德州一中工商管理专业课程介绍

2020年12月27日发(作者：奚昆)
课程
（中文）
Credi
Examinatio
课程简介（中文） Course Description
n mode
管理学是经济、管理类专业的
专业基础课程 和核心课程，是
一门系统地研究管理过程的
普遍规律、基本原理和一般方
法的科学。本 课程详细讲解了
计划、组织、领导与控制等管
理职能的客观规律和实施方
法。课程采用 课堂教学、科研
Management, the basic and core discipline of
economics and management students, is a science
which systematically studies the universal law,
basic principles and general methods of the
management process. This course teaches the
objective laws and methods of the management
functions in details, such as planning,
organizing, leading and controlling, etc. In order
to strengthen students’ understanding of
management theories and knowledge and enhance
awareness of participating in the management
practices, the course uses teaching methods
including classroom teaching, researching and
social practicing. Classroom teaching is the main
part, while others are auxiliary. This course’s
target is to enable students to master the
Written
examination
Course Name
t

管理学（石振香） Management
3
和 实践活动一体化的教学方
式，以课堂教学为主，科研和
社会实践活动为辅，加强学生
对 管理学理论和知识的理解
和认识，增强学生参与管理实
践的意识。本课程的任务是使
学 生能够系统地掌握管理学
的知识体系，能综合运用管理
学的基本理论和方法，并分析
和 解决管理中的实际问题，为
后续专业课程的学习奠定管
理学基础。

management’s knowledge system, to apply basic
theories and methods, to analyze and solve
practical problems in management and lay a good
management foundation for follow-up study of major
disciplines.

经济学原理是一门研究一定
经济制度下资源配置与利用
的课程。本课程包括微观经济
学和宏观经济学两部分。微观
经济学以单个经济单位为研
Principles of
经济学原理（李林芳）
Economics
位的经济行为说明价格机制
如何解决社会的资源配置问
题。宏观经济学研究整体经济
运行的规律，说明怎样实现经
济稳定和增长。
Principles of Economics is a course studying the
allocation and utilization of resources under a
certain economic system. This course includes two
parts, microeconomics and macroeconomics.
Microeconomics take single economic unit as the
object of the research. It explains how does price
mechanism solve the problems of resource
allocation. Macroeconomics studies the rules of
how modern market economy operates. It explains
how to achieve economic stability and economic
growth.
Written
examination
4
究对象，通过研究单个经济单

本课程阐明市场营销学的基
本理论、基本知识 及市场营销
的基本技巧与技术，并结合案
例分析市场营销中的实际问
题，以提高学生分 析和解决问
This course explains the basic theory, knowledge
and skills and techniques of marketing, and
combines with case study to promote student’s
ability of problem analyzing and solving. After
learning this course, students should grasp the
题的能力。通过学习本课程，knowledge including basic concepts of marketing,
学生应掌握以下内容：市场营
销的基本观念，市场营销的管
市场营销学（刘文斌） Marketing Management
marketing management, analysis of marketing
environment, market research and prediction,
Written
customer behavior, competitors and competition
examination
场的调研与市场预测，消费者
的购买行为，市场竞争者以及
其竞争策略，目标市场的营
strategies, marketing in a target market, product
analyzing and marketing strategies, price
decision and price strategic choice, marketing
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理，市场营销环境的分析，市
销，产品分析以及产品策略，channels as well as it’s selection and
企业的定价方法以及价格策
略的选择，产品的 营销渠道及
其选择与管理，企业产品的促
management, the promotion of product and the
selection of promotion strategies, corporation
identity design and treatment with the crisis when
销手段以及促销策略的选择，company encountered, etc.
企业的形象的策划与企业危
机的处理。
《组织行为学》是管理学发展
过程中 形成的以心理学、社会
学、人类学、政治学等多学科
为基础的独立的应用科学。它
以各 类组织中人的心理与行
为特点和规律为研究对象，探
讨个体、群体和组织三个层面
Or ganizational
的因素如何影响个人及其所
组织行为学（石振香） Behavior

能够根据人的行为规律，创设
健康的工作氛围，发挥人的积极性和创造性，以实现组织的
目标和提高人的满意度。通过
本课程的学习，学生可以掌握< br>组织行为学的概念体系、理论
模型和分析架构，获得相关的
professional knowledge or skill, improving an
organization’s effectiveness and job
such knowledge toward creating healthy working
atmosphere, giving full play to people’s
Written
examination
Organization Behavior is a branch of applied
science mainly based on psychology, sociology,
anthropology and political science. It focuses on
people’s psychology and behavior within
organizations, and it investigates the impact of
individuals, groups, and structure on behavior
within organizations for the purpose of applying
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在组织的行为，目的使管理者
satisfaction. On the completion of this course,
students will be able to: understand the essential
rules of psychology and behavior within
organizations; grasp systematically the theories
and methods of modern HR management; develop
知识，以及专业术语的英语表
达，能够看相关国外文献资
料；培养科学的思维方式和掌
握客观的研究行为的方法，避
scientific ways of thinking; master the methods of
behavior study; avoid empiricism and lopsided
analysis.

免直觉经验式或主观片面式
的行为分析
本课程是经济与管理系各专
业的专业 基础课。它以数学为
主要工具，寻求由生产、管理
和生活中提出的若干问题的
最优方案 ，是一门研究优化决
策的科学。通过本课程学习使
运筹学（孙学珊） Operations Research
This course is the professional basic course for
department of economics and management. It takes
mathematics as the main tool to search the optimal
solution for problems in production and
management. It is a branch of science that studies
the optimization decision. This course makes
students master the basic mathematical model, the
solving principles,
main
operational
and
research
actual
Written
examination
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学生掌握运筹学的基本模型
及其求解原理、方法技巧、主
要算法和实际应用；同时能够
运用常用数学软件（Exc el，
LINGO等）求解运筹学的一些
实际应用案例，从而培养学生
techniq ues, algorithms
applications. At the same time, students can use
commonly mathematical software (such as Excel,
LINGO etc.) to solve some practical applications
建立数学模型，选择优化方
法，利用计算机去处理、分析
of operational research cases, so as to cultivate
the ability of students to establish the
数据和解决实际问题的能力。 mathematical model, select optimal method and use
the computer to analyze data.
This course is about management theory and method
本课程系统讲述生产与运作
管理的理论与方法，内容包括
生产 与运作管理概述、生产战
of production and operations, the content of this
course includes the summary of production and
operation management, production strategic
new product development and
Written
examination
略管理、新产品开发与选择、management,
生产与运作管理（王
辉）
production and 生产设施选址与布置、计划与selection, production facility location and
layout, plan and control, supply chain management,
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operation management 控制、供应链管理、先进生产
管理方式。是工业工程专业、and the way of advanced production management. It
工商管理专业和信息管理与
信息系统专业的重要专业课
程。
is the important professional course in majors of
industrial engineering, business management,
information management and information systems
professional.
本课程主要介绍会计的基本
会计学（李林芳） Accounting Principles
This course mainly introduces the basic concept Written
examination
3
概念、基本理论和基本方法。and the theories and methods of accounting.
通过学习本课程，使学生了解Learning this course enables students to
会计信息的收集、整理、分类、understand the whole process of accounting
汇总和披露的全过程，使学生
对会计这一学科 有一个初步
的了解和认识，明确做好会计
工作对于加强企业经济管理
的重要性，以使他 们在未来的
经济管理工作中更好地发挥
会计的作用。

管理英语是经管系各 专业的
一门学科基础课。本课程主要
针对管理学领域中的专业知
管理英语（王辉） Management English
Management English is a basic course for each
professional subject. Aiming at Professional
knowledge in the field of management, the teaching
Written
content includes business communication, business
examination
等安排教学内容，从听说、词
汇、语法、阅读、写作等多方
面提升管理英文应用能力。
应用统计学（张秀杰） Applied Statistics
address, etc. Students can improve English
application ability such as speaking, vocabulary,
grammar, reading, writing and so on.
This course is the professional basic course for Written
information, including collection, sorting,
classifying, summarizing and disclosure, so that
students can have a preliminary understanding of
this course and realize the importance of
accounting for strengthening economic management.
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识，以及商务沟通、商务演讲
3
本课程是管理类、经济类专业
学生的一门专业基础课程。在
现代经济管理、生产管理中 处
于非常重要的地位。本课程主
要讲述统计数据的搜集、加工
整理以及在经济学、管理 学中
常用的统计分析方法。通过本
课程的教学，使学生掌握统计
学的基本理论知识和统 计指
标的计算方法，相关的统计分
析技能，培养学生运用所学知
the management and economy students. The course is
in a very important position in modern economic
management and production management field. This
course focuses on the methods of statistical data
collection, processing and statistical analysis
methods commonly used in economics and management
field. Through the course, students will master
the basic theory of statistical knowledge, the
calculation method of statistical indicators and
statistical analysis of related skills. This
examination
识进行定量分析问题的能力。 course will also train students' ability to use
knowledge for quantitative analysis of the
problem.
《企业战 略管理》课程宗旨是
向经济管理类专业的本科生
企业战略管理（石振
香）
Strategic Management of
Enterprise Strategy Management teaches
undergraduate major the basic theories and methods
Written
of strategic analysis and decision-making.
examination
Through the study of this curriculum: Students
will improve the strategic management level and
2
Enterprises
传授战略分析和决策的基本
理论和方法，提高学生的战略< br>管理水平和实际操作能力。通
过本课程的学习，使学生能够
掌握企业战略管理的基本理< br>论、基本方法和基本技能；使
学生能够具有一定的战略思
维能力，培养学生的战略实施< br>艺术；为学生今后走入企业或
社会从事研究和制定战略决
策奠定基础。本课程一直保持< br>practical ability. Students can master the basic
theories, methods and basic skills so that they
will be able to do strategic thinking. This course
has been maintained to track the cutting-edge
knowledge and focus on the principles of strategic
analysis. The course focuses on case study, and
cases studied in this course are typical,
representative and constantly updated. This
着对学科前沿的追踪与探索，curriculum system includes matching outline,
注重战略的原理性分析；涵盖
了战略管理的基本理论和 方
法，按“战略分析—战略选择
—战略实施”逻辑展开；本课

程注重案例教 学，其案例具有
典型性、代表性并不断更新。
本课程体系包括相互衔接和
配套的大纲、 教材、教案、课
件和题库，配备了参考文献目
teaching materials, lesson plans, courseware and
questions, with references and supplementary
reading lists directory.
录及辅助阅读书目。

This course is for management undergraduate
本课程是为管理学科本科生
course, which is a core course required by
开设的学科基础课，也是教育
management science and Engineering Teaching
部管理科学与工程专业教学
Guidance Committee of Ministry of education and
指导委员会规定的管理科学
Management Information
管理信息系统（杨欣）
System
内容是研究运用计算机技术
technology to solve the problem of information
解决企事业管理中信息的收
management of enterprises and institutions, and
集、加工处理、存储、传递等
the collection, processing, storage, transmission
系统问题的主干学科基础课。
of the information.
本课程帮助学生树立财务管
理的基本理念，了解企业财务
Financial Management
财务管理（李林芳）
Principles
管理的基本框架，掌握基本的
This course introduces the basic concept,
framework and the decision- making method of
financial management. It lays a solid foundation
for professional course in the future. This course
Written
examination
management science and engineering. The main Written
examination
3
与工程专业的核心课程。主要
content is to study the application of computer
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财务管理决策方法，为以后的
专业课学习奠定坚实的基础。mainly includes: the time value of money, risk
需要掌握财务管理的货币时premium, financing decision, investment decision,
间价值、风险报酬等基本理
念，了解企业的筹资 决策、投
资决策、流动资金管理、销售
预测及利润预测管等基本内
容。

current funds management, sales forecasting,
profit forecasting , etc.
Database technology is an important branch of
数据库技术是计算机科学的
computer science, is the symbol technology of the
一个重要分支，是信息时代的
information age, and is the basis of structuring
标志性技术，是构造信息系统
the information system. We teach the basic
的基础。数据库原理课讲授数
principle of database technology in the lessons of
据库技术的基本原理，主要介
数据库原理与应用（张
秀杰）
Database principles and the database principle, and mainly introduce the Written
examination
3
applications
绍数据库系统的基本概念、数
basic concept of database system, database design
据库设计理论和数据库基本
theory and basic operation of database. This is a
操作，是计算机类专业的一门
main specialized basic course of computer
主干专业基础课,也是信息管
specialty, and is a required course for
理与信息系统专业的一门必
information management and information systems
修课。
major.
This course is for management undergraduate
本课程是为管理学科本科生
course. From the relevant subject knowledge at
开设的学科基础课。借鉴国内
home and abroad, combined with China's current
外相关学科知识，结合我国目
national conditions, it is a comprehensive system
前国情，系统全面地学习技术
to study the theory and practice, technical and
经济的理论、方法与实践。内
economic method. Contents include: the basic
Technological
技术经济学（杨欣）
Economics A
容包括：经济性评价基本要Written
elements of economic evaluation, the time value of
素、资金的时间价值、经济性
money, the method of economic evaluation,
评价方法、不确定性评价法、
uncertainty evaluation, feasibility study on
建设项目可行性研究、设备的
construction project, equipment technical and
技术经济分析、价值工程、项
economic analysis, value engineering, project
目可持续发展评价及技术创
evaluation of sustainable development and
新。
technology innovation.
本课程阐述了人力资源管理
Human Resource
人力资源管理（石振
Management
香）
例分析人力资源管理中的实
际问题，提高学生分析和解决
promote student’s ability of problem analyzing
and solving. After learning this course, students
的基本理论、基本知识及管理
This course explains the basic theory, knowledge
and skills and techniques of human resource
Written
management, and combines with case study to
examination
examination
3
2
的基 本技巧与技术，并结合案
问题的能力。通过学习，学生
应掌握人力资源管理的基本
概念 及其流派，人力资源管理
模式的比较，劳动组织，企业
中的个人行为，激励因素，职
工 的招聘和配备，职工的培训
should grasp the basic concepts and genres of human
resource management; know the difference between
different approaches of human resource
management; grasp the knowledge of organization;
know individual behaviors in enterprises; and
grasp the incentive factors as well as the method
和开发，劳动工资，职工福利，of employee’s recruiting and arrangement,
管理人员报酬，工会和劳资集
体谈判等。
training and development. Besides, students
should also grasp the knowledge of employee’s
benefit and compensation, manager’s payment,
labor union, negotiation between employers and
employees, etc.
本教程通过一定的理论教学
和实际操作训练使学生能掌
Information Resource
信息检索（刘文斌）
Search and Application
握和熟悉Internet环境、网
This course introduces the basic concepts, the
methods of connecting into network, the elements
of literature information, the ways of information
classification, the main service and tool software
of internet, the basal principle network and
computer information search, the search methods of
Written
examination

络信息 资源的检索原理和检
索技能，学习如何从Internet
上获取有价值的信 息，将存于
世界各处的数字化信息集于
桌前。主要内容有：掌握
Internet的基 本概念、网络接
入方法；了解文献信息的基本
知识，信息分类方法；熟练掌
握Inte rnet的主要服务及相
关工具软件的使用；了解网络
与计算机信息检索的基本原
理； 掌握Internet上搜索引
擎的检索方法；掌握Internet
上中文网络数据库的检索 方
法；了解国外常用文摘型网络
数据库和全文型络数据库数
据库的检索方法；了解图书 期
刊和特种文献的查找技巧。
本课程主要介绍国际贸易的
国际贸易（刘文斌） International Trade
search engines and Chinese network database in
internet, how to search in tabloid and article
network database and the search ways of books,
journal and special literature.
The main contents in this course include: firstly
Written
the basic knowledge of international trade which
examination
introduce international division, world markets,
2
发展和世界市场的形成；二次大战后的国际贸易和世界市
场；对外贸易在国民经济中的
地位和作用；马克思主义的国际分工理论；西方经济学家的
国际贸易学说；马克思的国际
价值理论；世界市场价格；对< br>外贸易政策；关税与非关税壁
垒；出口促进与出口管制；国
际资本移动；跨国公司；关贸
总协定与世界贸易组织；国际
经济一体化；发达国家间的贸
易关系；发展中国家与国际 经
济新秩序。
本课程较全面系统地介绍了
and international market prices; secondly the
traditional and contemporary theories of
international trade and the theories of trade
protection; thirdly the policies of international
trade such as tariff and non-tariff’s barriers,
the methods of promoting export; and finally the
system and features of today’s international
trade which mainly focus on the international
trade agreement and treaty, WTO and so on.
This course introduces systematically correlation
人员招聘和录用的相关理论、theories, theoretical approaches and skills on
招聘与人才测评（刘文
斌）
Recruitment and 方法、过程和技巧，并结合人Recruitment and Employment, and also tells us what
is Talent Assessment and how to do it which plays
such an important role in HRM. This course aims at
making students understand the theories and
Written
examination
2
Employment 才测评在人力资源管理尤其< br>是选拔中的重要性讲授了人
才测评的理论基础、如何开展
人才测评、如何运用相关技术< br>选拔人才和有效配置人才等
理论和方法，目的在于使学生
全面、系统地了解人员招聘的< br>理论与方法，了解人才测评并
掌握人才测评的理念和技术。
本课程全面系统地介绍了现
代培训与开发的基本概念和
原理，培训与开发的需要评
估、方法、职业生涯设计、培< br>训与开发中的学习原理、培训
培训与人力资源开发
（刘文斌）
Training and
methods of recruitment and employment
comprehensively and systematically, and know how
to do talent assessment.
This course systematically introduces the basic
concepts and principles of Training and
Development, the principles and methods of needs
assessment, career design, and validity
Written
3
Development
有效性评估，着重探讨了在 当
前技术应用广泛、变革日益加
剧情况下的培训与开发的一
些新趋势。旨在为学生提供 人
力资源培训与开发的基本理
论与常用方法。
assessment. This course emphatically discusses
examination
new trends of training and development under
current new situation. The aim of this course is
to provide students with the basic theories and
commonly used methods of Training and Development.
经济法（赵文博） Economic Constitution
2
经济法A是专门为财务管理专This course is set for students of financial Written
业设置的课程，包括基本经济management, it includes the basic content of examination
法理论，如合同法、公司法、economic constitution, such as law of contract,
证券法、票据法 、反不正当竞
争法、工业产权法等内容，更
侧重于会计法规等会计从业
资格证书考试相 关内容。
company law, securities law, negotiable
instruments law, anti-unfair competition law,
industrial property law, etc. It focus on
accounting regulations and laws, and it can meet
students’ needs of taking examinations of
accounting professional certificates.
从分析金融运作对象——货
币、货币资金、金融工具、金
融资产入手，阐述货币
时间价值原理；介绍金融机构
体系和金融市场体系的具体
金融学（石振香） Finance
The framework of this course starts with the
analysis of financial operation objects, such as
currency, funds, financial tools and assets. Also
the course explains the principles of the currency
time value, introduces the concrete Written
examination
2
类型及业务，说明其在现代经
济中的重要作用；研究货币政
策及作为其依 据的货币理论
等。通过本课程的学习，使学
生了解金融学的基本概念与
classif ication and business of financial
instruments and markets, and then points out its
significance to contemporary economy. It
discusses the monetary policy and theories. From
the course students will get the basic concepts and
基础知识，熟悉金融学原理体
系、分析框架及思维方式，从
而为以后的专业课学习打下
扎实的基础。
本课程比较全面、系统、准确
fundamental knowledge of finance, and be
acquainted with financial principle and analysis
methods. Those will help them to improve their
consequent study of specialized courses.
地阐述企业管理的基本原理，This course is a more comprehensive, systematic
在原理和案例的列举中 要多
联系国内外知名企业的管理
实际，强调学以致用，同时安
排必要的思考题，案例分 析
Business Studies
企业管理概论（石振
Management
香）

生掌握企业管理的基本知识、teaching. By learning this course, students can
基本原理与方法，初步学会用
企业管 理理论知识认识、分析
和解决企业实际问题，同时培
养学生综合素质能力，为毕业
后成 功地走上社会参加企业
master the basics of business management, basic
principles and methods, theoretical knowledge
with business management knowledge, analyze and
solve practical problems, etc.
题，让学生参与教学的机会。arrange the necessary thinking questions, allow Written
examination
and accurate exposition of the basic principles of
business management. The principles and cases
listed are from more well-known companies,
stressing to apply students’ knowledge and
2
通过本课程的教学，可以使学students the opportunity to participate in
管理实践打下基础。
本课程阐明消费者行为学的
This course explains the basic theory and
基本理论、基本知识，并结合
knowledge of consumer behavior, and combines with
案例分析影响消费者购买的
case study to promote student’s ability of
因素，以提高学生分析和解决
problem analyzing and solving. Though learning
问题的能力。通过学习，学生
this course, students should know the significance
应理解并掌握消费者行为研
消费者行为学（刘文
Consumer Behavior
斌）
源、研究方法、简单的介绍消
the decision-making process in consumer’s buying
费者行为研究的基本内容；消
behavior; understand how the individual together
费者的购买决策过程；个体和
with its psychology have an effect on the
心理因素对消费者的行为的
consumer’s behavior and how the environment
影响；环境因素对消费者行为
influence the consumer’s behavior, etc.
的影响等方面的内容。
本课程主要介绍市场研究基
本内容，包括市场研究机构的
市场调查（刘文斌） Marketing Research
This course introduces the essential contents of
market research, including the research institute
setting up, research procedure, research
planning, research method application in
Written
examination
and research method of consumer behavior, with its Written
examination
2
究的意义、发展历史、理论渊
theoretical origin and history development; grasp
3
设置与调研流程，以及研究方
案的设计，定性和定量研究的
方法与运用，市场研究中信息
化技术的运用，现场的质量 控
制以及统计分析方法，市场分
析以及消费者行为的分析，市
场研究报告的撰写等。通 过本
课程的学习，学生应能掌握市
场调研的方法，并能进行实际
运用。
本课 程的内容包括，销售管理
的基本原理，销售的计划、组
织和区域管理、销售人员的招
聘 、选拔和培训，销售人员薪
qualitative and quantitative as well as
information techniques, quality control on the
spot, statistics, market analysis and consumer
behavior analysis, written of the market
investigation report, etc. Through learning this
course, student should grasp the method of market
research, and could put them into practice.
This course mainly involves the essential
principle of sales management, sales planning,
organizing and region managing, sales force
recruiting, selecting and training, the
Written
examination
酬模式的选择及标准的确定、establishment and selection of compensatory
销售管理（刘文斌） Sales Management
2
薪酬制度实施的方法、激励与
绩效考评，销售的程序与模
scheme and its criterion and implementation, sales
force promoting and performance appraisal, sales
式，销售技术、客户关系管理、program, style and skill, customer relationship
销售网络管理、销售会议、促
销管理，销售竞争的特点、策
management, sales network managing,
of
the
sales characteristics and policies
略以及提高销售核心竞争力
的途径。
competition, the ways of enhancing the core
competence.
This course introduces the basic knowledge and
principles of advertising. The main content of it
本课程系统讲述广告学的基
includes
本知识与基本原理。其主要内
advertisement planning, the structural forms of
容包括广告策划的技术与方
advertisement, the content, process, method and
法，广告的组织形式，广告调
techniques
研的基本内容、程序、方法及
psychology of advertisement, the meaning,
Advertising Managemen
广告学（刘文斌）
t
技术，广告的心理，广告策划Written
characteristics and strategy of advertising
的含义、特点和程序，广告的
planning, the goal and budget of advertisement,
目标与广告预算，广告主题的
the selection of the theme of advertising, the
选择与确定，广告创意原理、
principle, method and strategy of advertising
方法与策略，广告的创作及媒
originality, the producing of advertisement and
体的选择，广告效果的评价以
the choice of the media, the evaluation on the
及广告的规则与管理等。
advertising effect and the regulations and
management of advertising, etc.
电子商务概论（张秀Introduction to
examination
of advertising research, the
the skills and techniques of
2
2
电子商务是集国际贸易、产业Electronic commerce is a cross- disciplinary Written
杰） e-commerce 经济、市场营销等传统学 科和
计算机、网络应用技术为一体
的交叉学科。电子商务概论也
体现了这一特征。开设 本门课
程，目的是让学生在学习了基
本的经济理论及基本的计算
机、网络知识以后，能 将两方
面的内容有机融合起来，并运
用计算机、网络知识帮助实践
所学到的经济理论， 从而使经
济类各专业的学生成为厚基
础、宽口径、重实践的高层次
应用型人才。
通过本门课程的学习，使学生
掌握商务谈判的基本原理和
integrating the collection of international
trade, the industrial economy, the marketing and
the traditional disciplines such as computer,
network application technology. Introduction to
e-commerce also reflects the characteristics. To
open this course, the purpose is to let students
organic integrate of the content of the two aspects
after learning the basic economic theory, basic
knowledge of computer and network, and to use the
computer and network knowledge to help practice of
economic theory, so that the economic class
students will become high-level talents who have
thick foundation, wide scope and practice ability.
After this course, students will grasp the basic
theory and practice of business negotiation, as
examination
Written
商务谈判（刘文斌） Business Negotiation
2
实务，了解和掌握商务谈判的
程序、内容及礼仪，并通 过案
例分析与讨论使学生具有一
well as its process, content and manner. Through
examination
the case study and discussion, strategies and
skills of business negotiation are also acquired
定运用商务谈判策略及技巧
的能力。
系统工程是以研究大规模复
杂系统为对 象的一门交叉学
科。它是把自然科学和社会科
by students.
System engineering is based on studies of
large-scale complex systems is an
interdisciplinary subject. It is the natural and
学的某些思想、理论、方法、social sciences some ideas, theories, methods,
策略和手段等根据总体协调
的需要，有机地联系起来 ，把
人们的生产、科研或经济活动
有效地组织起来，应用定量分
系统工程（石振香） System Engineering
strategies and means based on the overall need for
coordination, organically linked to the people's
production, research or economic activities
effectively organized, and the application of
quantitative analysis methods and computer
technology combining qualitative analysis tool
for system components, organizational structure,
information exchange and feedback control
functions for analysis, design, manufacture and
service to achieve optimal design, optimal control
and optimal management the purpose to the fullest
potential of human and material resources,
Written
examination
2
析 和定性分析相结合的方法
和计算机等技术工具，对系统
的构成要素、组织结构、信息
交 换和反馈控制等功能进行
分析、设计、制造和服务，从
而达到最优设计、最优控制和
最 优管理的目的，以便最充分
地发挥人力、物力的潜力，通
过各种组织管理技术，使局部orga nization and management through a variety of
和整体之间的关系协调配合，techniques, so that the relationship between local
以实现系统的综合最优化。 and global coordination in order to achieve an
integrated system optimization.
《项目管理》主要讲述项目及Project Management introduces basic theories and
项目管理的基本理论和方法，approaches of projects and project management,
包括项目集成管理、项目范围
管理、项目时间管理、项目成
本管理、项目质量管理、项目
人力资源管理、项目沟通管
理、项目风险管理、项目采购
项目管理（石振香） Project Management
including the planning, implementation and
control of management process, and corresponding
tools and technology of nine managements, which
are project integration, scope, time, cost,
quality, human resources, communication, risk,
procurement managements. Through this course,
students are expected to master contents of
project management knowledge system, management
approaches and technology in different phases of
the life cycle of management; to have certain
project management skills, to manage projects
through knowledge learned and ability acquired, to
Written
examination
3
管理九大管理的计划、执行 和
控制的管理过程及相应的管
理工具和技术。通过本课程的
学习，使学生掌握项目管理 知
识体系的内容；掌握项目生命
周期不同阶段的管理方法和
技术；具有一定的项目管理 技
能，能运用所学知识和获得的
能力管理一般规模和复杂程
度的项目，并对项目管理学 科
的发展前沿有所了解，为今后
know the frontier development of the discipline of
management project and to lay a foundation for
future study and employment.

创业、就业和再学习打下良好
的基础。

The task of this course and the teaching objective
本课程的任务和教学目的是
is to make the students understand the connotation
使学生了解ERP的内涵，理解
of ERP, the series of management innovation of
ERP的集成优化思想所给企业
enterprise which is from the integrated
带来的一系列管理变革，使学
optimization thought, to enable students to
生把前修课的知识有机地联
企业资源计划（杨欣） ERP
Written
organically connect knowledge of Prerequisite
系起来，通过实践培养学生综
courses, to cultivate students' comprehensive
合运用知识的能力，从而帮助
ability to use knowledge through practice, so as
本专业的毕业生能够更好地
to help the students to better adapt to the market
适应市场的需要，应用ERP思
application of ERP needs, ideas and tools for the
想和工具为国家和企业服务。
country and the enterprise service.
examination
6
近年来，中小企业在国民经济
中占据越来越重 要的地位，本
课程为中小企业的管理提供
系统的知识讲解和具体的案
例分析与课堂练习 ，通过本课
程的学习，学生能够结合中小
企业的特点，对企业管理，尤
其是中小企业的 管理进行较
中（小）企业管理（石
SME management
振香）
全面的了解。
In recent years, small and medium enterprises
occupy an increasingly important position in the
national economy, this course provides systems for
the management of SMEs and specific knowledge to
explain the case studies and classroom exercises,
through the study of this course, students are able
to combine SMEs characteristics, business
management, management of SMEs, especially for a
more comprehensive understanding. The main
contents of the course are: the characteristics of
small businesses and entrepreneurs; How to find
business opportunities (including the creation or
acquisition opportunities for companies to
establish branches of the opportunity, the
opportunity to start a home business); new
business plan (including the new business plan
role in creating competitive advantage, market
analysis form a marketing plan, choose premises
Written
examination
2
本课程 的主要内容有：小企业
及企业家的特征；如何寻找创
业机会（包括创建或收购企业
的机 会、建立分支机构的机
会、开办家庭企业的机会）；
新企业计划（包括新企业计划
的作 用、创造竞争优势、分析
市场形成市场营销计划、选择
经营场所和设备、编制财务报
表 、确定资金需求、寻找资金
来源）等内容。

创新管理课程是企业管理各
专 业的专业课或专业选修课。
本课程的主要培养目标有三
个，一是从宏观和微观两个角
度 让学生充分了解和认识到
创新管理对国家经济增长和
企业发展的重要性，二是让学
创新 管理（石振香） Innovation management
and equipment, preparation of financial
statements to determine the funding needs to find
sources of funding) and so on.
Innovation management is a professional selected
course for students of business management. This
course has three main objectives .The first is make
students learn innovation significance for
development of corporation and country. The Second
is to have student master basic theoretical system
of innovation management. The third is to train
their capability of managing firm innovation
activities.
Written
examination
2
生掌握创新管理的基本理论
和知识体系，三是 培养学生把
职能管理的知识综合运用到
企业创新活动中的基本能力。
本课程的主要内 容包括创新
概念和创新基本类型的介绍；
在对创新现象基本认识的基
础上，课程详细描 述了一个创
After describing industrial model of an
innovation, this course provides a series of
strategic frameworks for managing innovation
businesses. The emphasis throughout is on the
development and application of conceptual models
新的产业形成和发展过程以
及产业创新周期的一般性规
which clarify the interactions between
competition, patterns of technological and market
律；在产业创新环境分析下，change, and the structure and development of
本课程进一步阐述了企业应
如何进行创新战略制定的理
论框架，包括战略进入的时机
决策、战略方向决策以及战略
性项目的评价、创新方式的选Through this course, students should able to
择，知识产权的保护等内容；
analyze problems firm faced in innovation process
最后本课程围绕创新战略实
and deal with them by theoretical knowledge
施的要求，涉及了创造力管
learned.
理、创新融资、组织创新、创
新政策等相关主题的内容。

《管理沟通》课程是工商管理
Managerial
学科类各专业方向的专业课
管理沟通（石振香） Communication

实践性最强的课程之一。该课principle of effective communication and etc.
communication theories, main types of Written
examination
Managerial Communication includes basic

internal firm capabilities. This course also
involves creativity management, innovation
finance, innovation organization, innovation
policy.
3
程，也是课程体系中应用性和communication, common communication problems,
程依托管理学、组织学、传播学等理论与组织管理实践，融
合人际沟通、信息传播技术与
现代管理理念于一体，介绍管< br>理沟通的基本理论、常见的沟
通障碍、主要的沟通形式以及
有效沟通的基本原则和技巧< br>等。通过本课程的学习，使学
生建立管理沟通意识，了解基
本的沟通知识，通过案例分< br>析、情景模拟、角色扮演等练
习，掌握沟通的基本技巧，尤
Effective communication is useful to planning,
organizing, leading and controlling. Both of
strategies and skills of communication become
increasingly important to enterprises. The
teaching purpose of managerial communication is to
help students to build basic communication
concept, understand communication knowledge and
grasp communication strategies. Based on case
analysis and role play activities, students will
learn basic communication skills, especially the
presentation skills, team communication skills,
so as to establish the foundation of effective
其是演讲、团队沟通等技能，communication for future work and life. The main
同时要求学生运用沟通理论
修正自身在管理沟通中的不
足，在自己的日常学习和生活
中有意识地运用所学技能，提
高沟通能力和水平，增强团队contents of this course include: introduction of
management communication, communication
strategy, active listening, writing, making
presentation, negotiation, interview, meeting and
合作意识，为以后工作、生活
中进行有效沟通奠定基础。
so on.

本课程通过传授创业学的基
本理论和基本方法，使学生了
解创业过程经常遇 到的问题、
障碍和解决途径，具备创业者
的基本素质和技能。它不仅可
以综合运用工商 管理各门专
业知识，而且可以培养学生的
Entrepreneurial
创业管理（石振香）
Management
问题的能力，以及适应能力，
可以提高学生的就业能力和
创业能力。
基本内 容包括创业的概念、类
型、过程和作用；创业者的个
性特征与素质要求，创业团队
的组 建和运行；创新、创业机
The course teaches students theories and methods
of entrepreneurship, makes students know about
normal questions, obstructions and the solution
during entrepreneurial process, and have basic
quality and skills. It not only can use all
professional knowledge of business
administration, but also can cultivate students’
creation spirit, entrepreneurship, and the
ability of analysis and solution for question, and
the adaptation ability, so it can improve
students’ ability of employment and
Written
examination
3
创新、创业精神和分析与解决
entrepreneurship
The course includes: entrepreneurship’s concept,
type, process and roles; entrepreneur’s personal
characteristics and quality requirement, the
会的产生、识别和分析；创业
环境和创业资源,创业融资 的
主要途径和风险投资；商业模
式和商业计划；企业成长及其
管理，收购与特许经营。

organizing and operating of entrepreneur’s team;
innovation, the generation, recognition, and
analysis for entrepreneurial opportunity;
entrepreneurial environment and resource, the
main ways of entrepreneurial finance and venture
capital; business model and plan; enterprise’
growth and management, purchasing and franchise.

现代物流管理是一门综合性、The course of modern logistics management is a
应用性、系统性和拓展性很强
的课程。本课程系统地介绍涉
及现代物流管理的基本理论
modern logistics
现代物流管理（鲍芬）
management
务是使学生掌握物流管理中
的一些基本概念、基本理论和
基本方法，并且能运用所学的
知识和理论分析、解决当前物
this course students can master some basic
concepts basic theory and basic methods of
logistics management, and further analyze and
solve some practical problems existing in current
comprehensive, applied, systemic and development
course, in which the basic theory and the main
function related to modern logistics management
Written
are systematically introduced. After learning
examination
3
及主要功能。本课程的主要任
流管理中存在的一些实际问
题。
本课程主要向学生讲解一份
logistics management with knowledge and theory
they have learned.
This course is to explain to students what
完善企划案需具备哪些条件，conditions a sound business case need to have, and
应达到哪些功能。透过文字和
图表的详细解说，以及各 类企
企业策划（管理与实
Corporate Planning
务）石振香 深入浅出地引导学生认识企
划案的重要及写作方法，为日
后走向工作岗位打下坚实的
基础。
本课程全面系统地阐述了网
络营销的基础环境、网络市场
的特征、网络营销 的战略规
网络营销（刘文斌） Cyber Marketing
scenarios, this course will guide students to
understand the importance of business case writing
and master the business case writing methods, and
lay a solid foundation for their future work.
The main content in this course includes the
fundamental environment of cyber marketing, the
characteristic of cyber market, the cyber
Written
marketing strategy planning, investigation
examination
段、网络市场的产品与价格策
略、网络营销的渠道、网络营
销的广告和服务策略、网络营
methods of cyber market, production pricing
strategy, channel, advertisement and services
strategy, implementing and controlling,
what features should be achieved. Through a
detailed explanation of the text and charts, and
Written
3
划案案例的搜集，循序渐进、the collection of all kinds of business case
examination
2
划、网络市场的调研方法和手
销的实施与控制和网络营销
的综合应用方法 等内容，并给
出了一些完整的网络营销的
成功案例。本课程强调理论与
实践的结合，通 过本课程的学
习可以使学生掌握网络营销
的基本理论和实际运作方法。
本课程以现代世界经济发展
integrated application strategy, as well as some
successful cases in cyber marketing. The course
lays emphasis upon the integration of theory and
practice, and through learning this course;
students would grasp the fundamental theory and
practical methods of cyber marketing.
Based on the current world economic development
为背景，以国际市场为导向，and oriented by international market, this course
对国际营销的理论与实践问
题进行系统、深入的阐 述。其
主要内容包括：国际营销学的
国际市场营销（刘文
斌）
International
introduces the basic theory and explores the
problems of international marketing. The main
content in this course includes five parts, that
Written
is 1) introduction of the international marketing;
examination
环境分析，国际营销战略，国
际营销组合策略，国际营销的
组织和控制。通过学习本课
程，学生应掌握国际市场营销
的基本概念和理论，了解并掌
2) analysis of international marketing
2
Marketing
理念及其演化历程，国际营销
environment; 3) international marketing strategy;
4) international marketing combinatorial
strategy; and 5) international marketing
organizing and controlling. Through learning this
握一定的国际市场营销方法
和技巧。
course, students should grasp the concepts and
theories of international marketing, and know some
of the methods and skills of international
marketing.
Cognitive training guides students to take
专业认知实习采取集中组织
实习和以听讲座，实地参观，
业务见习的方式进行。通过认
Cognitive training
认知实习（石振香）

知给学生提供了理论联系实
lectures, site visits, business trainee
internships, etc. Cognitive training provides a
real opportunity for students to contact, so that
students can rise from the theory level to practice
level, to achieve better combination of theory and
practice, and to have a preliminary understanding
of the study.
Practical
operation
1
际的机会，使学生能够从理论
高度上升到实践高度 ，更好的
实现理论与实践相结合，为后
的学习奠定初步的认识。

通过对数据资料进行整理、统
SPSS统计分析A（刘文
斌）
SPSS Statistical 计、分析，掌握SPSS这种专
Through organizing, counting and analyzing of
data, students will become the master of SPSS, a
professional statistical software, and
Practical
operation

Analysis 业统计软件的使用，独立完成
从建立数据文件到各种统计independently complete the operation from
分析的操作。 establishing the data file to various statistical
analysis.
Design the plan of recruitment and employment
结合所学课程进行招聘方案
combined with courses learned, including the
招聘与人才测评（刘文
斌）
Recruitment and 设计，包括笔试内容、面试方Practical
content of written exam, methods of interview,
法、心理测评等评估体系和指
psychological
标。
evaluation system and rubrics.
结合所学课程进行问卷设计，Design the questionnaire combined with courses
市场调查课程设计（刘
文斌）
Marketing ResearchPractical
assessment and some other
operation
2
Employment（Practice）
2
（Practice）
开展问卷调查、数据分析，写
出市场调研报告。
learned, do the survey, analyze the statistics and
operation
write the marketing report.
After this course, student will be able to know the
通过课程学习学生掌握学术
methodology and standard of academic paper
论文的写作方法与规范，了解
writing. Meanwhile, learn the basic requirement of
学术论文的基本要求，掌握选
专业实习（刘文斌） Practice of Major
Practical
academic paper, as well as master the method and
题、文献信息检索、论文写作
skills of topic choosing, paper researching and
方法与技巧等，为学生撰写毕
writing. These will set a good foundation of
业论文打下良好基础。
graduation paper writing for students.
企业运营管理沙盘模Sand Table Simulation
operation
3
2
ERP沙盘模拟课程模拟企业运This course simulates the key link Practical
拟（李林芳） Business Operation
Management
营的关键环节：战略规划、资in enterprise operation, such as operation
金筹集、市场营销、产品研发、strategic planning,
生产组织、物资采 购、设备投
资与改造、财务核算与管理
等。它把企业运营所处的内外
fund procurement,
marketing, product development, production
organization, supplies purchasing, investment in
equipment and retrofit, financial accounting and
部环境抽象为一系列的规则，management. It takes the internal and external
由受训者组成若干个相互竞
争的模拟企业，通过模拟企业
若干年的经营，使受训者参悟
科学的管理规律，全面提升管
理能力。

本课 程是在学生完成了专业
课程《企业资源计划》后，进
ERP系统操作实习（鲍
芬）
Operation practice of 一步完成ERP 软件系统具体
environment in which businesses operate as a
series of abstract rules. Trainees compose of a
number of competing companies. By simulating
business operations a number of years, trainees
can ponder the law of scientific management and
enhance management capabilities.
This course is an ERP application software system
practical courses started after completing the
professional courses of the enterprise resource
planning. This course is from the perspective of
application, uses the basic knowledge and skills
of the business process in the ERP system as the
Practical
operation
2
ERP system 应用的实践性课程。本课程从
应用的角度出发，以ERP系统
中业务流程部分的基本知识
和操作技能为重点，将案例教
学与实践教学紧密结合，使学
生能够快速掌握ERP 供应链
管理系统的基本知识和基本
技能。本课程把在专业理论课
中学习过的知识点，用实践的
形式来巩固、理解和运用，联
结成知识体系，再现到实践之中，提高学生了解、掌握并运
用ERP软件进行业务操作的水
平，提高学生综合业务的处理
能力。
通过专业论文教学过程，包括
题目的选择、资料的查阅、外
文资料的 翻译、研究方案的制
专业论文（石振香） Professional papers
key part, combines the case teaching and practice
teaching closely together, so that the students
can quickly grasp the basic knowledge and basic
skills in ERP supply chain management system. The
course improves students’ level of
understanding, grasping and using the ERP software
for business operation, and improves the
comprehensive business processing ability of
students.
Through the process of teaching professional
papers (including subject choice, access to data,
foreign data translation, research program
design, specific research process, summarize of
research results, paper writing and language
expression, etc.), to improve students’ overall
Practical
operation
1
定、具体研究的过程、研究成
果的总结、论文的撰写和答辩
中的语言表述 等，全面提高学
生的专业理论水平和工程素
质，培养学生的独立解决现场
实际问题的工 作能力，为进一
步搞好专业素养和今后继续
学习打下良好的基础。
撰写毕业论文和答辩是考核
学生专业综合能力的重要一
环。 论文的内容符合工商企
业管理的范畴；论文选题具有
一定的理论意义和实际应用
Graduation Practice and
毕业实习与毕业论文
Thesis
（石振香）
方式： 一是进行工商企业管
理理论方面的探讨和研究，提
价值。 一般工商企业管理专
professional theory and engineering quality. Use
on-site training to teach students to solve
practical problems independently in order to
further improve professionalism and lay a good
foundation for their future work.
This course is to teach students graduation
practices and thesis writing. Content of their
graduation paper should be in line with the scope
of business management; their thesis topic should
have certain theoretical and practical value.
General business management professional papers
Practical
can take the following three ways: First, to
operation
explore and study business management theory, put
forward meaningful new ideas and new perspectives;
15
业的论文可以采取以下三种
出有意义的新思路和新观点； Second, analysis and management model has
二是分析具有普遍意义的管
理模式，研究其实施条件、实
施方法和相关问题； 三是分
universal significance, study its implementation
conditions, implementation methods and related
issues; Third, analysis of the actual management
析某个或某类企业的实际管
理，运用所学理论 总结具有推
广价值的经验和有借鉴价值
的启示。 在进行论文选题
时，应注意结合平 常的积累和
所占有的资料，选择那些已经
有一定认识，或能够获得相关
资料的问题作为 毕业论文的
题目。 毕业论文要求作者
of one or certain types of business, apply the
theory lessons worth promoting and learn the value
of inspiration. Conducting thesis topics,
attention should be combined with the usual
accumulation and share some information, select
those who already have some knowledge or access to
information issues as a thesis topic. Author's
thesis requires rigorous academic attitude, clear
structure, word fluency, lawful and reasonable use
的治学态度严谨，结构清晰，of the information, demonstration method is
文字流畅，资料运用合法合
理，论证方法 正确，内容具有
一定的创新性，结论及观点正
确。
correct, the content has a certain degree of
innovation, conclusions and opinions are correct.