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Fast reading (True or False Questions +
Blank Filling)
Directions:
Read the following passages and then answer the
questions. For questions
1-7, choose Y
(YES) if the statement agrees with the information
given in the passage,
choose N (NO) if
the statement contradicts the information given in
the passage, choose
NG
(NOT
GIVEN)
if
the
information
is
not
given
in
the
passage.
For
questions
8-10,
complete the sentences with the
information given in the passage.
Passage One
Who Brings the Beauty to You?
Using smart networking and a keen nose
for the slight differences of retail, Andrea Jung
rises
to the top of the world’s biggest
direct marketer of women’s products. When she
began flirting
with
department
store
work
after
college
her
parents
scoffed.
When
she
started
actually
taking
full-time retail jobs, they gasped,
complaining bitterly that she was selling all they
had invested in
their little girl into
the waste heap and lowering herself into the same
class as street hawkers
(
沿街
叫卖的小贩
) and
used-car salesmen.
Her parents’ sneers,
however, turned
into applause when
Andrea Jung moved to the top of
retailing
respectability
by
becoming
President
of
Avon’s
Product
Marketing
Group
for
the
US
(before moving on to become named CEO
of all Avon in late 1999). Jung’s list
of responsibility is
enough
to
impress
even
the
snootiest
(
傲慢
)
of
parents.
The
Chinese-American
oversees
marketing, advertising and product
development of all of the US, supervising 360
employees. On
her
slender
shoulders
now
rests
the
responsibility
of
not
only
maintaining
but
growing
the
company’s
$$1.6
billion
in
annual
sales.
She
also
sits
on
the
Board
of
Trustees
of
the
Fashion
Institute of Technology and the Board
of Directors of the American Management
Association.
“No
one
in
my
family
had
a
retail
or
marketing
background,”
says
Jung,
41.
“They
were
professionals. They
didn’t understand just what I was doing by going
into retailing. After I started,
though, it got into my blood. I knew
this was what I wanted.” Th
is
determined style sweeps across
the
landscape
of
her
personal
and
professional
life.
Jung,
every
morning,
takes
her
five-year
daughter to the bus stop, and then
walks to her mid-Manhattan office by 8 a.m. And
she insists on
returning home by 7:30
p.m. for dinner at home with her husband and
daughter. Her professional
style
reflects her directness. She never shies away from
seeking advice and aggressively seeking
out the cultivated senior women
executives to serve as her mentors.
Introducing
more
Avon
cosmetics
to
American
women
is
no
easy
task.
The
108-year-old
company
sells
$$4
billion
of
beauty
goods
every
year
around
the
world.
It
i
s
the
world’s
largest
producer of mass-
market perfumes, makeup and fashion jewelry. Every
American woman knows
the name and by
the time they reach their mid-30s, most have
picked the cosmetics brand they will
remain loyal to. There are the
customers Jung must win over if she is to make a
success of her
tenure at Avon.
Increasing sales in a market saturated
(
饱和的
) with beauty products
and savvy
consumers
has
proven
a
challenging
task
even
for
a
giant
of
Avon’s
stature.
In
1993,
the
year
before
Jung came aboard, the company’s US sales dipped by
1% though sales in all other world
markets increased, especially in Asia.
The chance to boost US
sales thrilled Jung when Avon offered her the job
in January of 1994.
After successful
stints at exclusive retailers like Neiman Marcus
and Magnin, she wanted to try
her hand
in the decidedly less glamorous but far larger
mass-market segment. She expanded the
number
of
products
offered
to
long-time
customers
by
introducing
a
line
of
lingerie
and
casual
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