expiredateE-Biz Strikes Again!译文

2021年1月20日发(作者：bogus)
MAY 10, 2004


As the Internet boom turned into bust, corporate America could be
forgiven for allowing itself a small sigh of relief. When all was giddy, and
the stock market giddiest of all, big companies feared the disruptive
power of the Net. Look what happened to Barnes & Noble (
BKS
), they
fretted, as (
AMZN
) changed the game of bookselling. Or
how Expedia Inc. (
IACI
) overran travel agents. No one wanted to be the
next to get
corporate giants relaxed -- relieved that things weren't going to change
as radically or as rapidly as they had feared.

随着互联网泡沫破灭，美国企业可以原谅自己一个小小的松了一口
气。

当所有人头晕目眩，股市最惶惶时，大公司担心网络的破坏力。

看看
Bar nes
＆
Noble
（
BKS
）发生了什么事，他们担心，因为
（
AMZN
）
改变了书籍销售的游戏。

或者
Expedia Inc.
（
IACI
）
如何影响旅行社。

没有人想成为下一个“亚马逊”。

所以当纳斯达克在
2000
年屈 服的时候，企业巨头放松了，放松了，事情不会像他们所担心
的那样急剧变化。


Uh-oh -- the threat is back. Net companies have survived their nuclear
winter, and throughout the economy, big companies are again under
assault. Again, the Web is threatening to force down the prices charged
by traditional players, squeeze their margins, and even put some out of
business. New technology, new ways of doing business, and new
approaches to cutting out the middleman mean the old pricing power is
collapsing in a series of industries -- and existing leaders will be forced
to find new ways to make money. The pressing question is: How many
more industries will be transformed by the Net?
answers Barry Diller, CEO of InterActiveCorp (
IACI
) , which owns
Expedia and other Net properties.
呃

-
威胁又回来了网络公司在核冬天中幸免于难，而在整个经济中，大
公司又遭到攻击。

网络再一次威胁要压低传统企业收取的价格，压缩利
润，甚至放弃一些业务。

新技术，新业务方式和中间商切割新方法意味
着旧的定价能力正在一系列行业中崩溃

-
现有的领导者将被迫寻找新的
赚钱方式。

紧迫的问题是：网络将会有多少行业转型？

“天空有多高？”

I nterActiveCorp
（
IACI
）
拥有
Expedia< br>和其他网络资产的首席执行官
Barry
Diller
。


In the first wave of disruption, Amazon, Expedia, and others rewrote the
rules for books, music, and air travel. Now the Web is poised to remake
at least six more major industries: jewelry, bill payments, telecom,
hotels, real estate, and software. In the jewelry business, online players
are set to wreak havoc on traditional players. Amazon CEO Jeffrey P.
Bezos, who jumped into the business on Apr. 22, says he can buy a
diamond wholesale for $$500 and resell it for $$575. Never mind that
Tiffany (
TIF
), Zale (
ZLC
), and neighborhood stores are used to getting
$$1,000 for the same stone. Five- year-old Blue Nile Inc. has proved that
this strategy can be very profitable. The online jeweler made $$27 million
on $$129 million in sales last year. The upstarts
everyone,
which publishes a diamond industry newsletter.
在第一波中断，亚马逊，
Expedia
和其他人重写了书籍，音乐和航空旅
行的规则。

现在网络正在重塑至少六个主要行业：珠宝，账单支付，电
信，酒店，房地产和软件。

在珠宝行业，网络玩家将对传统玩家造成严
重破坏。

4
月
22
日，亚马逊公司首席执行官杰弗里·贝佐斯（
Jeffrey P.
Bezos
）
说，他可以买
500
美元的钻石批发，并以
575
美元的 价格转售。

不用担心蒂芙尼（
TIF
），
Zale
（ZLC
）和邻里商店习惯于为同一块石头
获得
1000
美元。

五岁的
Blue Nile Inc.
已经证明，这个策略可以非常有
利可图。

在线珠宝商去年以
1.29
亿美元的价格销售了
2700
万美元。

纽约
Rapaport
的分析师肯·加斯曼（
Ken Gassman
）说，这些暴发户“将
会杀死所有人”，该公司发布了一份钻石业通讯。


Brave talk like that is surfacing again because this show turned out to
star more than just eBay (
EBAY
) and the Failures. Companies that
made it through the dot-com bust worked hard to get their houses in
order. Nearly 60% of the remaining public Internet companies made
money in the fourth quarter of last year, based on standard accounting
measurements. Those profits are luring investors back to the market.
Venture-capital investments topped $$5 billion in the first quarter for the
first time in nearly two years, while 14 Net companies are registered to
go public.
像这样的勇敢的谈话再次浮出水面，因为这个节目不仅仅是
eBay
（
EBA Y
）和失败的明星。

通过互联网泡沫破灭的公司努力争取他们的
房子。

根据标准的会计计量，去 年第四季度，剩下的公共互联网公司中
有近
60
％赚钱。

这些利润引诱投资者回到市场。

近两年来，风险投资
一季度首次突破
50
亿美元，
14
家网络公司注册上市。


That's not to say this is 1996 redux. The Net is no secret, and most
established players know exactly what's coming. Instead of burying
their heads in the sand, they're devising strategies to strike back against
Net insurgents. In some cases, the incumbents simply plan to co-opt
the upstarts' technology. Consider Verizon Communications Inc. (
VZ
).
Once CEO Ivan G. Seidenberg saw Vonage Holdings Corp. and other
newcomers start using Net technology to offer phone services for a third
less than existing rates, he played his trump card: He said the New York
phone giant would invest $$2 billion in Net technology over the next two
years.
players also can reinvent themselves,
director at Institute for the Future, a Silicon Valley think tank.
dumbest players die in this process.
这并不是说这是
1996
年的减速。

网络并不是秘密，大多数老牌玩家都
知道到底会发生什么。

他们不是把头埋在沙子里，而是制定反击网络武
装分子的策略。

在某些情况下，在职者只是计划选择新兴的技术。

考
虑
Verizon Communications Inc.
（
VZ
）。

一旦首席执行官
berg
看 到
Vonage
控股公司和其他新人开始使用网络技术
提供的电话服务，比现有费率低 三分之一，他发挥了他的王牌：他说，
纽约电话巨头将投资
20
亿美元的网络技术
在未来两年。

硅谷智库未来
研究所
（
Institute for the Future
）
的研究主管保罗·萨福
（
Paul Saffo
）< br>说：
“这是一个充满活力的过程，你可以从中获得新的玩家，但是老玩家也可
以自我重塑 。

“只有最愚蠢的球员在这个过程中死亡。”


Still, some incumbents are bent on fighting the digital evolution. Hotel
chains are cracking down on franchisees that get too cozy with Web