1995年考研英语真题与答案

国硕

士

研

究生入

学统

一考

试

英

语试题

及答案

mark your answer on the ANSWER SHEET by blackening the corresponding letter

in the brackets.(40 points)

Passage 1

Money spent on advertising is

money spent as well as any

I know of. It serves directly to

assist a rapid distribution of goods at reasonable prices, thereby establishing a firm home market

and so making it possible to provide for export at competitive drawing attention to new

ideas it helps enormously to raise standards of helping to increase demand it ensures an

increased need for labor, and is therefore an effective

way to fight lowers the

costs of many services:without advertisements your daily newspaper would cost four times as much,

the price of your television license would need to be doubled, and travel by bus or tube would cost

20 percent more.

And perhaps most important of all,advertising provides a guarantee of reasonable value in the

products and services you from the fact that twenty

seven Acts of Parliament govern

the

terms

of

advertising,no

regular

advertiser

dare

promote

a

product

that

fails

to

live

up

to

the

promise

of

his

might

fool

some

people

for

a

little

while

through

misleading

will not do so for long, for mercifully the public has the good sense not to buy the

inferior article more than you see an article consistently advertised, it is the surest proof I

know that the article does what is claimed for it, and that it represents good value.

Advertising does more for the material benefit of the community than any other force I can

think of.

There is one more point I feel I ought to touch on. Recently I heard a well-known television

personality declare that he was against advertising because it persuades rather than informs. He was

drawing excessively fine distinctions. Of course advertising seeks to persuade.

If its message were confined merely to information

—

and that in itself would be difficult if

not

impossible

to

achieve,

for

even

a

detail

such

as

the

choice

of

the

color

of

a

shirt

is

subtly

persuas ive

—

advertising would be so boring that no one would pay any attention. But perhaps that

is what the well

known television personality wants.

51

. By the first sentence of the passage the author means that

.

［

A

］

he is fairly familiar with the cost of advertising

［

B

］

everybody knows well that advertising is money consuming

［

C

］

advertising costs money like everything else

［

D

］

it is worthwhile to spend money on advertising

52

.

In

the

passage,

which

of

the

following

is

NOT

included

in

the

advantages

of

advertising?

.

［< /p>

A

］

Securing greater fame

- 2 -

（

红宝书

版）

1995

年 全

国硕

士

研

究 生入

学统

一考

试

英

语试题

及答案

［

B

］

Providing more jobs

［

C

］

Enhancing living standards

［

D

］

Reducing newspaper cost

53.

The author deems that the well-known TV personality is

.

［

A

］

very precise in passing his judgement on advertising

［

B

］

interested in nothing but the buyers

’

attention

［

C

］

cor rect in telling the difference between persuasion and information

［

D

］

obviously partial in his views on advertising

54.

In the author

’

s opinion,.

.

［< /p>

A

］

advertising can seldom bring material benefit to man by providing information

［

B

］

advertising informs people of new ideas rather than wins them over

< /p>

［

C

］

ther e is nothing wrong with advertising in persuading the buyer

［

D

］

the buyer is not interested in getting information from an advertisement

Passage 2

There are two basic ways to see growth: one as a product, the other as a process. People have

generally viewed personal growth as an external result or product that can easily be identified and

measured. The worker who gets a promotion, the student whose grades improve, the foreigner who

learns a new language

—

all these are examples of people who have measurable results to show for

their efforts.

By

contrast,

the

process

of

personal

growth

is

much

more

difficult

to

determine,

since

by

definition it is a journey and not the specific signposts or landmarks along the way. The process is

not the road itself, but rather the attitudes and feelings people have, their caution or courage, as they

encounter new experiences and unexpected obstacles. In this process, the journey never really ends;

there are always new ways to experience the world, new ideas to try, new challenges to accept.

In

order

to

grow,

to

travel

new

roads,

people

need

to

have

a

willingness

to

take

risks,

to

confront

the

unknown,

and

to

accept

the

possibility

that

they

may

“fail”

at

we

see

ourselves as we try a new way of being is essential to our ability to grow. Do we perceive ourselves

as quick and curious? If so, then we tend to take more chances and to be more open to unfamiliar

experiences.

Do

we

think

we

’

re

shy

and

indecisive?

Then

our

sense

of

timidity

can

cause

us

to

hesitate,to move slowly,and not to take a step until we know the ground is we think we

likely to take a more passive role or not try at all.

These

feelings of

insecurity

and

self-doubt

are

both

unavoidable

and

necessary

if

we

are

to

- 3 -

re

slow to adapt to change or that we

’

re not smart enough to cope with a new challenge? Then we are

（

红宝书

版）

1995

年全

国硕

士

研

究生入

学统

一考

试