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2021-01-28 20:11
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Introduction



IKEA is the leader in furniture areas and it has 70 years history. Economic depression


cannot


containment


IKEA


has


high


earnings.


In


this


report


from


the


perspective


of


leadership, with IKEA founder Ingvar Kamprad as a clue, and combined with analysis


of transformational leader and contingency theory. On the other hand, research IKEA


negative issues. Finally, is summarize and I have given the appropriate adjustment


recommendations.




Special leadership of IKEA



Ingvar Kamprad as the founder of IKEA, He has a great creative thinking and accurate


assessment


of


demand,


this


allows


him


pioneered


a


new


business


model——


integration of enables manufacturers and retailers. IKEA make the first chance with


the


new


business model


in the


early


stages


of


development. In


1943, transactional


leaders


prevailed


and


transformational


leadership


theory


has


not


been


widely


practiced. In that time IKEA has just started, Ingvar Kamprad was convinced only the


staff can create unlimited value that who love the job of the company. He focused on


employee happiness levels, with enthusiasm and innovation as a subject, creating a


“staff first”


environment. 70


years


later,


we


can


still


see this


core


spirit


on


the


Jobs


website of IKEA. But elements of the development and the success of IKEA are not


just limited.



The first point is idealized influence. Leaders must enable employees to keep hope for


the


future


of


the


company.


Key


word


is


visions.


From


1953


to


1963,


IKEA


rapid


development


in


the


early,


it


leads


to


competitors


combined


and


launched


a


decade


-


long price war. In this difficult time Ingvar Kamprad makes employees believe


that IKEA products have low price and unique, it will dominate the market in the future.


And


at the same time


He formulated


a series


of


long


-


term


and short


-


term strategic


planning.


Many


employees


do


not


understand


the


company


is


dangerous.


Ingvar


Kamprad


made


them


believe


he


has


a


winning


secret.


During


this


time


only


a


few


people left. This is indeed saved the company (Johan Stenebo 2012).



The second point, inspirational motivation and intellectual stimulation. Key words are


enjoying


the


work


and


dreams.


In


1959,


IKEA's


fourth


employee


Gillis


Lundgren


inadvertently


thought


the


kitchen


have


simple


and


practical


storage


logic,


it


also


applies


to


furniture.


Then,


TORE


Toler


was


born.


There


are


many


such


designs


inadvertently in the IKEA 70 year’s history (Alexander Dürr 2004). These designs are


create history, and now we also can see them in many families. Behind the success is


leadership support.



The third point, Theory of charismatic leadership. Key word is resonance. In the one


hand, Ingvar Kamprad image is simple and appropriately, it is same with IKEA's brand


image. No limousine and luxury clothing, he has always insisted thrift and it become


his characteristic. On the other hand, he set up a variety of human welfare fund to


help children and the needy, established Cancer Research Foundation (Wahlstr?m &


Widstrand,


2006).


This


distinct


personality


and


charitable


acts


make


employees


attached to him emotionally. It enhances the overall cohesion and solidarity.



The last point, Theory of hierarchy need, Company is family. Key word is needs. In


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