IR部分讲解

例子

1

，

OG 1

–

6.

【

Article

< br>】

The

expenses

related

to

sponsoring

a

conference

can

be

immense.

An

organization

sponsoring

a

conference

can

recoup

these

expenses

through

registration

fees

and

partnership with the host hotel. As part of the partnership, the host hotel sets aside a block

of

rooms

for

conference

attendees,

with

rooms

available

at

a

slightly

high-than-normal

rate.

While

most

conference

attendees

prefer

to

stay

in

the

host

hotel,

they

often

follow

an

alternate strategy to avoid the extra cost of reserving a room within the block at the host

hotel. Some attendees reserve rooms outside the host hotel

–

the

ROHH strategy

. Others

reserve rooms outside the block

–

the ROB strategy

.

Conference

sponsors have succeeded

in countering

these

strategies

by increasing

the

conference registration fee by a fixed amount and then offering an equivalent registration

fee discount to

attendees who book rooms in the block. A study has

shown

that if this

registration

discount

is

equal

to

at

least

half

the

potential

savings

of

an

attendee’s

particular cost- saving strategy, the attendee is much more likely to reserve a room within

the block.

【

Weekend Conferences

】

Ten conferences are scheduled for the same weekend in City X. For each conference, the

table lists the conference sponsor, the registration fee, the discounted registration fee (if

any), the host hotel, the rate for rooms in the block at the host hotel, and the lowest rate

for an available room in the host hotel during that same weekend. Conference attendees

will require two nights lodging, and all room rates are per guest, per night, assuming two

guests per room. The lowest rate for an available room in City X on this same weekend is

$$65.

OG

1.

For

each

of

the

following

sponsors,

select

YES

if

an

attendee

of

the

sponsor’s

conference would spend less money by employing the ROB strategy

–

paying the lowest

possible room rate in the host hotel and paying the nondiscounted registration fee

–

than

by reserving a room in the block. Otherwise, select NO.

1A.

1B.

YES

NO

CC

FFNA

HMHPA

1C.

OG 2. Assume that host hotels receive a reimbursement from the conference organizers

for 25% of the block rate per night for each unoccupied room in the conference block. For

each of the following hotels, select YES if, for at least one conference on the

weekend

listed,

the

hotel

would lose

room

revenue if

a

room

in

the

block

is

vacant

because

an

attendee employed the ROB strategy. Otherwise, select NO.

2A.

2B.

YES

NO

Asiawest center

Bard Inn

Hilton

2C.

OG 3. Let X denote the block rate of the host hotel for a particular conference, and let Y

denote the lowest room rate available in the host hotel outside of the conference block.

For

a

conference

that

requires

a

two- night

hotel

stay,

which

one

of

the

following

expressions represents the least amount of discount on the conference registration fee

that,

according

to

the

article,

would

be

sufficient

to

deter

conference

attendees

from

employing the ROB strategy in choosing accommodations?

A.

B.

C.

X -Y

X + Y

D.

E.

2(X-Y)

OG

4.

For

each

of

the

following

sponsors,

select

YES

if

an

attendee

of

the

sponsor’s

conference would spend less money by employing the ROHH strategy

–

paying the lowest

possible room rate outside the host hotel and paying the nondiscounted registration fee

–

than by reserving a room in the block at the host hotel. Otherwise, select NO.

4A.

4B.

YES

NO

CC

FFNA

PPOA

4C.

OG

5.

Many

individuals

stand

to

benefit

financially

from attendees

at

conferences. For

each

of

the

following

individuals,

choose

Loss

if

the

individual

would

likely

earn

less

money if rooms in the conference block are vacant because of attendees using ROHH

strategies. Otherwise select

No loss

.

5A.

5B.

Loss

No

loss

Speaker hired by a conference on education to speak about school

reform

Room service waiter at the host hotel whose earnings are primarily

from gratuities

Salaried front desk manager at the host hotel

5C.

OG 6. Assume that all host hotels for the conferences in City X on the weekend indicated

have conference block rooms available and that all hotels in City X have rooms available

at

the

their

lowest

rates

for

the

conference

weekend.

Which

one

of

the

following

conferences is most likely to have attendees favoring the ROB strategy over the ROHH

strategy?

A.

AMG

B.

CDA

C.

QRTA

D.

RCD