-
Introduction
This
is
an
individual
case
analysis
report,
In
this
paper,
we
mainly
discuss
how
a
software company can better participate
in the international development.
The name
of
the
company
is
Qingdao
Zhuo
’
er
software
company.
First
of
all,
the
overall
situation of the company is
comprehensively introduced,
including the establishment
of
the
company's
time,
size,
major
business
and
development
status.
Then,
the
problems in
the development
of the
company are analyzed in
detail.
It
analyzes the
current
international
development
trend
and
the
development
opportunities
of
software
enterprises.
Finally, the
paper summarizes the suggestions and strategies
for
the company to achieve
international development,
which plays an important role in
achieving greater development of the
company
primary coverage
y
introduction
Qingdao zhuo'er Software
Development Co., Ltd. was founded in 1998,
specializes in
custom software
development and
focus
on the
development
of PDA mobile phone
software,
GIS
geographic
information
system,
3G
video,
provides
a
full
range
of
products
with
independent
intellectual
property
rights.
Besides,
it
also
provides
software services and overall solutions
for government, enterprises and society.
The
company
is
the
national
certification
of
software
enterprises,
high-tech
enterprises,
private technology enterprises in
Qingdao,
there are more than
30 software copyright
certificates in
this company.
Qingdao
zhuo'er
Software
Development
Co.
Ltd
is
the
first
batch
of
mobile
phone
Chinese Networking software service
providers, each set of system developed by the
company
are
based
on
the
actual
situation
of
customers,
our
advanced
technology,
field
research,
repeated
demonstration.
A
system
with
independent
intellectual
property
rights
has
been
formed
last.
At
the
same
time,
it
can
also
be
customized
according to the
actual needs of customers.
The
company's
main
service
areas
are
as
follows:
software
development,
software
development,
software
development,
GIS/GPS
PDA
mobile
phone
software
customization
development,
urban
management,
environmental
protection
law
enforcement
system
of
mobile
law
enforcement
system,
law
enforcement
system,
safety
sanitation
digital
mobile
digital
mobile
law
enforcement
system
and
the
highway
law enforcement system, law enforcement system,
the taxi industry tobacco
inspection
system and electric power inspection system etc.
There are highly educated,
high-quality professionals in the company, and it
adheres
to the people-oriented
management concept, respect for science, respect
for talent. It
combines
the
modern
standard
management
system
with
excellent
scientific
and
technological
talents,
bring
into
full
play
the
wisdom
and
teamwork
spirit
of
the
individual, and develop the excellent
software products with advanced technology and
perfect function for the users.
ulty
Although
the
company
has
achieved
great
development,
but
there
are
still
many
problems in its
development process, which mainly can be divided
into internal and
external
problems.
1
Specific issues will be reflected in
the following aspects.
The first
problem is about market positioning. The
international business objectives
1
U De
Menezes
，
V
Dias
，
C Gomes, Management of
Sustainable Innovation in an Internationalized
Company,
Journal of Technology
Management & Innovation, 2013, P24.
are
not
clear,
the
international
norms
and
international
practice
are
not
familiar,
in
order to
investment, the domestic business of a
move to abroad, use the domestic traditional
management methods lack of
institutional innovation. This rigid management
system
tied the hands and feet of the
enterprise, and play their own initiative and
creativity,
which is the main reason
for the low efficiency of international
business.
2
The
second
is
the
lack
of
international
operations
of
high-quality
personnel.
As
a
starting point for the company itself
is low, lack of talent reserve is low, the
existing
management
and
technical
personnel
knowledge
structure,
senior
management
personnel
and
technical
personnel
is
lack
of
management
and
experience,
for
the
international
market
to
judge
3
.
In
many
cases,
companies
mainly
rely
on
the
management
experience
in
the
market
and
intuitive
grasp
of
the
market,
so
it
is
difficult
to
form
the
international
marketing
model
and
establish
a
stable
consumer
groups, it is more difficult to compete
with other international economic entities.
The third is
the
company's
lack of
independent
intellectual property
rights products
and brand awareness.
The company's brand concept is not mature, it is
not aware of
the
brand
represents
product
quality,
level,
technical
level,
quality
of
staff
and
business
credit
management
of
enterprises
and
the
brand
is
the
comprehensive
embodiment
of
the
competitiveness
of
enterprises,
but
there
is
no
link
with
the
2
Changyong Yu. The dilemma
and strategic choice of the development of small
and medium sized enterprises in
China
[J]. Small and Medium-sized Enterprise
Technology,2007,P57.
3
Wei Chen
，
Liyan
YU. Analysis on the present situation and
Development Countermeasures of small and medium
sized enterprises in China [J].
Business Studies
，
2006,P23.
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AW
L
，
M Pm, When comparative
advantage is not enough: business costs in small
remote economies.
World
Trade Review
, 2004,
3(3),P347-P383.
interests of enterprises and creating
famous brands long-term
development.
4
The
fourth
is
the
product
technology
content
is
low.
The
company's
advanced
equipment
is
less, the technology
innovation
ability is
poor,
the product
technology
content
and
the
added
value
are
low.
At
the
same
time,
the
lack
of
sustainable
development
of
unique
products
and
the
ability
to
continue
to
develop
proprietary
technology, scientific research results
conversion rate is relatively low.
The
fifth
is
financing
difficulties,
Shortage
of
funds
and
financing
difficulties
has
become
a
major
problem
in
China's
small
and
medium
enterprises.
International
business needs
more capital, but the financial environment of our
country is difficult
to solve the
problem of capital shortage in the process of
internationalization. Because
of the
small and medium-sized enterprise assets, the risk
is bigger, the credit degree is
poor,
and the social prejudice and so on, the commercial
bank generally does not want
to provide
the loan to the small and medium-sized enterprise.
In addition, due to the
restrictions
of
the
law,
small
and
medium
enterprises
are
difficult
to
raise
funds
through
the
issuance
of
corporate
bonds,
stocks
and
other
direct
financing
means,
such as large
enterprises. Due to lack of funds, the financing
channel is narrow, small
and
medium-sized
enterprises
with
good
prospects
of
the
project
which
can
’
t
be
implemented,
seriously
hindered
the
development
of
international
business
in
a
disadvantageous position in the fierce
competition in the international
market.
5
5
M
Bierwerth
，
C
Schwens
，
R
Isidor
，
R Kabst. Corporate
entrepreneurship and performance:
A
meta-analysis.
Small Business
Economics
, 2015, 45(2),P255-P278.
6
Jin Wang.
Countermeasures on the internationalization of
China's small and medium sized enterprises [J].
China
Paper Download Center,2008,P5.
7
MY
Brannen
，
R
Piekkari
，
S Tietze. The
multifaceted role of language in international
business: Unpacking the
forms,
functions and features of a critical challenge to
MNC theory and performance.
Journal of
International
Business
Studies
, 2014,
45(5),P495-P507.
The sixth
is that the policies and systems are not perfect,
world experience shows that
enterprises
in the early stage of overseas investment is often
rely on the government to
promote
the
policy
of
strong
support
for
the
success .
6
At
present,
it
is
still
in
the
initial
stage of overseas investment in China, but did not
form a support system
7
with
matching policy, due to the lack of
government financial support, credit, tax and
other
aspects of the enterprises in the
overseas investment, strong pressure is often
difficult
to support overseas
competition. Therefore, the company's capital,
financial and other
aspects of the
internationalization of the law and policy support
system has not been
formed, although
the
and regulations are stipulated to
promote the internationalization of SMES. But lack
of operational, regulatory policies
lack of systematic. Because our country domestic
product
standard
is
lower
than
the
international
standard
or
the
foreign
advanced
standard,
causes
the
foreign
country
to
be
able
to
block
our
country
small
and
medium-sized
enterprise's
export
through
the
technical
barrier.
From
the
current
development trend, our country has more
and more restricted product varieties, and
more and more countries and regions set
up technical barriers, becoming the biggest
obstacle to the foreign trade of our
country.
unity
China's
software
enterprises
are
facing
important
opportunities
for
development,
China's
software
industry
has
been
growing
at
a
rate
of
over
35%
for
three
consecutive
years
along
with
the
rapid
development
of
China
economy.
Great
progress has been made
in software production, capital, talent and
technical policy.,
which
attracts
high
attention
from
the
international
software
industry
.
International
software giants are transferring
software outsourcing business to China, and China
is
emerging as a new international
software outsourcing center. The government has
also
set
up
a
series
of
preferential
policies
to
accelerate
the
formation
of
a
market
environment and
policy system ,which is a new historical
opportunity for the software
enterprises in china.
China's
software
enterprises
have
a
good
external
environment
for
development,
a
good
level
of
national
economic
development
provides
a
foundation
for
the
rapid
development
of
software
industry
in
the
economic
environment.
On
the
one
hand,
China's
national
economy
maintained
a
rapid
development
since
the
reform
and
opening
up.
It
provides
a very
good
development
space for the development
of the
software industry. At present,
China's software industry has been widely used in
the
national economic and social fields
and it has become an important basis to promote
the
adjustment
of
industrial
structure,
which
greatly
promoted
the
process
of
informatization
construction
in
our
country,
the
software
industry
is
growing
as
an
important industry of national economic
development. On the other hand, the country
pays more and more attention to the
investment of software industry, and the Ministry
of science and technology has
successively formulated the planning and measures
to
promote
the
development
of
software
industry,
focusing
on
the
development
of
technological innovation enterprises.