微小商务英语阅读(1-2)1 2013本科英语(商务英语方向) B卷 20140521

拟卷人：

杨运鑫

教务科填写：

广州大学继续教育学院

课程考试试卷

试卷（闭卷）

层次（本科）

年

月

日

考

试

用

课程名 称：商务英语阅读（

1-2

）

1

课程编码：

试卷编号：

B

卷

考试时间：

< br>120

分钟

专业班级：

2013

本科英语（商务英语方向）

学号：

姓名：

题号

题分

得分

一

27.5

二

13

三

38

四

21.5

总分

100

阅卷人

杨运鑫

提 示：考生答题时，专用答题纸左侧留出

3

厘米的试卷装订区，多 余的空白纸为草稿纸！

装

I. Choose the word or phrase that can replace the underlined part in

each sentence

，

without changing its original meaning.

the warehouse you‘II find a large

inventory of elective fans.

assets

B.

invented

products

C.

goods

in

stock

D.

stock

of

value

elder Wachenheim‘s personal real estate investment

portfolio is confined to his

own house.

A.a dining room suite

B.a group of investments

C. A series of lectures

D. a set of bags

trucking

companies

have

tried

to

insulate

themselves

from

oil-price

fluctuations by charging customers an energy surcharge.

t

B. isolate

C. segregate

D. depart

ists

first

raised

alarms

about

climate

change

in

the

late

1980s,

but

the

international community has taken few concrete steps to tackle the problem.

ate

B. verbalize

C. address

D. maneuver

5. India is trying to entice back some of their brightest people from abroad.

B. persuade

C. call

D. attract

6.

Since

the

company

is

confronted

with

economic

difficulties,

it

can‘t

afford

to

update the computer system.

A. employ

B. modernize

C. introduce

D. ignore

7.

Many

wonderful

suggestions

have

been

incorporated

in

the

firm‘s

brand

loy

alty

scheme.

A. unified

B. renovated

C. embodied

D. included

8. The CEO of Vivendi was astonished to see that the participants came up with many

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electric solutions during the survival course.

A. practice

B. produce

C. approach

D. Popularize

the

company

wants

to

relocate

to

Ireland

still

remains

a

brainteaser

to

a

majority of staff.

er

C. secret

D. Burden

10. The purported function of the massage chair is that it can dispel your fatigue.

A. supposed

b. reclaimed

C. publicized

D. advertised

11. This is the era

of the ―personal brand‖.

A. time

B. period

C. aged

D. Phase

12. Others felt it too outlandish to take seriously

A. crazy

B. outstanding

C. strange

D. Great

13. Her services are in demand from bankers, lawyers and other business people, all

pondering ways to improve how they are perceived at work.

A. deliberating

B. concerning about

C. considering

D. thinking over

14. The outside world offers a little more illumination.

A. enlightenment

B. explanation

C. strange

D. Inspiration

says

there

is

evidence

that

Brand

Stern

is

credible

and

respected,

but

she

wonders if the markets aren‘t looking for something a bit

meatier:

?Are you damping

down your personality? Do they want more of you?‖

A. fatter

B. more informative

C. fleshier

D. more important

16

.Wouldn‘t

it

be

cool

if…

I

want

to

harness

those

ideas

and

let

people

have

a

forum?

er

B. make use of

C. search for

D. think about

d

of

setting

up

a

traditional

display

booth

at

last

year‘s

Macworld

convention, Kaufman handed out pads and pencils and invited attendees to sketch the

products they wanted.

A. box

B. room

C. stall

D. Desk

18.

Says his mother, Mindy, ?‖When you see someone who has a dream and a great

idea, you don‘t want to

stifle it ,,

A. hurt

B. smother

C. damage

D. safeguard

19. He sold the Mophie product line and rolled the proceeds into Kluster, a

virtual

forum that al-lows consumers and businesses to collaborate on the design of products

and services.

A. theoretic

B. fake

C. false

D. fictitious

20. As Kaufman envisions Kluster, companies that want to create a new product vvill

use

the

plat-form

()

to

put

out

a

challenge

to

a

relevant

group

of

consumers.

A. theoretic

B. fake

C. false

D. Fictitious

21.

It‘s harder to

estimate than you may think.

A. guess

B. Tell

C. assess

D. Imagine

22. But

it‘s

unavoidable

, so what‘s the smart way to think about it now?

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A. irresponsible

B. necessary

C. inevitable

D. Unavailable

23. The Centers for Disease Control and Prevention announced last year that a child

born in the United States in 2005 can expect to live 77.9 years.

d

d

imed

24. To put it a bit more ominously, an 81% chance of not hitting it.

lly

iently

iciously

sly

25.

The

main

culprits

were

smoking,

obesity,

and,

in

men,

HIV/AIDS

and

homicide.

A. corpulence

B. firmness

C. obscurity

D. skinniness

26. We were puzzled by the promotion of that person of mediocre abilities.

ctive

B. ordinary

C..abysmal

D. Dubious

27.

Someone‘s broken one of

our windows, but we‘l

l soon find the culprit.

A. detractor

B. geek

C. wrongdoer

D. outcast

28. The lecturer was

to

discuss politics

but

got

sidetracked by a question from

the

audience into talking about religion.

A. diverted from the main topic

B. interrupted in a flash

C. Embarrassed at a loss

D. perplexed for a while

inhabitants

of

Jamestown,

the

first

permanent

English

colony

in

America,

nearly starved because they had squandered their provisions.

A. forfeited

B. dissipated

C. devastated

oned

30.

In

Washington

the

Clinton

Administration‘s

pr

oposed

$$40

billion

bailout

of

the

weakened pesomet with stiff opposition from Democrats.

A. subsidy

B. reinforcement

C. loan

D. rescue

the public gaze, George grudgingly admitted to being wrong.

ully

B. reluctantly

lly

D. frankly

32. It seemed galling to have to submit to the man she hated very much.

ating

us

33.

The

performance

of

Hamlet

turned

out

to

be

a

complete

non-event,

for

few

eminent actors appeared.

A. interesting event

ointment

C. exhilarating event

D. sensational event

34. It is mandatory to attend this extremely important meeting.

tory

ised

ative

D. Reputable

35. Worn out as it may look, the stereo still has a lot of mileage left.

A. usefulness

B. disrepair

C. distanced

D. Seclusion

II.

Fill

in

each

blank

of

the

following

sentences

with

one

of

the

phrases

given

be- low. Make changes when necessary.

go up to

get it

be supposed to

reflect on

hold up

slip off

turn to

be indicative of

in great demand

rent out

on track

nest egg

confuse. . . with . . .

must

the influence of television violence on children.

2.

I don‘t

.

why would she want to diet in such a radical way?

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页

3.

Exhaustion couldn‘t

the students‘ passion of pursuing knowledge.

4. After the game, she

her trainer and thanked her for all her help.

5. You

to pay the bill by Sunday.

6. She was so shocked at the news that she

the cell phone.

7

.Don‘t

income

wealth.

Income

sometimes

merely

enables you to make ends meet, while wealth makes you live comfortably.

d of building a

, many Chinese parents give all their money to

their children.

9. Their failure to act

their indifference towards this project.

we

grow

up,

we

should

try

to

stand

on

our

own

feet

rather

than

our parents.

had to

his house in Seattle to make mortgage payments.

planes and cars were

of oil, people went and found many big

oil wells.

made a great effort to get our company back

.

III. Translate the following sentences into Chinese.

progress of technology is dramatic, too, but not cyclical.

2. Ten years ago that amount of storage would have cost five figures and 20 years ago

seven figures - one steep slope.

‘s better to create an ecology that gets all the world‘s smartest people toiling in

your garden for your goals.

job,

as

a

leader

of

an

organization,

is

to

tap

into

this

mass

of

innovators,

investors and consumers.

collect

ive wisdom is what you want, Joy‘s Law covers that, too.

6. Bankemper, who had

spent most of his

career focusing on selling to

contractors

rather than do-it-

yourself consumers, hadn‘t considered either.

was

equally

impressed

and

decided

to

expand

the

program,

asking

managers to come up with five projects for the spring semester.

8.

If

he

likes

their

idea,

he‘II

fund

it

and,

he

hopes,

entice

the

students

to

run

the

company after they graduate.

audience

-to person

11. meeting package

12. risk-averse

13. target market

al branding could make the difference if you want a better job.

15.

It is a case of ―show, don‘t tell‖, and ―show‖ in an interesting way.

comparing the mismatches between what the market wants and what you are

giving them, you can spot which skills or aspects of your personality to develop.

ed product

18. production time

19. marketing strategy

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