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中文推销邮件范文
3
篇销售类电子邮件写
一种真正起作用的方法
下面这种销售电子邮件的结构更有可能得到回应：
1.
标题：（和目标客户有关的事）
2.
亲爱的（某某先生
/
某某女士）：
3.
我联系您是因为也许我能够（你能够为潜在客户提
供的可能
的价值。）
4.
像您这样的企业（列表）聘用我们（对于潜在客户
来说可能
带来的、可量化的价值。）
5.
回复这封电子邮
件，我就会用电子邮件给您发送更多的详细
信息，这样您就能够快速判断您是否值得花时
间来了解我们。
6.
（发件人姓名和
___
）
下面是这种结构为什么会有用的原因。
1.
标题吸引了收件人打开你的电子邮件。“有关的事情”可能
是一位彼此都认识的联系人，也可能是在目标客户企业中最近发生
的一个变动，目标客
户某个竞争对手的标志等等。
2.
尽管一些行业和企业没有那么正式，但是当你第一
次联系某
个人的时候，最好是采用比较正式的方式。礼多人不怪。
3.
如果你能
快速切入正题，人们总是会很感谢。从目标客户的
角度看，“主题”就是“这和我有什么
关系”。所以直接告诉他
们。
4.
这是你的销售邮件，但是要从客户的角度来写。列
表上的客
户应该和目标客户在规模和形态上都比较类似。如果你写不出这样
的客户
___
，可以笼统地说“我们的客户聘请我们……”
5.
期望第一封电子
邮件就能够说服目标客户愿意花时间和你会
面是非常不切实际的。相反，你应该把“下一
步”设计成一些小
事，通过这些事可以反映出客户的接受。
6.
目标客户足够聪
明，如果需要的话，他们完全能够找到如何
联系你或访问你的网站。
1.
向顾客推销商品
Dear Sir: May 1, xx
Inquiries regarding
our new product, the Deer Mountain
Bike, have been ing in from all parts
of the world.
Reports from users confirm what we knew before it
was
put on the market - that it is the
best mountain bike
available. Enclosed
is our brochure.
Yours faithfully
2.
提出询价
Dear Sir: Jun.1, xx
We received your promotional
letter and brochure
today. We believe
that your would do well here in the
U.S.A. Kindly send us further details
of your prices and
terms of sale. We
ask you to make every effort to quote at
petitive prices
in order to secure our business. We look
forward to hearing from you soon..
Truly
3.
迅速提供报价
Dear Sir: June 4,
xx
Thank you for
your inquiry of June the 1st concerning
the Deer Mountain Bike. It gives us
great pleasure to send
along the
technical information on the model together with
the catalog and price list. After
studying the prices and
terms of trade,
you will understand why we are working to
capacity to meet the demand. We look
forward to the
opportunity of being of
service of you.
交易的契机
4.
如何讨价还价
Dear Sir: June 8,
xx
We have received your price lists
and have studied it
carefully. However,
the price level in your quotation is
too high for this market, If you are
prepared to grant us a
discount of 10%
for a quantity of 200, we would agree to
your offer. You should note that some
price cut will
justify itself by an
increase in business. We hope to hear
from you soon.
Yours truly
5-1
同意进口商的还价
Dear Sirs: June 12,
xx
Thank you for
your letter of June the 8th. We have
aepted your offer on the terms
suggested. Enclosed our will
find a
special price list that we believe will meet your
ideas of prices. You should note that
the recent advances
in raw materials
have affected the cost of this product
unfavorably. However, for your order we
have kept our
prices down.
Sincerely
5-2
拒绝进口商的还价
Dear Sirs: June 12, xx
Thank you for your
letter of June the 8th. We regret
that
we cannot meet your terms. We must point out that
the
falling market here leaves us
little or no margin of
profit. We must
ask you for a keener price in respect to
future orders. At present the best
discount offered for a
quantity of 200
is 5%. Our current situation leaves us
little room to bargain. We hope you
will reconsider the
offer.
Truly
6.
正式提出订单
Dear Sir: June 15, xx
We have
discussed your offer of 5% and aept it on the
terms quoted. We are prepared to give
your product a trial,
provided you can
guarantee delivery on or before the 20th
of September. The enclosed order is
given strictly on this
condition. We
reserve the right of refusal of delivery
and/or cancellation of the order after
this date.
Truly
7.
确认订单
Dear Sir: June 20, xx
Thank you very much for your order
of June 15 for 200
Deer Mountain Bikes.
We will make every possible effort to
speed up delivery. We will advise you
of the date of
dispatch. We are at your
service at all times.
Sincerely
8.
请求开立信用证
Gentlemen:
June 18, xx
Thank
you for your order No. 599. In order to execute
it, please open an irrevocable L/C for
the amount of
US$$ 50,000 in our favor.
This aount shall be available
until
Sep. 20. Upon arrival of the L/C we will pack and
ship the order as requested.
Sincerely
9.
通知已开立信用证
Dear Sir: June 24, xx
Thank you for your letter of June
18 enclosing details
of your terms.
Aording to your request for opening an
irrevocable L/C, we have instructed the
Bei ___g City
Commercial Bank to open a
credit for US$$ 50,000 in your
favor,
valid until Sep. 20. Please advise us by fax when
the order has been executed.
Sincerely
10.
请求信用证延期
Dear Sir
：
Sep. 1, xx
We are
sorry to report that in spite of our effort, we
are unable to guarantee shipment by the
agreed date due to
a strike at our
factory. We are afraid that your L/C will
be expire before shipment. Therefore,
please explain our
situation to your
customers and secure their consent to
extend the L/C to Sept.30.
Sincerely
11.
同意更改信用证
Gentlemen: Sept. 5,
xx
We received
your letter today and have informed our
customers of your situation. As
requested, we have
instructed the Bei
___g City Commercial Bank to extend the