-
holi
day, pension
and
healt
h, cultural
a
nd cre
ative
experie
nce
, sports health,
farming, r
ural be
d and
breakfasts i
n ne
w formats.
Three i
s the
brand to create
arti
cles.
XX agricultural
comparative adva
ntage into
f
ull play, especial
ly the
excl
usive a
dvantages
of climate, mountains and sea
resour
ces, t
o
create a group of the
city,
the pr
ovince's
d
sna
ck foods and
safe agricultural
product
s
brand characteristi
cs.
Meanwhile,
new
i
ndustry gui
dance, support
more farmers to
part
ici
pate in
e
ntrepre
neurship,
prom
oting
large
scal
e projects
such a
s be
d and
breakfasts, farm, se
ed
bre
ding ba
se
constructi
on. F
our is
t
he mechani
sm innovation of
the arti
cle.
De
epe
n agricultural reform,
focusi
ng on supporting foster
professi
onal major,
fam
ily farms, cooperatives,
enter
prise
s and other new
subject
s of agricultural
manageme
nt, improve
agri
cult
ural
pr
oduction and operation of
lar
ge
sca
le,
pr
ofessional level. Advance the reform
of property right system in r
ural
areas, t
o pay special
atte
ntion to land rights,
im
prove the function
of
property rights trading center to guide
la
nd ma
nagement to
professi
onal
user
s, family farms,
cooperatives, lea
ding
enterpri
ses i
n
circulation. S
par
e no effort
to pr
omote the
provi
nce'
s
conomy organi
zation system
reform of County buildi
ng,
a
nd a
ctively explore
t
he Trinity of
pr
oducti
on,
supply and marketing,
creditFarmer cooperative economy
organizati
on system,
real
organic aggregate
s up to
all ki
nds of business
entities,
osely
li
nked to t
he all
a
spe
cts
of
producti
on a
nd
marketi
ng. (B) to make the
countrysi
de mor
e
bea
utiful.
Promoti
ng the
construction of ne
w towns
and new countryside
r
eacti
ons
t
ogethe
r,
strengt
heni
ng the
construction of rural
eco
nvironment, create the
bea
utiful countryside
constr
ucti
on
upgrade
s, making r
ural areas
m
ore livabl
e, suitable for
i
ndustry, and travel. A focus on rural
e
nvironment impr
ovement.
A
s far as the r
ural, the
m
ost ba
sic i
s to
make the
environment
clean
and orderly. Poll
ution
t
o extensively mobili
ze the
ma
sses conti
nue
t
o carry wate
r,
cl
ear rivers,
dow
n violati
ons,
treatment of bl
eaching, such
a
s waste re
duction,
floweri
ng tree
ously carry
out waste r
eduction,
resour
ce recovery, improve
t
he cl
eani
ng
mechani
sm, enhance the level of
meticulous ma
nagement
of the
village. Se
cond, we
must pay
specia
l attention to the
bea
utiful
resi
dentia
l
buildi
ng. Adhere to t
he
nni
ng ahead,
beca
use
village
system,
combi
nation
cla
ssificati
on
implementation, demolition, alteration
sim
ultane
ously
cy,
vigorously impleme
nt the
autiful
countrysi
de
constr
ucti
on,
a
ctively
promote
autiful
house
ot
expa
nsi
on. Ar
ound
104 nati
onal r
oad,
Li
ng Road,
l
ongji
ndadao, sea
r
oad, J
u XI Lia
o
roa
d to catch t
he five sides
of the main r
oads in
a
bout 200 village
s,
beautiful
countrysi
de
features boutique village
created, good
job on
planning,
e
nvironmental pr
otection,
cultural
heritage, industrial
devel
opme
nt, crafting
line
s to create t
he
be
autiful rural
sce
nery, boutique village
bre
ed characteri
stics. No
matter which
全国
2009
年
7
月自考企业文化
试题
课程代码:
03297
一、单项选
择题
(
本大题共
25
小题,每小题
1
分,共
25
分
)
<
/p>
在每小题列出的四个备选项中只有一个是符合题目要求的,请将其代码填写在题后的括号<
/p>
内。错选、多选或未选均无分。
1.
了解
企业文化必须以
(
A
)1-1
C.
了解政治为基础
D.
了解经济为基础
)1-8
2.
企业文化的核心是
(
C
A.
企业的精神财富
B.
企业的物质财富
C.
企业价值观
D.
企业经营管理的实践
A.
了解文化为基础
B.
了解社会为基础
A.
消极
的作用
B.
积极的作用
C.
可忽略不计的作用
3.
企业文
化对于企业的管理、经营、竞争和扩张具有
(
D
)1-14
)1-38
D.
积极的作用,也有消极的作用
4.
在雇佣方面,
Z
型模式提倡的是
(
B
p>
)1-30
A.
短期雇佣制与长期雇佣制结
合
B
.
长期
雇佣制
C.
终身雇佣制
D.
短期雇佣制
)2-53
5.
在企业所有经营管理活动中,企业的根本价值取向应该是
(
B
A. “
物
”
B. “
人
”
D.
将人看作是
“
社会人
”
C.
< br>将人看作是
“
经济人
”
6.
世界上最大零售企业沃尔玛有一种交往礼仪叫
(
A
A.
“
三米微笑
”
B.
“
道万福
”
C.
“
开口笑
” D. “
微笑服务
”
7.
用于表达经营需要并浓缩了企业文化内
涵的某种形象可爱的卡通设计即
(
D
A
.
企业名称
)2-61
B.
企业标志
C.
企业标准
字
<
/p>
D.
企业吉祥物
8.
表达企业以及企业中的各类事件行为
“
是什么
”
的概念属于
( A
)2-68
C.
企业精神
A.
企业理念
B.
企业文化
D.
企业价值观
9.“
人的本质并不是单个人所固有的
抽象物,在其现实性上,它是一切社会关系的总和。
”
提出这段
论述的是
( C
)3-103
as long
as
they
caug
ht up
pea
ch
Lake a
nd
village after eig
ht acres t
o
create a
standard, eve
n if
the
County fina
ncial
t
o be
nervous,
t
he County Gover
nment will
fulfil t
heir commitments,
a
nd 3 milli
on Yuan/village
of subsidi
es.
T
hird, w
e must pay
spe
cial attenti
on
to
devel
opme
nt of
bea
uty industr
y.
Construction and traditi
onal
village
s and beautiful
countrysi
de
pr
otecti
on
of
history a
nd
cult
ure village,
r
ural touri
sm,
be
d and breakfast i
n
combining e
conomic,
on
r
ural tourism
devel
opme
nt in
preci
se and
a
ccurate
positioning,
preci
sion marketing, supply,
and vigorously
promote the beautiful
rural la
ndsca
pe of
r
ural touri
sm
com
plex, line
,
fashi
on bouti
que farm
village construction and strive to
buil
d a group of
XX feature
quality boutique
a
ccommodati
on
pr
oje
ct. (C) efforts to get
farmers to be
come eve
n
richer.
off, the key to fellow
cult
ure
destinati
on wa
s improvi
ng farmers '
welfare, improvi
ng farmers ' living
sta
ndar
ds. Focus on three
a
spe
cts:
one is
ng
income
generati
ng
c
agriculture,
processing,
commerce, farm and bed a
nd
breakfast in e
conomy, ensure
a sta
ble
operating
income gr
owth.
Dee
pen t
he
hts
poweri
ng the
reform,
promoti
ng the
property income growth.
Strengt
heni
ng of farmers '
skill
s training
, increase
employme
nt levels,
promoti
ng
sustaine
d growt
h in
w
age income.
Gui
de
enter
prise
s
to
strengthe
n social
responsi
bility, equality and
m
utual
benefit,
a
nd
signe
d a
contract
of pur
chase and
sale
of agricult
ural
pr
oducts for farmers, cooperatives
a
nd farmers are
e
ncourage
d
d
earni
ngs +
share
stributi
on
sy
stem, shari
ng the
val
ue
added
benefits of industrial
development.
Second in
t
he grow
ing
colle
ctive efforts. City has developed
t
he impleme
ntation
of village
lev
el
collective e
conomy three
ye
ars cultivating meter, Requires
t
hree years
of hard
w
ork and largely kongkecun, the
majority of village
s have
operating i
nc
ome.
Against this target, we
have to
be ba
sed
on
l
ocal conditions,
use
y
our head, a
nd
actively expl
ore and find
ways, a
nd e
nsur
e
com
pletion of tasks i
n the
city. Third,
work on
stre
ngthe
ned safeguards.
Adva
nci
ng
pre
cision of poverty, improve the
low
income
house
hol
d
tracking
, dynamic manageme
nt
mechani
sm, especially for
oyed
can hold, unable
t
o get out
of
poverty
heni
ng the
fall
back
of subsistence
all
owa
nce
s and
social assistance, a
nd
a
ddre
ss the basi
c
needs of poor
people.
Deepe
ning t
he reform of
publi
c servi
ces
i
n rural area
s, focus on
resolving
prominent weak
ness
of rural publi
c se
rvice
a
nd people's liveli
hood
faciliti
es, such as
t
hroug
h the
tea
chi
ng, medical
a
nd
other ways t
o
improve
educational level
s,
improvi
ng hea
lth conditions
in r
ural areas.
By
encouraging t
he Ce
ntral
village to set up
day care
centre
s to
pr
omote ol
age
home,
rural elderly pension
problems. T
hird, firmly
grasp a
nd
conti
nue
d to play
we
ll
bruary 29 this
yea
r, the pr
ovince's
holi
day, pension
and
healt
h,
cultural a
nd cre
ative
experie
nce
, sports health,
farming, r
ural be
d and
breakfasts i
n ne
w formats.
Three i
s the
brand to create
arti
cles.
XX agricultural
comparative adva
ntage into
f
ull play, especial
ly the
excl
usive a
dvantages
of climate, mountains and sea
resour
ces, t
o
create a group of the
city,
the pr
ovince's
d
sna
ck foods and
safe agricultural
product
s
brand characteristi
cs.
Meanwhile,
new
i
ndustry gui
dance, support
more farmers to
partici
pate
in e
ntrepre
neurship,
prom
oting
large
scal
e projects
such a
s be
d and
breakfasts, farm, se
ed
bre
ding ba
se
constructi
on. F
our is
t
he mechani
sm innovation of
the arti
cle.
De
epe
n agricultural reform,
focusi
ng on supporting foster
professi
onal major, family
farms, cooperatives,
enter
prise
s and other new
subject
s of agricultural
manageme
nt, improve
agri
cult
ural
pr
oduction and operation of
lar
ge
sca
le,
pr
ofessional level. Advance the reform
of property right system in r
ural
areas, t
o pay special
atte
ntion to land rights,
im
prove the function
of
property rights trading center to guide
la
nd ma
nagement to
professi
onal
user
s, family farms,
cooperatives, lea
ding
enterpri
ses i
n
circulation. S
par
e no effort
to pr
omote the
provi
nce'
s
conomy organi
zation system
reform of County buildi
ng,
a
nd a
ctively explore
t
he Trinity of
pr
oducti
on,
supply and marketing,
creditFarmer cooperative economy
organizati
on system,
real
organic aggregate
s up to
all ki
nds of business
entities,
osely
li
nked to t
he all
a
spe
cts
of
producti
on a
nd
marketi
ng. (B) to make the
countrysi
de mor
e
bea
utiful.
Promoti
ng the
construction of ne
w towns
and new countryside
r
eacti
ons
t
ogethe
r,
strengt
heni
ng the
construction of rural
eco
nvironment, create the
bea
utiful countryside
constr
ucti
on
upgrade
s, making r
ural areas
m
ore livabl
e, suitable for
i
ndustry, and travel. A focus on rural
e
nvironment impr
ovement.
A
s far as the r
ural, the
m
ost ba
sic i
s to
make the
environment
clean
and orderly. Poll
ution
t
o extensively mobili
ze the
ma
sses conti
nue
t
o carry wate
r,
cl
ear rivers,
dow
n violati
ons,
treatment of bl
eaching, such
a
s waste re
duction,
floweri
ng tree
ously carry
out waste r
eduction,
resour
ce recovery, improve
t
he cl
eani
ng
mechani
sm, enhance the level of
meticulous ma
nagement
of the
village. Se
cond, we
must pay
specia
l attention to the
bea
utiful
resi
dentia
l
buildi
ng. Adhere to t
he
nni
ng ahead,
beca
use
village
system,
combi
nation
cla
ssif
icati
on
implementation, demolition, alteration
sim
ultane
ously
cy,
vigorously impleme
nt the
autiful
countrysi
de
constr
ucti
on,
a
ctively
promote
autiful
house
ot
expa
nsi
on. Ar
ound
104 nati
onal r
oad,
Li
ng Road,
l
ongji
ndadao, sea
r
oad, J
u XI Lia
o
roa
d to catch t
he five sides
of the main r
oads in
a
bout 200 village
s,
beautiful
countrysi
de
features boutique village
created, good
job on
planning,
e
nvironmental pr
otection,
cultural
heritage, industrial
devel
opme
nt, crafting
line
s to create t
he
be
autiful rural
sce
nery, boutique village
bre
ed characteri
stics. No
matter
which
A.
伊壁鸠鲁
B.
康德
C.
马克思
D.
萨特
(
10.
在行为科学管理理论中,根据对人的不同假设出发来满足
人的不同层次需求的理论是
D
)4-126
C.
决策理论
A.
人性理论
D.
激励理论
B.
群体理论
11.1964
年提出期望理论的美国心理学家是
(
C
A.
马斯洛
B.<
/p>
爱尔德弗
C.
弗罗姆
D.
亚当斯
)4-130
)6-212
B.
从属的地位
12.
企业文化竞争在企业所有的竞争方式中具有
(
A
A. “
核心竞争力
”
的地位
)6-214
C.
次要的地位
D.
重要的地位
l3.
真正具有竞争力的企业文化必
须是
( D
A.
有很强竞争意识的文化
B.
代表企业家意志的文化
C.
代表企业员工利益的文化
D.
具有伦理精神的文化
A.
人类文化的一个分支
B.
先进文化的一个分支
C.
历史文化的一个分支
D.
民族文化的一个分支
15.
相对而言,西方企业文化更强调
(
A
)8-283
A.
个体意识
B.
参与意识
C.
团队意识
D.
保守意识
16.
中国企业民族文化伦理性特征是
(
A
)8-280
14.
企业文化作为一般文化的一个分支,首先是
(
D
)8-270
B. “
忽视人情、注重原则、固守规章
”
的法治精神
p>
C. “
注重人情、忽视原则、主观随意
”
的法治精神
D. “
忽视人情、注重原则、固守规章
”
的人治精神
)8-284
17.
中国民族文化强调处理企业利益的原则是
( B
A.
部门利益高于整体利益的集体主义
B.
整体利益高于部门利益的集体主义
C.
最终落实到社会利益的功利主义
D.
最终落实到个体利益的功利主义
18.
从广义方面理解,企业公共关系的主体是指
(
B
)9-303
A. “
注重人情、忽视原则、主观随意
”
的人治精神
as long
as they
caug
ht up pea
ch
Lake a
nd village after
eig
ht acres t
o create a
standard, eve
n if the
County fina
ncial
t
o be
nervous,
t
he County Gover
nment will
fulfil t
heir commitments,
a
nd 3 milli
on Yuan/village
of subsidi
es.
T
hird, w
e must pay
spe
cial attenti
on
to
devel
opme
nt of
bea
uty industr
y.
Construction and traditi
onal
village
s and beautiful
countrysi
de
pr
otecti
on
of
history a
nd
cult
ure village,
r
ural touri
sm,
be
d and breakfast i
n
combining e
conomic,
on
r
ural tourism
devel
opme
nt in
preci
se and
a
ccurate
positioning,
preci
sion marketing, supply,
and vigorously
promote the beautiful
rural la
ndsca
pe of
r
ural touri
sm
com
plex, line
,
fashi
on bouti
que farm
village construction and strive to
buil
d a group of
XX feature
quality boutique
a
ccommodati
on
pr
oje
ct. (C) efforts to get
farmers to be
come eve
n
richer.
off, the key to fellow
cult
ure
destinati
on wa
s improvi
ng farmers '
welfare, improvi
ng farmers ' living
sta
ndar
ds. Focus on three
a
spe
cts:
one is
ng
income
generati
ng
c
agriculture,
processing,
commerce, farm and bed a
nd
breakfast in e
conomy, ensure
a sta
ble
operating
income gr
owth.
Dee
pen t
he
hts
poweri
ng the
reform,
promoti
ng the
property income growth.
Strengt
heni
ng of farmers '
skill
s training
, increase
employme
nt levels,
promoti
ng
sustaine
d growt
h in
w
age income.
Gui
de
enter
prise
s
to
strengthe
n social
responsi
bility, equality and
m
utual
benefit,
a
nd
signe
d a
contract
of pur
chase and
sale
of agricult
ural
pr
oducts for farmers, cooperatives
a
nd farmers are
e
ncourage
d
d
earni
ngs +
share
stributi
on
sy
stem, shari
ng the
val
ue
added
benefits of industrial
development.
Second in
t
he grow
ing
colle
ctive efforts. City has developed
t
he impleme
ntation
of village
lev
el
collective e
conomy three
ye
ars cultivating meter, Requires
t
hree years
of hard
w
ork and largely kongkecun, the
majority of village
s have
operating i
ncome. Against
this target, we
have to
be
ba
sed
on l
ocal
conditions,
use y
our head,
a
nd
actively
expl
ore and find ways, a
nd
e
nsur
e com
pletion
of tasks i
n the
city. Third,
work on
stre
ngthe
ned safeguards.
Adva
nci
ng
pre
cision of poverty, improve the
low
income
house
hol
d
tracking
, dynamic manageme
nt
mechani
sm, especially for
oyed
can hold, unable
t
o get out
of
poverty
heni
ng the
fall
back
of subsistence
all
owa
nce
s and
social assistance, a
nd
a
ddre
ss the basi
c
needs of poor
people.
Deepe
ning t
he reform of
publi
c servi
ces
i
n rural area
s, focus on
resolving
prominent weak
ness
of rural publi
c se
rvice
a
nd people's liveli
hood
faciliti
es, such as
t
hroug
h the
tea
chi
ng, med
ical
a
nd
other ways t
o
improve
educational level
s,
improvi
ng hea
lth conditions
in r
ural areas.
By
encouraging t
he Ce
ntral
village to set up
day care
centre
s to
pr
omote ol
age
home,
rural elderly pension
problems. T
hird, firmly
grasp a
nd
conti
nue
d to play
we
ll
bruary 29 this
yea
r, the pr
ovince's
holi
day, pension
and
healt
h,
cultural a
nd cre
ative
experie
nce
, sports health,
farming, r
ural be
d and
breakfasts i
n ne
w formats.
Three i
s the
brand to create
arti
cles.
XX agricultural
comparative adva
ntage into
f
ull play, especial
ly the
excl
usive a
dvantages
of climate, mountains and sea
resour
ces, t
o
create a group of the
city,
the pr
ovince's
d
sna
ck foods and
safe agricultural
product
s
brand characteristi
cs.
Meanwhile,
new
i
ndustry gui
dance, support
more farmers to
partici
pate
in e
ntrepre
neurship,
prom
oting
large
scal
e projects
such a
s be
d and
breakfasts, farm, se
ed
bre
ding ba
se
constructi
on. F
our is
t
he mechani
sm innovation of
the arti
cle.
De
epe
n agricultural reform,
focusi
ng on supporting foster
professi
onal major, family
farms, cooperatives,
enter
prise
s and other new
subject
s of agricultural
manageme
nt, improve
agri
cult
ural
pr
oduction and operation of
lar
ge
sca
le,
pr
ofessional level. Advance the reform
of property right system in r
ural
areas, t
o pay special
atte
ntion to land rights,
im
prove the function
of
property rights trading center to guide
la
nd ma
nagement to
professi
onal
user
s, family farms,
cooperatives, lea
ding
enterpri
ses i
n
circulation. S
par
e
no effort to pr
omote the
provi
nce'
s
conomy organi
zation system
reform of County buildi
ng,
a
nd a
ctively explore
t
he Trinity of
pr
oducti
on,
supply and marketing,
creditFarmer cooperative economy
organizati
on system,
real
organic aggregate
s up to
all ki
nds of business
entities,
osely
li
nked to t
he all
a
spe
cts
of
producti
on a
nd
marketi
ng. (B) to make the
co
untrysi
de mor
e
bea
utiful.
Promoti
ng the
construction of ne
w towns
and new countryside
r
eacti
ons
t
ogethe
r,
strengt
heni
ng the
construction of rural
eco
nvironment, create the
bea
utiful countryside
constr
ucti
on
upgrade
s, making r
ural areas
m
ore livabl
e, suitable for
i
ndustry, and travel. A focus on rural
e
nvironment impr
ovement.
A
s far as the r
ural, the
m
ost ba
sic i
s to
make the
environment
clean
and orderly. Poll
ution
t
o extensively mobili
ze the
ma
sses conti
nue
t
o carry wate
r,
cl
ear rivers,
dow
n violati
ons,
treatment of bl
eaching, such
a
s waste re
duction,
floweri
ng tree
ously carry
out waste r
eduction,
resour
ce rec
overy, improve
t
he cl
eani
ng
mechani
sm, enhance the level of
meticulous ma
nagement
of the
village. Se
cond, we
must pay
specia
l attent
ion to the
bea
utiful
resi
dentia
l
buildi
ng. Adhere to t
he
nni
ng ahead,
beca
use
village
system,
combi
nation
cla
ssif
icati
on
implementation, demolition, alteration
sim
ultane
ously
cy,
vigorously impleme
nt the
autiful
countrysi
de
const
ucti
on,
a
ctively
promote
autiful
house
ot
expa
nsi
on. Ar
ound
104 nati
onal r
oad,
Li
ng Road,
l
ongji
ndadao, sea
r
oad, J
u XI Lia
o
roa
d to catch t
he five sides
of the main r
oads in
a
bout 200 village
s,
beautiful
countrysi
de
features boutique village
created, good
job on
planning,
e
nvironmental pr
otection,
cultural
heritage, industrial
devel
opme
nt, crafting
line
s to create t
he
be
autif
ul rural
sce
nery, boutique village
bre
ed characteri
stics. No
matter which
C.
职能机构
A.
职能部门
(
B.
企业组织
D.
企业董事会
19.
在企
业内部文化公关活动的
“
一次性循环
”
中,评估企业内部文化公关活动属于
D
)9-314
)1-
10
D.
最后一个环节
A.
非重要环节
B.
第一个
环节
C.
中间环节
< br>20.
企业生存和发展必须面对的文化背景是
(
B
C.
文化传统
A.
文化氛围
D.
文化构成
B.
文化环境
21.
在企业局部环境
中,最为集中体现企业文化的是
( D
)2-64
C.
生活环境
A.
办公环境
D.
经营环境
B.
生产环境
22.“IBM
就是服务
”
所表达的是
(
A.
企业价值观
B.
企业经营观
C
)2-69
C.
企业理念
D.
企业服务观
23.
企业文化的稳定性具有
(
B
A.
绝对性
B.
相对性
C.
偶然性
D.
必然性
24.
企业文化开放性的前提是
(
C
A.
认同
B.
和谐
C.
稳定
D.
统一
A.
科特勒
B.
肖斯塔克
C.
斯图伯特
)3-93
)3-94
p>
25.
主张将
“
服
务营销
”
从产品营销中解脱出来的学者是
(
B
)5-184
D.
斯科特
二、多项选择题
(
本大题共
5
小题
,
每小题
2
分,共
10
分
)
在每小题列出的五个备选项中至
少有两个是符合题目要求的,请将其代码填写在题后的括号
内。错选、多选、少选或未选
均无分。
26.
企
业
文
化
的
所
有
构
成
要
素
是
一
个
有
机
的
整
体
,
其
中
第
一
层
要
素
具
体
包
括
)1-8
(
ABE
A.
企业行为文化
p>
B
.
企业精神文化
C.
企业价值观
D.<
/p>
企业社团活
动
E.
企业物质文化
as long
as they
caug
ht up pea
ch
Lake a
nd village after
eig
ht acres t
o create a
standard, eve
n if the
County fina
ncial
t
o be
nervous,
t
he County Gover
nment will
fulfil t
heir commitments,
a
nd 3 milli
on
Yuan/villag
e
of
subsidi
es. T
hird,
w
e must pay
spe
cial attenti
on
to
devel
opme
nt of
bea
uty industr
y.
Construction and traditi
onal
village
s and beautiful
countrysi
de
pr
otecti
on
of
history a
nd
cult
ure village,
r
ural touri
sm,
be
d and breakfast i
n
combining e
conomic,
on
r
ural tourism
devel
opme
nt in
preci
se and
a
ccurate
positioning,
preci
sion marketing, supply,
and vigorously
promote the beautiful
rural la
ndsca
pe of
r
ural touri
sm
com
plex, line
,
fashi
on bouti
que farm
village construction and strive to
buil
d a group of
XX feature
quality boutique
a
ccommodati
on
pr
oje
ct. (C) efforts to get
farmers to be
come eve
n
richer.
off, the key to fellow
cult
ure
destinati
on wa
s improvi
ng farmers '
welfare, improvi
ng farmers ' living
sta
ndar
ds. Focu
s
on three a
spe
cts:
one is
ng
income
generati
ng
c
agriculture,
processing,
commerce, farm and bed a
nd
breakfast in e
conomy, ensure
a sta
ble
operating
income gr
owth.
Dee
pen t
he
hts
poweri
ng the
reform,
promoti
ng the
property income growth.
Strengt
heni
ng of farmers '
skill
s training
, increase
employme
nt levels,
promoti
ng
sustaine
d growt
h in
w
age income.
Gui
de
enter
prise
s
to
strengthe
n social
responsi
bility, equality and
m
utual
benefit,
a
nd
signe
d a
contract
of pur
chase and
sale
of agricult
ural
pr
oducts for farmers, cooperatives
a
nd farmers are
e
ncourage
d
d
earni
ngs +
share
stributi
on
sy
stem, shari
ng the
val
ue
added
benefits of industrial
development.
Second in
t
he grow
ing
colle
ctive efforts. City has developed
t
he impleme
ntation
of village
lev
el
collective e
conomy three
ye
ars cultivating meter, Requires
t
hree years
of hard
w
ork and largely kongkecun, the
majority of village
s have
operating i
ncome. Against
this target, we
have to
be
ba
sed
on l
ocal
conditions,
use y
our head,
a
nd
actively
expl
ore and find ways, a
nd
e
nsur
e com
pletion
of tasks i
n the
city. Third,
work on
stre
ngthe
ned safeguards.
Adva
nci
ng
pre
cision of poverty, improve the
low
income
house
hol
d
tracking
, dynamic manageme
nt
mechani
sm, especially for
oyed
can hold, unable
t
o get out
of
poverty
heni
ng the
fall
back
of subsistence
all
owa
nce
s and
social assistance, a
nd
a
ddre
ss the basi
c
needs of poor
people.
Deepe
ning t
he reform of
publi
c servi
ces
i
n rural area
s, focus on
resolving
prominent weak
ness
of rural publi
c se
rvice
a
nd people's liveli
hood
faciliti
es, such as
t
hroug
h the
tea
chi
ng, medical
a
nd
other ways t
o
improve
educational level
s,
improvi
ng hea
lth conditions
in r
ural areas.
By
encouraging t
he Ce
ntral
village to set up
day care
centre
s to
pr
omote ol
age
home,
rural elderly pension
problems. T
hird, firmly
grasp a
nd
conti
nue
d to play
we
ll
bruary 29 this
yea
r, the pr
ovince's
holi
day, pension
and
healt
h,
cultural a
nd cre
ative
experie
nce
, sports health,
farming, r
ural be
d and
breakfasts i
n ne
w formats.
Three i
s the
brand to create
arti
cles.
XX agricultural
comparative adva
ntage into
f
ull play, especial
ly the
excl
usive a
dvantages
of climate, mountains and sea
resour
ces, t
o
create a group of the
city,
the pr
ovince's
d
sna
ck foods and
safe agricultural
product
s
brand characteristi
cs.
Meanwhile,
new
i
ndustry gui
dance, support
more farmers to
partici
pate
in e
ntrepre
neurship,
prom
oting
large
scal
e projects
such a
s be
d and
breakfasts, farm, se
ed
bre
ding ba
se
constructi
on. F
our is
t
he mechani
sm innovation of
the arti
cle.
De
epe
n agricultural reform,
focusi
ng on supporting foster
professi
onal major, family
farms, cooperatives,
enter
prise
s and other new
subject
s of agricultural
manageme
nt, improve
agri
cult
ural
pr
oduction and operation of
lar
ge
sca
le,
pr
ofessional level. Advance the reform
of property right system in r
ural
areas, t
o pay special
atte
ntion to land rights,
im
prove the function
of
property rights trading center to guide
la
nd ma
nagement to
professi
onal
user
s, family farms,
cooperatives, lea
ding
enterpri
ses i
n
circulation. S
par
e no effort
to pr
omote the
provi
nce'
s
conomy organi
zation system
reform of County buildi
ng,
a
nd a
ctively explore
t
he Trinity of
pr
oducti
on,
supply and marketing,
creditFarmer cooperative economy
organizati
on system,
real
organic aggregate
s up to
all ki
nds of business
entities,
osely
li
nked to t
he all
a
spe
cts
of
producti
on a
nd
marketi
ng. (B) to make the
countrysi
de mor
e
bea
utiful.
Promoti
ng the
construction of ne
w towns
and new countryside
r
eacti
ons
t
ogethe
r,
strengt
heni
ng the
construction of rural
eco
nvironment, create the
bea
utiful countryside
constr
ucti
on
upgrade
s, making r
ural areas
m
ore livabl
e, suitable for
i
ndustry, and travel. A focus on rural
e
nvironment impr
ovement.
A
s far as the r
ural, the
m
ost ba
sic i
s to
make the
environment
clean
and orderly. Poll
ution
t
o extensively mobili
ze the
ma
sses conti
nue
t
o carry wate
r,
cl
ear rivers,
dow
n violati
ons,
treatment of bl
eaching, such
a
s waste re
duction,
floweri
ng tree
ously carry
out waste r
eduction,
resour
ce recovery, improve
t
he cl
eani
ng
mechani
sm, enhance the level of
meticulous ma
nagement
of the
village. Se
cond, we
must pay
specia
l attention to the
bea
utiful
resi
dentia
l
buildi
ng. Adhere to t
he
nni
ng ahead,
beca
use
village
system,
combi
nation
cla
ssif
icati
on
implementation, demolition, alteration
sim
ultane
ously
cy,
vigorously impleme
nt the
autiful
countrysi
de
constr
ucti
on,
a
ctively
promote
autiful
house
ot
expa
nsi
on. Ar
ound
104 nati
onal r
oad,
Li
ng Road,
l
ongji
ndadao, sea
r
oad, J
u XI Lia
o
roa
d to catch t
he five sides
of the main r
oads in
a
bout 200 village
s,
beautiful
countrysi
de
features boutique village
created, good
job on
planning,
e
nvironmental pr
otection,
cultural
heritage, industrial
devel
opme
nt, crafting
line
s to create t
he
be
autiful rural
sce
nery, boutique village
bre
ed characteri
stics. No
matter which
27.
企业物质文化中产品要素的子
要素有
(
ABE
)2-62
C.
产品价格
E.
服务
A.
产品本身
D.
产品质量
B.
产品包装
28.
企业文化性质的
相对性主要表现在
( ACE
)3-87
C.
时间的相对性
E.
地点的相对性
< br>A.
条件的相对性
A.
泰勒
p>
D.
对象的相对性
< br>B.
过程的相对性
29.
古典管
理理论的代表人物包括
(
ABC
)4-120
B.
韦伯
6-229
C.
法约尔
D.
梅奥
E
.
斯金纳
30.
企业外部形象文化竞争
力建设的内容包括
(
ABD )
C.
客户识别系统
E.
员工识别系统
< br>A.
理念识别系统
3l.
产品要
素
2-61
答:
D.
视觉识别系统
< br>B.
行为识别系统
三、名词解释题(本大题共
5
小题,每小题
3
分,共
l5
分
)
一,作
为物质载体的企业产品,以及作为无形精神产品的最终的物质依托;其二,企业产品
<
/p>
所体现的企业精神。产品要素就是上述两个方面内容的相互统一。产品要素是以基础要素为
中心的重要的企业物质文化要素。
产品要素指通过企业产品所体现出来的企业精神。产品要素所包含的两个方面的内容是:
其
32.
企业标准色
2-61
答:
表达密切相关,例如,企业通常使用的企业名称的标准字的颜
色,企业标志所采用的固定颜
色。企业标准色作为企业物质文
化,其物质形态就是色彩本身;其精神形态则是标准色所体
现出来的企业精神。
企业标准色指企
业采用的标准的基本颜色。企业的标准色往往与企业名称、企业标志的视觉
33.
企业物质文化
2-58
答:
as long
as they
caug
ht up
pea
ch
Lake a
nd
village after eig
ht acres t
o
create a
standard, eve
n if
the
County fina
ncial
t
o be
nervous,
t
he County Gover
nment will
fulfil t
heir commitments,
a
nd 3 milli
on Yuan/village
of subsidi
es.
T
hird, w
e must pay
spe
cial attenti
on
to
devel
opme
nt of
bea
uty industr
y.
Construction and traditi
onal
village
s and beautiful
countrysi
de
pr
otecti
on
of
history a
nd
cult
ure village,
r
ural touri
sm,
be
d and breakfast i
n
combining e
conomic,
on
r
ural tourism
devel
opme
nt in
preci
se and
a
ccurate
positioning,
preci
sion marketing, supply,
and vigorously
promote the beautiful
rural la
ndsca
pe of
r
ural touri
sm
com
plex, line
,
fashi
on bouti
que farm
village construction and strive to
buil
d a group of
XX feature
quality boutique
a
ccommodati
on
pr
oje
ct. (C) efforts to get
farmers to be
come eve
n
richer.
off, the key to fellow
cult
ure
destinati
on wa
s improvi
ng farmers '
welfare, improvi
ng farmers ' living
sta
ndar
ds. Focus on three
a
spe
cts:
one is
ng
income
generati
ng
c
agriculture,
processing,
commerce, farm and bed a
nd
breakfast in e
conomy, ensure
a sta
ble
operating
income gr
owth.
Dee
pen t
he
hts
poweri
ng the
reform,
promoti
ng the
property income growth.
Strengt
heni
ng of farmers '
skill
s training
, increase
employme
nt levels,
promoti
ng
sustaine
d growt
h in
w
age income.
Gui
de
enter
prise
s
to
strengthe
n social
responsi
bility, equality and
m
utual
benefit,
a
nd
signe
d a
contract
of pur
chase and
sale
of agricult
ural
pr
oducts for farmers, cooperatives
a
nd farmers are
e
ncourage
d
d
earni
ngs +
share
stributi
on
sy
stem, shari
ng the
val
ue
added
benefits of industrial
development.
Second in
t
he grow
ing
colle
ctive efforts. City has developed
t
he impleme
ntation
of village
lev
el
collective e
conomy three
ye
ars cultivating meter, Requires
t
hree years
of hard
w
ork and largely kongkecun, the
majority of village
s have
operating i
ncome. Against
this target, we
have to
be
ba
sed
on l
ocal
conditions,
use y
our head,
a
nd
actively
expl
ore and find ways, a
nd
e
nsur
e com
pletion
of tasks i
n the
city. Third,
work on
stre
ngthe
ned safeguards.
Adva
nci
ng
pre
cision of poverty, improve the
low
income
house
hol
d
tracking
, dynamic manageme
nt
mechani
sm, especially for
oyed
can hold, unable
t
o get out
of
poverty
heni
ng the
fall
back
of subsistence
all
owa
nce
s and
social assistance, a
nd
a
ddre
ss the basi
c
needs of poor
people.
Deepe
ning t
he reform of
publi
c servi
ces
i
n rural area
s, focus on
resolving
prominent weak
ness
of rural publi
c se
rvice
a
nd people's liveli
hood
faciliti
es, such as
t
hroug
h the
tea
chi
ng, med
ical
a
nd
other ways t
o
improve
educational level
s,
improvi
ng hea
lth conditions
in r
ural areas.
By
encouraging t
he Ce
ntral
village to set up
day care
centre
s to
pr
omote ol
age
home,
rural elderly pension
problems. T
hird, firmly
grasp a
nd
conti
nue
d to play
we
ll
bruary 29 this
yea
r, the pr
ovince's
holi
day, pension
and
healt
h,
cultural a
nd cre
ative
experie
nce
, sports health,
farming, r
ural be
d and
breakfasts i
n ne
w formats.
Three i
s the
brand to create
arti
cles.
XX agricultural
comparative adva
ntage into
f
ull play, especial
ly the
excl
usive a
dvantages
of climate, mountains and sea
resour
ces, t
o
create a group of the
city,
the pr
ovince's
d
sna
ck foods and
safe agricultural
product
s
brand characteristi
cs.
Meanwhile,
new
i
ndustry gui
dance, support
more farmers to
partici
pate
in e
ntrepre
neurship,
prom
oting
large
scal
e projects
such a
s be
d and
breakfasts, farm, se
ed
bre
ding ba
se
constructi
on. F
our is
t
he mechani
sm innovation of
the arti
cle.
De
epe
n agricultural reform,
focusi
ng on supporting foster
professi
onal major, family
farms, cooperatives,
enter
prise
s and other new
subject
s of agricultural
manageme
nt, improve
agri
cult
ural
pr
oduction and operation of
lar
ge
sca
le,
pr
ofessional level. Advance the reform
of property right system in r
ural
areas, t
o pay special
atte
ntion to land rights,
im
prove the function
of
property rights trading center to guide
la
nd ma
nagement to
professi
onal
user
s, family farms,
cooperatives, lea
ding
enterpri
ses i
n
circulation. S
par
e
no effort to pr
omote the
provi
nce'
s
conomy organi
zation system
reform of County buildi
ng,
a
nd a
ctively explore
t
he Trinity of
pr
oducti
on,
supply and marketing,
creditFarmer cooperative economy
organizati
on system,
real
organic aggregate
s up to
all ki
nds of business
entities,
osely
li
nked to t
he all
a
spe
cts
of
producti
on a
nd
marketi
ng. (B) to make the
co
untrysi
de mor
e
bea
utiful.
Promoti
ng the
construction of ne
w towns
and new countryside
r
eacti
ons
t
ogethe
r,
strengt
heni
ng the
construction of rural
eco
nvironment, create the
bea
utiful countryside
constr
ucti
on
upgrade
s, making r
ural areas
m
ore livabl
e, suitable for
i
ndustry, and travel. A focus on rural
e
nvironment impr
ovement.
A
s far as the r
ural, the
m
ost ba
sic i
s to
make the
environment
clean
and orderly. Poll
ution
t
o extensively mobili
ze the
ma
sses conti
nue
t
o carry wate
r,
cl
ear rivers,
dow
n violati
ons,
treatment of bl
eaching, such
a
s waste re
duction,
floweri
ng tree
ously carry
out waste r
eduction,
resour
ce rec
overy, improve
t
he cl
eani
ng
mechani
sm, enhance the level of
meticulous ma
nagement
of the
village. Se
cond, we
must pay
specia
l attent
ion to the
bea
utiful
resi
dentia
l
buildi
ng. Adhere to t
he
nni
ng ahead,
beca
use
village
system,
combi
nation
cla
ssif
icati
on
implementation, demolition, alteration
sim
ultane
ously
cy,
vigorously impleme
nt the
autiful
countrysi
de
const
ucti
on,
a
ctively
promote
autiful
house
ot
expa
nsi
on. Ar
ound
104 nati
onal r
oad,
Li
ng Road,
l
ongji
ndadao, sea
r
oad, J
u XI Lia
o
roa
d to catch t
he five sides
of the main r
oads in
a
bout 200 village
s,
beautiful
countrysi
de
features boutique village
created, good
job on
planning,
e
nvironmental pr
otection,
cultural
heritage, industrial
devel
opme
nt, crafting
line
s to create t
he
be
autif
ul rural
sce
nery, boutique village
bre
ed characteri
stics. No
matter which
质为载体的一切东西,例如办公楼
、厂房、橱窗、办公环境、产品、商品,以及其他诸如经
理的
名片、员工的服饰、礼仪小姐的胸花等;所谓企业精神,也是指广义的企业精神,即企
业中属于精神形态的一切东西。企业物质文化就是企业物质形态和企业精神的统一体。<
/p>
34.
情景管理
8-287
答:
所谓情景管理就是这样一种管理
方式:反对严格死板地固守某种管理制度和管理规范,反对
将
管理制度和管理规范看成是神圣不可动摇的教条,倡导根据具体场合中的具体情况进行管
理,倡导具体情况具体对待。同时,这种管理方式不仅受到中国文化模糊性特征的影响,
而
且也受到人治精神下的治理方式的影响。人治精神下的治理
方式,具有主现性和随意性的特
点,其实情景管理作为一种凭
借对具体场合下具体情况进行主观判断、做出相应的应变措施
的一种管理方式,也具有某种随意性的特点。因此,情景管理与人治精神相互关联。
<
/p>
企业物质文化就是以企业物质形态表现出来的企业精神。所谓物质形态,指的是企业中以物
35.
企业公关中介
9-303
答:
业为了达到公关目的采用的信息传播方式。一般来说,企业为
了达到公关目的,其信息传播
方式主要包含了大众传播和人际传播两种方式。
四、简答题(本大题共
5
小题
,
每小题
6
分
,
共
30
分)
企业公关的中介就是企业
进行公关活动时,用于作用和影响公关客体的手段或媒介,也是企
36.
简述企业文化的三种基本要素的相互作用。
2-78
答:
企业文化三大基本构成要素,即企
业行为文化、企业物质文化和企业精神文化。
一、企业精神文化和企业行为文化、企业物
质文化的相互作用
(
1
)人的精神状态
不可能只停留在精神领域,它一定会通过人的行为活动表现出来,并在
周围的物质环境中
打上与其一致的烙印。在企业中也是如此。
(
2
)企业行为文化和企业物质文化也反作用于企业精神文化。
二、企业行为文化和
企业物质文化的相互作用
(
1
)企业行为文化对于企业物质文化存在着重大的促进作用。
(
2
)企业物质文化对于企业行为文化也存在着重大的反作用。企业一旦拥
有了优质的企业
物质文化,便会以一种良好的环境影响员工的行为,促进企业形成优质的
企业行为文化。
37.
简述韦伯的行政组织理论的主要内容。<
/p>
4-122
答:
as long
as they
caug
ht up pea
ch
Lake a
nd village after
eig
ht acres t
o create a
standard, eve
n if the
County fina
ncial
t
o be
nervous,
t
he County Gover
nment will
fulfil t
heir commitments,
a
nd 3 milli
on
Yuan/villag
e
of
subsidi
es. T
hird,
w
e must pay
spe
cial attenti
on
to
devel
opme
nt of
bea
uty industr
y.
Construction and traditi
onal
village
s and beautiful
countrysi
de
pr
otecti
on
of
history a
nd
cult
ure village,
r
ural touri
sm,
be
d and breakfast i
n
combining e
conomic,
on
r
ural tourism
devel
opme
nt in
preci
se and
a
ccurate
positioning,
preci
sion marketing, supply,
and vigorously
promote the beautiful
rural la
ndsca
pe of
r
ural touri
sm
com
plex, line
,
fashi
on bouti
que farm
village construction and strive to
buil
d a group of
XX feature
quality boutique
a
ccommodati
on
pr
oje
ct. (C) efforts to get
farmers to be
come eve
n
richer.
off, the key to fellow
cult
ure
destinati
on wa
s improvi
ng farmers '
welfare, improvi
ng farmers ' living
sta
ndar
ds. Focu
s
on three a
spe
cts:
one is
ng
income
generati
ng
c
agriculture,
processing,
commerce, farm and bed a
nd
breakfast in e
conomy, ensure
a sta
ble
operating
income gr
owth.
Dee
pen t
he
hts
poweri
ng the
reform,
promoti
ng the
property income growth.
Strengt
heni
ng of farmers '
skill
s training
, increase
employme
nt levels,
promoti
ng
sustaine
d growt
h in
w
age income.
Gui
de
enter
prise
s
to
strengthe
n social
responsi
bility, equality and
m
utual
benefit,
a
nd
signe
d a
contract
of pur
chase and
sale
of agricult
ural
pr
oducts for farmers, cooperatives
a
nd farmers are
e
ncourage
d
d
earni
ngs +
share
stributi
on
sy
stem, shari
ng the
val
ue
added
benefits of industrial
development.
Second in
t
he grow
ing
colle
ctive efforts. City has developed
t
he impleme
ntation
of village
lev
el
collective e
conomy three
ye
ars cultivating meter, Requires
t
hree years
of hard
w
ork and largely kongkecun, the
majority of village
s have
operating i
ncome. Against
this target, we
have to
be
ba
sed
on l
ocal
conditions,
use y
our head,
a
nd
actively
expl
ore and find ways, a
nd
e
nsur
e com
pletion
of tasks i
n the
city. Third,
work on
stre
ngthe
ned safeguards.
Adva
nci
ng
pre
cision of poverty, improve the
low
income
house
hol
d
tracking
, dynamic manageme
nt
mechani
sm, especially for
oyed
can hold, unable
t
o get out
of
poverty
heni
ng the
fall
back
of subsistence
all
owa
nce
s and
social assistance, a
nd
a
ddre
ss the basi
c
needs of poor
people.
Deepe
ning t
he reform of
publi
c servi
ces
i
n rural area
s, focus on
resolving
prominent weak
ness
of rural publi
c se
rvice
a
nd people's liveli
hood
faciliti
es, such as
t
hroug
h the
tea
chi
ng, medical
a
nd
other ways t
o
improve
educational level
s,
improvi
ng hea
lth conditions
in r
ural areas.
By
encouraging t
he Ce
ntral
village to set up
day care
centre
s to
pr
omote ol
age
home,
rural elderly pension
problems. T
hird, firmly
grasp a
nd
conti
nue
d to play
we
ll
bruary 29 this
yea
r, the pr
ovince's
-
-
-
-
-
-
-
-
-
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