-
商业计划书
business plan
中国西部美国城
china
western american town
四川省环福投资有限公司
sichuan circle focus investment co. ltd
2006.08
目
录
contents
一、背景介绍
background information
二、市场需求及政策支持
market demand and governmental supports
三、地理位置和区位优势
geographic position and location
advantages
四、开发计划
development plan
五、投资概算、收益预测
investment and profit
六、项目业主和项目运营公司
一、
背景介绍
ound
information
“中国西部美国城”
落户于成都双流现代商贸集中发展区,
位于成都双流东升镇,
总占地
面积
1139
亩<
/p>
(
约
187.94
英亩
)
,是四川省最大的综合商业地产开发项目之一。其主要
建设项
目是“美国产品展示和交易中心”以及星级酒店、高尚住宅区、商业中心、学校、
医院等,
总投资约
25
亿人民币(约<
/p>
3
亿
5
千万美圆
)
,分数期投入完成建设。
<
/p>
中国西部美国城的建设宗旨是:
建立一套没有中间商的直接行销通
路,
让美国产品能够大
量进入中国市场,增加美国出口额,增加
美国公民就业机会,减少中美贸易逆差。在中国境
内设立的美展中心,其作用在维护中国
消费者的权益,让中国消费者可以使用物美价廉的美
国产品之外,并可享有美国式的产品
售后服务。
the
objective
of
cwat
is
to
build
a
direct
marketing
platform
without
middlemen
,
which
will
help
a
large
number
of
american
products
enter
intochinese
market
,
increase
american export
volume
,
increase employment
opportunity for american citizens and
narrow
sino-us
trade
deficit
.the
apeec
set
up
in
china
is
to
protect
the
rights
and
interests
of
chinese
consumers
,
allow
chinese
consumers
to
purchase
quality
american
products
at
a
reasonable
price.
besides,
chinese
consumers
can
enjoy
american
high-quality after-sales services.
中国西部美国城将引进美国政府的州办事处及州展馆,促
使中美双方人民在商贸、投资、
观光、教育、文化及公共关系方面的深度交流。引进美国
金融融资服务;引进美国科技发明
专利,在中国寻求合作、投资以及进一步的研发、生产
;引进美国法律会计机构;引进美国
文化及艺术表演及展示等
?
?
state
offices
and
state
exhibition
halls
of
the
u.s
will
be
set
up
in
cwat
,
which
will significantly promote bilateral
exchange of business and trade, investment,
sightseeing, education, culture and
public relations. cwat will bring
in american
finance service;
introduce american science and technology patents
of invention to
seek cooperation,
investment and future r&d, production in
china; bring in
american law and
accounting institutions; and bring in performance
and exhibitions
of american culture and
arts, etc.
apeec is to provide a
direct exhibition and sale platform for american
products
in china market, which will
cut down middle agents of american products in
china,
and reduce the circulation cost.
by making full use of tariff exemption policy in
the free trade zone, it provides short,
medium, and long-term fixed site displays
and connects business and trade agents
in over hundred chinese big cities.
“美国产品展示交易中心”
是由美国联邦商务部及五十个州政府
协助并参与所组成的美国
产品在亚洲的行销中心。它的建立为直接缩小中美贸易逆差、引
进美国金融融资服务,两国
民间的商业贸易和文化交流起到极大的作用。
二、
市场需求及政策支持
ii.
market demand and governmental supports
由于房地产市场的持续繁荣,房地产价格的在近年来呈现
快速增长的势态。
2005
年,成
都市
新建商品房成交总量高达
1600.51
万平方米
(17221.49
万平方英尺
)
< br>,同比增长
7.71%
;
销售金
额高达
507.79
亿元,同比增长
2
1.88%
。由于土地供应的限制,今年第一季度住宅和
商业房
的供应量均下降了
30%
。成都房地产市场保持着健康、稳定的
发展态势。
“中国西部美国城
”
项目对当地经济发展是最重要的里程碑项目之一,
当地政府给
予了极
大的重视并提供一系列的优惠政策。
cwat
project
is
one
of
the
most
significant
milestone
projects
for
local
economic
development and has been attached great
importance by local government who has
provided a series of preferential
policies for the project.
美国城项目总占地
1139
亩
(18
7.94
英亩
)
,
建设用地为
897
亩
(148.0
1
英亩
)
,
用
地性质为
商贸,其中兼容住宅
20%
(
项目正式启动后,作为省上重点项目,住宅用地比例将根据需要
调增至
< br>40%
)
。美国产品展示中心占地约
100
亩
(16.5
英亩
)
,剩余
797
亩
p>
(131.51
英亩
)
的商
贸用地除建设住宅配套项目外,拟建大型
mall
p>
、酒店住宅、学校和医院等项目。
cwat
covers
an
area
of
1139mu
(187.94
acre)
with
897mu
(148.01
acre)
for
construction use. the nature of the
land is for business and trade purpose. among
which the residential part is 20% (the
residential proportion shall be adjusted up
to 40% according to the demand). apeec
covers an area of approximately 100mu (16.5
acre).
the
left
area
of
797mu
(131.51
acre)
will
beused
for
construction
of
residential supporting facilities,
large-scale shopping mall, hotel, apartment,
school and hospital, etc.
对项目提供的优惠政策包括:
建筑规费收取的减免
(项目报建规费除招标费、
质检费减半
收取外,其余
费用一律免;项目基础设施建设配套费的优惠;水、气收费在一定时期内内参
照工业用地
的费用征收标准;政府承担一部分基础设施的改造工作等等
??
preferential
policies
provided
for
the
project
includes:
reduction
and
exemption
of fees (the
application fee for project construction is exempt
except the bidding
fee
and
the
quality
testing
fee
which
will be
charged
by 50%);
infrastructure
construction matching expenses will be
charged favorably; water and gas will be
charged according to the standard of
land for industrial use in a certain period of
time; local government will undertake
part of infrastructures
’
transformation
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