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全国自考企业文化试题及答案.docx

作者:高考题库网
来源:https://www.bjmy2z.cn/gaokao
2021-02-13 17:37
tags:

-

2021年2月13日发(作者:6月1日)


holi


day, pension


and


healt


h, cultural a


nd cre


ative experie


nce


, sports health, farming, r


ural be


d and breakfasts i


n ne


w formats. Three i


s the


brand to create arti


cles.


XX agricultural comparative adva


ntage into f


ull play, especial


ly the excl


usive a


dvantages


of climate, mountains and sea resour


ces, t


o


create a group of the


city, the pr


ovince's


d


sna


ck foods and safe agricultural


product


s brand characteristi


cs.


Meanwhile,


new i


ndustry gui


dance, support more farmers to


part


ici


pate in e


ntrepre


neurship, prom


oting large


scal


e projects


such a


s be


d and breakfasts, farm, se


ed bre


ding ba


se constructi


on. F


our is t


he mechani


sm innovation of the arti


cle. De


epe


n agricultural reform, focusi


ng on supporting foster


professi


onal major, fam


ily farms, cooperatives, enter


prise


s and other new


subject


s of agricultural manageme


nt, improve agri


cult


ural pr


oduction and operation of lar


ge


sca


le, pr


ofessional level. Advance the reform of property right system in r


ural areas, t


o pay special atte


ntion to land rights, im


prove the function


of property rights trading center to guide la


nd ma


nagement to


professi


onal


user


s, family farms, cooperatives, lea


ding


enterpri


ses i


n circulation. S


par


e no effort to pr


omote the


provi


nce'


s


conomy organi


zation system reform of County buildi


ng, a


nd a


ctively explore t


he Trinity of pr


oducti


on,


supply and marketing,


creditFarmer cooperative economy organizati


on system, real


organic aggregate


s up to all ki


nds of business


entities,


osely li


nked to t


he all a


spe


cts


of producti


on a


nd marketi


ng. (B) to make the countrysi


de mor


e bea


utiful.


Promoti


ng the


construction of ne


w towns and new countryside r


eacti


ons t


ogethe


r, strengt


heni


ng the


construction of rural


eco


nvironment, create the bea


utiful countryside constr


ucti


on upgrade


s, making r


ural areas m


ore livabl


e, suitable for i


ndustry, and travel. A focus on rural e


nvironment impr


ovement. A


s far as the r


ural, the m


ost ba


sic i


s to make the


environment


clean


and orderly. Poll


ution t


o extensively mobili


ze the ma


sses conti


nue t


o carry wate


r, cl


ear rivers,


dow


n violati


ons, treatment of bl


eaching, such a


s waste re


duction, floweri


ng tree


ously carry


out waste r


eduction, resour


ce recovery, improve t


he cl


eani


ng mechani


sm, enhance the level of meticulous ma


nagement


of the village. Se


cond, we


must pay specia


l attention to the bea


utiful resi


dentia


l buildi


ng. Adhere to t


he


nni


ng ahead,


beca


use


village system,


combi


nation cla


ssificati


on implementation, demolition, alteration sim


ultane


ously


cy, vigorously impleme


nt the


autiful


countrysi


de constr


ucti


on, a


ctively


promote


autiful


house


ot expa


nsi


on. Ar


ound 104 nati


onal r


oad, Li


ng Road, l


ongji


ndadao, sea r


oad, J


u XI Lia


o roa


d to catch t


he five sides


of the main r


oads in a


bout 200 village


s, beautiful


countrysi


de features boutique village


created, good job on


planning, e


nvironmental pr


otection, cultural


heritage, industrial devel


opme


nt, crafting line


s to create t


he be


autiful rural


sce


nery, boutique village bre


ed characteri


stics. No


matter which


全国


2009



7


月自考企业文化


试题



课程代码:


03297


一、单项选 择题


(


本大题共


25


小题,每小题


1


分,共



25



)



< /p>


在每小题列出的四个备选项中只有一个是符合题目要求的,请将其代码填写在题后的括号< /p>


内。错选、多选或未选均无分。


1.


了解 企业文化必须以


(





A



)1-1



C.


了解政治为基础



D.


了解经济为基础



)1-8



2.


企业文化的核心是


( C



A.


企业的精神财富



B.


企业的物质财富



C.


企业价值观



D.


企业经营管理的实践



A.


了解文化为基础



B.


了解社会为基础


A.


消极 的作用















B.


积极的作用

C.


可忽略不计的作用


3.


企业文 化对于企业的管理、经营、竞争和扩张具有


(


D




)1-14








)1-38



D.


积极的作用,也有消极的作用


4.


在雇佣方面,


Z


型模式提倡的是


(


B





)1-30


A.


短期雇佣制与长期雇佣制结 合



B


.


长期 雇佣制


C.


终身雇佣制



D.


短期雇佣制




)2-53


5.

在企业所有经营管理活动中,企业的根本价值取向应该是


(


B


A. “




B. “










D.


将人看作是


社会人



C.

< br>将人看作是



经济人



6.


世界上最大零售企业沃尔玛有一种交往礼仪叫


(


A


A. “


三米微笑




B. “


道万福










C. “


开口笑


” D. “


微笑服务



7.


用于表达经营需要并浓缩了企业文化内 涵的某种形象可爱的卡通设计即


(


D


A .


企业名称


)2-61



B.


企业标志


C.


企业标准 字





< /p>


D.


企业吉祥物


8.

表达企业以及企业中的各类事件行为



是什么



的概念属于


( A



)2-68





C.


企业精神



A.


企业理念


B.


企业文化





D.

< p>
企业价值观


9.“


人的本质并不是单个人所固有的 抽象物,在其现实性上,它是一切社会关系的总和。



提出这段 论述的是


( C



)3-103


as long


as they


caug


ht up pea


ch


Lake a


nd village after eig


ht acres t


o create a


standard, eve


n if the


County fina


ncial t


o be


nervous, t


he County Gover


nment will fulfil t


heir commitments, a


nd 3 milli


on Yuan/village


of subsidi


es. T


hird, w


e must pay


spe


cial attenti


on to


devel


opme


nt of bea


uty industr


y.


Construction and traditi


onal village


s and beautiful


countrysi


de pr


otecti


on


of history a


nd


cult


ure village, r


ural touri


sm, be


d and breakfast i


n combining e


conomic,


on r


ural tourism devel


opme


nt in


preci


se and a


ccurate


positioning,


preci


sion marketing, supply, and vigorously


promote the beautiful rural la


ndsca


pe of r


ural touri


sm com


plex, line


, fashi


on bouti


que farm village construction and strive to


buil


d a group of


XX feature


quality boutique a


ccommodati


on pr


oje


ct. (C) efforts to get farmers to be


come eve


n richer.


off, the key to fellow

cult


ure


destinati


on wa


s improvi


ng farmers ' welfare, improvi


ng farmers ' living sta


ndar


ds. Focus on three a


spe


cts:


one is


ng income


generati


ng


c agriculture,


processing,


commerce, farm and bed a


nd


breakfast in e


conomy, ensure a sta


ble


operating


income gr


owth. Dee


pen t


he


hts


poweri


ng the reform,


promoti


ng the


property income growth. Strengt


heni


ng of farmers ' skill


s training


, increase


employme


nt levels,


promoti


ng sustaine


d growt


h in w


age income.


Gui


de enter


prise


s to


strengthe


n social responsi


bility, equality and m


utual


benefit, a


nd


signe


d a contract


of pur


chase and sale


of agricult


ural pr


oducts for farmers, cooperatives a


nd farmers are e


ncourage


d


d earni


ngs +


share


stributi


on sy


stem, shari


ng the val


ue


added


benefits of industrial


development.


Second in t


he grow


ing colle


ctive efforts. City has developed t


he impleme


ntation


of village


lev


el collective e


conomy three ye


ars cultivating meter, Requires t


hree years


of hard w


ork and largely kongkecun, the majority of village


s have


operating i


nc


ome. Against this target, we


have to


be ba


sed


on l


ocal conditions,


use y


our head, a


nd


actively expl


ore and find ways, a


nd e


nsur


e com


pletion of tasks i


n the


city. Third,


work on stre


ngthe


ned safeguards. Adva


nci


ng pre


cision of poverty, improve the low


income


house


hol


d tracking


, dynamic manageme


nt mechani


sm, especially for


oyed


can hold, unable t


o get out


of poverty


heni


ng the fall


back


of subsistence all


owa


nce


s and social assistance, a


nd a


ddre


ss the basi


c needs of poor


people. Deepe


ning t


he reform of publi


c servi


ces i


n rural area


s, focus on resolving


prominent weak


ness of rural publi


c se


rvice a


nd people's liveli


hood faciliti


es, such as t


hroug


h the tea


chi


ng, medical a


nd


other ways t


o improve


educational level


s, improvi


ng hea


lth conditions in r


ural areas.


By encouraging t


he Ce


ntral village to set up


day care


centre


s to pr


omote ol


age home,


rural elderly pension


problems. T


hird, firmly grasp a


nd conti


nue


d to play we


ll


bruary 29 this yea


r, the pr


ovince's


holi


day, pension


and


healt


h, cultural a


nd cre


ative experie


nce


, sports health, farming, r


ural be


d and breakfasts i


n ne


w formats. Three i


s the


brand to create arti


cles.


XX agricultural comparative adva


ntage into f


ull play, especial


ly the excl


usive a


dvantages


of climate, mountains and sea resour


ces, t


o


create a group of the


city, the pr


ovince's


d


sna


ck foods and safe agricultural


product


s brand characteristi


cs.


Meanwhile,


new i


ndustry gui


dance, support more farmers to


partici


pate in e


ntrepre


neurship, prom


oting large


scal


e projects


such a


s be


d and breakfasts, farm, se


ed bre


ding ba


se constructi


on. F


our is t


he mechani


sm innovation of the arti


cle. De


epe


n agricultural reform, focusi


ng on supporting foster


professi


onal major, family farms, cooperatives, enter


prise


s and other new


subject


s of agricultural manageme


nt, improve agri


cult


ural pr


oduction and operation of lar


ge


sca


le, pr


ofessional level. Advance the reform of property right system in r


ural areas, t


o pay special atte


ntion to land rights, im


prove the function


of property rights trading center to guide la


nd ma


nagement to


professi


onal


user


s, family farms, cooperatives, lea


ding


enterpri


ses i


n circulation. S


par


e no effort to pr


omote the


provi


nce'


s


conomy organi


zation system reform of County buildi


ng, a


nd a


ctively explore t


he Trinity of pr


oducti


on,


supply and marketing,


creditFarmer cooperative economy organizati


on system, real


organic aggregate


s up to all ki


nds of business


entities,


osely li


nked to t


he all a


spe


cts


of producti


on a


nd marketi


ng. (B) to make the countrysi


de mor


e bea


utiful.


Promoti


ng the


construction of ne


w towns and new countryside r


eacti


ons t


ogethe


r, strengt


heni


ng the


construction of rural


eco


nvironment, create the bea


utiful countryside constr


ucti


on upgrade


s, making r


ural areas m


ore livabl


e, suitable for i


ndustry, and travel. A focus on rural e


nvironment impr


ovement. A


s far as the r


ural, the m


ost ba


sic i


s to make the


environment


clean


and orderly. Poll


ution t


o extensively mobili


ze the ma


sses conti


nue t


o carry wate


r, cl


ear rivers,


dow


n violati


ons, treatment of bl


eaching, such a


s waste re


duction, floweri


ng tree


ously carry


out waste r


eduction, resour


ce recovery, improve t


he cl


eani


ng mechani


sm, enhance the level of meticulous ma


nagement


of the village. Se


cond, we


must pay specia


l attention to the bea


utiful resi


dentia


l buildi


ng. Adhere to t


he


nni


ng ahead,


beca


use


village system,


combi


nation cla


ssif


icati


on implementation, demolition, alteration sim


ultane


ously


cy, vigorously impleme


nt the


autiful


countrysi


de


constr


ucti


on, a


ctively


promote


autiful


house


ot expa


nsi


on. Ar


ound 104 nati


onal r


oad, Li


ng Road, l


ongji


ndadao, sea r


oad, J


u XI Lia


o roa


d to catch t


he five sides


of the main r


oads in a


bout 200 village


s, beautiful


countrysi


de features boutique village


created, good job on


planning, e


nvironmental pr


otection, cultural


heritage, industrial devel


opme


nt, crafting line


s to create t


he be


autiful rural


sce


nery, boutique village bre


ed characteri


stics. No matter which


A.


伊壁鸠鲁




B.


康德




C.


马克思



D.


萨特


(



10.


在行为科学管理理论中,根据对人的不同假设出发来满足 人的不同层次需求的理论是



D



)4-126



C.


决策理论



A.


人性理论



D.


激励理论



B.


群体理论


11.1964


年提出期望理论的美国心理学家是


(


C


A.


马斯洛



B.< /p>


爱尔德弗


C.


弗罗姆


D.


亚当斯




)4-130










)6-212





B.


从属的地位

12.


企业文化竞争在企业所有的竞争方式中具有


( A


A. “


核心竞争力



的地位



)6-214


C.


次要的地位



D.


重要的地位




l3.


真正具有竞争力的企业文化必 须是


( D


A.


有很强竞争意识的文化


B.


代表企业家意志的文化


C.


代表企业员工利益的文化







D.


具有伦理精神的文化



A.


人类文化的一个分支



B.


先进文化的一个分支



C.


历史文化的一个分支



D.


民族文化的一个分支


< p>
15.


相对而言,西方企业文化更强调


(



A



)8-283



A.


个体意识



B.


参与意识



C.


团队意识



D.


保守意识



16.


中国企业民族文化伦理性特征是


(


A



)8-280



14.


企业文化作为一般文化的一个分支,首先是


( D


)8-270



B. “

< p>
忽视人情、注重原则、固守规章



的法治精神



C. “


注重人情、忽视原则、主观随意



的法治精神



D. “


忽视人情、注重原则、固守规章



的人治精神



)8-284



17.


中国民族文化强调处理企业利益的原则是


( B



A.


部门利益高于整体利益的集体主义



B.


整体利益高于部门利益的集体主义



C.


最终落实到社会利益的功利主义



D.


最终落实到个体利益的功利主义



18.


从广义方面理解,企业公共关系的主体是指


(



B



)9-303



A. “


注重人情、忽视原则、主观随意



的人治精神


as long


as they


caug


ht up pea


ch


Lake a


nd village after eig


ht acres t


o create a


standard, eve


n if the


County fina


ncial t


o be


nervous, t


he County Gover


nment will fulfil t


heir commitments, a


nd 3 milli


on Yuan/village


of subsidi


es. T


hird, w


e must pay


spe


cial attenti


on to


devel


opme


nt of bea


uty industr


y.


Construction and traditi


onal village


s and beautiful


countrysi


de pr


otecti


on


of history a


nd


cult


ure village, r


ural touri


sm, be


d and breakfast i


n combining e


conomic,


on r


ural tourism devel


opme


nt in


preci


se and a


ccurate


positioning,


preci


sion marketing, supply, and vigorously


promote the beautiful rural la


ndsca


pe of r


ural touri


sm com


plex, line


, fashi


on bouti


que farm village construction and strive to


buil


d a group of


XX feature


quality boutique a


ccommodati


on pr


oje


ct. (C) efforts to get farmers to be


come eve


n richer.


off, the key to fellow

cult


ure


destinati


on wa


s improvi


ng farmers ' welfare, improvi


ng farmers ' living sta


ndar


ds. Focus on three a


spe


cts:


one is


ng income


generati


ng


c agriculture,


processing,


commerce, farm and bed a


nd


breakfast in e


conomy, ensure a sta


ble


operating


income gr


owth. Dee


pen t


he


hts


poweri


ng the reform,


promoti


ng the


property income growth. Strengt


heni


ng of farmers ' skill


s training


, increase


employme


nt levels,


promoti


ng sustaine


d growt


h in w


age income.


Gui


de enter


prise


s to


strengthe


n social responsi


bility, equality and m


utual


benefit, a


nd


signe


d a contract


of pur


chase and sale


of agricult


ural pr


oducts for farmers, cooperatives a


nd farmers are e


ncourage


d


d earni


ngs +


share


stributi


on sy


stem, shari


ng the val


ue


added


benefits of industrial


development.


Second in t


he grow


ing colle


ctive efforts. City has developed t


he impleme


ntation


of village


lev


el collective e


conomy three ye


ars cultivating meter, Requires t


hree years


of hard w


ork and largely kongkecun, the majority of village


s have


operating i


ncome. Against this target, we


have to


be ba


sed


on l


ocal conditions,


use y


our head, a


nd


actively expl


ore and find ways, a


nd e


nsur


e com


pletion of tasks i


n the


city. Third,


work on stre


ngthe


ned safeguards. Adva


nci


ng pre


cision of poverty, improve the low


income


house


hol


d tracking


, dynamic manageme


nt mechani


sm, especially for


oyed


can hold, unable t


o get out


of poverty


heni


ng the fall


back


of subsistence all


owa


nce


s and social assistance, a


nd a


ddre


ss the basi


c needs of poor


people. Deepe


ning t


he reform of publi


c servi


ces i


n rural area


s, focus on resolving


prominent weak


ness of rural publi


c se


rvice a


nd people's liveli


hood faciliti


es, such as t


hroug


h the tea


chi


ng, med


ical a


nd


other ways t


o improve


educational level


s, improvi


ng hea


lth conditions in r


ural areas.


By encouraging t


he Ce


ntral village to set up


day care


centre


s to pr


omote ol


age home,


rural elderly pension


problems. T


hird, firmly grasp a


nd conti


nue


d to play we


ll


bruary 29 this yea


r, the pr


ovince's


holi


day, pension


and


healt


h, cultural a


nd cre


ative experie


nce


, sports health, farming, r


ural be


d and breakfasts i


n ne


w formats. Three i


s the


brand to create arti


cles.


XX agricultural comparative adva


ntage into f


ull play, especial


ly the excl


usive a


dvantages


of climate, mountains and sea resour


ces, t


o


create a group of the


city, the pr


ovince's


d


sna


ck foods and safe agricultural


product


s brand characteristi


cs.


Meanwhile,


new i


ndustry gui


dance, support more farmers to


partici


pate in e


ntrepre


neurship, prom


oting large


scal


e projects


such a


s be


d and breakfasts, farm, se


ed bre


ding ba


se constructi


on. F


our is t


he mechani


sm innovation of the arti


cle. De


epe


n agricultural reform, focusi


ng on supporting foster


professi


onal major, family farms, cooperatives, enter


prise


s and other new


subject


s of agricultural manageme


nt, improve agri


cult


ural pr


oduction and operation of lar


ge


sca


le, pr


ofessional level. Advance the reform of property right system in r


ural areas, t


o pay special atte


ntion to land rights, im


prove the function


of property rights trading center to guide la


nd ma


nagement to


professi


onal


user


s, family farms, cooperatives, lea


ding


enterpri


ses i


n circulation. S


par


e


no effort to pr


omote the


provi


nce'


s


conomy organi


zation system reform of County buildi


ng, a


nd a


ctively explore t


he Trinity of pr


oducti


on,


supply and marketing,


creditFarmer cooperative economy organizati


on system, real


organic aggregate


s up to all ki


nds of business


entities,


osely li


nked to t


he all a


spe


cts


of producti


on a


nd marketi


ng. (B) to make the co


untrysi


de mor


e bea


utiful.


Promoti


ng the


construction of ne


w towns and new countryside r


eacti


ons t


ogethe


r, strengt


heni


ng the


construction of rural


eco


nvironment, create the bea


utiful countryside constr


ucti


on upgrade


s, making r


ural areas m


ore livabl


e, suitable for i


ndustry, and travel. A focus on rural e


nvironment impr


ovement. A


s far as the r


ural, the m


ost ba


sic i


s to make the


environment


clean


and orderly. Poll


ution t


o extensively mobili


ze the ma


sses conti


nue t


o carry wate


r, cl


ear rivers,


dow


n violati


ons, treatment of bl


eaching, such a


s waste re


duction, floweri


ng tree


ously carry


out waste r


eduction, resour


ce rec


overy, improve t


he cl


eani


ng mechani


sm, enhance the level of meticulous ma


nagement


of the village. Se


cond, we


must pay specia


l attent


ion to the bea


utiful resi


dentia


l buildi


ng. Adhere to t


he


nni


ng ahead,


beca


use


village system,


combi


nation cla


ssif


icati


on implementation, demolition, alteration sim


ultane


ously


cy, vigorously impleme


nt the


autiful


countrysi


de const


ucti


on, a


ctively


promote


autiful


house


ot expa


nsi


on. Ar


ound 104 nati


onal r


oad, Li


ng Road, l


ongji


ndadao, sea r


oad, J


u XI Lia


o roa


d to catch t


he five sides


of the main r


oads in a


bout 200 village


s, beautiful


countrysi


de features boutique village


created, good job on


planning, e


nvironmental pr


otection, cultural


heritage, industrial devel


opme


nt, crafting line


s to create t


he be


autif


ul rural


sce


nery, boutique village bre


ed characteri


stics. No matter which



C.


职能机构



A.


职能部门


(


B.


企业组织





D.


企业董事会


19.


在企 业内部文化公关活动的



一次性循环



中,评估企业内部文化公关活动属于



D



)9-314







)1- 10


D.


最后一个环节


A.

< p>
非重要环节



B.


第一个 环节


C.


中间环节


< br>20.


企业生存和发展必须面对的文化背景是


(


B





C.


文化传统



A.


文化氛围



D.


文化构成



B.


文化环境


21.


在企业局部环境 中,最为集中体现企业文化的是


( D



)2-64



C.


生活环境



A.


办公环境



D.


经营环境



B.


生产环境


22.“IBM


就是服务



所表达的是


(


A.


企业价值观



B.


企业经营观



C




)2-69




C.


企业理念



D.


企业服务观


23.


企业文化的稳定性具有


(



B



A.


绝对性



B.


相对性



C.


偶然性



D.


必然性



24.


企业文化开放性的前提是


( C



A.


认同



B.


和谐



C.


稳定



D.


统一



A.


科特勒









B.


肖斯塔克


C.


斯图伯特


)3-93


)3-94






25.


主张将



服 务营销



从产品营销中解脱出来的学者是


(


B


)5-184






D.


斯科特




二、多项选择题


(


本大题共

< p>


5


小题


,


每小题


2


分,共


10



)


在每小题列出的五个备选项中至 少有两个是符合题目要求的,请将其代码填写在题后的括号


内。错选、多选、少选或未选 均无分。


26.






























































)1-8


(



ABE




A.


企业行为文化







B


.


企业精神文化



C.


企业价值观










D.< /p>


企业社团活



E.


企业物质文化


as long


as they


caug


ht up pea


ch


Lake a


nd village after eig


ht acres t


o create a


standard, eve


n if the


County fina


ncial t


o be


nervous, t


he County Gover


nment will fulfil t


heir commitments, a


nd 3 milli


on Yuan/villag


e


of subsidi


es. T


hird, w


e must pay


spe


cial attenti


on to


devel


opme


nt of bea


uty industr


y.


Construction and traditi


onal village


s and beautiful


countrysi


de pr


otecti


on


of history a


nd


cult


ure village, r


ural touri


sm, be


d and breakfast i


n combining e


conomic,


on r


ural tourism devel


opme


nt in


preci


se and a


ccurate


positioning,


preci


sion marketing, supply, and vigorously


promote the beautiful rural la


ndsca


pe of r


ural touri


sm com


plex, line


, fashi


on bouti


que farm village construction and strive to


buil


d a group of


XX feature


quality boutique a


ccommodati


on pr


oje


ct. (C) efforts to get farmers to be


come eve


n richer.


off, the key to fellow

cult


ure


destinati


on wa


s improvi


ng farmers ' welfare, improvi


ng farmers ' living sta


ndar


ds. Focu


s on three a


spe


cts:


one is


ng income


generati


ng


c agriculture,


processing,


commerce, farm and bed a


nd


breakfast in e


conomy, ensure a sta


ble


operating


income gr


owth. Dee


pen t


he


hts


poweri


ng the reform,


promoti


ng the


property income growth. Strengt


heni


ng of farmers ' skill


s training


, increase


employme


nt levels,


promoti


ng sustaine


d growt


h in w


age income.


Gui


de enter


prise


s to


strengthe


n social responsi


bility, equality and m


utual


benefit, a


nd


signe


d a contract


of pur


chase and sale


of agricult


ural pr


oducts for farmers, cooperatives a


nd farmers are e


ncourage


d


d earni


ngs +


share


stributi


on sy


stem, shari


ng the val


ue


added


benefits of industrial


development.


Second in t


he grow


ing colle


ctive efforts. City has developed t


he impleme


ntation


of village


lev


el collective e


conomy three ye


ars cultivating meter, Requires t


hree years


of hard w


ork and largely kongkecun, the majority of village


s have


operating i


ncome. Against this target, we


have to


be ba


sed


on l


ocal conditions,


use y


our head, a


nd


actively expl


ore and find ways, a


nd e


nsur


e com


pletion of tasks i


n the


city. Third,


work on stre


ngthe


ned safeguards. Adva


nci


ng pre


cision of poverty, improve the low


income


house


hol


d tracking


, dynamic manageme


nt mechani


sm, especially for


oyed


can hold, unable t


o get out


of poverty


heni


ng the fall


back


of subsistence all


owa


nce


s and social assistance, a


nd a


ddre


ss the basi


c needs of poor


people. Deepe


ning t


he reform of publi


c servi


ces i


n rural area


s, focus on resolving


prominent weak


ness of rural publi


c se


rvice a


nd people's liveli


hood faciliti


es, such as t


hroug


h the tea


chi


ng, medical a


nd


other ways t


o improve


educational level


s, improvi


ng hea


lth conditions in r


ural areas.


By encouraging t


he Ce


ntral village to set up


day care


centre


s to pr


omote ol


age home,


rural elderly pension


problems. T


hird, firmly grasp a


nd conti


nue


d to play we


ll


bruary 29 this yea


r, the pr


ovince's


holi


day, pension


and


healt


h, cultural a


nd cre


ative experie


nce


, sports health, farming, r


ural be


d and breakfasts i


n ne


w formats. Three i


s the


brand to create arti


cles.


XX agricultural comparative adva


ntage into f


ull play, especial


ly the excl


usive a


dvantages


of climate, mountains and sea resour


ces, t


o


create a group of the


city, the pr


ovince's


d


sna


ck foods and safe agricultural


product


s brand characteristi


cs.


Meanwhile,


new i


ndustry gui


dance, support more farmers to


partici


pate in e


ntrepre


neurship, prom


oting large


scal


e projects


such a


s be


d and breakfasts, farm, se


ed bre


ding ba


se constructi


on. F


our is t


he mechani


sm innovation of the arti


cle. De


epe


n agricultural reform, focusi


ng on supporting foster


professi


onal major, family farms, cooperatives, enter


prise


s and other new


subject


s of agricultural manageme


nt, improve agri


cult


ural pr


oduction and operation of lar


ge


sca


le, pr


ofessional level. Advance the reform of property right system in r


ural areas, t


o pay special atte


ntion to land rights, im


prove the function


of property rights trading center to guide la


nd ma


nagement to


professi


onal


user


s, family farms, cooperatives, lea


ding


enterpri


ses i


n circulation. S


par


e no effort to pr


omote the


provi


nce'


s


conomy organi


zation system reform of County buildi


ng, a


nd a


ctively explore t


he Trinity of pr


oducti


on,


supply and marketing,


creditFarmer cooperative economy organizati


on system, real


organic aggregate


s up to all ki


nds of business


entities,


osely li


nked to t


he all a


spe


cts


of producti


on a


nd marketi


ng. (B) to make the countrysi


de mor


e bea


utiful.


Promoti


ng the


construction of ne


w towns and new countryside r


eacti


ons t


ogethe


r, strengt


heni


ng the


construction of rural


eco


nvironment, create the bea


utiful countryside constr


ucti


on upgrade


s, making r


ural areas m


ore livabl


e, suitable for i


ndustry, and travel. A focus on rural e


nvironment impr


ovement. A


s far as the r


ural, the m


ost ba


sic i


s to make the


environment


clean


and orderly. Poll


ution t


o extensively mobili


ze the ma


sses conti


nue t


o carry wate


r, cl


ear rivers,


dow


n violati


ons, treatment of bl


eaching, such a


s waste re


duction, floweri


ng tree


ously carry


out waste r


eduction, resour


ce recovery, improve t


he cl


eani


ng mechani


sm, enhance the level of meticulous ma


nagement


of the village. Se


cond, we


must pay specia


l attention to the bea


utiful resi


dentia


l buildi


ng. Adhere to t


he


nni


ng ahead,


beca


use


village system,


combi


nation cla


ssif


icati


on implementation, demolition, alteration sim


ultane


ously


cy, vigorously impleme


nt the


autiful


countrysi


de


constr


ucti


on, a


ctively


promote


autiful


house


ot expa


nsi


on. Ar


ound 104 nati


onal r


oad, Li


ng Road, l


ongji


ndadao, sea r


oad, J


u XI Lia


o roa


d to catch t


he five sides


of the main r


oads in a


bout 200 village


s, beautiful


countrysi


de features boutique village


created, good job on


planning, e


nvironmental pr


otection, cultural


heritage, industrial devel


opme


nt, crafting line


s to create t


he be


autiful rural


sce


nery, boutique village bre


ed characteri


stics. No matter which


27.


企业物质文化中产品要素的子 要素有


(


ABE




)2-62




C.


产品价格



E.


服务



A.


产品本身



D.


产品质量



B.


产品包装


28.


企业文化性质的 相对性主要表现在


( ACE



)3-87




C.


时间的相对性



E.


地点的相对性


< br>A.


条件的相对性


A.


泰勒



D.


对象的相对性


< br>B.


过程的相对性


29.


古典管 理理论的代表人物包括


(


ABC




)4-120





B.


韦伯






6-229


C.


法约尔





D.


梅奥


E .


斯金纳


30.


企业外部形象文化竞争 力建设的内容包括


(


ABD )




C.


客户识别系统



E.


员工识别系统


< br>A.


理念识别系统


3l.


产品要 素



2-61


答:



D.


视觉识别系统


< br>B.


行为识别系统


三、名词解释题(本大题共

< p>


5


小题,每小题



3


分,共



l5



)






一,作 为物质载体的企业产品,以及作为无形精神产品的最终的物质依托;其二,企业产品


< /p>


所体现的企业精神。产品要素就是上述两个方面内容的相互统一。产品要素是以基础要素为



中心的重要的企业物质文化要素。



产品要素指通过企业产品所体现出来的企业精神。产品要素所包含的两个方面的内容是: 其


32.


企业标准色



2-61


答:




表达密切相关,例如,企业通常使用的企业名称的标准字的颜 色,企业标志所采用的固定颜



色。企业标准色作为企业物质文 化,其物质形态就是色彩本身;其精神形态则是标准色所体



现出来的企业精神。



企业标准色指企 业采用的标准的基本颜色。企业的标准色往往与企业名称、企业标志的视觉


33.


企业物质文化



2-58


答:



as long


as they


caug


ht up pea


ch


Lake a


nd village after eig


ht acres t


o create a


standard, eve


n if the


County fina


ncial t


o be


nervous, t


he County Gover


nment will fulfil t


heir commitments, a


nd 3 milli


on Yuan/village


of subsidi


es. T


hird, w


e must pay


spe


cial attenti


on to


devel


opme


nt of bea


uty industr


y.


Construction and traditi


onal village


s and beautiful


countrysi


de pr


otecti


on


of history a


nd


cult


ure village, r


ural touri


sm, be


d and breakfast i


n combining e


conomic,


on r


ural tourism devel


opme


nt in


preci


se and a


ccurate


positioning,


preci


sion marketing, supply, and vigorously


promote the beautiful rural la


ndsca


pe of r


ural touri


sm com


plex, line


, fashi


on bouti


que farm village construction and strive to


buil


d a group of


XX feature


quality boutique a


ccommodati


on pr


oje


ct. (C) efforts to get farmers to be


come eve


n richer.


off, the key to fellow

cult


ure


destinati


on wa


s improvi


ng farmers ' welfare, improvi


ng farmers ' living sta


ndar


ds. Focus on three a


spe


cts:


one is


ng income


generati


ng


c agriculture,


processing,


commerce, farm and bed a


nd


breakfast in e


conomy, ensure a sta


ble


operating


income gr


owth. Dee


pen t


he


hts


poweri


ng the reform,


promoti


ng the


property income growth. Strengt


heni


ng of farmers ' skill


s training


, increase


employme


nt levels,


promoti


ng sustaine


d growt


h in w


age income.


Gui


de enter


prise


s to


strengthe


n social responsi


bility, equality and m


utual


benefit, a


nd


signe


d a contract


of pur


chase and sale


of agricult


ural pr


oducts for farmers, cooperatives a


nd farmers are e


ncourage


d


d earni


ngs +


share


stributi


on sy


stem, shari


ng the val


ue


added


benefits of industrial


development.


Second in t


he grow


ing colle


ctive efforts. City has developed t


he impleme


ntation


of village


lev


el collective e


conomy three ye


ars cultivating meter, Requires t


hree years


of hard w


ork and largely kongkecun, the majority of village


s have


operating i


ncome. Against this target, we


have to


be ba


sed


on l


ocal conditions,


use y


our head, a


nd


actively expl


ore and find ways, a


nd e


nsur


e com


pletion of tasks i


n the


city. Third,


work on stre


ngthe


ned safeguards. Adva


nci


ng pre


cision of poverty, improve the low


income


house


hol


d tracking


, dynamic manageme


nt mechani


sm, especially for


oyed


can hold, unable t


o get out


of poverty


heni


ng the fall


back


of subsistence all


owa


nce


s and social assistance, a


nd a


ddre


ss the basi


c needs of poor


people. Deepe


ning t


he reform of publi


c servi


ces i


n rural area


s, focus on resolving


prominent weak


ness of rural publi


c se


rvice a


nd people's liveli


hood faciliti


es, such as t


hroug


h the tea


chi


ng, med


ical a


nd


other ways t


o improve


educational level


s, improvi


ng hea


lth conditions in r


ural areas.


By encouraging t


he Ce


ntral village to set up


day care


centre


s to pr


omote ol


age home,


rural elderly pension


problems. T


hird, firmly grasp a


nd conti


nue


d to play we


ll


bruary 29 this yea


r, the pr


ovince's


holi


day, pension


and


healt


h, cultural a


nd cre


ative experie


nce


, sports health, farming, r


ural be


d and breakfasts i


n ne


w formats. Three i


s the


brand to create arti


cles.


XX agricultural comparative adva


ntage into f


ull play, especial


ly the excl


usive a


dvantages


of climate, mountains and sea resour


ces, t


o


create a group of the


city, the pr


ovince's


d


sna


ck foods and safe agricultural


product


s brand characteristi


cs.


Meanwhile,


new i


ndustry gui


dance, support more farmers to


partici


pate in e


ntrepre


neurship, prom


oting large


scal


e projects


such a


s be


d and breakfasts, farm, se


ed bre


ding ba


se constructi


on. F


our is t


he mechani


sm innovation of the arti


cle. De


epe


n agricultural reform, focusi


ng on supporting foster


professi


onal major, family farms, cooperatives, enter


prise


s and other new


subject


s of agricultural manageme


nt, improve agri


cult


ural pr


oduction and operation of lar


ge


sca


le, pr


ofessional level. Advance the reform of property right system in r


ural areas, t


o pay special atte


ntion to land rights, im


prove the function


of property rights trading center to guide la


nd ma


nagement to


professi


onal


user


s, family farms, cooperatives, lea


ding


enterpri


ses i


n circulation. S


par


e


no effort to pr


omote the


provi


nce'


s


conomy organi


zation system reform of County buildi


ng, a


nd a


ctively explore t


he Trinity of pr


oducti


on,


supply and marketing,


creditFarmer cooperative economy organizati


on system, real


organic aggregate


s up to all ki


nds of business


entities,


osely li


nked to t


he all a


spe


cts


of producti


on a


nd marketi


ng. (B) to make the co


untrysi


de mor


e bea


utiful.


Promoti


ng the


construction of ne


w towns and new countryside r


eacti


ons t


ogethe


r, strengt


heni


ng the


construction of rural


eco


nvironment, create the bea


utiful countryside constr


ucti


on upgrade


s, making r


ural areas m


ore livabl


e, suitable for i


ndustry, and travel. A focus on rural e


nvironment impr


ovement. A


s far as the r


ural, the m


ost ba


sic i


s to make the


environment


clean


and orderly. Poll


ution t


o extensively mobili


ze the ma


sses conti


nue t


o carry wate


r, cl


ear rivers,


dow


n violati


ons, treatment of bl


eaching, such a


s waste re


duction, floweri


ng tree


ously carry


out waste r


eduction, resour


ce rec


overy, improve t


he cl


eani


ng mechani


sm, enhance the level of meticulous ma


nagement


of the village. Se


cond, we


must pay specia


l attent


ion to the bea


utiful resi


dentia


l buildi


ng. Adhere to t


he


nni


ng ahead,


beca


use


village system,


combi


nation cla


ssif


icati


on implementation, demolition, alteration sim


ultane


ously


cy, vigorously impleme


nt the


autiful


countrysi


de const


ucti


on, a


ctively


promote


autiful


house


ot expa


nsi


on. Ar


ound 104 nati


onal r


oad, Li


ng Road, l


ongji


ndadao, sea r


oad, J


u XI Lia


o roa


d to catch t


he five sides


of the main r


oads in a


bout 200 village


s, beautiful


countrysi


de features boutique village


created, good job on


planning, e


nvironmental pr


otection, cultural


heritage, industrial devel


opme


nt, crafting line


s to create t


he be


autif


ul rural


sce


nery, boutique village bre


ed characteri


stics. No matter which



质为载体的一切东西,例如办公楼 、厂房、橱窗、办公环境、产品、商品,以及其他诸如经



理的 名片、员工的服饰、礼仪小姐的胸花等;所谓企业精神,也是指广义的企业精神,即企



业中属于精神形态的一切东西。企业物质文化就是企业物质形态和企业精神的统一体。< /p>



34.


情景管理



8-287



答:



所谓情景管理就是这样一种管理 方式:反对严格死板地固守某种管理制度和管理规范,反对



将 管理制度和管理规范看成是神圣不可动摇的教条,倡导根据具体场合中的具体情况进行管



理,倡导具体情况具体对待。同时,这种管理方式不仅受到中国文化模糊性特征的影响, 而



且也受到人治精神下的治理方式的影响。人治精神下的治理 方式,具有主现性和随意性的特



点,其实情景管理作为一种凭 借对具体场合下具体情况进行主观判断、做出相应的应变措施



的一种管理方式,也具有某种随意性的特点。因此,情景管理与人治精神相互关联。


< /p>


企业物质文化就是以企业物质形态表现出来的企业精神。所谓物质形态,指的是企业中以物


35.


企业公关中介



9-303


答:




业为了达到公关目的采用的信息传播方式。一般来说,企业为 了达到公关目的,其信息传播



方式主要包含了大众传播和人际传播两种方式。



四、简答题(本大题共


5


小题


,


每小题


6



,



30


分)



企业公关的中介就是企业 进行公关活动时,用于作用和影响公关客体的手段或媒介,也是企


36.


简述企业文化的三种基本要素的相互作用。


2-78


答:











企业文化三大基本构成要素,即企 业行为文化、企业物质文化和企业精神文化。


一、企业精神文化和企业行为文化、企业物 质文化的相互作用



1


)人的精神状态 不可能只停留在精神领域,它一定会通过人的行为活动表现出来,并在


周围的物质环境中 打上与其一致的烙印。在企业中也是如此。



2


)企业行为文化和企业物质文化也反作用于企业精神文化。


二、企业行为文化和 企业物质文化的相互作用




1


)企业行为文化对于企业物质文化存在着重大的促进作用。



2


)企业物质文化对于企业行为文化也存在着重大的反作用。企业一旦拥 有了优质的企业


物质文化,便会以一种良好的环境影响员工的行为,促进企业形成优质的 企业行为文化。


37.


简述韦伯的行政组织理论的主要内容。< /p>


4-122


答:



as long


as they


caug


ht up pea


ch


Lake a


nd village after eig


ht acres t


o create a


standard, eve


n if the


County fina


ncial t


o be


nervous, t


he County Gover


nment will fulfil t


heir commitments, a


nd 3 milli


on Yuan/villag


e


of subsidi


es. T


hird, w


e must pay


spe


cial attenti


on to


devel


opme


nt of bea


uty industr


y.


Construction and traditi


onal village


s and beautiful


countrysi


de pr


otecti


on


of history a


nd


cult


ure village, r


ural touri


sm, be


d and breakfast i


n combining e


conomic,


on r


ural tourism devel


opme


nt in


preci


se and a


ccurate


positioning,


preci


sion marketing, supply, and vigorously


promote the beautiful rural la


ndsca


pe of r


ural touri


sm com


plex, line


, fashi


on bouti


que farm village construction and strive to


buil


d a group of


XX feature


quality boutique a


ccommodati


on pr


oje


ct. (C) efforts to get farmers to be


come eve


n richer.


off, the key to fellow

cult


ure


destinati


on wa


s improvi


ng farmers ' welfare, improvi


ng farmers ' living sta


ndar


ds. Focu


s on three a


spe


cts:


one is


ng income


generati


ng


c agriculture,


processing,


commerce, farm and bed a


nd


breakfast in e


conomy, ensure a sta


ble


operating


income gr


owth. Dee


pen t


he


hts


poweri


ng the reform,


promoti


ng the


property income growth. Strengt


heni


ng of farmers ' skill


s training


, increase


employme


nt levels,


promoti


ng sustaine


d growt


h in w


age income.


Gui


de enter


prise


s to


strengthe


n social responsi


bility, equality and m


utual


benefit, a


nd


signe


d a contract


of pur


chase and sale


of agricult


ural pr


oducts for farmers, cooperatives a


nd farmers are e


ncourage


d


d earni


ngs +


share


stributi


on sy


stem, shari


ng the val


ue


added


benefits of industrial


development.


Second in t


he grow


ing colle


ctive efforts. City has developed t


he impleme


ntation


of village


lev


el collective e


conomy three ye


ars cultivating meter, Requires t


hree years


of hard w


ork and largely kongkecun, the majority of village


s have


operating i


ncome. Against this target, we


have to


be ba


sed


on l


ocal conditions,


use y


our head, a


nd


actively expl


ore and find ways, a


nd e


nsur


e com


pletion of tasks i


n the


city. Third,


work on stre


ngthe


ned safeguards. Adva


nci


ng pre


cision of poverty, improve the low


income


house


hol


d tracking


, dynamic manageme


nt mechani


sm, especially for


oyed


can hold, unable t


o get out


of poverty


heni


ng the fall


back


of subsistence all


owa


nce


s and social assistance, a


nd a


ddre


ss the basi


c needs of poor


people. Deepe


ning t


he reform of publi


c servi


ces i


n rural area


s, focus on resolving


prominent weak


ness of rural publi


c se


rvice a


nd people's liveli


hood faciliti


es, such as t


hroug


h the tea


chi


ng, medical a


nd


other ways t


o improve


educational level


s, improvi


ng hea


lth conditions in r


ural areas.


By encouraging t


he Ce


ntral village to set up


day care


centre


s to pr


omote ol


age home,


rural elderly pension


problems. T


hird, firmly grasp a


nd conti


nue


d to play we


ll


bruary 29 this yea


r, the pr


ovince's

-


-


-


-


-


-


-


-



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