利益相关者理论的分析---原创

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大学工商管理硕士（

MBA

）论文

基于利益相关者理论的住宅小区物业公司发展 战略研究——以

诸暨市为例

摘

要

利益相关者理论是影响企业经营管 理的一种重要理论，最早由弗里曼提出，近

年来得到广大学者和企业家的广泛关注，在企 业经营管理过程中发挥了巨大作用，

它与传统的以企业管理者利益为核心的理念不同，重 视与企业利益相关的投入与参

与者，追求企业整体利益的最大化，而不是某些主体的利益 。利益相关者为企业的

生存和发展投入了相当的智慧和力量，分散了企业经营的压力和风 险，企业在做经

营决策时应该综合考量利益相关者创造的价值，对利益相关者给予人文关 怀，更应

该重视利益相关者对企业战略规划产生的重要影响，为企业的长远发展谋划布局 。

基于此，本论文以诸暨市物业公司相关者理论为研究主线， 诸暨市两家典型的

住宅小区为案例，进行了理论与实践的结合分析。旨在能够通过本文的 研究，印证

当前的企业相关者理论在具体的实施效果和经营的具体过程中，

需要结合战略实施，

进而能够推进整个企业本身的发展。当然，在两者相互作 用的过程中，所有的利益

相关者都在其中扮演者不同的角色来驱动企业发展，使企业走上 良性循环之路，给

予利益相关者合理的利益分配，从而优化企业经营发展的内外部环境， 实现更高的

发展目标。

本论文对利益 相关者理论进行系统梳理，阐释利益相关者理论的演化过程和重

要因素，以文献分析法、 案例分析法等研究方法为基础，结合战略管理理论以及在

实际的利益相关者分析的矩阵模 型，重点体现了物业公司、政府、业主以及房地产

开发商之间的利益分析和行为影响。最 终，结合诸暨市的实际情况，提出了符合诸

暨市物业公司发展的整体战略实施的建议。同 时，对诸暨市政府在协助物业管理的

同时，也提出了相关的政策建议，期望本文的研究能 够推进诸暨市在物业管理公司

治理上的进展。

关键词：

利益相关者；物业公司；诸暨市；战略；研究

1

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大学工商管理硕士（

）论文

STUDY ONJ THE DEVELOPMENGT STRTEGY OF RESIDENGTIAL

PROPERTY OMPERTY COMPANY STAKHOLEDER THEORY ---A

CASE STUDY OF ZHUJI CITY BASED ON

ABSTRACT

Stakeholder theory is one of the important influence enterprise management

theory,

first

put

forward

by

freeman,

receive

the

attention

of

scholars

and

entrepreneurs

in

recent

years,

has

played

an

important

role

in

the

process

of

enterprise

management,

it

with

the

traditional

enterprise

managers

interests

as

the core concept is different, attaches great importance to the corporate interests

related

investment

and

participants,

the

pursuit

of

the

maximization

of

the

interests

of

the

whole

enterprise,

rather

than

the

interests

of

certain

subject.

Stakeholders

for

the

survival

and

development

of

the

enterprise

invested

considerable wisdom and strength, distracted the pressure and risk of enterprises,

companies doing business decisions should be comprehensive consideration of

stakeholders

to

create

value,

to

give

humanities

concern

to

the

stakeholders,

more

should

pay

attention

to

the

important

impact

of

stakeholders

to

the

enterprise strategic planning, for the enterprise long-term development planning

layout.

Based on this, this paper research on the theory of zhuji city property company

stakeholders,

zhuji

city,

two

typical

residential

area

as

a

case,

analyzes

the

combination

of

theory

with

practice.

To

can

through

the

study

of

this

article,

confirm the current enterprise stakeholder theory in the concrete implementation

effect

and

the

specific

operation

of

process,

the

need

to

combine

strategy

implementation,

which

can

promote

the

development

of

the enterprise

itself. Of

course, in the process of the interaction, in which all the stakeholders who plays a

different role to drive the enterprise development, make the enterprise onto the

road

of

a

virtuous

cycle,

to

give

reasonable

allocation,

the

interests

of

stakeholders

to

optimize

the

internal

and

external

environment

for

the

development of enterprise management, to achieve a higher development goals.

Combing the stakeholder theory system, this paper explain the evolution process

of stakeholder theory and the important factors, such as literature analysis, case

analysis

research

method,

on

the

basis

of

combining

the

theory

of

strategic

2

**< /p>

大学工商管理硕士（

MBA

）论文

management as well as in the actual matrix model of stakeholder analysis, focus

reflects the property company, government, owner and the benefit analysis and

behavioral

effects

between

real

estate

developers.

Finally,

combining

with

the

actual

situation

of

zhu

ji

city,

zhuji

city,

put forward

in

accordance with

property

overall strategy implementation suggestion for the development of the company.

Zhuji city, at the same time, the government to help property management at the

same

time,

also

puts

forward

the

relevant

policy

recommendations,

zhuji

city,

expect

this

research

can

advance

the

progress

on

the

property

management

company governance.

KEYWORDS:

Stakeholders; Property company; Zhuji city; Strategy; research

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大学工商管理硕士（

MBA

）论文

目

录

摘

要

.......................... .................................................. .............

1

ABSTRACT

................... .................................................. ............

2

第一章

绪论

.................................................. ..............................

8

1.1

研究背景

......... ................................................

8

1.2

研究意义

......... ................................................

8

1.3

本文研究内容和研究方法

......................................... ...

9

1.4

可能的创新点和不足

.

............................... ................

9

第二章

理论概述

....................... ................................................

11

2.1

利益相关者理论

......... .........................................

11

2.2

企业发展战略

.......... ..........................................

11

2.3

相关研究综述

.......... ..........................................

11

2.3.1

物业管理研究综述

........ .................................................. ....................................11

2.3.2

利益相关者管理研究综述

....................................... ........................................... 12

2.3.3

企业发展战略研究综述

...... .................................................. ............................. 14

2.3.4

对已有研究的评述

.......................................... .................................................. .. 15

2.4

利益相关者理论与企业发展战略的关系界定

..........................

16

第三章

诸暨市住宅小区物业管理的现状

.< /p>

...................................

1

8

3.1

诸暨市住宅小区物业管理的基本情况

.................................

18

3.1.1

诸暨市物业管理的基本情况

....................................... ....................................... 18

3.1.2

诸暨市物业管理人员 的基本情况

...................... ................................................ 18

3.2

诸暨市住宅小区物业管理 行业存在的主要问题

.........................

18

3.2.1

小区物业硬件配置不及时

..... .................................................. .......................... 18

3.2.2

小区物业的管理效率低下

....................................... .......................................... 19

3.2.3

小区物业的服务意识不强

..... .................................................. .......................... 20

3.2.4

小区物业对整个业主的责任能力体现差

................................................. ........ 20

第四章

诸暨市住宅小区物业管理的利益相关者情况及分类

.......

2

2

4

**

大学工商管理硕士（

MBA

4.1

利益相关者情况

......... .........................................

22

4.1.1

业主（业主大会、业主委员会）

........... .................................................. ......... 22

4.1.2

建设单位

.............................................. .................................................. .............. 22

4.1.3