乔布斯传读后感(英文版)

The Innovation Secrets of Steve Jobs

Steve Jobs is the former chief executive officer and cofounder of Apple. Also,

people consider him as one of the most brilliant and successful entrepreneur in

the

past

decades.

Apple

achieves

a

series

success

under

his

wise

leading,

which makes people curious about knowing his secret and everything.

Apple

and their products including Iphone and Ipad have changed peoples

’

attitude

toward electronic devices. Moreover, they change the way of our routine life,

more and more people are regarding Apple products as one part of their life.

Apple

achieves

a

series

success

under

his

leading,

which

arise

people

’

s

curiosity

to

his

everything.

What

drive

them

different

and

change

the

world.

One of the significant elements is Innovation and creation. Employers in apple

are indeed the people who think differently with others so that their products

are

revolutionary

and

perfect

in

current

time.

Steve

Jobs

shows

us

seven

principles of innovation in his book The Innovation Secrets of Steve Jobs. In

this essay, I will explain and take some examples for each of them.

Principle 1: Do what you love

Jobs

said

“

do

what

you

love

”

He

means

one

should

have

courage

to

follow

your heart. Everyone had a dream when he was young, but for many reasons,

they

gave

it

up.

It

is

indeed

hard

for

one

to

preserve

his

dream.

When

you

spend so much energy and time on one thing, there are such rough moments

in

time

and

most

people

give

up.

Innovation

starts

from

the

interest

and

passion,

without

passion

and

enthusiasm

nothing

can

drive

you

keeping

innovation ideas to something. Take Jobs and Wozniak as an example, it is

their passion and interest to electronic equipment that drive these two Steve

(both their given name is Steve) together and start this legend.

There is something that we should learn from this principle. Firstly, It is barely

possible for anyone who succeed without doing things you love, so find your

love before you start anything. Secondly, one must trust his passion and never

fear of facing the failure.

Principle 2: Put a dent in the universe

Every innovation at Apple starts with a big, bold vision and a heavy dose of

inspiration. And Steve Jobs is quite well-known for his

“

reality distortion field

”

,

a

phenomenon

attributed

to

Jobs

where

the

leader

convinces

his

team

that

nothing is impossible. One of his motivating sentences was

“

let

’

s make a dent

in the universe

”

. People always underestimate the power of a vision or just a

idea, actually sometimes, it is some bold vision or a innovation idea that move

the world forward, for example, Jobs ,himself, didn

’

t invent personal computer,

nor

did

he

invent

the

MP3

player,

he

innovated

around

those

with

the

introduction

of

Mac

and

iPod.

He

didn

’

t

invent

the

tablet

computer

or

smartphone, he put all his time into the iPhone and the iPad, without a bold

vision,

Jobs

and

his

teams

will

get

nothing

but

an

empty

dream.

Every

innovation at Apple starts with a big, bold vision and a big bunch of inspiration.

What passion to a successful people is what fuel to a car, but vision provides

the

map

of

your

road.

When

we

want

to

make

a

vision

and

run after it,

it

is

better

to

make

sure

that

the

vision

has

some

common

characters

such

as

specific, concise and consistent.

Principle 3: Kick-Start your brain

We can not deny that daily routine is the golden mind source of many brilliant

people,

especially

inventors.

Jobs

said

“

Creativity

is

just

connecting

things

”

.

Which means that is not a difficult thing for anyone. Actually it is not a big deal

but

just

“

connecting

the

dots

in

your

life

”

Jobs

also

said

it

in

the

commencement

of

Stanford.

Yet

it

is a

pity

that

few people

can

think

things

differently and connect them in a new way. Significant one of Apple

’

s ideas is

that they use analogies or metaphors to think about a problem, specifically, by

finding the similarities between two things that are unlike. Take the Macintosh

as an example, Part of what made it great was that the people working on it

were musicians, poets, artists and zoologists It is a work of art rather than an

electronic

product.

How

accurate

it

is!

People

who

are

filled

with

innovation

ideas always can extend their thoughts to some other fields and get into a new

high level by activating each other.

Another

interesting

but

real

example

we

can

found

is

in

the

year

2009,

the

Obama government made a action that shocked the

people a little bit. They

recruited

lots

of

famous

fiction

novelists

to

work

with

the

FBI

in

order

to

anticipate the Bin Laten

’

s shelter and recent plan. But it did work a little bit and

even a new anti-terrorism strategy.

Catching

the

inspirations

from

experiments

and

other

fields

sometime

is

a

good

way

to

find

new

connection.

But

mostly

find

the

connection

between

unfamiliar

things

and

keep

passion

to

ask,

more

importantly,

never

fear

the

changes is indeed the point of hunting success.

Principle 4: Sell Dreams, Not products

Frankly

speaking,

Apple

products

like

Mac

and

iPhone

etc.

indeed

are

the

symbol of fashion, but Apple never declare that he is the leader of

The main reason of that is their attitude toward products and customers. They

try

to

provide

the

best

products

to

their

customers

who

also

have

a

making

world

changed

dream

so

that

they

don

’

t

just

sell

for

current

profits

but

for

making their dream real. It is well known that Jobs do a market research or

investigate before build a new product, differently from others, but he still build

great products without focus groups. However, it

’

s not to say that Apple does

not listen to its customers. Actually it seems none can know their customers