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4.1 The maxim of Quality:
(i) do not say what you
believe to be false.
(ii) do not say
that for which you lack adequate
evidence
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4.2 The maxim of Quantity:
current purposes of the
exchange
(ii) Do not make your
contribution more informative than is
required
4.3 The maxim of
Relation:
4.4
The maxim of Manner:
(i)
avoid obscurity of expression.
(ii)
avoid ambiguity.
(iii) be brief
(iv) be orderly.
From what mentioned above, we may know
that the Cooperative
Principle enables
one participant in a conversation to communicate
on
the assumption that the other
participant is being cooperative. These
four maxims form a necessary part of
the description of linguistic
meaning
in that they explain how it is that the speakers
often ―mean
more than they say‖ in
their communications.
may decide to withhold
whatever information we possess:‘ No
comment!‘ We may inadvertently infringe
a maxim or we can secretly
violate a
maxim
—
e.g. A could
maliciously and falsely tell B that Janet
had walked in the opposite direction
from the post office. Or
–
more
importantly
–
we can make a blatant show
of breaking one of the
maxims (Grice
terms this flouting a maxim), in order to lead the
addressee to look for a covert, implied
meaning.
(3)
members of The BBC Players.
( Implicature: One or more of them are
no longer members of The BBC
Players.)
Generally
speaking,
maxim combined with the
hearer‘s assumption that th
e speaker
has
nor really abandoned the co-
operative principle leads to an
implicature
four maxims,
expressed in the imperative mood have sometimes
been misunderstood as instructions for
a speaker to behave in
conversation.
le violating the Cooperative Principle
in the use of
euphemisms
In the light of the foregoing
literature review and the theoretical
bases, we know that euphemisms or
euphemistic expressions are
important
and people often use them in communication. In
reality, it
can be found that these
diplomats and statesmen etc. also use
euphemisms or euphemistic expressions
in the question-answer
patterns. These
statesmen make sharp things or unpleasant things
sound pleasant etc. otherwise the use
of euphemisms may even
cause
misunderstandings. So the next we will talk about
communication with the theories of
Cooperative Principle. For
example, to
be specific, diplomatic euphemisms of press
conferences
are mainly chosen as the
substitution of an agreeable or inoffensive
word or expression for one that is
harsh, indelicate or unpleasant to
the
other side. They are chosen from both the lexical
approach and
the rhetorical approach.
In communication like
the question-answer patterns in press
conferences, generally people or
participants are required to observe
the CP in order to make their
conversation moves forward smoothly
and
successfully. But in reality, in order to meet a
certain
communicative need, especially
in press conferences concerning
diplomacy, actually people seldom
speaks by always faithfully
observing
these four maxims of the CP. Therefore Grice
himself also
suggests 5 ways
participants can deal with these maxims. First,
speakers can straightforwardly follow
the maxims, that is, they can
speak the
truth while giving just enough relevant
information in a
clear, unambiguous,
succinct and orderly manner. Many people do
just that most of time. Second, someone
may violate a maxim, as you
would do if
you told a deliberate lie. A third thing that can
happen is
that a speaker can ?opt out‘
of a maxim, this seems to be an
uncommon occurrence. The fourth
possibility is the maxim clash;
cases
in which you would have to violate one maxim in
order to fulfill
another. And perhaps
this is the most case of violation of the maxims
in press conferences. The fifth and
most intriguing way to deal with
the
maxims of conversation is to flout one of them.
When a maxim is
flouted, a speaker
doesn't observe the maxim, but cannot be accused
of violating it either, because the
transgression is so flagrant that it is
totally obvious that the speaker knows
he or she is not observing it
and
realizes everyone else in the conversation knows
it too.
The existence of
the maxims of the CP makes the conversational
implicature possible especially on the
conditions like in press
conferences
etc.. Conversational implicature allows a speaker
of any
side in press conferences to
convey meaning beyond what is literally
expressed. Speakers in press
conferences can often use euphemisms
or
euphemistic expressions to produce conversational
implicature or
more meaning that the
hearers can also figure out its real intentions
rather than the literal meaning by
violating some certain maxims.
5.1.
Violation of Quality Maxim
true or the fact and making
irresponsible and insincere remarks by the
speakers. It can produce some
specifical content: humor, or disguise
the intention such as Ministry of
Defence for Ministry of War, life
insurence for insurance when you are
dead, freedom fighters for
terrorists.
violate Quality
Maxim in order to express unpleasant things or
ideas
etc. in an indirect, roundabout
and pleasant way. Therefore if hearers
want to know the real intentions , they
should infer the conversational
implicature from the illocutionary
meaning based on the special
context.
Moreover hyperbole and understatement also don't
obey the
Quality Maxim, for all these
contribution are true . Let us look at some
examples as follows:
(4) Q:
Britain and France both put troops on standby
alert … for
possible movement into
Kosovo. While … has the U.S. put any units on
stand-by for a possible movement to
Kosovo?
A:
In
view of the fact that … our forces remain at their
current state
of readiness. There …
increase that state of alertness at this point.
Obviously… on short
stand
-
by… air operations,
would… .
In
the above Q-A patterns of the transcripts, we can
see diplomatic
euphemisms like
―possible movement‖, ―at their current state of
readiness‖ and ―air operation‖ etc. are
used in press conferences that
violate
the Quality Maxim. From the specific context we
know that
here ―possible movement‖
mainly means ―possible military attack‖,
―at their current state of readiness‖
refers to ―at their current state of
fighting ‖ and ―air operation‖ refers
to ―air war‖ or ―air fight‖ etc.. Still
we can find more examples violating
Quality Maxim of the CP in press
conferences li
ke ―Ministry
of Defense‖ for ―Ministry of War‖, ―entering
into Kosovo‖ or ―go into Kosovo‖ for
―invade Kosovo‖ or ―invasion‖
and
―information‖ for ―military intelligence‖ and also
―active defense‖
for ―attack‖ etc.. By
saying that, the authority can distor
t
the facts to
some extent and also
reduce its bad impressions on the public. Hence
the authority can present a false
picture to the public and to beautify
or disguise whatever they have done.
5.2 Violation of Quantity Maxim
information
or by either providing less or more information
than
actually needed. Strictly
speaking, acronym and abbreviation, two
main ways of the formation of
euphemism, are the two main ways of
violating the Quantity Maxim. For
example, execute is for execute
death
penalty, I need to go is for I need to go to the
lavatory, commfu
for complete
monumental military fuck up , S.O.S for
son-of-a-bitch.
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