新零售下的实体店发展研究外文文献翻译2017

2021年2月28日发(作者：大丙)

外文文献翻译原文及译文

< br>文

献

出

处

:earchofstoresunderthenewretail[J].InternationalJ ournalofRetai

l&DistributionManagement,2 017,3(5):434-445.

原文

Theresearchofstoresunderthe newretailRoyPark

Abstract

In

early

June,

2016,

united

business

network

in

the

industry

forthefirsttimeput forwardtheconceptof

sions,meetings,

openWeChatpublicwiththesamenumber

< p>

tiesareonthe

lsomakesth eofflinestoresallmanagersmoreprofoundlyunderstandt hedevelopme

nttrendofthe

retail

industry.

Forourretailstores,fromthetraditionalretailmodelto the

mustrevolvearoundthe

ofinnovation.

Keywords:retai linnovation,newretail,e-business1 The

overview of new retail

For the

some expressed doubt or don't understand. The new retail can really

followingthreeaspectstorealizethe

change

promote the development of industry, which may be controversial

ewretailwillb ehowtoreduceinventory,reduceinventory,offline

< p>
businessentitiesandonlinecantrulyintegration ,howtoreconstructtherelationship

between producersandconsumers

scausedalotof

arlier,thebusinessmanunderstandingoflineis thatifyou

wantmoregoodsales,youmustputa

theInternethasfarmor

ethanjus tasales,marketingchannels,butcanhelpmerchantsbuild brand,foruserso

flifecyclemanagement,toa cquirenewusers,maintenanceofoldcustomers,arouse

thesleeping,nnels,sal

es,andchan geofthewholelogisticssystem,especiallythetransform ationofthesup

plychainsystem,willeventua llygobigdatadriven

product

design,

product

manufacturing,isthe

retail

products

now,

it

is

not

department

stores,

shopping

center

or

< p>
achainofconveniencestores,shoppingmalls,supe rmarkets,butanewgenerationof

retailprodu cts,isthroughthechangeof

retail

productinnovation,avarietyofflowersinthefuture willbebasedon

the reconstruction of the commercial elements.

2

The innovation of retailtechnology

Enterprisematerialcultureis createdbyemployee

’

sproductsa nd

implementation of various substances constitute the surface layer ofthe

erssellproductsandservicesa retheprimarycontentofthe

materialculture ,followedbythemarketenvironment,corporatelogo,empl oyeeide

ntity,anddegreeoftechnology

andequipment

modernization

and

civilization,

they

are

the

main

content

tech nologyinnovationisfromtheaspectssucha

sp roduct,service,andmarketenvironmentimpactonthemate rial

culture.

The

popularization

and

application

of

new

technology,POS,EDIandot herbusinessinformationsystemdevelopmentandapp

< p>
lication,will

improvetheretail

sales

enterprise

business

flow,logistics,

cash

flow

and

information

flow

of

the

degree

of

modernization,improve

process

control ability of retail enterprises.

The behavior of enterprise culture, is refers to the enterprise staffinthe

production

and

business

operation,

learning,

entertainment

storemanageme nt,stafftraining,education,propaganda,

h uman

relations

activity,

recreational

sports

activities

of

cu lturalphenomenon,tec

hnologyinnovationre quires

companies

to

build

encouraginginnovationi nternalenvironment,andasthestaffcodeofconduct,stim u

latethestaff'sintelligence,enterprisei ntroduc

tionofnewtechnology,innovationmo deofoperation,is bound to the employees

a comprehensive range of skills training and

guidance, this to a certain extent, can improve the comprehensive quality

ofemployees,therhan d,theuseofthe

newtechnologyattachesgreat

importance

to

therelationship

between

the

employees

and

the

company,

make

employeesh avesenseofresponsibilityandengagement,cultivatingi nnovativecon

sciousness

and

competitive

consciousness,

the

enterprise

to

form

themodeleffect,enterprises

belong

to

the

service

industry,

service

is

the

eternal

theme,

thequality

of

service

quality

and

employee

has

great

relationship,

it

is

to

,

the

innovation

opportunities

for

staff

employee

satisfaction

shouldbearetail chainenterprisebehaviorculture,onlytoemployeesatis faction,tob

e able to provide high quality, customer satisfaction services.

The

system

of

the

enterprise

culture

is

the

mediation

of

spir itandmatter,whichincludesretailsalesenterpriselead ingsystem,organization

and

daily

management

system,

salary

system,

appraisal

system,

trainingsystem,busin essincentivesystem,technologyinnovationrequir

< p>
escompaniestotransformtraditionalbusinesswit hgood

culturalmechanism,givefullplaytot heenterpriseculturetoformagoodmechanism

topromoteandsafeguardfunction,theenhancemententerp rise'scohesiveforceand

theinnovationof the supply chain procurement mode,

such as Wal-Mart to minimize the

cost of supply, sticking to the lowest price, small profits forcustomers,

treat

customers

at

the

same

time,

will

satisfy

the

customer,

respect

forcustomers,servicecustomersinthefirstplace,wont hecustomertrustforWal-

Mart,

and

bring

huge

returns.

The

spirit

of

the

enterprise

culture

isthe

enterprise

culture

of

highly

concentrated,

it

is

the

core

of

enterpriseculture,thereta ilenterprisesinthelong-

termoperationand managementintheprocessofgraduallyformeditsownuniqu e

businessphilosophyandmanagementstyle cultureideaputforwardneedtechnolog

yassu pport,retailtechnologyinnovationwillcausethechange ofthespiritofenterpri

secultureaspect,it is retail enterprise spirit, concept,management philosophy.

3

New retail industry and the

realstore3.1 Strategicthinking

From China merchantscentered

thinking.

Retail

market

in

the

normal

hasforcedentityshoptoreviewwiththesupplier,the

relationshipbetweenthe

thinking

to

rethink

the

retail

strategy.

Once

upon

a

time

the

researnbigprofits,butallow < /p>

manysuppliershavetochangechannels,turned to

els,thusfurtherlackofofflinestorebran d,leadtotheoperationstateofphysicalstores

all the more worrying. In the new retail environment, the operator

should adjust the strategic thinking of physical stores, abandonthe

lodger

for

a

long

time

for

the

mainstream

investment

withthesupplierrelationsofcooperation,setupwi ththesupplier

symbiosis,create,win- win

the

supplier's

brandandcommoditiesasastore'sownbrandandcommodity ,namelyestablishbusi

nesscentered

nt,

salesmanagement,

inventorymanagement,

etc.,co mmontoprovidecustomerswithservices,throughcustomer servicevalueto

forma

eenpartne rsshareinterests,tojointlypromotetheestablishment

retailecosystem.

3.2

Management conceptualchange

of

the

From

the

concept

of

the

seller

and

for

the

center

with

goods

istocustomer

as

the

center

of

the

buyer.

From

the

planned

economy

era

ofcom modityeconomyisstillintheinfluenceon

the

ideology

of

entityshop

operators,

although

with

the

concept

of

consumers

as

the

center

inmoretha n20yearsago,butthe

needsof

the

consumers,

in

the

case

of

a

decline

in

economicenvironment,forceentityshopoperator sthinkingtransformation,butma

ny

ailmarketenvironment,with

th eintensificationofcompetition,theemergenceofvariou s new retail formats,

great changes have taken place inconsumers'

consumption demand, timely grasp consumer trends and timely adjustthe

inthe

marketinrecentyears,man yofthesuccessfulretailbusiness

is

to

adapt

to

the

current

consumer

especially

after

80,

80

aftertheyoun gergenerationofconsumerdemandandtoopenstores,withf ashion,p

ersonality,experienceasthecoreo fmanagementandmakeyoungchasingstickstos

henewretail,whereconsumers,whereisthestoreservices houldbe.

Onlyinthisway,offlineretailhave asustainable future.

3.3

Management transformation

From

the

extensive

mode

of

propertymanagement

is

into

ofthestoresinthe

a

extensivemodeofpropertymanagement,operationandman agementofthesupplie

rjustblindly

< br>just

the

image

of

it

has

much

more

prominent

in

thes tate-

runstoresinsome,especiallyinthecas eoftheagingoftheoperators,lessmotivationt

vateasthemainbodyoftheentityshophastorealizethei mportanceof

management,nomatterfromthe

property

of

the

environment

to

build,

brand

portfolio,

functionalcolloca tion,humanizedservicemeasureshavebeenchangingideas ,pos

itive service for consumers, appear constantly on manycases ofthe