英语专业毕业论文 从功能对等理论看公司简介的汉英翻译

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3 Company Profile Translation Principles on Functional Equivalence basis

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3.1

Cultural

Transfer

and

Communicative

Interaction,

Core

of

Functional

Equivalence Theory ........................................... .................................................. .

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3.2 Strategies of Company Profile Translation ........ .............................................

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2

3.2.1 Posed layout in accordance with translation requests

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..........................

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3.2.2 Implementation strategy on the basis of text function

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Conclusion

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Bibliography

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Introduction

Recently, there has been a spate of need in how to translate a company profile.

As

the

booming

economic

globalize

and

the

step

forward

of

our

foreign

trade,

the

English version of company profile becomes necessary in a company. However, there

still has no rule to follow about how to translate the company profile or how to write a

sterling

English

version

company

profile.

Obviously,

most

company

has

great

problems

on the English company profile.

Such

as

literal

translation, Chinglish,

the

discrepancy

between

the

translated

text

and

the

source

language

and

the

corporate

culture translation always makes the reader confused. Therefore, a standard principle

of Chinese-English company profile translation has already becomes an urgent need.

In the existing company profile translation texts, we can see that the translators

tend

not

considering

the

non-linguistic

factors

such

as

the

readers,

target

language

culture,

the

idiomatic

expression

of

target

language

and

the

availability

of

the

translation text. But show a blindly loyal to the source text in the linguistic level. As a

result, it undermines the effect of the company profile. What

’

s more, it has release its

negative impact on the company image and the loss will outweighs the gain.

Based

on

the

functional

equivalence

theory

for

guidance,

the

effect

of

the

company

profile

as

the

starting

point,

this

thesis

analyzes

the

phenomenon

and

put

forward the corresponding countermeasures from two aspects of theory and practice,

and find out the translation strategies for company profile translation.

Functional

Equivalence

Theory

was

put

forward

by

Eugene

Nida

an

American

linguist.

The

main

academic

activities

of

his

life

are

all

around

the

bible

translation.

In

the

process

of

bible

translation,

Nida

developed

a

set

of

unique

translation

theory

based

on

the

practice,

and

finally

became

a

classic

translation theory. The core concept of Nida

’

s theory is Functional Equivalence.

Functional

Equivalence

means

to

pursue

a

functional

equivalence

between

1

source text and target text, but not a formalist literal equivalence.

In

the

theory

of

functional

equivalence,

Nida

indicated

that

the

aim

of

translation

is

to

pursue

the

closest

natural

equivalence

on

both

semantics

and

type

of

source

text.

In

Nida

’

s

opinion,

the

relevant

definition

of

translation

specifies

the

glossary

significance

in

translation

includes

not

only

the

equivalence

of

style,

but

also

style

and

semantic

equivalence,

as

well,

translation

conveys

both

of

the

information

about

surface

vocabulary

and

profound cultural information.

Functional equivalence has four aspects, lexical

equivalence, syntactical equivalence, section equivalence, style equivalence.

In

these

four

aspects,

Nida

considers

the

meaning

most

important

and

form

the

next.

The author will introduce the current status of company profile translation and

the development and background of functional equivalence at first.

Find the contact

between the two

aspects,

and point out

the company profile translation can take up

from the angle of functional equivalence. And then take the current English company

profile

for

example,

point

out

the

deficiency,

and

retranslate

it

on

the

theory

of

functional equivalence. By comparison of the two versions, we can summarize a new

viewpoint.

1 Functional Equivalence Theory

1.1 Brief introduction of Functional Equivalence

Functional

Equivalence

Theory

was

put

forward

by

Eugene

Nida.

In

the

theory of functional equivalence, the aim of translation is to pursue the closest

natural

equivalence

on

both

semantics

and

type

of

source

text.

Nida

thinks

it

2

includes

the

following

stage

in

translation

process,

analysis,

transfer

and

reconstruct.

First, translator analyses the information of the original language,

and

dissect

the

structure

into

the

simple

form.

On

this

basis,

they

transfer

the

original text and reorganized it into normal translated text.

1.1.1 The analysis phase in translation

The

analysis

phase

includes

three

aspects,

they

are,

the

grammatical

relations

between

components,

the

extension

meaning

of

semantic

units

and

connotations of grammatical structure and semantic units.

1.1.2 The transfer stage in translation

Transfer means transfer the event-noun from one language into another

language. In usual, we change it into verb form. And similarly, we change the

abstract noun into adjectives and adverbs.

Nida

thinks,

there

has

generated

four

basic

structure

units

when

we

transfer the various expression of surface structure into core structure, they are

thing,

event,

abstract

and

relation.

In

addition,

Nida

put

forward

the

methods

about

how

to

restrict

and

establish

the

meaning

of

lexical

units

in

certain

context, namely, limited the meaning by the syntactic structure, and distinguish

meanings

by

semantic

structure.

There

have

three

relationships

with

similar

meaning, proximity relation, connotation and overlapping relations.

Nida emphasized, we cannot be restricted to study the syntactic relationship and

extensional

meaning

of

the

linguistic

unit

during

the

original

language

analysis,

in

information transfer, style is with more significance. In the transfer stage, Nida puts

forward

translation

countermeasures

to

the

semantic

non- corresponding

–

vehicle

difference,

vehicle

and

semantic

default.

The

connotation

and

extension

of

the

structure

should

be

pay

special

attention

during

translation;

Nida

presented

three

methods

to

transfer

the

extension

content,

recombination,

decomposing

and

3

polysynthetic composition. As far as Nida considered, recombination process involves

two main categories:

form

and function.

The form

category needs to

recombination

according to

the styles and the literary form, and the function category requests for

attention to the reception of the readers.

Therefore,

the

core

of

the

translation

countermeasures

which

has

presented

by

Nida is the semantic contrastive analysis and semantic equivalence.

1.2 The connotation of functional equivalence

In 1964, Nida had published his

Toward a Science of Translating

, in this book,

he presented formal equivalence and dynamic equivalence.

He emphasis on the last

one

specially,

because

in

his

view,

there

has

great

different

on

form

and

content

between

every

language,

and

dynamic

equivalence

pursues

the

closest

natural

equivalence

between

original

language

and

target

language.

Later,

Nida

replaced

dynamic

equivalence

with

functional

equivalence.

As

well,

functional

equivalence

emphasizes

that,

the

response

of

the

target

text

and

the

original

text

should

be

generally the same by both of the readers. Translation involves many influence factors,

such as the reliability of the original text, text variations, expected readers and skopos,

thus, equivalence in every aspect of translation is no doddle.

Equivalence

is

relative,

many

different

translation

is

actually

reflects

different

degree of equivalence. It

’

s means that equivalence does not equal to identity, but only

means proximity.

From this, it can be seen that functional equivalence is absolutely

not identity, but roughly equivalence. So flexible handling is allowed to reparation the

diversity of different language. It has different appropriateness according to functional

equivalence.

Nida

proposed

functional

equivalence

has

two

levels:

the

highest

and

lowest

levels of equivalence. The highest level, namely, means the readers of a translated text

should be able to understand and appreciate it in essentially the same manner as the

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