跨文化交际课程教案-对应教案资料-浙江大学出版,主编-郑晓泉

“

communication

”

and

“

intercultural communication

”

；

2.

To

understand

the

meaning

of

intercultural

communication,

its

history

of

the

development.

3.

To

raise

students

’

awareness

of

the

importance

of

politeness

and

appropriateness in intercultural communication.

8

学时

授课类型：

■

理论、实践课

教学重点：

1. The meaning of intercultural communication, its history of the development.

2. T

he

importance

of

politeness

and

appropriateness

in

intercultural

communication.

3. T he concepts of

“

culture.

教学难点：

The concepts of

“

culture

< br>”

.

教学方法和手段：

主要采用交际法， 任务法和讲授法的结合，既重视形式和结构，更要重视内容和功能，培养

学生的能力要兼 顾语言形式、结构及语言表达的内容

与功能。在具体教学方法上不拘一格，

,.

灵活多样。

交际练习主要为引导学生分

role-play

和

presentation

等活动达到练习的目的；

整体把握上结合使用归纳法和演绎法，

既可在归纳中演绎，

又可在演绎

之 后再归纳；

坚持教

师为主导，学生为主体，充分调动学生学习的 积极性和主动性。

参考资料：

1. CCTV

“希望英语”节目

.

2.

《跨文化交际》

,

顾曰国，外语教学与研究出版社，

1997

年

.

3.

《跨文化商务沟通案例教程》，庄 恩平，上海外语教育出版社，

2004.

教学内容及过程

旁批

,.

教学内容与教学设计：

Teaching Procedures:

I. Warm-up Questions

Human

beings

draw

close

to

one

another

by

their

common

nature, but habits and customs keep them apart.

Studying a second language without learning the culture is like

learning how to drive a car by studying a driver

’

s manual and never

getting behind a steering wheel.

1.

Ask the students to read the above two proverbs and try to guess

who said them.

2.

Have

them

think

over

the

question

What

conclusions

do

you

draw from the above two proverbs?

.

II. Pre-reading

1. Have the students read the reading material.

2. Ask them to find out the main points.

3. Ask them to list the cultural differences in it.

4. Let them think over the question

what is culture?

.

III. What is culture?

1.

Ask the students to find out the different meanings of culture in

the form of presentation.

2.

Discuss how people get to learn culture.

,.

3.

Discuss

how

to

confront

different

culture,

and

what

right

attitudes are.

4.

Summarize the characteristics of culture:

Culture is holistic

Culture is coherent

Culture is constantly changeable

Culture is learned and acquired

Culture is shared and transmitted

Culture ranks what is important

Cultures furnishes attitudes

Culture dictates how to behave

5.

Ask

them

to

provide

a

example

for

each

of

the

above

characteristic.

6.

Study the essence of culture shock.

7.

Discuss the characteristics of each stage of culture shock.

IV. Case for Practice

Case 1

Read the material and present your idea to the classmates:

1. What remarks made by Wang shortly after Lisa

’

s arrival seemed to

surprise her? How did she react?

2. Did Lisa think the meal unusual?

Case 2

,.

Discuss the reading material and present the opinion of your group

to the others.

V. Further reading

1. Read and discuss what is individualism and collectivism? Is their

definition different from that of China?

2. Analyze the importance and implications of culture and context.

VI. Intercultural Communication

1.

Analyze the word formation

intercultural

.

2.

Ask the students what their first feelings are about intercultural

communication.

3.

Summarize the elements that affect intercultural communication.

4.

Master the ways that help us to become intercultural.

5.

Have

them

practice

Case

1

and

Case

2

and

present

their

understanding.

VII. Assignments

：

1. Ex (pp. 22- 24)

2. Understand the main points of culture completely.

补充资料

International Business Etiquette and Manners

：

Appearance

,.

Business suit and tie are appropriate in all major cities. Wear dark colored

business

suits

in

classic

colors

of

gray

and

navy.

For

an

important

formal

meeting, choose a white dress shirt, for less formal a light blue shirt will still

give you a conservative appearance.

Women should wear a suit or dress with jacket in major cities. Wearing

classic clothing and classic colors of navy, gray, ivory, and white will ensure you

give a confident and conservative appearance.

Rural areas and areas with extremely warm summers have more informal

wardrobe requirements.

Women may wear a business dress, or skirt and blouse, in rural areas.

Men may conduct business without wearing a jacket and/or tie in rural

areas.

The formality of a meeting, even in rural areas, may dictate a sports jacket

and

tie

for

men.

The

same

formality

will

require

a

woman

to

wear

a

dress,

possibly with a jacket.

Casual

clothing

is

appropriate

when

not

attending

a

work

related

meeting/dinner.

Building

a

casual

wardrobe

using

classic

lines

and

colors

(navy,

gray,

camel,

ivory

and

white)

will

give

you

a

look

that

is

stylish

and

professional even when you are relaxing.

Clothing,

whether

formal

or

casual,

should

be

clean

and

neat

in

appearance.

Men may generally wear jeans or khaki pants with a shirt for casual attire.

,.

课后小结：

跨文化交际

课程教案

授课题目：

Unit 2 Cultural Differences in Daily Interactivities

教学时数：

10

学时

授课类型：

■

理论、实践课

,.

教学目的、要求：

1. To get to know the differences of addressing people under the Chinese culture

and the target culture;

2. To get to know how to avoid the miscommunication when making greeting during

the intercultural communication;

3. To get to know that some conversation topics shall be avoided;

4. To get to know the differences of making a visit and parting under the Chinese

culture and the target culture.

教学重点：

1. The

differences

of

addressing

people

under

the

Chinese

culture

and

the

target

culture

2. The

miscommunication

when

making

greeting

during

the

intercultural

communication.

教学难点：

The

miscommunication

when

making

greeting

during

the

intercultural

communication

教学方法和手段：

主要采用交际法， 任务法和讲授法的结合，既重视形式和结构，更要重视内容和功能，培养

学生的能力要兼 顾语言形式、结构及语言表达的内容

与功能。在具体教学方法 上不拘一格，

灵活多样。

,.

交际练习主要为引导学生分

role-play

和

presentation

等活动达到练习的目的；

整体把握上结合使用归纳法和演绎法，

既可在归纳中演绎，

又可在演绎

之 后再归纳；

坚持教

师为主导，学生为主体，充分调动学生学习的 积极性和主动性。

参考资料：

1. CCTV

“希望英语”节目；

2.

《跨文化交际》

,

顾曰国，外语教学与研究出版社，

1997

年

.

3.

《跨文化商务沟通案例教程》，庄 恩平，上海外语教育出版社，

2004.

教学内容及过程

旁批

,.

教学内容与教学设计：

Teaching Procedures:

Greeting

I. Warm-up Questions

When in Rome, do as the Romans do.

One man

’

s meat is another man

’

s poison.

1. Ask the students to read the above two proverbs and try to guess

who said them.

2. Have them think over the question What conclusions do you draw

from the above two proverbs?

II. Pre-reading

1. Have the students read the reading material.

2. Ask them to find out the main points.

3. Ask them to list the cultural differences in it.

4. Let them think over the relation between hospitality and privacy.

III. Greeting Carefully When in Different Cultures

1.

Ask the students to think over the question

why people exchange

greetings is roughly similar in different cultures?

.

2.

Find out the words that people use to greet each other that are

quite different from culture to culture.

3.

Discuss the functions of audible greetings and physical greetings,

,.

and ask some students to write them down on the blackboard.

4.

Summarize the characteristics of greetings.

5.

Ask

them

to

provide

a

example

for

each

of

the

above

characteristic.

6.

Study the essence of greeting.

IV. Case for Practice

Read the material and act it out in class.:

.

V. Further reading

1.

Analyze

why

the

narrator

was

facing

a

dilemma

and

list

the

reasons as a presentation.

2. Discuss the importance of collectivist.

Addressing

I. Presentation

II. Pre-reading

1. Have the students read the reading material.

2. Ask them to find out the main points.

3.

Ask

them

to

list

the

differences

of

addressing

in

China

and

the

west.

III. Ways of addressing

,.

1.

Ask the students to find out the address forms in China.

2.

Find out the address forms in the west.

3.

Have the students to list them on the blackboard.

4.

Summarize

the

characteristics

of

the

different

forms

of

addressing between China and the west.

IV. Case for Practice

Read

the

material

and

discuss

the

questions

with

your

group

members:

?

Why did Linda White ask her students call her

“

Linda

”

or

“

Ms.

Jones

”

, but not < /p>

“

Teacher

”

?

?

Why did Zhang Nancy look confused?

.

V. Further reading

1. Analyze the importance of power and rank.

2. Discuss how rank and power influence the ways people address to

each other.

VI. Self-Study

1.

Visiting

2.

Gift-Giving

VII. Assignments

：

,.

1. Ex (pp. 48- 50)

2.

Understand

the

main

points

of

culture

differences

in

daily

interactivities.

补充资料

The Do

’

s and Don'ts of Business Expansion

Plan your expansion

During the planning phase, ask yourself:

?

?

?

What is the real demand for your products or services right now?

What is the projected demand for them over the next two to five years?

How big do you need to grow in order to meet that demand?

Don

’

t over- expand

As a rule of thumb, plan capacity based on a five-year projection of demand and allow

an

additional

10%

of

capacity

over

and

above

that

for

periods

of

heavy

demand

or

for

partial down-time in any part of your business. More than this could be very risky and leave

a business with overheads it can

’

t cope with.

Develop a Project Management Schedule for the expansion

This may sound self-evident, but many businesses expand without treating the expansion

like a project

–

one of the most significant it will ever undertake.

When drawing up a project management schedule:

?

?

?

Identify key deliverables

Attach dates to these deliverables

Identify key responsibilities

课后小结：

跨文化交际

课程教案

授课题目：

Unit 3

Cultural Differences in Social Value

教学时数：

10

学时

授课类型：

■

理论、实践课

,.

教学目的、要求：

1.

To get to know the differences between Chinese and English compliments;

2.

To get to know the differences of the common response formulas of English and

Chinese compliments;

3.

To get to know the differences of the common response formulas of English and

Chinese compliments;

4.

To get to know how to avoid the miscommunication when making compliments

during intercultural communication;

5.

To get to know the differences of gratitude and apology in English and Chinese;

6.

To get to know the similarities and differences between the Chinese way and the

American way of gifts giving and gifts receiving.

教学重点：

1. The differences between Chinese and English compliments

2. The differences of gratitude and apology in English and Chinese

教学难点：

The differences of gratitude and apology in English and Chinese

教学方法和手段：

主要采用交际法， 任务法和讲授法的结合，既重视形式和结构，更要重视内容和功能，培养

学生的能力要兼 顾语言形式、结构及语言表达的内容

与功能。在具体教学方法 上不拘一格，

灵活多样。

,.

交际练习主要为引导学生分

role-play

和

presentation

等活动达到练习的目的；

整体把握上结合使用归纳法和演绎法，

既可在归纳中演绎，

又可在演绎

之 后再归纳；

坚持教

师为主导，学生为主体，充分调动学生学习的 积极性和主动性。

参考资料：

1. CCTV

“希望英语”节目；

2.

《跨文化交际》

,

顾曰国，外语教学与研究出版社，

1997

年

.

教学内容及过程

旁批

,.

教学内容与教学设计：

Teaching Procedures:

Politeness

I. Warm-up Questions

Every man to his tastes.

Love makes the world go round

1. Ask the students to read the above two proverbs and try to guess

who said them.

2. Have them think over the question What conclusions do you draw

from the above two proverbs.

II. Pre-reading

1. Have the students read the reading material.

2. Ask them to find out the main points.

3. Ask them to think over:

What

responses

do

you

think

the

foreigners

expect

when

they

compliment the other people? What do you think they would feel

when their compliments were denied by the Chinese?

III. Greeting Carefully When in Different Cultures

1.

Ask

the

students

to

find

out

the

suitable

responses

for

compliments and why they are suitable.

2.

Ask the students to find out the suitable responses for apologies

,.

and why they are suitable.

3.

Ask

the

students

to

find

out

the

suitable

responses

for

thanks

and why they are suitable.

4.

Discuss

other

differences

in

politeness

between

Chinese

and

English.

IV. Case for Practice

Read the material and discuss the three questions (p. 57) with your

group members and then present them in front of the class.

.

V. Further reading

1. Analyze the development of the different communication styles in

China and the west.

2. Discuss the importance of collectivist.

Friendship

I. Presentation

II. Pre-reading

1. Have the students read the reading material.

2. Ask them to find out the main points.

3. Ask them to list the different attitudes toward friendship in China

and the west.

,.

III. Ways of addressing

1.

Ask

the

students

to

find

out

what

people

expect

to

get

from

friendship in China.

2.

Ask

the

students

to

find

out

what

people

expect

to

get

from

friendship in the west.

3.

Have the students to list them on the blackboard and draw some

conclusions from them.

4.

Let them make a research into hospitality, privacy and distance,

and present them in different groups.

IV. Case for Practice

Read

the

material

and

discuss

the

questions

with

your

group

members:

?

Why did Yang Ruifang think the relationship was developing

well?

?

From

this

case

what

do

you

think

Australians

and

other

Westerners expect from their friends?

?

Give advice to Cathy and to Yang Ruifang to help them restore

their friendship?

V. Further reading

1. Analyze the different forms of Chinese hospitality.

2. Discuss how peoples attitudes are different in hospitality

,.

VI. Self-Study

5.

Family relationship.

6.

Education

VII. Assignments

：

1. Ex (pp. 76- 78)

2. Understand the main points of culture differences in social values.

补充资料

请你想一想，在与人初次谋面的时候，我们需要注意哪些问题呢？

1.

目光交流：要和对方有一个目光交流，而不应该左顾右盼。

2.

称谓的选择和使用：一般情况下，在商务活动中，有两套 称谓方法，第一种就是称对方为某某

先生、某某女士，这也是最为稳妥和最为普遍的一种 称谓方式；第二种我们可以称呼他的职务。

3.

互换名片：

要双手拿出自己的名片，

这 时候有一个停顿，

要注意将名片的方向调整到最适合对

方观看的 位置，再双手递过去。双手接过对方的名片，要简单地看一下上面的内容，既不要把它直

接放在兜里或放在其他位置根本不看，也不要长时间地拿在手里不停地摆弄，而应该把名片放在专

用的名片夹中，尽量避免把名片放在口袋中，或者放在其他的位置。

4.

其他注意事项：社交场所是禁 止吸烟，禁止大声喧哗的，要注意音量的控制。

课后小结：

跨文化交际

课程教案

授课题目：

Unit 4

Cultural Differences in Social Value Connotative Meaning

教学时数：

10

学时

授课类型：

■

理论、实践课