HND商务文化和策略83585

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Assessment task 1

Outcome covered

All outcomes (1-5)

Section 1:

(a).

The

PESTEL

analysis

heading

are

a

framework

in

which

environmental

influence

are

categorized

into

six

main

types:

political,

economic,

socio-cultural, technological, environmental and legal.

1.

P:

political

forces,

as

the

political

arena

has

a

huge

influence

upon

the regulation of business and the spending of consumers and other

businesses.

The

political

is

including

government

stability,

taxation

policy, social welfare policies and the trade regulations.

In

our

case

of

J

D

Wetherspoon

plc,

the

Monopolies

and

Mergers

Commission

take

a

ruling

about

broken

the

‘tied

house’

system,

this

ruling

limited

the brewer selling the beer and brewing the beer at same time. And the

government pays attention for the disadvantage.

2.

E:

economic

forces,

as

the

state

of

a

trading

economy

in

the

short-term

and long-term influence the wealth of a population. The economic is

including

interest

rates,

inflation,

and

disposable

income

and

product

seasonality and so on.

About the J D Wetherspoon plc, in the start of twenty first century, J

D Wetherspoon was facing much more competition. The retail licensing

marking

had

adapted

to

the

changes

in

the

‘tied

house’

system

and

other

retail

pub

chains

like

Regent

Inns

and

Punch

Taverns

had

been

developing

their businesses. And the supermarket began selling drinks also have

influence on the company.

3.

S: socio- cultural forces. Such as religion and demographics impact

upon product design and spending by consumers. It includes lifestyle

trends,

education

level,

population

demographics

and

social

responsbility

In the case, people more and more carefully to take attention on their

health, so they began to reduce the wine drinking. Then J D Wetherspon

plc develops a kind of low ethanol wine.

4.

T: technological forces, such as information technology influences

production

methods,

and

transportation

influences

market

penetration

and

product

costs.

It

will

include

speed

of

introduction

of

new

technologies, innovations/developments and consumer buying options

and so on.

In the case,

with the technological develop; the

beer can be

bottled and

selling

in

the

market.

Because

of

this,

people

aren’t

need

to

drink

beer

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only

in

the

pubs.

This

can

decrease

the

sell

share

of

the

J

D

Wetherspoon.

5.

L:

legal

forces,

such

as

product

safety

influences

design,

and

trading

practices influence how businesses conduct themselves in the

market.

It may include like employment law, healthy and safety, company law

and consumer protection and so on.

In the case, the government issued policies to limit the wine drinking,

and

the

Monopolies

and

Mergers

Commission

take

a

ruling

about

broken

the

‘tied house’ system, this ruling limited the brewer selling the beer

and brewing the beer at same time. All of this legal force could have

influence on J D Wetherspoon.

(b).

The

analysis

of

the

organization’s

internal

and

external

strategic

environment is referred to as a SWOT analysis

.

SWOT is an acronym for

strengths, weakness

,

opportunities and threats. The SWOT analysis is a

very popular tool with managers because it is quick and easy to learn.

SWOT analysis for J D Wetherspon

Internal

External

Strength:

1.

Staff.

2.

Good

service

and

environment.

Opportunities:

1.

Different pub brand.

2.

Developing

budget

hotel.

Weaknesses:

1.

Food.

2.

Service for children.

Threats:

1. Other pubs compete.

2. Government policy.

S:

in the case, J D Wetherspoon claimed that people are its best asset.

20% of senior managers began as bar staff or cleaners. The company

provide

lifelong

training

and

adopt

he

staff

suggestion,

and

communicate with them, J D Wetherspoon provide quiet environment and

the

service are

always satisfied the

consumer demand,

all of

these can

protect the company develop well.

W:

the food

in pubs

of

J D

Wetherspoon,

it supports complimentary crisps

with

baguettes,

this

kind

is

bad

for

customers’

health

and

it

didn’t

distinguish

the

hot

degree,

this

might

cause

customer’s

discontented

for

the

J

D

Wetherspoon.

It

also

doesn’t

have

children’s

meals.

This

will let the customers of adult unconvenient, and it may because the

children are hurt. All of these can loss the customers.

O:

J D Wetherspoon is managing he pub style as ‘quiet’. But now, it

acquired the Lloyds pub chain, J D Wetherspoon develop it as another

style. This kind of pub’s

music dazed outlets with a much stronger

entertainment

element

and

show

TV

programs,

this

can

attract

much

more

customers. The company also begun developing budget hotel, this can

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develop another market and increase the profit of J D Wetherspoon.

T:

J

D

Wetherspoon

faced

many

computers,

like

Regent

Inns,

Punch

Taverns

and the supermarket. They will strive the share of market and the

customer.

The

government

policy

also

influences

it.

Like

the

limit

of

brewing and drink beer in the century of the city, this also can

decrease the share of J D Wetherspoon.

(c).

Through a SWOT analysis an organization can assess its current position

and make comparisons with competitors in order to plan activities and

resources appropriately. It is the first stage of planning and helps

managers to focus on key issues. It is important remember when carrying

out a SWOT analysis that it is not absolute.

Simple rules for successful SWOT analysis like next:

?

Be

realistic

about

the

strengths

and

weaknesses

of

the

organization.

?

Analysis

should

distinguish

between

where

your

organization

is

today,

and where be in the future.

?

Be specific. Avoid grey areas.

?

Always analysis in relation to the competition.

?

Keep

your

SWOT

short

and

simple.

Avoid

complexity

and

over-analysis.

SWOT analysis is a kind of subjective and short term in its nature, so

it can’t use to analysis long

-term situation.

For example, when you analysis the opportunities, you can think about:

where are the good opportunities available to our organization

？

Section 2:

(a).

1.

Organizational culture is difficult to define precisely. A simple

description is that it is a system of shared meaning between members of

an organization or ‘the way we do things here’. It acts as the social

glue which holds the organization together.

Research shows that the

culture

of

an

organization

can

significantly

affect

the

way

in

which

the

company operates, particularly in terms of its effectiveness. Shared

values

become

embodied

in

the

organization’s

ideology

or

philosophy

and

act as a quite to behavior and ways of dealing with anxiety.

In

J

D

Wetherspoon

pubs,

it

says

that

people

are

its

best

asset.

The

company

is satisfied the staff, so this is its organizational culture. It has a

flexible

training

policy

which

enables

people

from

all

kinds

of

different

backgrounds

to

join

the

company.

It

is

committed

to

lifelong

training

and

it

provides

staff

with

opportunities

to

gain

relevant

qualifications

such

as those offered by the British Institute of Innkeeping, 20% of senior

managers began as bar staff or cleaners.

2.

Basic assumptions at a very fundamental, almost subconscious, level

tell employees how to perceive, think and feel about things. These are

the elements of culture are unseen and not openly identified in the

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day-to-day

interactions

of

the

members

of

the

organization.

Culture

elements

at

this

level

exist

as

‘unspoken

rules’

and

are

rarely

discussed

within

the

organization.

They

direct

the

way

events

and

actions

are perceived and interpreted by the organization.

In the case, J D Wetherspoon create a

quarter of the space in each

establishment is non-smoking.

(b).

A

kind

of

recognized

model

of

organizational

culture

is

Terrence

Deal

and

Allan

Kennedy.

It

is

based

on

how

quickly

organizations

receive

or

strategies and the level

of risk that

they take. Deal and Kennedy stated

that

these

two

factors

gave

rise

to

four

generic

types

of

cultures,

which

they

called

tough

guy/macho

culture,

work

hard/play

hard

culture,

bet-the-company

culture

and

process

culture.

Through

the

case,

we

can

know

Tim Martin is a ‘big man’ in his company; he manages the company with

his mind and idea, it company is include by the food industry, all the

staff work hard every day, and then they will have a holiday for several

days. So J D Wetherspoon is suit the tough work hard/pay hard culture.

The work hard/pay hard

culture’s core value is

keeping good customer

service.

In

the

case,

the

company

has

a

‘lifestyle

guarantee’

which

aims

to give managers time for a life outside work. Another key aspect of the

company’s operation is ‘involvement and communication’. Staffs are

kept in touch with weekly newsletters, a monthly company video and by

publicizing

the

minutes

of

Board

meetings.

The

company

always

pays

highly

attention

to

the

staff

and

the

customers,

and

the

information’s

high-speed

recreation,

and

the

company

also

does

these

suggestions

quickly.

(c).

Culture is something every organization has, but it is not a concrete

entity.

The

culture

of

an

organization

impacts

upon

how

that

organization

reacts to change and it also explains what an organizations stands for.

Organizational

culture

is

difficult

to

define

precisely.

A

simple

description is that it is a system of shared meaning between members of

an organization or ‘the way we do things here’. The founders of the

organization

have

t

raditionally

had

a

major

impact

on

the

organization’s

early culture.

Through

the

culture

and

the

behaviors,

in

the

company,

the

company

built

the pubs environment very quiet and let its staff work hard in several

days and have a holiday in several days.

So, a kind of culture will have a kind of behavior.

(d).

The other type of

Terrence Deal

and

Allan Kennedy of recognized

model of

organizational culture is process culture; it is focus on details and

process excellence. However, the stress may come from internal politics

and

stupidity

of

the

system.

This

kind

of

culture

has

slow

feedback/reward

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