麦当劳的企业文化--英语作业

McDonald's corporate culture

McDonald's

corporate

culture

of

McDonald's

corporate

culture

is

a

family-happy

culture, emphasizing the impact of gay culture, amiable uncle McDonalds golden arches,

clean

restaurant,

smiling

staff,

McDonald's

anywhere

distribute

coupons

and

other

consumer

who

can

see

outside

McDonald's

culture,

McDonald's

founder

Ray

Kroc

believed that fast-food chains to succeed, we must adhere to uniform standards, and

consistently implemented.

Composition

1,

clean

environment, to

provide customers with more valuable food.

2, McDonald's style: the customer first; efficient, fast;

3,

McDonald's

marketing

strategy

:

Ronald

McDonald;

affection;

chain;

Zhirenshanren.

McDonald's

corporate

culture

is

a

family-happy

culture. McDonald's

new

cultural

imperialism comment was staged in China, emphasizing its impact on gay

culture, and

even McDonald's said the country will not enter the war. Whether management level with

each other to call each other names all together between McDonald's colleagues feel very

relaxed, like a family. Employees at work okay to make mistakes, as long as you are not a

serious violation of the policies and regulations of the company, McDonald's will not fire

you. People

that

use,

everyone

has

strengths,

McDonald's

has

been

advocating

for

people

deserve

the

public,

promote

the

sharing

of

experience

rather

than

hypertension. McDonald's does not depend mainly on the movement of persons and staff

training to address the problem of development and improvement, the company's annual

training

costs

only

amounted

to more

than

1000

yuan. Employees

into

the

McDonald's

family say they have changed, things more organized and more easygoing.

McDonald's

headquarters

is

located

in

Oak

Illinois

town,

where

the

U.S.

company

president Jack - Green Buck and international president James - Kent Lubo leading this

multi-billion

dollar

international

company

ld's

is

the

world's

largest

restaurant group, opened a McDonald's countries and regions, more than a seat in the

United Nations. From 1955 founder Ray - Crocker again Champlain Illinois has opened its

first

McDonald's,

which

has

more

than

25,000

restaurants

worldwide. New

Zealand

is

located

in

the

most

southern

Seoul

Yin

Weika

its

most

northern

Finland

destination

Rovaniemi. In China, until the end of 1999, McDonald's has opened

252

restaurants. Large

golden

arches

of

McDonald's

has

gained,

becoming

one

of

the

most well-known

brand in the world

one.

From 1963 onwards,

Ronald McDonald

children. In the United Kingdom, Japan, Hong Kong and other places,

has become a household name. When they think of

think

of

McDonald

hamburgers,

fish

fillets

package,

french

fries

......

these

delicious

dishes.

When

you

visit

McDonald's

they

will

encounter

wearing

clean,

courteous

smiling

faces greet.

enjoy a warm family atmosphere of joy. The children even as Paradise restaurant, as is

their own world.

level

Edit this section

1, the material culture

Amiable uncle, McDonald's golden arches, clean restaurant, smiling waiter, everywhere is

sending out the McDonald's coupons and other consumers can see outside McDonald's

culture.

McDonald's uncle is a symbol of friendship, wit, and peaceful, he always traditional circus

clown, yellow shirt and trousers, red and white shirt and socks, red shoes, yellow gloves,

red , in the minds of American children aged 4 to 9 is second only to Santa Claus,

the second most familiar figure, he is a symbol of McDonald's is everybody's friend forever.

Golden arches: McDonald's

Corporate logo

Is the letter

The standard

color

, a bit dark red as auxiliary color, yellow reminiscent of cheap price, and no matter

what kind of weather, yellow visual sex is very strong.

soft, and shop door image match, cause walked into the store.

2, cultural system

Restaurant

made

the

standardization

of

behavior

standards,

the

employees

in

accordance with the standard program ld's founder ray he thinks, fast

food

chains

to

succeed,

we

must

stick

to

the

uniform

standard,

and

constantly

to

implementation, McDonald's will his conduct summarized as four:

In

the

third

year

after

the

birth

of

the

first

McDonald's

restaurant,

he

set

out

the

first

McDonald's

operating

training

manual

(Q&TManual),

detailing

the

manual

McDonald's

related

policy,

the

work

procedures

and

methods

of

the

dining

the

basis

of

summing up experience and

learn

the

latest management achievements, the

company

every

year

to

modify

and

improve

the

than

40

years,

operating

training

manual

Company also made the post observation inspection system, the whole work is divided

into

20

multiple

workstation

has

established

the

post

observation

checklist

(StationObservatio nChecklist,

SOC

),

the

detailed

expl anation

responsibility

And

we should pay attention to matters, employees into the company, to accept the

job

training,

including

the

post

standard

operation

videos,

with

specialist

guidance

of

operation practice, rs to employees follow the actual operation, the completion

of the jobs for employees to write down position observation is said that the

aim,

on

the

one

hand,

is

beneficial

to

sum

up

experience,

the

pursuit

of

scientific

and

perfect the management of the state;On the other hand, by examining the employees post

observation

checklist, can undertake assessment, decided

to

hire, lift and

rewards and