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企业文化英文
【篇
一：【商务英语】企业文化
(
中英
)<
/p>
】
ate culture
企业文化（企业个性，形成于企业生产经营实
践之中，为全体员工所认同并且遵守的、带有本组织特点的使
命总
之
精
神价值观和经营理念，以及这些理念在生产经营实践、管理制度、
员工行为方式和企业对外形象的体现的总和。为企业灵魂，推
动其
发
展动力。有有形与无形之分。）
?
the personality of an
organization
（
warm,
aggressive,
friendly,
open, innovative, conservative, and so
on.
）
? guides
how employees think, act and feel
is a broad term used to define the
unique personality or
character of
a
particular company or
organization, and includes such
elements as core
values
（核心价值观）
and beliefs,
corporate ethics, and rules
of
behavior.
ons of corporate
culture
企业文化的主要功能
three key functions are:
?
provide a sense of identity for members.
导向功能：对每个员
工价
值取向及行为取向的导向功能
? generate commitment to the
organization’s mission.
凝聚功能：
一种价值观被员工所认同后产生巨大的向心力和凝聚力。
? clarify and reinforce standards of
behavior.
约束功能：软约束。
产生于企业文化的氛围、群体行为准则和道德规范。
e as the organization’s
personality
作为企业个性的文化
1
）
risk taking
personalities
喜欢冒险个性：
organizations
encourage
employees to take risks.
（
virgin
group
）
2
）
attention to detail perso
nalities
注重细节个性：
organizations
focus attention on the
details of the organization where they
have
made
quality their driving themes.
3
）
outcome
oriented personalities
注重结果的个性：
organizations
focus on
results in certain aspects of their business.
（
customer
services
）
4
）
people orientation person
alities
以人为本的个性：
organizations
treat employees
as “family”.
5
）
team orientation personal
ities
注重团队的个性：
organizations
shape their cultures around
the team concept.
6
）
aggressive personalities<
/p>
积极进取的个性：
organizations
value
aggressiveness as a major part of the way that
business is
done.
7
）
nonstable per
sonalities
不求稳的个性：
companies
emphasize
growth
could be identified as having nonstable
personalities.
4
．
different corporate
cultures
不同的企业文化：企业文化的本
质是企业员
工共同尊重的核心价值标准。不同企业有不同核心价值
标准。
at the root of any organization’s
culture is a set of core
characteristics that illustrate the
essential ways in which the
cultures of
organizations differ from one other.
? sensitivity to the needs of
customers and employees.
重视顾
客
和员工需要的价值观
? interest in
having employees generates new ideas.
致力
于激
发员工创造性思维的价值标准
? value placed in taking
risks.
重视冒险精神的价值标准
? openness of available communication
options
? friendliness and
congeniality of employees towards one
another. ? value placed on people in
the organization.
on of
corporate culture
企业文化的创建
1
）
company
founders
企业创造者
the founders play a key role in hiring initial
staff, their
attributes and values are
readily transmitted to new employees.
2
）
experience
with the general business and industry
environment
企业外部环境与体验
organizational culture often develops
out of an organiz
ation’s
experience with the general business
and industry external
environment.
3
）
contact with
others
企业内部群体与个人间的联系
the shaping of the organization based
on how it develops out
of contract
between groups and individuals within an
organization.
6.
influence of corporate culture on climate and
management
practice
企业文化对企业氛围
以及企业管理行为的影响。企业文化
是企业经营的核心，在企业管理中是旗帜，是航标，
指引着企业正
确的发展方向。
?
organizational culture refers more specifically to
the values,
beliefs, and customs or
norms of an organization. it can be
summariz
ed as the firm’s
organizational philosophy.
? organizational climate refers to the general
atmosphere of
an
organization.
企业文化与企业氛围的不同：
文化为企业注重的价值；氛围为企业成员的体验
企业文化与管理行为的不同：
文化是企业管理行为的核心要素，注重气氛的营造；
管理行为则不断加强这种气氛。
【篇二：中英文企业文化】
企业使命：
改善人类健康，传播健康文化，倾情回报社会，促进社会文明
进步
。
enterprise mission: improving human health,
spreading
healthy culture, repaying to
our society with our feelings,
promoting social progress of
civilization.
企业精神：
敢为人先，拚搏进取，执着努力，务实求新，科学和谐。
spirit of enterprise:
daring to be the first, fighting our
way upward, working hard,
innovating
pragmatically and science harmonious.
企业宗旨：
与时俱进，引导潮流，开创未来，服务人类。
enterprise purpose:
advancing with times, guiding the
trend, starting the future
and serving
human.
企业目标：
行业楷模，世界品牌。
business goals:
being the
model in our industry and being famous in the
world
brand.
企业价值观：
品牌
+
员工
+
社会奉献
=
企业价值。
enterprise
value:
brand + staff +
dedication = the value of enterprise.
企业理念：
观念引导思路，思路促进创新，品质铸就品牌，效率提高速度
，科
学创造完美。
corporate
philosophy:
concept guides
the ideas, ideas promote innovation, quality
casts brand, efficiency improve speed,
science creates perfect.
经营战略：
品牌导向，市场先驱，资源整合，协调整体，分步实施，纵向推进。
business strategy:
brand oriented, market pioneer,
integration of resources,
overall
coordination, implementing step by step, advancing
lengthways.
经营理念：
执着用心努力，开放提升营销，倾情营造环境，服务延伸市场。
business philosophy:
persistent to work hard, promotion of
marketing by open,
creation an
environment, extension of market with our
service..
管理理念：
以制度规范行为，以亲和凝聚团队，以机制驱动发展，以策略改变
现状，以战略实现目
标。
management philosophy:
standardizing the behavior on system
basis, get our team
together on
affinity basis, driving the development by
mechanism, changing the status and
achieving our goal with
our
strategy.
管理方针：
以管理规范为基石，以市场拓展为平台，以产品创新为砥柱，以技
术进步为桥梁，以品
质卓越为保障，以现代一流企业的运作水平为
管理目标。
management policy:
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