微信营销中英文对照外文翻译文献

微信营销中英文对照外文翻译文献

微信营销中英文对照外文翻译文献

(

文档含英文原文和中文翻译

)

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微信营销中英文对照外文翻译文献

原文：

WeChat Marketing Review

John Scourias

present situation

WeChat micro-blog marketing be just unfolding, and quicklybecame the brand

manufacturers in addition to the official micro-blog another Internet marketing hot.

Since

August

18,

2012WeChat

public

platform

officially

launched,

the

media,

brands and celebrities use more methods to their fans push all kinds of information,

more

and

more

WeChat

marketing

effectcan

not

be

ignored.

WeChat

marketing,

and

gradually

spread

to

the

domestic

industry

salesfield,

and

plays

an

important

role

to

change

the

existing

marketing

mode.

This

paper

is

a

summary

of

the

relevant

WeChat

marketing

research

summary

of

predecessors,

throughanalysis,

summary

of

the

scholars

of

the

WeChat

marketing

research.

The

advantages

and

disadvantages

of

WeChat

marketing

mode,

and

WeChat

marketing

prospects,

existing

problems

and

countermeasures

are

summarized,

and

put

forward

the

direction of theirthinking.

Theme

born

marketing model

In recent years, although the domestic enterprises in the electronic marketing

aspects

withgreatly

improved

but

it

is

still

will

be

influenced

and

restricted

by

social environment. When the enterprise risk in the marketing process, then because

of the risk and the cost will rise, while the sales of the product will be affected, this

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微信营销中英文对照外文翻译文献

is

very

dangerous

for

enterprises.

How

to

get

agreater

return

on

sales

by

small

investment, has become a key issue in the enterprise need to consider, there WeChat

is become a ready-made panacea to solve the enterprise marketing mode. The main

way

WeChat

platform

for

public

communication

is

a

two- dimensional

code,the

emergence

of

a

two-dimensional

code

is

a

creative

transformation

of

many

enterprises for domestic and international, it is the marketing and

media industry

has brought new impetus to the development of. In today's increasingly competitive

market,

WeChat

these

two-dimensional

code,

low

cost,

quick

network

marketing

mode was used by many enterprises.

From the opening of WeChat business point of view, they will put the dealer to

WeChat

camp,the

enterprise

can

make

some

backbone

staff

participation,

establishing

a

business

WeChatarmy.

From

the

information

released,

mainly

in

brand

information,

industry

information,business

activities,

the

official

website,

promotional

activities,

in

fact,

are

for

business

promotion,

brand

building,

information push to build a good platform.

2. on the

WeChat

marketing model

to explore

(1)

on the

WeChat

marketing

mode is

known as

the following

four modes:

(2)

LBS+

see

nearby

mining

potential

customers,

opening

up

new

channels

of enterprise sales;

(3)

O2O+

code

scanning

function,

boost

brand

virality,

key

entrancethrough online and offline businesses;

(4)

WeChat

public

platform

+

of

friends

new

features,

to

create

a

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微信营销中英文对照外文翻译文献

new

social relationships chain,

to create a

new

mode of

enterprise

reputation;

(5)

WeChat

interactive

push,

push

personalized

,

interactive

interaction

experience.

Zhang Li (2013) used in the analysis of enterprise marketing WeChat when,

think

to

the

enterprise,

WeChat

marketing

or

marketing

mode

must

be

used

to

distinguish,

for

differententerprises

of

different

products

and

services,

to

adopt

different marketing methods, such asO2O+, two-dimensional code scanning mode

is suitable for dining, entertainment and otherproducts or services and users closely

related

enterprises;

she

also

pointed

out

that

WeChatmarketing

cost

is

low,

the

advantages of potential customers.

3

.

Comparison of definition of WeChat marketing and traditional mode

WeChat

marketing

is

the

era

of

network

economy

on

the

innovation

of

marketing

mode,

and

is

accompanied

by

a

kind

of

network

marketing

way

of

WeChat, WeChat has no distance limit,the user registration WeChat, and around the

same

registration

to

form

aconnection,

users

subscribe

to

their

required

information businesses, by providing the needed information, the way of marketing

to promote their products.

Han

Mei

(2013)

said

WeChat

is

defined

as

a

new

media,

the

new

network

marketing

channels,and

to

WeChat

as

an

example,

through

the

contrast

WeChat

platform for traditional network platform characteristics and advantages compared,

analyzed

the

enterprise

three

characteristics

by

WeChat

platform

to

carry

out

through

a

brand

can

develop

direct

activities

and

to

provide

more

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微信营销中英文对照外文翻译文献

marketing

activities

that

word

of

mouth

communication,

content

positioning

precision

marketing,

the

geographical

position

of

marketing.

To

accept

a

high

degree

of

accuracy

and

content

is

the

use

of

the

two

characteristics

of

network

marketing WeChat platform, and the two is the lack of the traditionalmass media

marketing mode..

I

think,

WeChat

marketing

to

solve

the

major

problems

in

marketing

--

Discussion

on

precision

marketing,

WeChat

marketing

based

on

the

mobile

Internet

is

the

first

attempt

to

pioneer

the

precision

marketing.

WeChat

public

platform

authentication

account

background

according

to

the

various

conditions

on

the

classification

of

the

user,

user

specific

information

can

be

sent

to

a

certification

account

classification.

The

dissemination

of information

WeChat

public accountis the first by

the user to choose,

the user of

the information

rejection

is small,

and themessage

type is rich,

support mixed map

and

text

or

video,

audio,

flexible

and

diverse

a

mobile

social

networking

application,

the

possibility

of

WeChat

also

provides

greater

public

accounts

and individual

users to interact.

Marketing: in WeChat public platform, everyone can use a QQ number, create

an ownWeChat public number, and in the WeChat platform to achieve text, pictures,

voice

andspecific

groups

of

the

full

range

of

communication,

interaction.

The

recent

wave

of

Cadillachad

heart

Highway

No.

66

activities,

WeChat

public account every day will send a group of the most beautiful travel image to the

user, in order to resonate. Other content, basic to the main models of beauties, such

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微信营销中英文对照外文翻译文献

as

overseas

spy

photos

show.

Cadillac

also

use

theaccount

to

publish

real-time

content,

such

as

before

the

Shanghai

released

orange

rainstormwarning,

made

a

safe travel alert.

This kind of marketing mode in Shandong auto show in Ji'nan has also been used,

there

is

thepublic

platform

Cadillac

exhibitors

booth,

visitors

can

scan

two- dimensional

code

concern

the

public

platform,

to

understand

the

dynamic

Cadillac automobile 4S shop.

Starbucks

mode:

interactive

push

WeChat

Marketing:

to

push

through

a

brand

can

develop

personalized,

interactive

activities

and

provide

more

direct

interaction

experience.

When

users

add

as

friend,

be

based

on

the

feelings

user

sends

with

WeChat

expression,

Starbucks

will

amood,

with

up

the

album's

music

in

response

to

user.

This

kind

of

marketing

is

in

line

with

the

characteristics

of

consumer

groups,

and

the

shape

of

the

Starbucks

image

better.

4. on the

WeChat

marketing

potential problem

analysis

Tan

Kai

(2012)

in

WeChat

marketing

and

puts

forward

some

technical

problems can not beavoided. LBS, two-dimensional code scanning, circle of friends,

speech function and a series of multimedia features, companies can provide users

with

more

extensive

services,

to

develop

more

specific

marketing

strategy.

However, from another and see, due to excessiveenthusiasm of enterprises, WeChat

marketing

will bring

a

lot

of

trouble to the

user.

WeChatmarketing the

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