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Values
can
be
defined
as
a
conception,
explicit
or
implicit,
distinctive
of
an
individual or characteristic of a
group, of the desirable which influences the
selection
from available modes, means,
and ends of action. Values are a learned
organization of
rules for making
choices and for resolving conflicts. These roles
and guideposts are
normative and teach
us what is useful, good, right, wrong, what to
strive for, how to
live our life, and
even what to die for.
Values
are
useful
in
explaining
and
understanding
cultural
similarities
and
differences in behaviors; thus,
understanding values and their cultural basis is
helpful
for managers in international
business. If they understand they understand how
values
vary
from
culture
to
culture,
they
are
more
likely
to
accept
and
interpret
correctly
behavioral
differences.
This
acceptance
and
correct
interpretation,
in
turn,
enables
managers to interact effectively with
others whose values and behaviors are different.
Every culture has its ways
of doing things in daily life, such as ways of
eating,
drinking, dressing, finding
shelters, making friends, marrying, and dealing
with death.
People have to learn the
cultural ways of their community to satisfy their
basic human
needs.
These
ways
are
not
something
that
people
in
the
group
are
born
with.
Instinctive behavior,
on the other hand, is a pattern of behavior that
an animal is born
with. Spiders
spinning their webs is an example. The mother
spider does not teach her
babies
how
to
spin
webs.
In
fact,
she
is
not
even
there
when
they
are
born.
Young
spiders know how to do
it when they are born.
We have to
remember that, most of the time, the different
customs of different
cultures
are
neither
right
nor
wrong.
It
is
simply
that
different
people
do
things
in
different manners.
Although
each of us has a unique set of values, there are
also values that tend to
permeate
a culture. These
are called cultural values.
1.1
Comparison between Chinese values and Western
values
Many scholars have written about
cultural differences between the West and the
East.
Among
these
differences
between
the
west
and
the
east,
three
are
highlighted
here:
cognition(
认知
),
relationship
with
nature(
与自然的关系
),
and
the
concept
of
truth(
对真理的认知
).
Western
people
are
said
to
incline
to
think
in
a
linear
fashion(
线形思维
). A
cause leads to an effect. In Eastern culture, a
cause can lead to
an effect and it can
be an effect as well. Past, present and future are
interconnected
and
affect
one
another(
多维思维
).
Western
culture
tends
to
be
oriented
toward
mastery over
nature(
人定胜天
) while Eastern
culture seeks harmony with
nature(
和
谐共存
).
Regarding
the
concept
of
truth,
the
view
of
Western
culture
on
ultimate
truth
or reality is based more on scientific and
empirical
explanation(
科学实证
)
while
that of Eastern culture is based
more on existing
truth(
眼见为实
). Cultural
differences
between
the
East
and
the
West
have
a
significant
impact
on
the
communication
behavior
and
pattern.
As
a
result
of
the
differences
in
cognition,
relationship
with
nature and the concept of truth, people
from the West and the East are further different
in the following aspects.
Differences
in
expressing
gratitude.
The
Chinese
who
are
close
to
each
other
seldom
express their
gratitude(
表达感激
) in public or
in words. A mother is busy in
the
kitchen. She suddenly asks her son to fetch a bowl
for her. Then the son does so.
The
mother just continues cooking without any word of
gratitude. Later at table, the
mother
hands her son a bowl of rice. The son just takes
it and begins eating without
any word
of gratitude either. If such a situation happens
in the United States, both the
mother
and her son will say
the rice.
Differences in
Symbolization(
象征,符号化
)
Symbolization is how people imagine
or
regard
something.
It
actually
reflects
the
way
people
think.
The
Chinese
and
Westerners are different in
symbolizing. In the
APEC
summit(
峰会
)
held
in Shanghai
in 2001, with the closing
day coming, Presidents from all over the world
were invited
to wear the traditional
Chinese Tang suits for a photo together. The Tang
suits were
ready,
and
then
the
Presidents
were
asked
to
choose
the
colors
of
the
suits
by
themselves. However, it was quite
interesting to find that most of the Easterners
chose
red while most of the Westerners
preferred blue. Red means luck and fortune in most
Eastern cultures but stands for blood,
revolution in the West. Blue means something
noble or significant in the Western
culture.
Differences in attitudes
toward women.
The Chinese and
Westerners are different in
attitudes
toward women.
respectable elderly
gentleman is having dinner with a young lady in a
restaurant. In
China, it is normally
the elderly man who gets the service first,
because hierarchy is
prevalent
in China and it is
the elderly or the superior who is supposed to get
special
respect. But in the West, it is
likely the young lady who is first served because
of their
1.2
Comparison between Chinese values and American
values
It is true that Chinese people
and American people enjoy different cultures,
which
influence their life, customs and
behaviors, beliefs and values, aesthetic and
interest.
The
following is
going to provide us with
a
better understanding of the
differences
between Chinese and American cultures.
Differences
in
friendship.
Friendship
means
a
lot
to
the
Chinese.
There
is
a
Chinese saying:
with
someone, they will try all their efforts to make
the friendship as close as possible,
and keep him as a lifelong friend.
Lifelong friends feel deeply obligated to give
each
other whatever help might be
required. Americans, however, change their friends
and
acquaintances
over
time
and
have
limited
mutual
obligation.
They
will
try
to
help
their friends in
difficulty with some advice but avoid making a
decision for them.
Differences in time
consciousness.
The Chinese relatively
pay more attention to
the past. They
cherish old classmates and friends. If they happen
to visit a city, they
will squeeze
their time to have a get-together with friends
there. Americans usually
are
less
interested
in
the
past.
Instead,
they
focus
on
what
is
going
on
for
the
time
being. They believe that life is like a
fast moving train. If you miss it, you are out of
date.
Differences in
conception of the self.
The Chinese are
collectivist(
集体主义者
),
placing
high value on
group cooperation and individual
modesty. So many Chinese
are
used
to
beginning
their
English
conversation
with
“
My
English
is
poor.
”
Americans
are
ind
ividualist(
个人主义者
),
placing
high
value
on
self-
reliance
and
freedom
from
externally
imposed
constraints(
< br>外界约束
).
At
the
beginning
of
a
presentation, the American will say:
value to anybody
present.
Differences in approaches to
tasks.
The Chinese are relationship-
oriented. They
often maintain a
harmonious relationship with some people, which
has priority over
accomplishing tasks.
They don't care as much about schedules or
timelines. Meetings
may run long.
Americans are task-oriented. They focus on a
scheduled timeline and
would like to do
one thing at a time. In their opinion,
relationships are less important
than
getting the work done.
Differences
in
social
relationships.
The Chinese
have formal
and hierarchical
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