型号的英文企业管理案例 英文论文

Case Analysis of Jextra Neighborhood Stores in Malaysia

1

Case analysis of Jextra Neighborhood Stores in Malaysia

Ethical issues and how the ethical issues are inter-related

There are several ethical issues that the actors are facing in the case.

As

a

country

manager

of

Jextra

in

Malaysia,

Chong

had

been

seeking

to

expand

to

Klang-

a town near Malaysia’s capital

city of Kuala Lumpur for some time. While one of the

ethical issues him facing was about additional provisions linked with land zoning in Klang.

After having a conversation with the mayor of Klang, Chong was surprised by t

he mayor’

s

quid pro quo to help finance a new primary school and help pay for the flyover.

The second ethical issue Chong facing was how to make balance or whether should he

strictly

obey

Jextra

’

s

Business

Conduct

Code

or

just

do

as

the

Romans

do-to

accepts

the

mayor

’

s offer. Jextra

’

s

Business Conduct

Code

has

clearly stipulated that employees could

not offer benefits to third parties in connection with business matters. While the problem was

Chong

’

s boss had approved an aggressive five-year investment strategy and expected him to

aggressively

grow the business. Besides,

Chong should consider his

own career

promotion

and discretionary bonus: the number of new stores opened was an important element in his

overall evaluation, and a factor in determining his career prospects. Considering a failure to

open

new

stores

would

be

viewed

negatively

at

corporate

headquarters,

there

would

be

a

tradeoff,

and

Chong

need

to

weigh

the

advantages

and

disadvantages

of

the

decisions

he

would made carefully.

Another ethical issue was that Chong began to doubt Jextra

’

s top- performing fresh fruit

and

vegetables

buyer

Arif

Alam

’s

job

performance.

Though

Alam

consistently

negotiated

Case Analysis of Jextra Neighborhood Stores in Malaysia

2

better contracts than other buyers, considering the current situation that the retail industry in

Malaysia

was

notorious

for

buyers

accepting

money

and

gifts

from

suppliers,

and

“

Chong

had

heard

rumors

about

a

scheme

between

Alam

and

his

father-in-law,

who

ran

a

trading

agency that established contact to Jextra Stores,

”

besides, Chong overheard two employees

’

communication

occasionally,

so

he

suspected

that

Alam

could

be

accepting

gifts

or

taking

bribes.

There

was

also

an

ethical

issue

Chong

facing

was

that

how

to

confirm

his

doubt

of

Alam

’s

dirty buying made him in the dilemma. He worried once he set up an investigation, he

will

disrupt

the

relationships

between

his

employees

and

suppliers,

and

even

the

whole

business will suffer.

These four ethical issues mentioned above were inter- related: the first issue additional

provisions linked with land zoning caused the second issue that Chong had to make balance

between obeying Jextra

’

s Business Conduct Code and accepting the mayor

’

s offer. Similarly,

the third issue that Chong suspected category manager

’

s behavior caused the fourth issue that

he had to worry about the effects resulted in by the actions he could take. Also, these issues

were

all

intractable

and

pressing

for

Chong

to

solve

or

he

would

lose

the

opportunity

to

expand the business and generate inner corruption which would do harm to company in the

long run.

Stakeholders and their interests, values, and preferences

There

were

four

main

stakeholders

involved

in

the

case:

1.

Jextra

Company;

2.

Tom

Chong; 3. Klang Mayor; 4. Arif Alam.

Case Analysis of Jextra Neighborhood Stores in Malaysia

3

Next,

le

t’

s

analyze

the

interests,

values,

and

preferences

of

the

involved

stakeholders

respectively.

As

an

enterprise

aimed

at

making

maximum

profit,

the

interests

for

Jextra

Company

were seeking to deliver the best results for the Company, the highest return to shareholders,

the most beneficial service to customers, to expand their business and have higher Return on

Investment. Their values were as their business

conduct code mentioned,

“

To maintain our

valuable reputation and to build on our success, we must conduct our business in a manner

that is ethical as well as legal,

”

and

“

Jextra is committed to conducting business lawfully and

ethically. Every associate is obligated to act at all times with honesty and integrity.

”

For their

preferences, that should be maximizing business profits based on lawful and ethical conducts.

Tom

Chong

’

s

interests

were

adding

economic

values,

increasing

the

number

of

new

stores

opened,

getting

promotion

and

earning

discretionary

bonus.

Chong

’

s

value

was

creating profits for Jextra and himself legally, and his preference was accepting the mayor

’

s

offer and dealing with Alam later.

Klang

Mayor

’

s

interest

was

obtaining

profits

for

his

family

members

through

the

primary school project, his value was attracting investments to Klang, and his preference was

using external finance to develop the community.

Alam

’

s interest was getting extra benefits through his CM role; his value was exploiting

opportunities

from

the

system

for

personal

gain,

and

his

preference

was

controlling

the

supplying

channel

through

choosing

suppliers

and

products

covered

by

the

trading

agency

run by his father-in- law.

Case Analysis of Jextra Neighborhood Stores in Malaysia

4

In

order

to

show

the

relationships

clearly,

generally

we

can

conclude

the

interests,

values and preferences of the different stakeholder in table format:

Stakeholders

Interests

Values

Conduct business lawfully

and ethically

Creating profits for Jextra

and himself legally

Attracting investments to

Klang

Preferences

Maximizing profits based on

lawful and ethical conducts

Accepting the mayor

’

s offer

and dealing with Alam later

Using external finance to

develop the community

Jextra Company

Be good for company

’

s

development

Tom Chong

Adding economic values to

Jextra and himself

Klang Mayor

Obtaining profits through

primary school project

Arif Alam

Getting extra benefits

through his CM role

Exploiting opportunities for

Controlling the suppliers and

personal gain

products channel

Ethical principles that Tom Chong could use

Utilitarian Rule:

“

The utilitarian ethical theory is founded on the ability to predict the consequences of an

action. To

a

utilitarian,

the

choice

that

yields

the

greatest

benefit

to

the

most

people

is

the

choice that is ethically correct

”

(

“Ridley, Aaron”

1998). The benefit of utilitarian theory is

obvious,

the

utilitarian

will

choose

the

way

benefits

most

people

through

weighing

the

predicted

solutions.

Utilitarianism

includes

two

types,

act

utilitarianism

and

rule