-
probl
ems that
cannot
be ignored. Some lea
ders
unwilling t
o do masses
w
ork, masse
s concept
weak,
on masses
feeli
ngs
not
deep, pe
ndulum
not are
with masses
of relationshi
p,
thi
nk masses w
ork is
rev
oluti
onary w
ar
era of thi
ngs, now obsolete
ha
s, buried busine
ss
w
ork, ig
nore
d
masse
s work
of situation
compare
d Ge
neral;
some lea
ders
not
do ma
sses
work,
old met
hod
regardl
ess
of with,
new
not
with,
not
understand
masse
s psychologi
cal,
not
understand
masse
s wishes, not sai
d
masse
s lang
uage,
w
ork method
simple
stiff, cause
d
masse
s of conflict
and
anti
pathy; some lea
ders
can't do masses w
ork,
Face
d with a lot
of
contradi
ctions among the
pe
ople
worry
a
bout fear,
pani
c
set i
n e
ncounter
group eve
nts, a
nd some are
even misma
naged, inflame, so
w
ork ha
s suffered heavy
l
osse
s, a
nd
so
on.
These
pr
oblems we are
so
berly aware, enhancing
t
he
party's
ruli
ng ca
pability,
the maintenance and
development
of the party's
adva
nce
d nat
ure
a
nd
purity, an
d
to
enhance the
ability
of part
committees and
leadi
ng ca
dres are good
people.
Attach great
importance to a
nd is g
ood at
doi
ng mass w
ork,
has
become the
new
urgent situati
on
stre
ngthe
ning t
he
party's gov
erning
capa
city-buil
ding
task
s. Combined pra
ctice
of maintaini
ng
flesh
-and-blood ties
with
the masses,
urged the
broad
masses of party members and ca
dres,
espe
cially all levels ...
Pr
oce
ssing t
o
improve a
s a guide to the
country.
d is summed up
these
new things,
be
pr
omoted.
d manifestation of
the De
ng
Xia
opi
ng's mass.
De
ng also
put
people
hap
py
omise
poi
nt and
desti
nation of
devel
opi
ng
guideline
s, policie
s, and as
the only
standard for
measuri
ng complia
nce
wit
h the wi
she
s
of the masses of the
people. Under the
gui
dance of De
ng
Xi
aoping the
ory, Central
Governm
nt adopted
a series
of important measure
s to
stre
ngthen li
nks
wit
h the masses. In De
cember
1989, t
he CPC Ce
ntral
Committe
made on a
dhering to
and
perfecti
ng
the system
of multi-party
cooperati
on a
nd
politi
cal consultation under
t
he leadershi
p of the
Chi
nese
Communist
Part
y, cl
osely for
CPC
and t
he
democrati
c parties
and the
relati
onship
betwee
n the
part
of the masses t
hat they
cont
ct, effectively carryi
ng
out t
he mass line
, played
a positive role. In
March
1990, the 13
ple
nary session
adopte
d the
deci
sion on
strengtheni
ng contacts
with
the masses
of the Party
noted t
hat
nd
developed
in the long
struggle
of the party's
mas
s line, is to real
ize the
party's ideol
ogical
li
ne, t
he fundamental
politi
cal
and
organizational w
ork
route
can al
ways maintain
fle
sh-and-blood ties
and
devel
opme
nt of the masses,
is
directly relate
d to the
rise a
nd fall of the ri
se
a
nd fall of the
party and
State. In Se
ptember 1994, 14 adopted
by the
ple
nary
session of the Party on
strengthe
ning
decision on several major
issue
s of
party
buil
ding.
The requirements
of the decisi
on
of the party'
s
leadi
ng bodie
s and
leadi
ng ca
dres
should
develop a
dem
ocratic styl
e of work,
come from the masse
s, to the masses,
t
ogethe
r, stick to
t
he mass li
ne. Party of 13
sessi
on four in the
ple
nary yihou, to Jia
ng
comra
de for core
of party
AAD
［
Associated
Account Director
］
——
副客户总监
AAD
［
Associated
Art Director
］
——
副美
术指导
ACD
［
Associated
Creative Director
］
——
< br>副创作总监
AD
［
Account Director
］
——
客户服务总监、业务指导
AD
［
Art Director
］
——
美术指导（在创作部可以独挡一面执
行美术指导工作的美术监督）
AE
［
Account Execut
ive
］
——
客户执行、客户服务、客
户主任；预算执行者，负责广告代理商和广
告主之间的一切有关业务，观念，预算，广告
表现之联系
AM
［
Account Manager
］
——
客户经理
AP
［
Account Planne
r
］
——
客户企划（分
策略企划
和
业务企划
两种）
ASM
［
Area Sale Man
ager
］
——
大区销售经理
BD [Business
Development] -
业务拓展
BD [Business Director] -
业务总监
CD
［
Creative Direc
tor
］
——
创作总监、创意总监、创
意指导（
CD
的前身，不是撰稿人便
是美术设
计，因为积累了丰富的经验，并有优异的创作成绩而成
为督导）
CGH
［
Creative
Group Head
］
——
创意组
长
［
Computer Visualizer
< br>］
——
计算机绘图员
CW
［
Co
pywriter
］
——
撰稿人
DCS
［
Director of
Client Service
］
——
客户主管
[Director]
-
总监
ECD
［
Executive
Creative Director
］
——
< br>执行创意总监
FA
［
Finish Artist<
/p>
］
——
完稿、画师
［
Finish Artist
Group Head
］
——
完稿组长
GAD
［
Group Account
Director
］
——
客户群总监<
/p>
f third
generati
on Central led
coll
ective,
banner De
ng
Xia
o-ping'
s
the
ory great flag, insiste
d
liberation t
hought, and facts,
a
nd times, i
n both at home
and abr
oad
politi
cal storm,
a
nd e
conomic
ri
sk, severe test
before,
relie
s on party and
pe
opl
e, defende
d
Chi
na features
S
ociali
st, created
socialist
market new system,
created full open
new
sit
uation, adva
nce
party of construction new
of
great engineering, founded
e a
representative
nt thought,
Conti
nue t
o steer the
shi
p of reform and
ope
ning
up
forwar
d on the right. Comrade Jiang
Zemin
said:
ngthe
ning a
nd
impr
oving
the party's mass
work in t
he new
situati
on, it is of de
cisive
significa
nce t
o
consolidati
ng the r
uling
Foundation of the
party.
oug
h our
party
and some
of the worl
d's
major lessons learne
d from the success
of the old party
of the party,
Comra
de Jiang Zemin
poi
nted
out:
biggest political
a
dv
antage of our
party is in
close
conta
ct with the ma
sses,
t
he most
danger
ous after the
ruli
ng party was
divorce
d from
the
masses.
d:
construction, only
the
understanding,
support
and
partici
pation of the
people,
people's
e
nthusiasm a
nd
creativity into full
play in
order to a
dvance;
t
he leadershi
p of the
party,
only t
he
tie and wi
n the masses
embra
ced,
can
be
consoli
dated a
nd
stre
ngthe
ne
d.
out t
hat
strengtheni
ng and improvi
ng
the party's work style
construction,
maintai
ning the party's
flesh-a
nd-bl
ood ties
wit
h the masses is t
he core
pr
oblem, t
he key is to
do
soli
d work,
im
plement, resolutely
oppose
and over
come formalism.
Comrade Jia
ng Zemin stressed
t
hat all the work and
policie
s of the
party, are
i
n complia
nce
with the f
undamental
intere
sts of the
overwhelming majority
of the
pe
opl
e to the
highe
st degree,
t
o the majority of pe
ople
are not
satisfied
wit
h the fundame
ntal
gui
deline
s, strive to make
our w
orkers, farmers,
intelle
ctual
s and
ot
her pe
opl
e
enjoy ... Si
ngle, everyone seemed to
k
now.
But w
ell
known
doe
s not
mea
n perfe
ct. Some party
members and lea
ding
cadres,
consi
der
contacti
ng their
small
de
partments,
within
a small cir
cle of people, or
contact
i
ndivi
dual
owners, the
entrepre
ne
ur, is
t
he masses, thi
s
ide
a is obviously
not
correct. T
he
Communist Party
of China
, pe
ople
shoul
d have t
hree
characteristi
cs.
First, the
people should
be the most
social
, is
a Department
withi
n the
scope
of the majorit
y.
Specific to the party a
nd
Governme
nt de
partments,
e
spe
cially the
cadre
s worki
ng in
t
he Ce
ntral and State
organs, mass i
s the 1.3
bill
ion
Chi
nese
pe
ople,
work for
the party members
and
cadre
s, masse
s
are the l
and withi
n the
jurisdicti
on
of the common
people. T
he se
cond
chara
cteristic
of
the masses, is t
hat we have
common interest
s.
Masses are manifestations
of
each specific
people,
but
t
he cr
owd is
a
comprehe
nsive
politi
cal
concept
, refers to
pe
opl
e with
common political a
nd
e
conomi
c interests
i
n the
period of social
transformation,
social
differentiation between t
he
intere
sts of the masses i
s
large, if you
do
not find
the i
nterest i
n
doing mass work, t
he party
member
s and
cadre
s, will be in a
pa
ssive
positi
on.
T
he thir
d
characteristi
c of the masses