听力原文

7.2

Conducting Effective Business Meetings

进行有效的商务会议

Part 1

Every business, whether it has

2

employees or

2,000

, has

meetings

as a

regular part of getting things done. Although employees

员工

can communicate with one

another in an organization in many different ways, business meetings

—

if they are

conducted the right way

—

can be incredibly

effective and efficient

.

有效高效的

Meetings are

not only one of the most important ways

for employees to

communicate

within organizations, but they're also the way that teams

get their work

done

.

Although individual team members work on tasks outside of meetings, team

meetings give members the

opportunity to

come together

to

determine the team's goals

,

its plans for achieving its goals, and who will do what

—

and when.

Party2

We've all experienced more than our share of both good and bad meetings. What

makes some meetings

terrific

很棒的

, while others are simply the

pits

坑

?

Employees

benefit

员工获利

in several ways when a meeting is well run. Here's the

good

news about business meetings that fall into this category:

类型

Meetings are

empowering.

授权

Meetings are a great way to

communicate

.

交流

Meetings

develop work skills and leadership.

发展工作技巧和领导能力

Meetings are morale

boosting.

振作士气

Unfortunately, meetings are prone to fall into nonproductive

pitfalls

陷阱

. Here's the

negative

side of meetings:

Meetings may

not have focus.

没有重点

Companies

have too many meetings.

Attendees may

be unprepared

.

太多会议

没有准备

Most meeting time is

wasted.

大部分

会议时间被浪费

Although this bad news may seem bleak

暗淡

, there is hope. For each of these

problems, and for the many other kinds of problems that often

plague

困扰

business

meetings,

solutions

解决办法

are available.

9.1

Marketing

市场营销

is a

process

of

communicating

交流

a

value

价值

of product

or service to ing might sometimes be

interpreted

解读

as

the art of

selling products,

but selling is only

a small fraction

一小部分

of marketing. As the term

may

replace

总体战略

and function

功能

of

promoting

促销

a product or service to the customer.

The American Marketing Association

< br>美国市场营销协会

defines

定义

< br>

marketing

as the

activity

活动

,

set of

institutions

机构

, and

processes

过程

for

creating

发明

,

communicating,

交流

delivering,

传递信息

and

exchanging offerings

交换产品

that

have

value for customers, clients

客户

, partners, and society

at large.”

From a

societal point of view

社会角度

,

marketing is the

link

连接

between a

society's

material requirements

社会的物质需求

and its

economic

patterns of

response.

经济模式的响应

It can be looked at as an

organizational function

组织功能

and

a set of processes

for creating, delivering and communicating value to customers

向客户创造传递 和沟

通商品或服务价值的一套流程

, and

managing customer relationships

管理客户关系

in

ways that benefit

the

organization

组织

and its shareholders

股东

用对组织和股东有

利的方式管理客户 关系

.

Marketing is t

he science of choosing target markets

目标市场

选择

through

market

analysis

and market

segmenta tion

,

通过市场分析和市场细分确定

目标市场选择

as well as

understanding consumer buying behavior

and providing

superior

customer value

同时

理解消费者购买行为和提供卓越的顾客价值

8.2

The Guangzhou Auto Show enters into its second day and is no

w officially open to the public. Tens of thousands of car fans fin

d

models and fuel

that almost every car brand has put new energy

efficient models on display.

Nowadays,

for car makers, if you attend a car show without r

olling out one or two new energy models, you appear to be o

ut of fashion.

So, this is what we see at the Guangzhou Auto Sh

ow.

Chevrolet

雪

福

puts its

famous pure- electric

Volt

on the main stage.

It’s

a mult

ibillion

数

十

亿

dollar model, developed in the U.S. Japansese car brands are al

ways strong in new energy.

Toyota’

s

Prius has sold 3.5 million units worldwide by October.

But the Chinese

market’s

contribution

献

was very limited.

Honda

’

s

本

贡

田

hyb rid CR-Z looks like a nice

family car

with character. And

< br>Ni

ssan’s

感

尼

桑

concept EV MIXIM looks

futuristic

.

Lexus

雷

克

萨

未

来

斯

occupies 80 percent of

high-end hybrid car market globally.

Its CT200 sells quite well in China.

China’s

own BYD, as usual,

displays its electric power system very explicitly

明

确

. And even sports cars makers are paying lots of attention to f

uel consumption. Guess how much feul this latest

Porsche

保时

捷

911 C4 burns?

Helmut Broeker, CEO Porsche Motors, said,

ou know is a high powered sports car. I mean this c

ar

has 350 to

400 horse power

马

力

, and you may expect it to be high fuel consumption. But the a