第4天精讲阅读真题译文与词汇笔记

2012

年暑期考研英语基础班精讲阅读真题译文与词汇（

4

）

第四讲

独句段的作用与引用的处理方式

一、

独句段在文中的作用

另见

94

年

Passage 4

第

5

段独句段

The prospects for cure, though still distant, are brighter.

（位置决定其作用是承上启下）

95

年

Passage 1

第

3

段独句段

Advertising does more for the material benefit of the community than any other force I can think of.

（位置决

定其作用是总结）

二、引用的处理方式

引用目的：加强作者原有的观点

引用形式：正、反两种

Tips:

在阅读过程中应把握引用的目的，而不是应用的内容。

【真题讲解】

1995

年

Passage 1

Money

spent

on

advertising

is

money spent

as well

as

any

I

know

of

.

It

serves

directly

to

assist

a

rapid

distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to

provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards

of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way

to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would

cost four times as much, the price of your television licence would need to be doubled, and travel by bus or tube

would cost 20 per cent more.

And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and

services

you

buy.

Apart

from

the

fact that

twenty-seven

acts

of

Parliament

govern

the

terms

of

advertising,

no

regular advertiser

dare promote a product that fails to

live up to

the promise of his advertisements. He might

fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the

public

has

the

good

sense

not

to

buy

the

inferior

article

more

than

once.

If

you

see

an

article

consistently

advertised,

it

is the surest

proof

I

know

that

the

article

does

what

is claimed

for

it,

and

that

it

represents

good

value.

Advertising does more for the material benefit of the community than any other force I can think of.

There

is

one more

point

I

feel

I

ought

to

touch

on.

Recently

I

heard

a well-known

television

personality

declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine

distinctions. Of course advertising seeks to persuade.

If its message were confined merely to information

—

and that in itself would be difficult if not impossible to

achieve, for even a detail such as the choice of the colour of a shirt is

subtly

persuasive

—

advertising would be

so

boring

that

no

one would

pay

any

attention.

But

perhaps

that

is what the well-known

television

personality

wants.

全文翻译：

花在广告上的钱和我所知花在任何 别处的钱一样值得。它直接有助于商品以合理的价格迅速销售，由

此建立稳固的国内市场 ，并使商品能以富有竞争力的价格出口。它吸引人们对新观念的注意，极大地提高

生活标 准。广告有助于增加市场需求，从而确保对劳动力需求的增加，因此是遏制失业的一个有效方法。

它降低了多种服务费用，没有广告，每天看的报纸价格会上涨四倍，电视收视费会翻番，公共汽车或地铁

票也得提高

20

％以上。

也许最重要的是，广 告为你购买的商品或服务提供了合理的价值方面的保证。除了国会制定的二十七

项法案对 广告词加以约束之外，没有哪个专职广告商胆敢推销与广告承诺不符的产品。他们或许能通过误

< br>导性的广告暂时愚弄一些人，但时间不会太长，因为庆幸的是，公众有良好的意识，他们不会一而再地去< /p>

购买劣质商品。如果你看到一种商品不断地打广告，我认为这是最可靠的证明，即此商品一 定与其宣传名

副其实，一定表示其具有良好的价值

/