电话营销术语中英

外贸销售技巧中，打电话非常重要。方便，快捷，容易建立信任感，拉近客户距离，今天你电话了 吗？

How

to

Make

a

Successful

Cold

Call

While

there

are

plenty

of

ways

to

get

sales

leads

（潜在客户）

,

sometimes

you

end

up

having

t

o

call

people

you've

never

met.

This

process,

known

as

calling,

冷电话

is

actually

easy-but

only

if

you

know

how

to

do

it.

1.

如果对任何一个“冷拨”做好十足的准备，信心自然增加，不紧张，任何一个人 都做得到。

Here's

a

step-by-step

guide.

这是一个循序渐进的指南。

1.

Introduce

yourself.

When

you

get

through

to

a

prospect,

say:

You: Hello [prospect's first name], this is [your name] from [your company] ...

2.

Obtain

permission

to

continue.

Without

waiting

for

the

prospect

to

respond,

immediately

as

k

the

following

question:

You: ... Have I caught you in the middle of something?

So,

the

whole

opener

should

sound

like:

Hello,

Jim,

I'm

John

Doe

from

Acme.

Have

I

caught

you

in

the

middle

of

something

?

Exactly

like

that.

In

most

cases,

the

prospect

will

respond

one

of

three

ways:

always

a

bad

time,

but

what's

this

all

about?

this

is

not

a

bad

time.

What

can

I

do

for

you?

in

the

middle

of

something.

Call

me

later

this

afternoon.

首先获得对方 的许可才能继续，这非常有必要，免得不识时务，更引起客户的反感，这个不懂礼貌的家伙！所

< br>以开场白的第一印象分——

100

！

但是士气一定要有，不能因为对方的拒绝而匆匆挂断，还是要镇定，让我们继续< /p>

......

If

you

get

the

third

response,

go

to

Step

3.

Otherwise,

skip

Step

3

and

proceed

directly

to

Step

4.

3.

Reschedule

the

conversation.

If

you

get

that

last

response,

say:

You: Thanks, I'll call you then.

Make

a

note

in

your

calendar

to

call

again

at

that

time

.

Call

back

at

the

time

that

you

commit

ted

to

do

so.

If

your

prospect

answers

the

phone,

proceed

to

Step

4.

However,

if

when

you

call

back,

you

land

in

voicemail,

leave

this

message:

You: Joe, you asked that I call you around this time, but it looks like you're out. Call me at

XYZ number, but if I don't hear back from you by this Friday, I'll call you on Tuesday.

Then

call

back

when

you

said

you

would.

When

you

get

finally

through,

proceed

to

Step

4.

一定要有记性，避免下一次同样的时间吃个哑巴亏。

最好能问到方便联系的时间

，又或者问到邮箱地址等等，总之直接挂断是挺遗憾的。

如果回电继续无人接听，留言是必须的，锲而不舍金石可镂，伙伴们加油！

< br>

4.

Continue

the

conversation.

If

in

Step

2

you

got

one

of

the

first

two

responses,

say:

You: I know I'm calling you out of the blue, but sometimes if I don't know anyone at the

company I'm calling, this is the only way to develop a relationship. All I want to do right

now is quickly introduce myself, my firm, and my offering.

As I mentioned, I'm with [your company] and we help companies [what your company

does] and I was wondering how to best position myself to determine if our product may

be a fit for you?

Most

of

the

time,

the

prospect

will

either

continue

the

conversation

or

point

you

at

somebody

who

is

more

appropriate.

In

either

case,

you've

successfully

made

the

cold

call

and

are

movin

g

the

sale

forward.

Congratulations!

大多数时候，无论是能继续电话或者找到了准确的推销人，你已经成功地进行了冷拨，并正在成功营销的大路

上。恭喜！

Your

next

step,

of

course,

is

to

qualify

the

lead

to

confirm

whether

or

not

this

is

a

real

oppor

tunity.