关于怎样和客户建立良好的关系方法英文

关于怎样和客户建立良好的关系方法英文

外贸英语在我们的生活中虽然不是很经常用到，

但是多积累一些

英语词汇总会好的，

今天分享的是如 何良好的建立客户关系，

所以大

家快点开来记忆一下吧

Method One

方法一

1. Providing an Excellent Customer Experience

1.

提供优质的客户体验

Keep

the

focus

on

quality.

The

best

way

to

earn

loyal

customers and business is to offer a higher quality product or

service

than

your

competitors.

Other

strategies

are

simply

there to retain customers already impressed by your product

quality. Refine your offerings constantly, making sure that they

are as close to perfect as possible. Focusing on quality will lead

to

more

recommendations,

repeat

sales

and

brand

loyalty

than

any

other

strategy.

Accordingly,

make

sure

to

work

on

this aspect of customer retention first.

重视产品和服务质量。

赢 得忠诚的顾客和订单的最佳方式就是提

供比竞争对手更加优质的产品质量和服务。

其他的策略只是帮助维持

已经被产品和服务吸引的现有客户。

要不断改善服务，

确保它们总在

1

向完美靠近。

专注于产品的质量会比 其他策略为你带来更多的老客户

推荐、回购以及品牌忠诚度。所以，一定要在维护老客户 方面进行努

力。

2.

让良好的客户体验感持续以下。

2. Make your customer experience consistent.

Even

the

highest- quality

service

or

product

won't

lead to high sales if only a couple of customers actually receive

that

level

of

quality.

Consistency

is

the

key

to

building

a

reputation

for

quality

and

dependability

that

will

lead

to

customer

loyalty.

Make

efforts

to

ensure

that

every

point

of

contact

with

your

customers,

from

in-store

interactions

to

online

responses,

represents

your

brand

and

the

level

of

quality

you

seek

to

provide.

This

also

applies

to

products,

which

might

require

excessive

testing

or

quality

control

to

ensure consistency.

即使是最优质的服务品质，

如果仅 有几个客户获得了这种级别的

服务品质，

也不会带来高销售额。

始终如一的高品质服务和产品是带

来良好声誉和客户忠诚度的关 键所在。不论在店内销售还是在线答

疑，每次接触客户时的表现都代表你所追求的品牌价 值和服务水准。

对于需要进行大量测试或者质量管控才能维持一贯水准的产品来说，

这点同样适用。

Train

your

staff

as

intensively

as

is

required

to

reach

a

2

consistent level of quality.

尽可能的去培训你的员工直到能够达到保持产品服务质量始终

一致的水准。

The

cost

of

consistency

may

sometimes

be

high,

but

customers

are

often

willing

to

pay

more

if

they

know

they're getting a great product.

维持产品质量的高水平，

可能会造成较大的成本，

< br>但是当客户知

道他们获得的是优秀的产品和服务时，他们情愿支付更高的费用。< /p>

3. Provide great customer service.

3.

提供优质的客户服务。

In addition to providing great service before the customer

makes a purchase, you must also provide great support after it.

Bad support can lose you customers and create bad press for

your business. To avoid this, make sure to provide truly helpful,

personalized support to customers. Doing so usually involves

having

actual

support

staff

on

hand

(or

outsourced

to

a

customer service firm) that can provide live support over the

phone or online.

除了在客户购买之前为他 们提供优质的服务之外，

还要在他们购

买之后提供良好的售后服 务。

不良的售后服务会让你失去客户并对生

意造成较坏的影响。

为了避免这种情况发生，

一定要确保为客户提供

真正有价值的个性化的支持。

要做到这些通常意味着要招聘真正专职

做售后的员工

(< /p>

或者外包给一些客户服务公司

)

，这些员 工可以为顾客

提供电话或网络在线支持。

Allow

for

feedback

on

customer

service

so

that

you

can

make improvements where necessary.

允许顾客就售后服务提供反馈意见，

这 样就能够在必要的时候帮

助改善自己的服务。

4. Show honesty.

4.

讲究诚信。

Customers

never

want

to

feel

as

though

they've

been

cheated

or

swindled.

Keep

your

policies

honest

and

simple to avoid confusion. For example, be clear about return

policies

to

prevent

angry

rants

about

refunds.

Neither

your

marketing

materials

nor

your

employees

should

make

any

false promises about your product or service. When needed,

accept responsibility for a failure or misstep. Showing honesty

over

time

and

throughout

your

organization

can

help

build

customer trust.

顾客永远也不希望感觉自己 上当受骗。

让你的政策要讲究诚信和

简单的原则来避免顾客不必 要的困惑，

比如要明确退换货政策，

避免

不必要的争吵。

不论是产品推广资料还是公司员工都不能向客户做关

< br>于产品和服务的不真实承诺。

万一不幸发生这样的事，

一 定要敢于承

担自己的错误和失误造成的责任。

长期并且贯穿整个 公司的诚信原则

4

能够帮助你建立客户信任度。

track of tasks and appointments.

5.

跟踪记录业务情况和客户预约信息。

A

task

management

system

is

another

useful

tool

for

nurturing

relationships.

Having

an

online

list

of

tasks

to

complete for each customer helps you meet their expectations

and

prevents

you

from

missing

important

deadlines.

When

your

box

of

candles

arrives

at

their

store

on

the

exact

day

requested, you’ve created a

“

moment of magic

”

for

that

customer.

The

same

goes

for

meetings:

a

task

manager

can remind you of meetings to ensure that you won’t

miss any appointments, which would damage your credibility.

任务 管理系统是另一个能够帮助你培养客户关系的有利工具。

为

每个 客户制作一份在线业务清单能够帮助你达到客户预期并防止错

过重要的截止日期。

当你的盒装蜡烛在指定的准确日期到达客户的店

面时你已经为客户创造 了一个神奇时刻。业务清单同样适用于会议

:

任务管理器会提 醒你会议时间来确保不错过任何预约，

错过预约会让

你的诚信度 遭到破坏。

Stay organized with your project or customer information

too. You don't want to lose points because you lost track

of crucial order or contact information.

5

清晰了解公司项目和客户信息。

你不 想因为找不到重要的客户订

单信息或者联系方式而失分。

Method Two

方法二

Staying In Contact With Customers

保持客户联络。

1. Stay in communication.

1.

保持沟通。

Regular

communication

is

crucial

to

developing

any

relationship,

whether

business

or

personal.

But

how

do

you

know when to follow-up by phone, email, or in person? And

how

often?

A

customer

relationship

management

(CRM)

program can show you at a glance how long it has been since

your last interaction with a client. That way, you’ll know

if

it’s

time

to

reach

out

to

them

again.

Proactive

communication

tells

the

customer

that

you

are

genuinely

interested in his or her business; it also shows that you are on

top of your game.

定期的沟通，

对于发展任何关系来说都是至关重要 的，

无论工作

关系还是私人关系。

但是 怎么才能知道什么时间适合通过电话、

邮件

或者亲自和客户联络 呢

?

多久联络一次呢

?

客户关系管理系统能够让

你一眼看出距离和客户上次联系的时间已经多久了。< /p>

这样的话你就会

6

< br>知道是否应该再次去联系他们。

积极主动地与客户沟通能够让客户体

会到你真的非常重视与他的合作，也表明一切尽在你的掌控之中。

2. Impress with attention to detail.

2.

通过细节加深客户对公司的印象。

Keeping

notes

on

each

interaction

you

have

with

your

customers

pays

off

in

spades.

Knowing

what

you

last

discussed,

what

they

recently

ordered,

or

their

general

preferences

(before

each

new

phone

call,

email,

or

meeting)

lets you wow your customer with how well-informed you are.

Customers will notice and appreciate your professionalism.

充分记录和客户的每一次互动能够为你 带来丰厚的回报。

每一次

电话、

邮件或 者当面沟通之前先了解清楚你们上一次的谈话内容、

客

户上次的 订货清单以及他们的偏好，

这些能够让客户对你的专业度感

到吃 惊。客户会留意到并且欣赏你的专业度。

Attention

to

detail

can

also

be

expressed

in

hand-made

details,

like

careful

product

packaging

or

personally-crafted

instructions, for example.

对 细节的重视也可以通过一些手制的物品来表达，

比如精心包装

的 产品或者亲手制作的客户注意事项卡。

Providing excellent attention to detail is one way to create

reciprocity in your interactions with customers. Customers will

see

the

care

that

went

into

your

communication

or

product

7