2019年商务英语考试BEC中级训练题(8)

2021年2月12日发(作者：海洋女神)

2019

年商务英语考试

BEC

中级训练题

(8)

单项选择题

1

、根据下面资料，回答题

A The Birmingham Alliance

will provide Birmingham with one of Europe's largest regional

shopping centres, right in the heart of the city

．

The

Alliance, an initiative between three of the largest

developers in the country, all with extensive experience of

urban regeneration schemes, will facilitate an 800m

investment in Birmingham

．

This will regenerate 40 acres of

the city centre within the next decade

．

Planning permission

is in place for the new scheme, which will be A

．

short

distance from existing prime retail areas

．

The development

will be well serviceD by all forms of publiC

．

transport, as

well as providing parking space for

ε

3,200 cars. B The

private- publiC

．

partnership between Legal & General anD

Bracknell Town Council will manage the ~ 500m regeneration of

the town's centre

．

The proposals, which are awaiting the

outcome of consultation with local residents, provide for

approximately 102,000 m2 of retail anD leisure facilities,

ε

200 residential units anD office accommodation

．

This

development is expecteD to set the standarD for town centre

regeneration schemes to come because of the way it integrates

the business anD community sectors

．

It will also facilitate

great improvements in the region's transport infrastructure.

C Bluewater is A

．

symbol of retail excellence, achieveD

through A

．

unique combination of design, retail mix, leisure,

catering anD hospitality

．

The centre, surroundeD by parkland,

is situateD in the country's most affluent region

．

Eleven

million people, with A

．

combineD spending power predicteD to

exceeD A

．

recorD 5.5bn, live within 60 minutes of the

centre

．

The developers set A

．

precedent in the industry by

gating the country's three best-known department stores to

open very large branches within the centre, as well as over

300 leading fashion anD lifestyle stores. D Following its

recent stock market success, LenD Lease is now developing

Overgate shopping centre in Dundee

．

Construction is well

under way, anD with several of the country's best-known

retailers already secured, LenD Lease is promoting the centre

as the unrivalleD shopping destination of the region

．

The

economiC

．

base of the areA

．

has improveD continuously over

the past decade, due to the fast expansion of the biomedical

anD service sectors

．

With an estimateD potential market of

500,000 people, Overgate is proving attractive to leading UK

retailers. This development is in an areA

．

where the

potential for consumer spending is the highest in the country.

2

、根据下面资料，回答题

Sell, Sell, Sell Last year over

ε

13bn was spent on advertising in the UK and research

indicates that most people will have seen 2m sales messages

by the time they are 30. Advertising is big business and

often acts as the interface between commerce and culture.

While there are many adverts that just irritate, there are

some that are miniature works of art. (0).. G... The

advertisers themselves believe they are delivering an

important message because they are protecting and promoting a

client's brand and extending greater choice to the consumer.

(8)Instead of being free, many TV channels would only be

available on subscription packages of about

ε

500 per month

and newspapers might cost six times more than their present

cover are many different models of advertising

practice, but no one is precisely sure what makes a good

advert. (9) While some try to get you to buy a product,

others, such as anti- smoking campaigns, aim to get you not

to do something. Some adverts are not aimed at consumers at

all, but at retailers, shareholders or employees. For example,

manufacturers often advertise their products in trade

magazines to reassure retailers that a new brand will be

widely promoted. Petrol companies often choose to emphasize

how environmentally friendly they are; this is to offset any

negative public perceptions of the industry rather than to

persuade consumers to buy an individual brand of petrol. (10)

This is because petrol is regarded, in advertising terms, as

a distress purchase. We get it because we can't do without it,

not because we really want it. In general, however, the main

aim of advertising is to attribute emotional qualities to a

product in order to create an individual brand that the

consumer can associate with. Working out whether an advert

has been successful is extremely difficult. (11) For example,

what persuaded them to buy a car? You cannot be sure whether

it was the advertising, the price, the opposition's

distribution, changes in the law or changes in consumer

attitudes that was the determining factor. What advertising

can't do is make consumers buy something they don't want. It

can perhaps persuade you to try something once, but if you

don't like what you get, you won't try it again, (12) In

other words, where there is no emotional engagement, such as

a consumer's feelings about a bag of peas, beliefs are much

harder to shift. A

．

Moreover, it is almost impossible to get

people to change the way they view things they are

indifferent to. B

．

Over the last ten years, other forms of

advertising, such as direct marketing, have become

increasingly popular as well as scientific. C

．

They don't, as

the industry well knows, care enough to be brand loyal to

such a product. D

．

Whether you accept this argument or not,

you have to recognize that without advertising our world

would be very different. E

．

The problem lies in isolating

precisely what motivates people to behave in a particular way.

F

．

This is partly because not all advertisements are designed

to do the same thing. G

．

The production costs involved in

these can reach higher figures than those for the average

movie. (8)

应选

3

、根据下面内容，回答题

The Bank with Ideas

With several hundred years of history behind it, the APL Bank

has few problems in (0)....B......businesses that it is a

reputable and secure (19)......of a range of banking

services

．

Now, it is demonstrating to business customers that

it is flexible and responsive enough .to(20) ......their

changing needs in the 21st century. Based in London, APL

offers banking services to businesses throughout the UK via

its branch (21)......Most customer service provision is

(22).....out by personal account managers based in local

branches, together with (23).....staff at company

headquarters

．

An important (24).....

．

for APL has been to

make it easy for customers to (25)......business with the

bank

．

They can contact their account manager by direct line

or email; if the manager is on holiday, a carefully chosen

colleague becomes the

．

with

the customer during the manager's (27).....

．

In addition,

for those who want (28).....to their bank at any time of day

or night there is now a 24-hour phone-based service. In order

to remain competitive and build customer loyalty, the bank

guarantees to turn around urgent loan (29).....

．

within 24

hours

．

This focus on the customer has also been a

driving(30)....

．

in APL's recruitment and development

policy

．

For example, newly inducted staff(31)......a

on the other side of the desk, asking to borrow

money

．

Together, these (32)......in banking have achieved

excellent results

．

The customer(33).....

．

is growing fast,

and last year the bank gained 36,000 new business accounts.

（

< br>19

）应选

A

．

producerB

．

supplierC

< p>
．

providerD

．

giver

填空题

4

、

根据下面资料，回答题

Market Research 0 Market research

involves in collecting anD sorting facts anD opinions from

specifiC

．

groups 00 0f people

．

The purpose of research can

vary from discovering the popularity of A

．

political 34 party

to assessing whether is A

．

product needs changing or

replacing

．

Most work in35 consumer research involves

interviewers employeD by market research agencies

，

but 36

certain industrial anD social research is carrieD out by any

specialist agencies

．

Interviews 37 may be with individuals or

groups anD can last anything as from A

．

few minutes to an

hour 38 0r more

．

In some interviews

，

people may be askeD to

examine or try out products before 39 giving up their

opinion

．

Successful interviewers tenD to like meeting people

anD should 40 not only be shy of addressing

strangers

．

Interviewers are usually expecleD to work41

unsupervised

< br>，

organizing their own workloaD Self- discipline

is absolutely essential

，

and 42 as are motivation anD

enemy

．

There are no specifiC

．

age limits for such A

．

work

，

< p>
though 43 many agencies prefer to employ older applicants

with experience of meeting people

。

44 Market research

agencies which frequently organize training

，

where trainees

learn how 45 to recognize socio-economiC

．

groups anD practice

approaching to the public

。

34__________ 5

、

Questions 8-12

·Read the article below about job interviews.

·Choose the best sentence from the list on the

opposite page

to fill each of the gaps.

·For each gap 8

-12 mark one letter (A-I) on your Answer

Sheet.

·Do not use any letter more than once.

How to Succeed at Interviews

The aim of a job interview is to establish whether you are

likely to do well in a particular job in a specific

organisation. This is not only a matter of having the

necessary technical knowledge and skills. You must also have

the motivation, the ability to adapt to new ways of working

and to a new work environment, and the personality to do the

job and fit into a new team. (example)____. These include

getting on with people, oral and written communication,

teamworking, problem solving and good time management.

Most people think that interviewers know what they are

looking for and will recognise it when they see it. (8) ____.

This applies to recruiters as much as anyone else. In fact a

former head of selection at one big firm used to say that

“some interviewers are so poor they would do better to rely

on chance”.

In companies which recognise this, various methods are used

to try to find the right person (9) ____. Research has shown

that this approach is more reliable than the ordinary job

interview, though not as effective as using personality tests

or assessment centres.

In a structured interview the interviewer groups the

qualities listed in the job specification under various

headings. There are two well- established structures for this

：

the National Institute of Industrial Psychology’s Seven

-

Point Plan and the Five-Fold Grading System. Both these

systems cover factors such as physical appearance,

qualifications, general intelligence, motivation and previous

experience.(10) ____.

However, they should not give equal weight to each one. Some

factors are more important in one job than another. For

example, physical appearance and manner will be more

important in a sales position than in a researcher who works

behind the scenes. It is also a fact that the impact the

candidate makes in the first three of four minutes of an

interview is of major importance.(11) ____.A decision not to

hire is often made during those first few minutes.

It is not always possible to tell whether structured

interview techniques are being used. If interviewers ask

questions systematically, using some kind of checklist, and

occasionally make a brief note, they probably are. On the

other hand, if the interviewer goes through your application

form to confirm what you have already said, or asks

irrelevant questions, or jumps from one topic to another the

interview is unlikely to be structured. Before you attend any

interview, look again at the job description and the personal

specification. (12) ____. If you already have a mental list

of the key points that you need to mention, you are unlikely

to waste time giving irrelevant information or to omit

important points in your favour.