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Advantages of giving Good
Customer Service
One of the reasons good businesses
become great
is
because
of
the
loyalty
they
command
from
their
customers. This
loyalty ensures that the customers
stay
back
with
the
company
over
the
years.
To
command
such a loyalty from customers, you need
to give good customer
service.
A
common pitfall in starting a new
business is that
you do not
have enough manpower to concentrate
towards
service
issues
as
well.
You
are
busy
generating
revenue
or
managing
working
capital.
You
are
more
busy
in
acquiring
new
customers.
What
happens
is,
WHEN
you
have
existing
or
old
customers, there is no one to give
customer service
to them.
This
naturally
creates
a
problem
because
the
customer then
leaves
your storefront
disappointed.
So, naturally,
your customer service is going to have
a
great
impact
on
your
customer
retention.
This
is
the
reason
that
you
need
to
give
good
customer
service.
Here
are
the
Main
advantages
of
giving
good
Customer service.
1) It retains the customer
Naturally,
when
the
customer
is
happy
with
your
service,
he
will
stick
back
with
your
brand
and
will
not
shift
to
competitors.
This
in
itself
is
a
big
plus
point
for
the
company
as
customer
retention
is
far
cheaper
then customer acquisition.
2) Gets you more references
When
you
give
good
customer
service,
your
customers talk about you to others.
They tend to do
so even more when they
have been receiving good
quality
service
over
a
period
of
time.
These
references mean money
to your business. The more
the
references,
the
more
customers
acquired
without spending a
dime.
3) Creates
word of mouth
I
once
traveled
to
Singapore
through
a
travel
operator. I
was so impressed
with that guy, that till
date i would have given him references
of at least 10
tours.
These
10
customers
will
surely
refer
him
to
their friends, and so the
word of mouth has traveled
a
long
way
from
a
single
customer.
The
word
of
mouth may
travel to many people, but everyone will
not
be
a
customer.
Nonetheless,
a
good
customer
service can generate excellent word of
mouth.
4)
Increases profitability
When
your service is good, and the word of mouth
and
references
are
good,
you
will
acquire
new
customers
at
a
fraction
of
the
cost
you
were
supposed
to.
A
normal
business
spends
a
lot
in
advertising,
promotions
and
whatnot
to
get
customers
to
walk
in
to
their
doors.
But
with
good
customer
service,
all
that
is
being
done
by
your
existing
customers.
This
ensures
fantastic
profitability as you are getting
maximum returns on