HND市场学导论outcome2

The report of marketing about Trusty- Land Food

Candidate Name:

Candidate Class:

Candidate SCN:

World count:

Table of contents

Introduction:

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.. .................................................. .................................................. ............

3

Findings: ............................. .................................................. .........................................

3

Product:

............................................. .................................................. ....................

3

Price ................................. .................................................. .....................................

4

Promotion

................................ .................................................. .............................

5

Place

.

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7

Services Marketing ........................................ .................................................. ..............

8

People

.

......... .................................................. .................................................. ........

8

Processes

.................. .................................................. .............................................

8

Physical Evidence ......................................... .................................................. ........

9

Change of marketing environment.......................... .................................................. .....

9

Conclusion: ........................... .................................................. .....................................

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Reference: ... .................................................. .................................................. .............

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2

Introduction:

This report uses Service Marketing Mix to analysis of the Trusty-Land Food Company.

Service Marketing Mix is composes of 7 Ps. I uses product, price, promotion, place to

analyze the Trusty-Land Food Company. I uses people, process, and physical

evidence to analyze the barber shop. Assuming Trusty-

Land Food Company’s

marketing environment be change.

Findings:

Product:

Product can be offered to a market for attention, acquisition and use or consumption

that

might

satisfy

a

want

or

need.

The

product

includes

physical

objects,

services,

persons, places, organizations and ideas.

The

Trusty-

Land

Food

Company’s

products

is

tangible

product.

The

channels

of

tangible product.

Three

different

levels

of

product,

the

three

levels

includes

core

product

tangible

product.

Meet

is

the

core

product

of

Trusty-Land

Food

Company.

Meet

provides

protein to person and meet also improve quality of life.

Product line

Products

are

closely

related

and

they

function

in

a

similar

manager

so

the

product

needs a product line. Product line is benefit for sold to the same types of outlet or fall

within

given

price

ranges.

Trusty-Land

Food

Company

can

take

the

red

meet

and

white

meet

divided

into two

kinds

of

production

line.

The

two

kinds

of

production

line can improve the production efficiency.

Trusty-

Land Company’s product line from less to more. The product become more the

reasons

includes

the

enterprise

competiveness

and

to

attract

more

customer

and

increase sales.

3

Product Mix

Product

mix

is

the

total

sum

of

all

the

products

and

variants

offered

by

an

organization. The production line’s

width is two, because the product lines products

two kinds of meets. The meets include white meet and red meet.

Product life cycle

“

Kitty Doggy

” product life cycle

“Kitty

Doggy”

in

the

growth

period.

During

this

period,

this

brand

of

pet

food

is

increase

sales,

launch

new

products

and

opponents

appear.

I

suggests

that

“Kitty

Doggy” keep pet food quality and

“

K

itty Doggy” mast focuses on the opponent to

find ways to increases market share.

Price

The

smart

pricing

is

amount

of

many

charged

a

product

or

service

or

sum

of

the

values

that

consumers

exchange

for

the

benefits

of

having

or

using

the

product

or

service.

4

The

advantage

of

smart

pricing

is

ensure

sales

but

inaccurate

pricing

to

harm

the

company

such

as

underpriced

close

not

back

to

the

cost

so

the

Trusty-Land

Food

Company mast take the smart pricing in product.

Governmentpolicy,

Organization

objective,

Channels

of

Distribution,

Cost,

and

Weather is factors that affect pricing.

Government policy:

Government policy affects the pricing. Government’s new dietary

guidelines is recommend people to eat white meat so red meat sales will be decline

and white meat sales rise. Trusty-Land Food Company in order to maintain sales of

red meat so red meat be suitable reduced price. Red meat sales rise so red meat be

take a appropriate price.

Cost:Trusty-Land

Food

Company

has

a

lot

of

distributors

throughout

the

country.

Meat products need fresh so meat in the process of transportation need keep fresh that

increase the cost. The company in order to profit so meet rise in price.

General Pricing Approach

Penetration

Pricing:

Trusty-

Land

Food

company’s

“Kitty

Doggy’’

in

the

growth

period so penetration pricing for pet food can attracts more customer that can increase

sales.

Penetration

pricing

can

help

“

Kitty

Doggy’’

gain

more

market

share

and

to

promote

“

Kitty Doggy’’

Competitive pricing: Trusty-Land Food Company focuses of the opponents that can

help Trusty-land upon them opponents. Trusty-Land Company focuses on opponents

that

can

help

company

win

the

price

war

and

keep

Trusty-

Land

Food

Company’s

dominance

Promotion

Promotion is kinds of a activities. Promotes product or service and its merits to target

customers and persuade them to buy.

The

main

promotional

tools

available

to

market

have

five

types

that

is

advertising

5