and
women
are
linked
to
society‘s
expectation
of
how
they
should
behave.
For
instance,
women
smiled
more
than
men
when
observed but this was not the case when
they thought they were not being observed. Hyde
said the
findings provide strong
evidence against the idea that psychological
differences between men and
women are
―large and stable‖.
Besides
these
social
expectations,
over-inflating
claims
of
differences
between
men
and
women
can
be
damaging.
After
examining
the
gender
differences
in
math
performance
in
high
school,
Hyde
revealed
that
it
could
be
due
to
parents‘
having
lower
expectations
of
their
daughters‘ success in
math and thus affecting her
self
-confidence and performance.
She also found
wo
men‘s success as workplace leaders
can also be hindered if they go against
the caring and nurturing stereotype.
So it‘s really amazing how
people‘s perceptions of themselves and their own
behaviours are
in fact a reflection of
assumptions and constructs in society.
Laziness
self-centered
snowball effect
bankruptcy
diminishes
interact
compete
for
figure the answer out
chivalry is about RESPECT
character and morality go hand in hand
UNIT 2
―Most people you meet
know more about comics than I do,‖
l
aughs Naif Al-Mutawa, creator
of The 99, the world‘s first
comic
-book series whose superheroes are
based on Islamic culture.
―Strength, honor, truth, mercy,
invention, generosity, wisdom,
tolerance—
these are some of
the superpowers possessed by my
her
oes,‖ emphasizes
Al
-
Mutawa. ―No one hero has
more than a
single power, and no power
is expressed to the degree that God possesses
it,‘‘ he adds. There are
99 young
heroes from 99 countries, from all walks of life.
All of them are Muslim, but not all are
Arabs,
and
the
number
is
almost
evenly
split
between
boys
and
girls.
As
Al-
Mutawa
explains,
whenever
these characters collaborate to solve problems,
there is an implicit message of tolerance
and acceptance, a theme central to the
series.
Unlike many
comi
c book heroes, the 99 do not use
weapons. ―They use the gifts they have
within themselves,‖ Al
-
Mutawa notes, adding that ―The 99 is
not about what kids shouldn‘t be
doing.
It‘s about learning how to use the power within
them to make a difference.‖
Although
the
series
is
not
religious,
it
aims
to
communicate
Islamic
virtues
which
are,
as
viewed by
Dr. Al-Mutawa, universal in nature.
―The 99 is all about making a conscious
choice not
to
let
others
define
who
you
are.
It
is
about
being
proactive
in
choosing
the
backdrop
against
which you are to be judged. Islamic
culture and Islamic heritage have a lot to be
proud and joyful
about. The 99 is about
bringing those positive elements into global
awareness. Now it does.‖
The Danger of a Single
Story (Part I)
I‘m a storyteller. And I
would like to tell you a few personal stories
about what I‘d like to call
―the danger
of the single story.‖
I
was an early writer. And when I began to write
stories in pencil with crayon illustrations
that my poor mother was obligated to
read, I wrote exactly the kinds of stories I was
reading. All
my
characters
were
white
and
blue-eyed.
They
played
in
the
snow.
They
ate
apples.
Now,
this
despite the fact that I lived in
Nigeria. I had never been outside Nigeria. We
didn‘t
have snow. We
ate
mangoes.
I
come from a conventional, middle-class Nigerian
family. And so we had, as was the norm,
live-in domestic help, who would often
come from nearby rural villages. So the year I
turned eight
we got a new house boy.
His name was Fide. The only thing my mother told
us about him was that
his family was
very poor. My mother sent yams and rice, and our
old clothes, to his family. And
when I
didn‘t finish my dinner my mother would say,
―Finish your food! Don‘t you know? People
like
Fide‘s family have
nothing.‖ So I felt enormous pity for Fide‘s
family.
Then one Saturday
we went to his village to visit. And his mother
showed us a beautifully
patterned
basket, made of dyed raffia, that his brother had
made. I was startled. It had not occurred
to me that anybody in his family could
actually make something. All I had heard about
them is
how poor they were, so that it
had become impossible for me to see them as
anything else but poor.
Their poverty
was my single story of them.
programs
into
stuck
honors-
level
class
fixed
their
cold
stares
called
out
to
me
consists
solely
of
everything
in
between
colorblind
has
done
nothing
to
change
my
personality
define who I am and what actions I take
in life
UNIT 3
The
recent
blockbuster
Avatar
is
one
among
a
string
of
new
movies
to
come
out
during
a
period being called the ―3D
renaissance‖. But has the 3D format cut down on
the amount of movie
piracy as Hollywood
hopes? It doesn‘t look like it.
―While Hollywood claims 3D
movies will slow piracy, they are only partially
right,‖ said
Chris
Chinnock,
president
of
a
U.S.-based
marketing
research
and
consulting
firm.
He
said
if
pirates
try
to
use
a
regular
video
camcorder
to
record
3D
films,
it
would
result
in
the
images
coming back in
double. However, those with knowledge of video
equipment can get around the
3D
deterrent, he said.
Chinnock‘s assessment seems to hold
true. More than a week before
Avatar
was set for its
China release, copies of it were
shelved in pirated DVD shops throughout Beijing.
He also
speculated that the lack of impact on the pirate
market might be because the film
was
also released in 2D. The problem with releasing a
film strictly in 3D is that many theaters, in
both the U.S. and China, are not
equipped to handle the new technology. China has
roughly 200
mainland
theaters
equipped
to
show
3D
films.
Less
availability
for
movie-goers
means
more
devious minds finding
alternative ways to watch blockbusters.
Hurvitz
of
the
foreign
counsel
for
intellectual
property
law
firm
Kangxin
Partners
PC
pointed out that while filming in the
cinema is one of the biggest and easiest ways to
contribute to
pirated
films,
there
are
hundreds
of
people
with
industry
?ins‘
willing
to
pass
along
exclusive
copies of the film for big bucks.
Still
the
problem
persists
and,
while
stringent
laws
are
in
place,
neither
the
Chinese
government nor the
U.S. filming industry knows what to do. ―They‘re
snuck out of the studios,
sent
overseas, duplicated a million times and then
sol
d on the streets,‖ Hurvitz said.
When
Dan
Brown‘s
blockbuster
novel
―The
Lost
Symbol‖
hit
stores
in
September,
it
may
have offered a peek at the future of
bookselling.
On , the book
sold more digital copies for the Kindle e-reader
in its first few
days than hardback
editions. However, less than 24 hours after its
release, pirated digital copies of
the
novel were found on file-sharing sites like
Rapidshare. Within days, it had been downloaded
for free more than 100,000 times.
Digital piracy, long confined to music
and movies, is spreading to books. And as
electronic
reading devices such as
Amazon‘s Kindle and the Sony Reader boost demand
for e
-books, experts
say
the
problem
may
only
get
worse.
Digital
theft
may
pose
a
big
headache
in
2010
for
the
slumping
publishing industry, which relies increasingly on
electronic reading devices and e-books
to stimulate sales.
Piracy is a serious issue for
publishers. The company that publishes Stephenie
Meyer‘s wildly
popular ―Twilight‖
teen
-vampir
e series says it
―considers copyright protection to be of paramount
importance.‖
Authors
are
concerned
as
well.
―With
the
open
-source
culture
on
the
Internet,
the
idea of ownership --- of artistic
ownership ---
goes away,‖ said novelist
and poet Sherman Al
exie
last
month. ―It terrifies me.‖
As
to how to combat e-book piracy, views vary. Some
publishers have tried to minimize theft
by delaying releases of e-books for
several weeks after physical copies go on sale.
Some authors
have even gone as far as
to shrug off e-book technology altogether.
However, some evidence
suggests that authors‘ and publishers‘ claims of
damage from illegal
piracy may be
overstated. Recent statistics have shown that
consumers who purchase an e-reader
buy
more books than those who stick with traditional
bound volumes. Amazon reports that Kindle
owners buy, on average, 3.1 times as
many books on the site as other customers.
pirated
latest
bargain
estimates
unique
populations
illegal
basing
the
overseas
market
is
almost
as
huge
as
the
Indian
market
the
U.S.-India
Business
Council,
and
American
film
companies
are
collaborating
with
Bollywood
to
combat
piracy
by
raising
awareness of the
problem with American authorities
UNIT
4
China has changed enormously over the
last 20 years. Its economy has been growing at 10%
a year. Today, 80% of the world‘s
electronic goods are made in China. As a result,
more and more
western companies want to
do business in China. But how easy is it for a
westerner to do business
there? Here
are some tips from the British Embassy in Beijing.
Build relationships. In the west, it‘s
usual to do business first, and then see if a
relationship is
possible. In China,
it‘s the opposite. You need to build a
relationship before you can do business.
This le
ads to the idea of
?
guanxi’
.
Guanxi
means using personal contacts and
relationships to do
business, and
westerners need to understand how real and strong
this is in China.
It can also be useful
to find a reliable Chinese ally to work with you.
He or she will be able to
help
with
language
or
cultural
problems
and
will
also
be
able
to
understand
Chinese
body
language.
You
must
remember
to
respect
?face‘.
?Face‘
means
having
high
status
with
your
peers.
?Face‘ can be lost,
given or earned. Never criticize or
insult someone in front of others, as
losing
face will make it impossible to
make a deal. On the other hand, if you praise
someone by saying
good things about him
or her, then he or she will gain face, but be
careful not to do it too much.
All
these tricks of the trade can help you to play the
game and do business successfully in
China. Be prepared, and be patient if
you want to be a winner in China.
The Quarterly
(Magazine):
How has Carrefour had to
adapt to Chinese tastes?
Jean-Luc
Chereau (President of Carrefour China):
Take the example of fish. When I am
in San Francisco and I visit a store,
the fish is filleted and packed; it‘s dead. When I
am in France,
the fish is dead but it‘s
whole; it‘s on ice. I can see its eyes and see if
it‘s fresh or not.
Each place
has its own way of selling fish.
If you are in China, you have two ways
of selling fish. The first is to display live
fish. When
we
entered
Taiwan,
we
went
to
the
fresh
markets
in
Taipei
and
Kaohsiung
to
see what
kind
of
products they had, how they were
displayed, and how customers bought those
products. Carrefour
decided to adopt
this fresh-market style and to display the same
products at lower prices in a better,
cleaner environment. And we were very,
very successful. Now, on the mainland, the first
image
customers get when they enter a
Carrefour store is fresh products. When customers
are in the fresh
area, they recognize
the fresh market they‘re accustomed to. And now
most of our competitors are
following
Carrefour in this way.
But there is
another method we neglected when we moved away
from the coast: frozen fish.
Why would
frozen fish be important in China? Because the
distance between the area where they
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