邓福德-轻松一下
Unit 5 Section A
Spend or save
—
The student's dilemma
花钱还是存钱,学生进退维谷
1
Do you feel as confused and manipulated as I do
with this question,
or
should
I
save?
I
think
that
the
messages
we
get
from
our
environment
seem
to
defy
common sense
and contradict each other.
The government
tells
us to
spend or
we'll never get out of the
recession. At the same time, they tell us that
unless we save
more, our country is in
grave danger. Banks offer higher interest rates so
we increase
savings. Then the same
banks send us credit card offers so we can spend
more.
1
你是不是跟我一样
对
“
我应该花钱还是存钱
”
这个问题感到困惑,且有被操纵
的感觉?
我觉
得我们从生活的环境里所获得的
信息似乎是有违常识、互相矛
盾的。
政府告诉我们要花钱,
否则我们将永
远走不出衰退;与此同时,他们
又告诉我们,除非我们节省更多的钱,否则我
们的国家会处于严重危险之中。
银行提供较高的利率以增加储蓄。
然后,同样是这些银行
又提供信用卡让我
们可以花更多的钱。
2 Here's
another familiar example: If we don't pay our
credit card bill on time, we get
demanding, nasty emails from the credit
card company saying something like:
failure to pay is unacceptable. Pay
immediately or you'll be in trouble!
as
we
pay,
we
get
a
follow-up
email
in
a
charming
tone
telling
us
how
valuable
a
customer we are and encouraging us to
resume depiction is correct: a
failing
consumer
in
trouble
or
a
valued
customer?
The
gap
between
these
two
messages is enormous.
2
这里还有一个大家熟悉的例子:如果我们不按时支付信用卡
账单,我们会收
到从信用卡
公司发来
的类似这样的令人讨厌的催缴账单的电子邮件:不还款是
不可接受的。请立即缴付,
p>
否则后果自负!
之后,一旦还款,我们就会收到
一封跟进的电子邮件,语气和蔼可亲,说
我们是多么宝贵的客户,并鼓励我们
继续花钱。<
/p>
到底哪一个描述是正确的?有麻烦的失败
消费者还是宝贵的客户?
这两者之间可是天壤之别!
3 The paradox is that every day we get
two sets of messages at odds with each other.
One
is
the
perspective,
spend,
get
it
now.
You
need
this!
The
other
we
could
call
an
message,
which
urges
us,
hard
and
save.
Suspend your desires.
Avoid luxuries. Control your appetite for more
than you truly
need.
from
political figures referring to
the
capacity to postpone desires are core American
values that have made our country
great.
3
自相矛盾的情况还有,我们每天都收到彼此相左的两种信息。
一种从
“
纵容
”
的角度,让我
们
< br>“
买东西,花钱,现在就得到它。你需要这个!
”
p>
另外一种,
我们可称之为
“
正直
”
的信息,
它力劝我们:
“
努力工作,把钱存起来。控制你<
/p>
的欲望,不要买奢侈品,不要垂涎那些你并
不真正需要的东西。
”
这类信息来<
/p>
源甚多,有学校方面的,有家长方面的,甚至还来自提及
传统价值观的政治人
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