外贸函电7C原则

Principles of Business Letter-Writing

7C

原则

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102131

班

-8

组

1

、

Courtesy

Politeness principle is a key principle of daily language use which with universal and

guidance

.And it is an important yardstick of measuring social activity. A successful f

oreign trade correspondence writing

In addition to have a solid English basic skill, h

ow to properly use the politeness principle also appears especially important.

1)

Not mere politeness like using some phrases of “please” or “thank you”.

2) Keep a sincere You-attitude.

3)

Use

tactful

way

to

blame

your

readers,

and

try

to

avoid

irritating,

offensive,

or

belittling statement.

4) Answer letters promptly.

eration

1) Emphasizing You- attitude rather than we-attitude

Put yourself in the readers? position

Place the reader in the center of things

Use ?You

-

attitude? NOT ?We

-

attitude?

2) Focusing on the positive approach, declining or complaining in tactful way:

E.g. NO SMOKING

, THANK YOUFOR NOT SMOKING

. Two examples express the

meaning is the same, but the reader for their degree of recognition is clearly different.

Therefore, business letters, we want to try to create a positive, positive atmosphere,

news express words certainly do not deny the significance of the word is more Words

certainly also help establish a good relationship with the recipient.

3

、

Completeness

A letter is complete, with five

(How)

Request the letters of

1) A complete letters have more possibility to bring the desired effect;

2)It helps to establish a friendly relationship;

3)It can avoid missing important material information, and lead to lawsuit;

4) Some inconspicuous letters or documents, because of the conditions provided by

complete and effective, and become extremely important documents

4

、

Concreteness

What the most important is that content should be specific and exploit. Especially

in correspondence where demands party to reply .

Targets

in

the

correspondence

embody

and

make

clear.

Any

blur

language

and

means

of

express

easy

to

undermistake

should

be

avoided.

Formal

business

letters

must

have

accurate

expression

word.

When

you

confirm

a

letter

,you

need

to

put

forward

the

date

、

item

and

reference

,so

on..

The

key issue in

the negotiations on

the

absolute can't be careless .