雅思必备传媒和文化

The fierce competition abounding in the news

circle

compels

some

unconscientiously

journalists to fabricate the sham news to boost

the

circulation

of

newspapers

and

magazines

to

acquire

more

profits,

which

is

doomed

strand

the

readers

in

the

dilemma

of

the

confusion

in

gaining

the

reliable

news,

thus

making the wrong decisions.

The

long

yearning

for

a

superior

position

in

the fierce competition has dominated the news

circle

so

much

that

the

some

unconscientiously

profit- oriented

journalists

will

avail

themselves

of

the

instinct

of

the

curiosity

of

human

beings

to

fabricate

the

fascinating

but

false

news

to

boost

the

circulation of newspapers and magazines, thus

causing

the

prevalent

confusion

among

the

audiences,

who

will

make

wrong

decisions

accordingly.

Another

culprit

contributing

to

the

current

dilemma

is

the

different

backdrops;

consequently,

news

will

take

on

diverse

or

even

conflicting

forms

even

from

the

same

source.

For

example,

concerning

a

war

in

a

certain region, the tortured nation may deem it

as

a

sheer

invasion

while

otherwise

the

same

event will

be glorified as a liberation salvaging

people from abyssal pains

, which is doomed to

strand the readers in the dilemma as to which

side is more trustful, so news report is rather a

disturbance

than

clarify

to

convey

valuable

information.

The

thriving

global

media,

like

an

intimate

belt,

bridges

the

distinct

remote

nations,

thus

efficiently

contributing

to

their

mutual

acquaintance and tolerance. The audiences can

avail themselves of the invaluable platform to

instantaneously

acquire

the

authentic

information

and

status

concerning

the

outside

world, thus eliminating the isolation and block,

which

is

bound

to

form

a

peaceful

and

harmonious

international

community.

For

example,

through

reading

China

Daily,

foreigners can gain an insight into the ancient

oriental culture, appreciate the magical charm

of

the

indigenous

civilization

and

therefore

understand Chinese deeper.

While eulogizing the merits connected with ..,

we

should

not

be

blind

to

its

relevant

detriments of accelerating the extinction of the

indigenous

culture.

Featured

with

prevalent

coverage

and

overwhelming

influence,

the

transnational

media

has

gained

the

dominant

momentum,

appealing

the

worldwide

audiences

who

may

deem

the

propagated

culture standing for the new vogue as superior,

which

accounts

for

the

fad

that

the

innocent

youngsters

are

prone

to

following

the

suit

indiscriminately. Consequently, the indigenous

culture,

the

precious

treasure

inherited

from

the ancestors, will be compelled to the cliff of

the extinction.

The very blessing that the market competition

provide

for

the

consumers

is

the

more

kaleidoscopic

choices

in

the

purchasing

products

to

cater

for

their

personal

needs.

Of

course,

those

commodities

with

superior

quality, specifically tasty food, classical music

and

charming

clothes

will

gain

a

stronger

momentum

among

the

consumers,

which

is

doomed to expose some national industries to

the potential danger of the bankrupt.

As for me,

however,

those

vanishing

from

our

horizons

are

impotent

to

appeal

the

consumers

’

attraction, it is justifiable for their extinction in

the principle of market competition.

However,

the

opponents

may

never

agree

those

arguments,

refuting

that

some

domestic

incompetent manufacturers may be compelled