-
乔布斯斯产品演讲技巧
【篇一：乔布斯的演讲技巧】
乔布斯的演讲技巧：教你站在讲台上怎样化腐朽为神奇
导读：乔布斯的逝去，不仅让
it<
/p>
界损失了一代奇才，同时也让我们
失去了一个很了不起的
presenter
，我们都爱他的
prese
ntation
，
是什么原因呢？
ca
mine gallo
为我们分享乔布斯的演讲技巧。
camine gallo
讲解乔布斯演讲技巧的中英文对照演讲稿：
anyone who is watched the
steve job’s keynote, will tell you,
he
is one of the most extraordinary speakers and
cooperators
in
america.
但凡看过
steve jobs
的主题演讲的人都觉得，他是全美
最棒的演说家，最了不起的合作伙伴。
-who does the best job of
that in the world?
-
这个行当里谁最牛
?
well, most presenter simply convey
information, jobs inspires.
多数演讲者只是简单地传达
信息，乔布斯的演讲却能点燃激情。
im camine
gallo. and today ill walk you to several key
techniques that steve jobs uses to
electrify his audience, the
relevants
you can adopt for your very next
presentation.
-welcome to
mac world 2008. we got some great stuffs for
you.
-
欢迎来到
2008
苹果大会今天要给大家带来非同凡响的新产品
-theres clearly something in the air
today.
-
有没有感受到它们
的小宇宙即将爆发
?
with
those words jobs open mac pro 2008, setting the
theme
for his presentation and hitting
the major announcement of the
day by
launching the ultra thin mac book air. whether its
the
notebook or the iphone, jobs
unveils a single headline that set
the
theme.
乔布斯开场的寥寥几句就揭示了大会主题营造出了
mac
book air
的发布氛围。不管是发布
mac
book
还是
iphone
乔布斯只
用简单的
一句话就点明了主题
——
-today apple is going to reinvents the
phone.
-
今天苹果将掀起一场手机革命
!
once you identify a theme,
make sure it’s clear and consistent
throughout the presentation. think of a
staff meeting as a
presentation. so
lets say your sales manager introducing a
new software tool that helps your team
generate track and
share sales leads.
you might kick off a meeting this way: good
morning! thanks for coming. i know
youll be really excited
about this.
today well make it easier for you to make a quota.
thats the headline: easier to make a
quota. its memorable, and
it sets the
direction for the rest of the meeting. it gives
your
audience a reason to
listen.
一旦你确立演讲主
题，整个演讲就要清晰地围绕这个主题来展开。
例如，要在员工大会上推广一款追踪销售
数据的软件。你可以这样
开场
:
早上好
，感谢大家参加会议。我知道大家都很期待，让我们直
奔主题：如何轻松完成工作配额。
如何完成工作配额，这个主题令
人印象深刻。而且接下来怎么说一目了然相信听众会非常
乐意倾听
下去。
-i got
four things id like to talk about with you today.
so lets
get started. steve jobs always
provides an outline for his
presentation and then verbally opens
and closes each section
with clear
transition and between. heres an
example.
-
今天我有
4
项成果要与大家分享
...
演讲开始乔布斯列出一个大纲，
并明确告诉听众每个部分何时开始，何时结束
。例如：
-so thats time
capsule, a perfect companion to
leopard.
-
这就是
time
capsule
，完美的系统伴侣。
-and thats the first thing i wanna share with you
this morning.
-
这是我要发布的第一款产品。
the point is, make it easy for your listeners to
follow your
story. your outline will
serves as guide post along the way. you
also know that during his presentation
jobs uses words like
extraordinary,
amazing and cool. he is passionate, enthusiastic
and it shows.
为了让听众不会半路跟丢，大纲会是一个不错的选择。它就像路标
指
引着听众紧跟你的步伐。在乔布斯的演讲中，你还会听到这样一
些词
:
非同凡响、华丽丽、酷毕了。这些词汇充分展现了他的兴奋与
激动。
-incredible,
unbelievable, awesome, extraordinary year for
apple.-
对于苹果来说，这是难以想象、非同凡响的一年。
you know your audience wants
to be wowed, not put to sleep.
too many
people fall into this presentation mode, its
stiff, its
formal, it lacks possess.
we, your listeners will give you a
permission to have fun and be excited
about your company,
your product during
your service.
好的
演讲应该振奋人心而不是催人睡下。枯燥、严肃、乏味的演讲
放倒了一帮又一群的听众。
那样的演讲我们不爱听、有趣、有激情
地展现公司的产品，这才是我们需要的。
if you are not passionate
about it, we are not going to be.
remember, jobs isn’t selling hardware.
hes selling an
experience. if you offer
numbers and statistics, make them
meaningful.
如果你在那玩深沉，我们观众又怎么可能会激情四射。乔布斯从头
至尾都
不是在兜售产品，而是推销一种体验。如果要引用数据，请
赐予它意义吧。
-we have sold 4 million iphones to
date.
-
迄今为止，我们一共
售出了
4
百万部
iphone
。
-we divide 4
million by 200 days, thats 20,000 iphones every
day on average.
-
用
4
百万除以
200
，意味着我们平均每天卖出了
2
万部
iphone
。
numbers dont mean much, unless it plays
in context.
managers, connect the dots
for your listeners. recently i
worked
with a company that launched 12 gigabyte memory
card, 12 gigabytes. that number doesn’t
mean much to most
people. so we put it
in the contest. we said thats the enough
memory to listen to your music while
traveling to the moon
and back. now, 12
gigabytes, mean something to me. make
numbers meaningful.
数字本身没有意义，除非放入特殊的语境。要让这些数字有意
义，
给它们来点比方吧。最近我在和一个公司合作，这个公司刚刚发布
< br>了新的
12g
内存卡。
12g<
/p>
啊！但是多数人不明白
12g
是个什么概
念。
所以我给这个数字包装了下，
12g
的存储量足够让你听着音乐在地球
和月球之间兜上一圈。看，这回
12g
就厉害啦。赶紧地动手包装下
数据吧。
one of the most effective
elements of steve jobss presentation
is
that they are easy on the eyes. his presentations
are visual
and simple.
乔布斯演讲的
法宝就是视觉刺激。他的演讲不仅非常视
觉化，而且通俗易懂。
well, most speakers fill their slides, with =
=| data, texts and charts, jobs does
just the opposite. he uses
very little
text, and usually one, maybe two images for his
slide.
大多数的演讲者喜欢
在幻灯片里塞进大量的数据、文字和图表乔布
斯却不这么干。他用丰富的视觉盛宴替代繁
冗的文字图表，通常每
个幻灯片也只有一两张图片而已。
you see you want to paint a picture
for your audience, without
overwhelming
them. inspiring presentations are short on bullet
points and big on visuals. if you
really want your presentations
to pop,
treat it like a show, when ads flows, themes and
transitions. jobs includes video clips,
demonstrations and
guests, he also
ha
s a natural for dramatic flare. it’s
very
effective. for example we are
introducing the macbook air, jobs
drew
chairs by opening a manila inter office envelope,
holding
the laptop for everyone to
see.
在合适的时刻展现合适
的内容，而不是连篇累牍、铺天盖地砸向听
众。好的演讲通常只列出简明扼要的观点，其
他的全是演示。想要
演讲得出类拔萃，就把它当作一场达人秀
:
各种广告、各种主题、各
种变幻
...
乔布斯就用到了视频剪辑、样品展示、客串嘉宾
...
有时还会
来个出其不意。别说，倒还真挺见效。比如在发布
mac
book
air
时，
他打开一个大信封，默默抽出了这个新款笔记本电脑，观众们瞬间
< br>石化了。
-this is the new,
mac book air, you can get a feel for how thin it
is.
-
这就是最新款
mac book air,
知道它有多薄了吧。
what
is the one memorable moment of your presentation?
identify your memorable moment and
build up to it. -...climax
of the show
-...our friends and everyone in the world
today.
你演讲中最难忘的瞬
间是什么？定下那一刻，然后使出浑身解数把
听众引向那里。
and finally, rehearse, rehearse, and
rehearse some more.
最后一条，彩排，彩排，再彩排。
-let me show you how easy that is now.
-
让你们见识下操作起来有多简单
steve jobs makes it look easy because
he spends hours
rehearsing. he cannot
pull off an intro presentation with a
video clips and demonstrations and
outside speakers without
practice. the
result of presentation that is perfect
synchronized
and looks, yes effortless.
now the average business first does
not
have a resource to create a steve jobss
extraordinary
ganza. but you do have
time to rehearse. the greatest
presenters do it, so should
you.
乔布斯的演示之所以看起
来如此简单是因为他花了大量时间来彩排。
没有反复的练习，那些视频剪辑、样品展示和
客串嘉宾便都是浮云。
因为反复的彩排，他才能在演讲过程中如此淡定，如此收放自如。
当然很少有人生来就像乔布斯这
【篇二：乔布斯的演讲技巧】
乔布斯的演讲技巧：教你站在讲台上怎样化腐朽为神奇
来源：沪江英语
日期
: 2011-10-28
导读：乔布斯的逝去，不仅让
it
界损失了一代奇才，同时也让我们
失去了一个很了不起的
presenter
，我们都爱他的
pres
entation
，
是什么原因呢？
c
amine gallo
为我们分享乔布斯的演讲技巧。
camine gallo
讲解乔布斯演讲技巧的中英文对照演讲稿：
anyone who is watched the
steve job’s keynote, will tell you,
he
is one of the most extraordinary speakers and
cooperators
in
america.
但凡看过
steve jobs
的主题演讲的人都觉得，他是全美
最棒的演说家，最了不起的合作伙伴。
-who does the best job of
that in the world?
-
这个行当里谁最牛
?
well, most presenter simply convey
information, jobs inspires.
多数演讲者只是简单地传达
信息，乔布斯的演讲却能点燃激情。
im camine
gallo. and today ill walk you to several key
techniques that steve jobs uses to
electrify his audience, the
relevants
you can adopt for your very next
presentation.
-welcome to
mac world 2008. we got some great stuffs for
you.
-
欢迎来到
2008
苹果大会今天要给大家带来非同凡响的新产品
-theres clearly something in the air
today.
-
有没有感受到它们
的小宇宙即将爆发
?
with
those words jobs open mac pro 2008, setting the
theme
for his presentation and hitting
the major announcement of the
day by
launching
the ultra thin mac
book air. whether its the notebook or the
iphone, jobs unveils a single headline
that set the theme.
乔布斯开场的寥寥几句就揭示了大会主题营造出了
mac
book
air
的
发布氛围。不管是发布
mac
book
还是
iphone
乔布斯只
用简单的一
句话就点明了主题
——
-today apple is going to reinvents the
phone.
-
今天苹果将掀起一场手机革命
!
once you identify a theme,
make sure it’s clear and consistent
throughout the presentation. think of a
staff meeting as a
presentation. so
lets say your sales manager introducing a
-
-
-
-
-
-
-
-
-
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