百事可乐广告词英文_广告词

百事可乐广告词英文

广告一词，据考证是一外来语。它首先源于拉丁文

advertere

，

其意为注意，诱导，传播。下面是橙子带来的关于百事可乐广告词英< /p>

文，欢迎阅读

!

百

< br>事

可

乐

的

英

文

广

告

词

I

think

the

Pepsi

ads

are

characterized

by:

'dynamic,

very

impact

on

the

visual;

advertising frequently, so that consumers can remember; star

endorsements are young, handsome beauty, can be very good to

attract

young

consumers

.

The

disadvantage

is

that

advertising

is

superficial

and

has

no

connotation.

But

this

is

not

a

disadvantage,

because

the

beverage

or

food

advertising

is

superficial, so that consumers have visual impact.

Coca Cola: Athens Olympic Games - Liu Xiang, Teng Haibin

advertising endorsements.

Impact:

is

the

first

time

consumers

really

feel

the

Coca- Cola.

Pepsi: to focus on

Impact: from the young people who won the majority of the

market.

competition analysis

1

/

8

文章来源网络整理，仅供参考学习

Coca - Cola - Coverage Strategy for Indifferent Markets

Pepsi:

A

flanking

strategy:

the

principle

of

application

is

suitable for weak market principle is the principle of the

principle

of

the

enterprise,

to

win

creative,

rival

in

the

area

without

attack

to

attack,

capture

an

originally

does

not

exist

in the market. (From the young people, into the Coca- Cola's

vacuum zone.) Diversification - - 60's - fast food industry -

quality and efficient services

B

offensive

strategy

-

the

application

of

the

principle

is

suitable

for

the

market

ranked

second

or

third

of

the

enterprises, considering the strength of market leaders, to

find the weaknesses of its advantages to attack, and minimize

the

attack

surface.

(Such

as:

price

wars,

offensive

McDonald's,

offensive advertising.)

Coca Cola:

90

years,

Coca-Cola

ads

also

focus

on

the

younger

generation

who

(Zhang

Mei

Nicholas

Tse,

Cecilia

Cheung)

advertising strategy analysis

Coca-Cola - Uncovered Market Coverage Strategy - There is

a globally consistent theme for each period

2

/

8

文章来源网络整理，仅供参考学习

Offensive Strategies - At the beginning of the twentieth

century, large advertising campaigns were defeated by many

imitators

Pepsi

-

flank

attack

-

subjective

psychological

differences - high cost of psychological change (Hotelling

model)

Pepsi:

Image description: very competitive, the market position

is more suitable for young people, the only brand that can

compete with Coca-Cola, a great achievement as a brand name,

but also a lot of people, , Come from behind, opportunistic

Product evaluation: adolescent taste, no hormones, and

Coca-Cola almost, the price is reasonable

Related identification: Pepsi logo, I wish you Pepsi, A

League and so on

Personal feelings: cheerful, youthful, lively, fashion,

fresh, dynamic, enduring, active

Free

association:

blue,

wish,

Pepsi

popular

shoes,

sports

Coca Cola

Spokesperson: Li Yuchun, Liu Xiang, SHE, Pan Weibo, Bae

Yongjoon, Zhang Ziyi, Pu Yuanshu

3

/

8

文章来源网络整理，仅供参考学习

Image

description:

strong,

advertising

good,

international, static, has a long history, good reputation,

brand, the market all-round, competitive, high market share,

large- scale

Product evaluation: fresh, some sweet, steam enough

Related

identification:

Coca-Cola

(26.1%),

on

football

advertising, Cecilia Cheung advertising, etc.

Personal feelings:

happy,

stylish, calm,

full of

vitality

Free association: red, international well-known brands,

modern management model, carbonated

百事可乐的经典广告词

1898 fresh, delicious, Pepsi

1903 refreshing, cool heart, enhance digestion

1905 Delicious drink

1906 Natural Beverage - Pepsi

1907 Pepsi: delicious, healthy

1909 Pepsi: Make you glow

1910 drink Pepsi, make you satisfied

In 1923 this is healthy: Pepsi tastes Pepsi and you will

like it

1928 Pepsi, to inspire your morale

1932 the same price, double the enjoyment

4

/

8

文章来源网络整理，仅供参考学习