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网络在线学习外文翻译中英文
英文
Online
learning: Adoption, continuance, and learning
outcome
—
A review of
literature
Ritanjali
Panigrahi, Praveen Srivastava, Dheeraj Sharma
Abstract
The
use
of
Technology
to
facilitate
better
learning
and
training
is
gaining
momentum
worldwide,
reducing
the
temporal
and
spatial
problems
associated
with
traditional learning. Despite its
several benefits, retaining students in online
platforms
is
challenging.
Through
a
literature
review
of
the
factors
affecting
adoption,
the
continuation
of
technology
use,
and
learning
outcomes,
this
paper
discusses
an
integration of online
learning with virtual communities to foster
student engagement
for
obtaining
better
learning
outcomes.
Future
directions
have
been
discussed,
the
feedback mechanism which i
s
an antecedent of students’ continuation intention
has a
lot
of
scopes
to
be
studied
in
the
virtual
community
context.
The
use
of
Apps
in
m-learning
and
the
use
of
cloud
services
can
boost
the
ease
and
access
of
online
learning to users and organizations.
Keywords:
Online
learning,
Virtual
community,
Technology
adoption,
Technology
continuation, Learning outcome
Introduction
Online
learning
and
training
are
gaining
popularity
worldwide,
reducing
the
temporal and spatial
problems associated with the traditional form of
education. The
primary
factors
behind
using
online
learning
are
not
only
to
improve
access
to
education
and
training,
and
quality
of
learning,
but
also
to
reduce
the
cost
and
improve the cost-effectiveness of
education (Bates, 1997). Online learning is mainly
provided
in
two
ways
—
in
synchronous
and
asynchronous
environments
(Jolliffe,
Ritter,
&
Stevens,
2012).
The
time
lag
attributes
of
asynchronous
learning
unlike
synchronous
learning
in
online
platforms
take
the
advantage
of
accessing
materials
anytime
and
anywhere,
ability
to
reach
a
greater
mass
at
the
same
time,
and
uniformity of content.
Online learning along with face-to-face learning
is successfully
1
used
in
industry
as
well
as
academia
with
positive
outcomes
(Chang,
2016).
The
geographically
distributed team in an organization can get their
skill training through
online platforms
at the same time, gaining a greater level of
competitiveness. Online
learning
is
also
beneficial
for
students
as
they
can
learn
at
their
own
pace
with
the
availability
of
online
materials.
The
e-learning
market
is
becoming
popular
and
widely
adopted
by
the
education
sector
and
industry.
The
growth
of
the
e-learning
market can be
demonstrated by the fact that the global
e-learning market is expected
to reach
65.41 billion dollars by 2023 growing at a
cumulative average growth rate of
7.07%
(Research
and
Markets,
2018a).
In
addition
to
this,
the
global
learning
management system
(LMS) is expected to increase from 5.05 billion
USD in 2016 to
18.44
billion
USD
by
2025
growing
at
a
rate
of
15.52%
(Research
and
Markets,
2018b).
Despite
several
advantages
of
online
learning
such
as
improving
access
to
education
and
training,
improving
the
quality
of
learning,
reducing
the
cost
and
improving the cost-effectiveness of
education, retaining students in such platforms is
a key challenge with a high attrition
rate (Perna et al., 2014). Several strategies such
as briefing, buddying, and providing
feedback on the platform are proposed to retain
and
engage
students
(Nazir,
Davis,
&
Harris,
2015).
It
is
also
noted
that
more
self-discipline is
required by students in online education, unlike
traditional classroom
education
(Allen
&
Seaman,
2007).
Keeping
users
enrolled
and
engaged
is
a
challenging
job
as
a
personal
touch
by
the
instructor
is
missing
or
limited.
The
learning engagement which is an
important antecedent for learning outcome is lower
for technology-mediated learning than
face-to-face learning (Hu & Hui, 2012). As a
higher amount of money is spent on
infrastructure, staff training, etc.,
organizations
seek to take maximum
benefit from online learning which requires an
understanding
of the factors that drive
the adoption, continuation intention, and learning
outcome of
users on online learning
platforms. Therefore, the primary focus of
research remains
on
how
to
retain
online
learning
users,
and
increase
the
efficiency
of
the
online
learning.
Users may learn inside and outside the
classroom; inside classroom learning is
2
through
instructors
either
from
face-to-face,
pure
online
or
blended
learning
(combination
of
face-to-face
and
pure
online
learning)
whereas
outside
classroom
learning is conducted by users anytime
and anywhere after the class. The exponential
growth of the
Internet has
enabled individuals to share information,
participate, and
collaborate to learn
from virtual communities (VC) anytime and anywhere
(Rennie &
Morrison, 2013). In a virtual
community, people do everything that they do in
real life
but leaving their bodies
behind (Rheingold, 2000). Virtual communities keep
its users
engaged
based
on
familiarity,
perceived
similarity,
and
trust
by
creating
a
sense
of
belongingness (Zhao, Lu,
Wang, Chau, & Zhang, 2012). It is essential to
assess the
role of a less constrained
informal mode of learning (Davis
&
Fullerton, 2016) like
virtual
communities in the formal learning to engage and
retain students.
Discussion
Getting a new idea adopted even when it
has obvious advantages is often very
difficult
(Rogers,
2003).
Consistent
with
the
previous
statement,
despite
the
advantages
of
online learning such as improving accessibility,
quality, and reducing
cost, it has a
long way to go to be adopted and used by
organizations because of the
resistance
at different levels (Hanley, 2018). The reasons
for resistances offered by the
employees in an organizations include
perceived poor focus of the e-learning initiative,
lack
of
time
to
learn
new
way
of
working,
too
much
effort
to
change,
lack
of
awareness, and resistance
to change (Ali et al., 2016; Hanley, 2018). It is
crucial from
an institutional point of
view to overcome the resistance to adopt and
implement the
online learning systems
successfully.
Understanding the factors
of online learning adoption, continuation use
intention,
and
learning
outcomes
are
vital
for
an
e-learning
platform
providing
organization
because the success of the platform
depends on the successful adoption, continuation
use, and finally achieving the desired
outcomes. From the literature, it is found that
the
national
culture
affects
the
adoption
and
moderates
the
relationship
between
variables of adoption and use.
Therefore, the results of adoption and use of
technology
might differ in different
counties with different cultural dimensions. At a
broader level,
the
perceived
characteristics
of
innovation
(of
online
learning)
such
as
relative
3
advantage,
compatibility, complexity, trialability, and
observability play a significant
role
in
adoption.
At
an
individual
level,
the
primary
factors
of
adoption
are
the
individual
expectancies
such
as
the
perceived
usefulness,
perceived
ease
of
use,
perceived
enjoyment,
performance
expectancy,
effort
expectancy,
etc.,
and
the
external
influences
such
as
subjective
norm,
social
norms,
surrounding
conditions,
national
culture,
social
network
characteristic,
etc.
On
the
other
hand,
the
primary
factors of continuation of technology
use are the experiences of the individuals in the
technology such as satisfaction,
confirmation, self-efficacy, flow, trust, we-
intention,
sense
of
belongingness,
immersion,
IS
qualities,
etc.
The
perceived
usefulness
and
perceived
ease
of
use
are
found
to
be
vital
for
both
the
technology
adoption
and
continuation use. This
implies that the usefulness of the technology and
how easy the
technology to use
determines the adoption and continuation of
technology. Apart from
these
technology
enablers,
the
platform
providers
should
consider
the
technology
inhibitors which
negatively impact
the acceptance of the
technology. The factors of
the learning
outcomes such as self-efficacy, virtual
competence, engagement, design
interventions, etc. should be
considered before designing and delivering the
content in
the
online
learning
platform
to
achieve
optimum
learning
outcomes.
The
learners’
intention
to
use
full
e-learning
in
developing
countries
depends
on
the
lea
rners’
characteristics, and learners’ adoption
of blended learning (Al
-Busaidi, 2013).
Studies
for example by Verbert et al.
(2014) have shown that blended learning yields the
best
outcome in terms of grade when
students learn in online collaborative learning
with
teacher’s
initiation
and
feedback.
On
the
contrary,
some
studies
have
shown
that
contents such as business games do not
need the interaction with the instructor; in fact,
they are negatively related to
perceived learning (Proserpio & Magni, 2012). MOOC
(Massive Open Online Course) users have
organized face-to-face meetings to fulfill
their belongingness or social
connectedness as a part of their learning activity
(Bulger,
Bright, & Cobo, 2015). This
indicates that not everyone is good with a
digitized form
of learning, and hence
both face-to-face and online components should be
integrated
for better outcomes.
Lack of human connection is one of the
limitations of online learning (Graham,
4
2006)
which
may
reduce
the
satisfaction
level.
To
address
this
limitation,
personalization
functions
of
e-learning
systems
began.
The
satisfaction
level,
perceived and actual
performance, self-efficacy scores increase in
personalized online
learning where
learning materials are provided according to the
cognitive capability
and
style
of
each
individual
(Xu,
Huang,
Wang,
&
Heales,
2014).
Although
personalization
of
e-learning
systems
is
beneficial,
they
are
socially
and
ethically
harmful,
and
special
attention
should
be
given
to
issues
such
as
privacy
compromisation,
lack
of
control,
the
commodification
of
education,
and
reduced
individual
capability (Ashman et al., 2014). Personal
e-learning systems collect user
information to understand the users’
interests and requirements for the learning which
violates the privacy of individuals.
The system utilizes the user information to show
the
personal
content
where
the
individuals
do
not
have
control
over
the
learning
content.
Hence
they
are
limited
to
certain
personal
contents
which
reduce
their
individual
capabilities.
Studies, for example,
Zhao et al. (2012) have shown that VCs create a
sense of
belongingness
and
keeps
the
members
engaged
which
results
in
improving
the
learning outcome, and users with same
age groups are less likely to attrite (Freitas et
al.,
2015).
Studies
have
shown
that
engagement
is
promoted
when
criteria
such
as
problem-centric
learning
with
clear
expositions,
peer
interaction,
active
learning,
instructor
accessibility and passion, and using helpful
course resources are met (Hew,
2015).
Social
interactions
through
social
networking
produce
an
intangible
asset
known as social
capital (Coleman, 1988) in terms of the trust,
collective action, and
communication.
Social
capital
is
positively
related
to
online
learning
satisfaction
in
group
interactions,
class
interactions,
learner-
instructor
interactions,
as
well
as
increasing students’
e
-learning performance in groups (Lu,
Yang, & Yu, 2013).
The continuous
development of mobile technology has expanded the
opportunity
to learn from mobile
devices anywhere, anytime. M-Learning is much more
beneficial
for
accessing
education
in
remote
areas
and
developing
countries.
The
success
of
M-learning
in
organizations
depends
on
organizational,
people,
and
pedagogical
factors
apart
from
technological
factors
(Krotov,
2015).
A
range
of
mobile
5
technologies
such
as
laptops,
smartphones,
and
tablets
are
embraced
by
students
to
support
informal
learning
(Murphy,
Farley,
Lane,
Hafeez-Baig,
&
Carter,
2014).
Learning
through
mobile
devices
poses
both
opportunities
as
well
as
challenges;
it
provides flexibility in learning, on
the other hand, it is a limitation for those who
do
not
have
connectivity
and
access
to
these
devices.
In
student-centered
learning
especially collaborative and project-
based learning, the use of mobile devices can be
promoted by the mobile apps (Leinonen,
Keune, Veermans, & Toikkanen, 2014). The
use
of
mobile
apps
along
with
guidance
from
teachers
integrates
reflection
in
the
classroom learning (Leinonen et al.,
2014).
Cloud
computing
provides
organizations
with
a
way
to
enhance
their
IT
capabilities without a
huge investment in infrastructure or software. The
benefits of
cloud
computing
are
low
cost,
scalability,
centralized
data
storage,
no
maintenance
from user side
(no software needed), easy monitoring,
availability and recovery, and
the
challenges
include
it
requires
fast
and
reliable
internet
access,
and
privacy
and
security issues (El Mhouti, Erradi, &
Nasseh, 2018). The primary factors for adoption
of
cloud
computing
in
e-learning
are
ease
of
use,
usefulness,
and
security
(Kayali,
Safie,
& Mukhtar, 2016).
Private cloud
inside
educational
institutes can
acquire the
additional
benefits
in
non-
compromising
the
security
and
data
privacy
concerns
associated
with
cloud
computing
(Mousannif,
Khalil,
&
Kotsis,
2013).
Cloud
computing provides support to the
online learning platforms to store and process the
enormous amount of data generated. The
problem of managing the increasing growth
of
online
users,
contents,
and
resources
can
be
resolved
by
using
cloud
computing
services (Fernandez, Peralta, Herrera,
& Benitez, 2012).
Future directions
Future directions of research in online
learning are as follows: First, the feedback
mechanism used in
online
learning in
institutions has not
been used to
measure the
continuation
intention
in
VCs.
Feedback
enables
learners
to
define
goals
and
track
their
progress
through dashboard
applications to promote awareness,
reflection, and
sense-
making
(Verbert
et
al.,
2014).
The
students
who
received
teachers’
feedback
along
with
online
learning
achieved
better
grades
than
those
who
did
not
receive
6
feedback
(Tsai,
2013)
and
students
positively
perceive
the
feedback
systems
more
than the educators
(Debuse & Lawley, 2016). Although immediate
feedback is one of
the dimensions of
the flow (Csikszentmihalyi, 2014), the factor has
not been studied
in a VC context.
It is vital for managers to check if
feedback on a community post
fosters
the
members’
continuation
intention,
and
they
should
design
user
interfaces which encourage providing
feedback. Second, it is high time to develop an
integrated
model
for
formal
learning
(online
and
blended)
with
VCs
for
students’
engagement. Informal learning as
itself, not limited to the body of knowledge,
rather,
is the result of the
interaction of people via communities of practice,
networks, other
forms, etc. (Rennie &
Mason, 2004). The networked communities build
intimacy and
support
which
helps
in
self-
directed
learning
(Rennie
&
Mason,
2004)
which
is
an
important
parameter
for
online
learning.
Community
commitment
(Bateman
et
al.,
2011),
immersion (Shin et al., 2013), we-intentions (Tsai
& Bagozzi, 2014), sense of
belongingness (Zhao et al., 2012), etc.
from the VC would help students to continue
the engagement for a better learning
outcome. Moreover, it is found that collaborative
chat
participation
in
MOOCs
slows
down
the
rate
of
attrition
over
time
(Ferschke,
Yang, Tomar, & Rosé
, 2015).
It is of great importance to check if learning
outcome
improves
when
the
virtual
community
is
integrated
or
embedded
in
the
learning
environment
(online
and
blended).
The
educators
and
managers
should
encourage
their students and
employees to participate in VCs. Third, the growth
of the adoption
of
mobile
devices
has
expanded
the
arena
of
e-learning
platforms.
Integrating
the
virtual communities via a mobile
platform with online learning can foster the
student
engagement resulting in higher
learning outcome. Fourth, cloud computing has
great
potential
in
dealing
with
the
scalability
issues
arising
from
the
rise
in
numbers
of
users,
content,
and
resources
in
online
learning.
Furthermore,
it
can
provide
tremendous
benefits
to
organizations
as
well
as
users
in
terms
of
ease
of
access,
flexibility,
and
lower
cost.
Although
a
few
studies
cover
cloud
computing
infrastructure
in
education
and pedagogic
processes,
the
empirical
research
on
the
cloud
computing
for
education
is
very
shallow
(Baldassarre,
Caivano,
Dimauro,
Gentile, &
Visaggio, 2018). As the mobile devices are often
limited by storage space,
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