-
An Analysis of the Cultural Invasion of
American Blockbusters
into Chinese
Culture in the 21st Century A Comparative Study
【
Abstract
】
In the 21st
century
，
film
，
is an important
carrier of
modern art. American blockbusters have exerted
far-reaching influence on the
development of Chinese film.
Some
people think that the import of American
blockbusters is
a kind of cultural
invasion against Chinese culture. In this
paper
，
it is
concluded that American culture exerts influence
on
Chinese culture by analyzing how the
cultural invasion is
processing and the
countermeasures taken by Chinese
Government.
【
Key
words
】
American
blockbusters
；
cultural
invasion
；
countermeasure
1. Introduction
In the 21st
century
，
western
countries represented by the
United
States have been systematically expanding their
influences upon the world in the
multicultural community
（
Chen
，
1998
）
. Through
the blockbusters
，
the United States
starts its
hegemonic culture and communicates its social and
political philosophy both visually and
invisibly.
This paper
，
in terms of
China
’
s national interest
mainly
discusses the ideology in
American movies and analyses the
ideological influence on
China
，
especially
in the background of
the 21st century
and gives suggestions of how Chinese
government should deal with the
ideological impact from
America.
2.
Literature review
Against the backdrop of
accelerated globalization in recent
years
，
studies on the influence of American
movies on Chinese
culture spring up
like mushroom.
The United States set its foot into
China with few movies in
1990s
，
but soon occupied
China
’
s film market without
taking
long
（
Wang<
/p>
，
2005
）
. This
situation provides very detailed
information for the further study
（
Li
&Liu
，
2005
）
.
American films is no lack of bright
spots
，
but it
lacks a
concern of Chinese own culture
on the whole after entering
Chinese
film market.
In general
，
the studies on American movies re-
entering
China
，
especially from the perspective of
cultural
communication
，
media and social
research
，
have no
monograph about
it
，
in addition
to several articles
3. Analysis
In order to
figure out the actual influence of American
blockbuster culture in
China
，
a
questionnaire was given out to
some
ordinary people around to quantitatively analyze
the
attractions of American
blockbusters as well as the deficiency of
Chinese films.
According to the
survey
，
it can be
seen that there is a big
gap between
Chinese films and American blockbusters. When it
comes to the
theme
，
the
script
，
the film
director and actor of
public or
application for production
，
China
’
s film
industry has
a lot to learn from its
counterpart.
3.1 Democratic
Concept
In American
films
，
from
presidency to all levels of
parliament
memberships
，
they
are often made fun of. This
situation
which reflects an equal American society in
democracy
，
human rights and other aspects of
politics has
brought hope for Chinese
people who have lived under the
heavy
pressure for a long time. They worshiped American
policies and regarded America as a
heaven of “freedom” and
“equality”.
3.2
Family
Family is considered very important in
Chinese family
culture
；
however
，
the traditional Chinese concept of
being
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