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Success of Lao Gan Ma
Lao Gan Ma
is very famous which from Guizhou. Lao Gan Ma has
been making through traditional crafts
for past decades and it is Elegant
and
delicate,
Spicy,
long
aftertaste
and
other
Characteristics.
Many
families store and it will be a good
choice as a gift to relatives and friends.
In 1984, Tao Huabi created it and got
good comment of customs. It was
1966
when Lao Gan Ma was sold in many countries. Lao
Gan Ma is the
company
of
Pepper
products
which
products
more
than
20
Series
of
products,
including
the
flavor
of
temper,
Chicken
flavor chili
oil,
Spicy
vegetables and etc. It
was also sold in many foreign countries, in
2012
，
Gilt served it as the
Noble spices and sold 11.95 dollars of each
Bottle.
Tao Huabi, she
didn
’
t study in school and
just know how to write her
name,
Within
6
years
she
Started
empty-handed
and
grow
up
as
a
entrepreneur
has
13 billion
Y
uan
.She
is
the
CEO
of
Lao
Gan
Ma
Company, How did she do ? What is the
success way of Lao Gan Ma?
Now, the
following is the analysis:
1
、
The Support of
Government
Here is a story, when Tao
Huabi manage her business, the warden,
Jiang Xingheng who known her difficult,
acted as an Ordinary people to
visit
her. At the gate of restaurant, he told her: We
will help you if you
have any trouble.
At the process of development of Lao Gan Ma,
Leaders
at
all
levels
of
Guizhou
Province
Supported
her.
Many
leaders
stood
in
the
front-line
to
struggle
against
the
fake products.
Through
the
hard
working and the support of government,
Lao Gan Ma got success.
In 2001 Tao had
plans to expand production and build another
plant.
As most of her current assets
were earmarked for raw materials, she was
advised
to
go
to
the
government
for
financial
help.
After
hearing
and
approving her case, the Nanming
district committee coordinated with the
China
Construction
Bank
to
make
a
loan
to
Tao.
They
then
made
an
appointment with her to discuss the
matter.
When
Tao
and
her
accountant
stepped
out
of
the
elevator
at
the
district
committee
building
her
coat
snagged
on
a
gash
in
the
elevator
door. Noticing the
rip in her coat Tao remarked,
afford to
have their elevator fixed they are obviously not
very well off. I
don't think I'll
borrow from them after
all.
2
、
The courage
to endure hardship and Hard work, fighting
Tao
Huabi
was
born
at
a
remote
village in
Guizhou
Province.
She
didn
’
t
study
in
school
because
of
her
poor
family.
She
married
at20,
however, her husband died after little
years.
She had two chills
to bring
up and she worked and sold
something for survive.
In 1989, Tao
Huabi Opened a small restaurant to sold jelly and
cold.
To
welcome
more
customs,
she
made
a
kind
of
Spicy
sauce
by
herself
through
contemplating of
many days.
With the
Spicy
sauce, business is
excellent. One day,
because of no Spicy sauce and all customs gone.
She
felt very
confused:
Do
my
customers
did not like to
eat jelly,
but like to
eat spicy sauce I do?!
She
was
astute
and
didn
’
t
give
up
the
details.
Then
she
studied
it
hardly. After several years of repeated
trial, she produced spicy sauce, and
the
flavor
is
more
unique.
Later,
many
customs
buy
a
bottle
of
spicy
sauce
after
eating
jelly
and
cold.
Even
many
people
come
to
just
buy
spicy
sauce. She was very happy and stopping selling
jelly and cold and
only sold spicy
sauce.
1996 July,
Tao
Huabi
borrowed
two
rooms
and
opened
Food
processing factory,
specializing in the production of spicy sauce. At
that
time, she recruited 40 workers.
She called the spicy sauce Lao Gan Ma.
As
a
boss
she
didn
’
t
know
how
to
manage
the
factory.
How?
After
thinking,
she
told
herself:
I
worked
hard,
making
an
good
example
for
them,
workers will do too. She thought it a good idea.
What she said, she did so. Everything
she did by herself. At that time,
technology is backward and economy is
developing,
all work was done
by hand. To make the spicy sauce, they
must beat the cayenne pepper into
mash
and cut cayenne pepper. When you did it, pepper
splash droplets let
workers never stop
tears. All of them did not willing to do it. To
solve the
problem, Tao Huabi cut it by
herself. She said: I treated the cayenne as
apples, then my eyes will not cry the
moment she did it, because of her
humor, workers laughed. That way did
work. And all the works picked up
kitchen
knifes.
During
that
time
she
charged
at
the
head
of
her
men,
unfortunately she was too tired to
have a shoulder perarthritis.
Workers
are moved with her
spirit, so they did as hard as she.
However,
after
producing
a
large
of
spicy
sauce,
trouble
appeared.
Local
Jelly shop didn
’
t need so
much. Products left. Tao Huabi personally
carried spicy sauce and put them on
trial sale at every shop. The way he
thought stupid but effective. About a
week, those trails markets called her
and let her provide more
products. At last, her Lao Gan Ma got
steady
state, Facing with this
condition, Tao Huabi thought: The water depth is
shallow tried out, what was I afraid?
No. As the saying goes, Making hay
while
the
sun
shines.
She
made
up
her
mind
to
expand
the
scale,
and
change
the factory into a company.
At
August
of
1997,
Guiyang
Nanming
Lao
Gan
Ma
Flavor
Food
limited
Liability
Company
formally
set
up.
The
number
of
workers
increased to more than 200. As a
formally company, everything must go
on
a
regular.
Rules
including production supply
and
marketing
must be
complete.
She
viewed
financial, personnel
of
various statements
personally.
There
were
many
things
she
needed
to
deal
with
about
industry
and
commerce,
taxation,
urban
management
and
other
many
foreign
affairs.
The
relevant
government
departments
often
issued
documents need her execution. There
were also many things he had. At
first
all of the things, to her who
didn
’
t know words, were very
difficult.
But
his
character
was
not
afraid
of
difficulty.
The
financial
statements
or
something
completely
could
not
understand,
she
worked
hard
from memory and mental arithmetic ability, and
then let the financial
staff to read to
her. If she was dozing off when listened, she will
drink
Strong and bitter tea. Finally,
her Memory and mental arithmetic ability
was
better
than
others.
Every
time
the list of statistics
out,
the
financial
staff read to her,
she will listen to the one or two times to
remember and
distinguish between right
and wrong.
To
her,
the
most
headaches
were
that
she
often
attended
various
meetings
of
the
competent
department
of
the
government
and
made
speeches
there. It was very difficult to her. It was
driving a duck onto a
perch. She had no
choice but to please someone to assist her. Just
in time,
her eldest sonLi guishan
demobilized from the army resigned and came to
her company to help her.
Li
Guishan
graduated
from
high
school,
what
did
he
do
first
was
dealing
with
documents.
He
read
and
she
listened.
If
something
was
important, she will stop him and said:
this list was important and
did it
right
now.
Then
she
drew
a
circle
on
the
upper
right
corner
of
the
documents she needed to sign. Li
Guishan didn
’
t know laugh or
cry when
he saw the circle. He wrote
Tao Huabi on the paper and let mom practice
in spare time. She stared at the three
words and shocked her head. She
sighed:
the three words were complex, very complex.
However, she wrote