-
Delegates, staff: Hello! i
n the
run-up t
o the Spri
ng
Festival, we
held
one
sessi
on
of four
staff representatives
Conference
2013
-w
orkshop, full
back i
n 2012, careful
analysi
s of the
curre
nt
situati
on,
discuss 2013
development
plans.
Here, on behalf of my
compa
ny 2013 work re
ports to
t
he Ge
neral
Assem
bly, for
consideration.
Pillar I, 2012 back i
n 2012,
XX power companie
s adhere to
t
he party's 17 great spirit for
gui
da
nce,
compr
ehe
nsively
impl
ement the
scie
ntific concept of
development,
promoti
ng cost-
leadershi
p strategy,
sta
ndar
ds, focus
on implementation, lea
n
managem
ent, continuously
impr
ove, smooth pre
sent
safety situation of enter
prise
manag
ement, busi
ness
ma
nagement a
nd
contr
ol sci
entific
a
nd sta
ndar
dized,
and t
he
de
dicati
on
of
staff, manage a harmoni
ous
a
nd
democratic atmosphere of
the good
situation. Ma
in
indicat
ors are as
foll
ows:-t
he battery
i
ndicat
or: power
ge
neration totaled 7.815
billi
on kWh, beyond the
a
nnual budget implementation
ca
pacity
of 315 million kWh,
an i
ncrea
se of 757
milli
on k
Wh.
Sales totaled 7.425
billi
on k
Wh,
exce
edi
ng sales
of 330 million kWh the
a
nnual Executive budget, a
n
increase
of
729 million kWh.
--Security measure
s:
unpl
anned outages 2.5 times.
No persona
l injury
accide
nt occurre
d, no major
a
cci
dent a
nd
a
bove,
no major fire
acci
de
nts without
e
nvironme
ntal
polluti
on
a
cci
dents,
safety
for three consecutive year
s to
maintai
n stability t
o good
posture.
Busi
ness
fina
nci
al
indicator
s: total pr
ofits of
255 milli
on Yua
n, beyond the
a
nnual budget
of 207 million
Yua
n, bey
ond the
Data
ng com
pany index 41.89
million Yua
n, an
i
ncrea
se of 1.76 million
Yua
n, FCM assessme
nt at
grade four.
--Energy:
pow
er supply
sta
ndar
d coal completing
312.25 g/k
Wh,
dow
n 0.1 g
/kWh;
i
ntegrated auxiliary
pow
er consumption ratio in
5.12%
, down 0.26%;
poll
utant emissions
performa
nce greatly re
duced
compare
d to last year, carbon
0.09 g
/kWh, sulfur
di
oxide 0.104
g
/k
Wh NOx 0.512
g
/kWh; dust removal
efficie
ncy of more t
han
99.8%.
--Relia
bility index:
e
quiv
alent availability
factor in 93.47%, i
ncrea
sed
7.95% from a year earlie
r.
Equivalent force
d outage
rate 0.08%, 0.16% re
ducti
on
over the
same
peri
od a year earli
er.
Major achievement
s: first,
we should a
dhere t
o the
tw
o
s, stre
ngthen
i
ng
technologi
cal
resear
ch,
strengthe
n
hi
dde
n hazards
contr
ol and intrinsic safety
Enter
prise
construction
t
ook new steps. -T
he
tw
o
ng the
power
of the company management system and
the a
ppli
catio
n
and implementati
on of the
safety loop five-star
manageme
nt system, improve the safety
management system, realize the system of safety
control. F
urther regulate
security routi
nes,
safety supervi
sion and
manageme
nt network r
ole to
play t
o achieve
cl
ose
d-l
oop.
Strengthe
ning t
he
supervi
sion and ma
nagement
of habitual violation
of,
strengtheni
ng the safety
supervi
sion of
out
sour
cing
contra
ctors.
Carried
out i
n
spri
ng and autum
n of
se
curity inspe
ctions, flood
contr
ol and inspe
ction,
safety producti
on month,
day
supervisi
on
of
producti
on safety and the
Olympi
c Games a
nd
ot
her
动漫专业知名企业文化
一、迪士尼
全球闻名遐迩的迪士尼，全称为
The
Walt
Disney
Compa
ny
，取名自其创始人华特
·
迪士尼，
是总部设
在美国伯班克的大型跨国公司，主要业务包括娱乐节目制作，主题公园，玩具，
图书，电子游戏和传媒网
络。皮克斯动画工作室（
PIXAR
Animation Studio
）
、惊奇漫画公司（
Marvel Entertainment Inc
）
、试金石电
影公司（
Touchstone
Pictures
）
、米拉麦克斯（
Miramax
）电影公司、博伟影视公司（
B
uena
Vista
Home
E
ntertainment
）
、好莱坞电影公司（
Hollywood Pictures
）
、
ESPN
体育，美国广播公司（
ABC
）都是其旗下的
公司（品牌）
。迪士尼于
2012
年
11
月
收购了卢卡斯影业。
每个民族必须具有自己的特色文化才能得
以生存，每个公司的品牌创立都需要有自己的文化氛围的特
色，而迪士尼的理念，或者我
们可以称之为企业精神。而
Disney
的企业理念是“欢乐”
。
正因为有了“欢乐”企业才能在这社会上得以生存发展，所以欢乐等于财富。任何一个在迪士尼工
作
过的人都必须要学会创造欢乐和带给别人欢乐。可以说米老鼠这一个品牌形象的出现为
迪士尼公司的起步
创造一个契机；而公司文化，也就是“欢乐等于财富”的理念则成为了
迪士尼品牌得以发展的一个基础。
（一）文化的发展历程：
企业文化
以欢乐为企业理念，自从米老鼠诞生之后慢慢在当地树立起自己的公司文化，通过公司有效
实行的一些列其他任务或者动物形象，把欢乐的理念慢慢的渗透入人们的心中，之后不断地丰富公司所拥
有的动物和任务形象的品牌资源。我们不难发现迪士尼出的很多作品人物都出自于《格林童话》
，如：
《白
雪公主》
< br>、
《灰姑娘》
、
《小仙人》
、
《睡美人》
。
之
后创造了很多类似于
《格林童话》
里面的童话故事，
如：
《真
假公主》
、
《公主日记》
、
《星银岛》等。最后的结局
都是美好的。里面充满了友爱、热情、梦幻、快乐等等，
每个故事都表现了人类社会中最
美好的东西，
而
Disney
把这些美
好的东西改编成更加梦幻美好，
真实生活
是不会有的东西。
企业适应社会的环境不断发展，
都市人们特别以美国人的生活为例，
整天生活在节奏快，
一个缺乏微笑的社会，但是人们都希望能过
得更欢乐，更童真一些，经历社会的洗礼和各种沧桑之后，有
些人是希望能回到从前，<
/p>
但现实是不可能的，
而有些人却是迷失了，过着那种痛苦的生活。
而
Disney
恰恰
< br>听见了人们的心声，好好的把这一理念融入到企业里面成为了企业的文化。为了能更好的表达出企业的文< /p>
化，
Disney
把自己的文化融入到企
业的战略，行事，等等，把文化发挥得淋漓尽致，凭着企业的理念幻化
出各种各样的动画
人物，应对着企业的发展
Disney
进行了纵向一体化，利用
了品牌价值创造出主题公园、
手机挂件、电影等等，随着社会的改变而变化着。
（二）迪士尼的企业文化与企业战略的完美融合：
迪士尼，自从
1955
年华特迪士尼在美国洛杉
矶创建第一个主题公园——迪士尼乐园以来，迪士尼公
司已经成为集卡通设计、
电视网络、
电影、
主题公园、
< br>文化用品、
服装服饰为一体的大型娱乐性企业集团。
作为
娱乐巨头的华特迪士尼公司拥有众多子公司，业务涉及到的方面也很多，而迪士尼将这些众多业务分
为影视娱乐、主题公园度假区、消费产品和媒体网络四个大的方面，终于形成了一个综合性娱乐集团。
作为一个创造欢乐为企业理念的大型集团，作为娱乐业的领
头羊，拥有影视娱乐（美国最大的电影发
行商之一）
、
主题乐园及度假区
（世界最大的主题乐园集团）
、
媒体网络
（拥有美国三大广播公司之一
ABC
、
体育品牌
ESPN
）
、消费品（世界最大的儿童消费品品牌、世界最大的儿童书籍集团）等
。
迪
士
尼
公
司
创
建
于
1923
年
，<
/p>
当
时
还
仅
仅
是
华
特
.
迪
士
尼
和
罗
伊
.
迪
士
尼
两
兄
弟
的
Disney
Brothers Cartoon Studio
，
而现在
迪士尼已经成为全球最大的娱乐公司之一，
不断致力于为人们提
供最特别的娱乐体验，并且一直秉承着公司对质量和创新不断追求的优良传统。
在它成立的
80
余年中，面对如此激烈的旅游
市场竞争，是什么促使它发展成为今天如此大的规模，
是什么力量使其经久不衰呢？归根
到底一句话，
是它优秀的企业文化造就了今天令世人瞩目的迪士尼。
“市
场定位”
、
“招聘培训”固然体现迪士尼的优秀企业文化，但“优质、高效、细致的服务”和“庞大、严谨
的营销策略”才是迪士尼企业文化的核心所在。对比我国主题公园发展的劣势，从而提出建立有特
色的企
业文化才是生存与发展之道
ctivities, compre
hensive and
tampi
ng Safety Foundation ...
Trouble
shooti
ng,
manageme
nt mechani
sm, give
full play to r
ole
of
technical
supervisi
on a
nd
reali
zation of troubleshooting,
ma
nagement, impr
oved
process ma
nagement.
T
his year
com
pleted the boiler
l
ower header leakag
e, boiler
pre
ssure, a major risk
ma
nagement,
compl
eted 29
of
great risks a
nd 3
General
problems
of governa
nce.
Com
plete chemistry la
b
constr
uction, thermal control,
a
nd
com
plete the
boil
er scale integrated
ma
nagement,
host
shafting vi
bration of 10
scie
ntific and technologi
cal
pr
oject
s, such as.
Complete supercriti
cal 630MW
on
-line
simulati
on sy
stem
development a
nd
a
ppli
cation of
cir
culati
ng water
M
CC sta
ndby power
transformati
on, t
he
transformation of
desulf
urization waste
wate
r, the
unit water
supply system
of
compr
ehe
nsive treatment
a
nd
dis
charge
valve modificati
on of
coal
mi
ll 5 key technol
ogical
transformation
projects,
gr
oup healt
h is
impr
oved.
--Scie
nce a
nd
te
chnol
ogy innovation is
furt
her increase
d.
Stre
ngthen t
he
characteri
stics
of supercriti
cal unit major
i
ssues, gradually cl
earing
th
e parti
cularity of
supercritical
unit
and
r
egularity.
Devel
ope
d
motor
oil time manageme
nt, switch
acti
on times,
statistics,
coal
-ai
ded
measurement software, improve
s the
pr
oducti
on level
of lean manageme
nt.
Increase
d investme
nt in
science and technolog
y, reporting
science a
nd technology
proje
cts and 14
te
chnical
proje
ct
total cost per
centage of the
total
annual production
out
put
of 0.25%.
-scale coal-fire
d power
pla
nt flue gas
de
sulfurization,
de
nitrification com
plete
devel
opme
nt and
applicati
on of key
technologies
oje
ct, won the
national sci
ence and
technol
ogy pr
ogress second
prize. 630M
W
supercriti
cal units optimized
control strate
gies and
t
he 630MW
development
a
nd application
of
on
-line simulati
on system
for super
critical units,
supercritica
l 600M
W units of
tur
bine
driven
boiler fee
d pum
p
set of comprehensive treatment of defects Datang
technology respectively
one
or two a
nd thir
d.
Meanwhile, informati
on
technol
ogy achievement
s, the
compa
ny was name
d
na power informati
on
technology
benchmarki
ng
enterpri
ses.
--Repair
a
nd mai
ntena
nce
has impr
oved further.
M
odify the
i
nspecti
on
sta
ndards and standards on a
reg
ular ba
sis,
sta
ndar
dizing
w
ork pr
oce
dures,
checki
ng and
inspection
pr
oject.
Dee
peni
ng the
BFS++ system, and impleme
nts
maintenance information shared.
Reorga
nizing R
B
logi
c again, a
nd
e
nsure t
he success
of the RB. Innovating the
me
cha
nism of
mainte
nance manageme
nt,
implemente
d a project manager system.
Successful completion of two a
utonomous
mainte
nance, relia
bility
improve
d steadily.
Im
plementi
ng two c-level
mainte
nance,
proje
ct
themselve
s 48.7% and 42.3%
,
respe
ctively. Accompli
sh two
circulating pumps re
pair and
over
haul
of four Mills,
maintena
nce team
s to get
exercise.
Promote the work of energy
saving and consumpti
on
re
ducing,
complete the unit
energy consum
ption
diagnosi
s, pla
nt water
bala
nce test,
10
energy
-saving
proje
cts.
Second,
we
should a
dhere to
conomic
benefits
of improving,
outrea
ch
Delegates, staff: Hello! i
n
the run-up t
o the Spri
ng
Festival, we
held
one
sessi
on
of four
staff representatives
Conference
2013
-w
orkshop, full
back i
n 2012, careful
analysi
s of the
curre
nt
situati
on,
discuss 2013
development
plans.
Here, on behalf of my
compa
ny 2013 work re
ports to
t
he Ge
neral
Assem
bly, for
consideration.
Pillar I, 2012 back i
n 2012,
XX power companie
s adhere to
t
he party's 1
7 great spirit
for gui
da
nce,
compr
ehe
nsively
impl
ement the
scie
ntific concept of
development,
promoti
ng cost-
leadershi
p strategy,
sta
ndar
ds, focus
on implementation, lea
n
managem
ent, continuously
impr
ove, smooth pre
sent
safety situation of enter
prise
manag
ement, busi
ness
ma
nagement a
nd
contr
ol sci
entific
a
nd sta
ndar
dized,
and t
he
de
dicati
on
of
staff, manage a harmoni
ous
a
nd
demo
cratic
atmosphere of the good
situation.
Ma
in indicat
ors are as
foll
ows:-t
he battery
i
ndicat
or: power
ge
neration totaled 7.815
billi
on kWh, beyond the
a
nnual budget implementation
ca
pacity
of 315 million kWh,
an i
ncrea
se of 757
milli
on k
Wh.
Sales totaled 7.425
billi
on k
Wh,
exce
edi
ng sales
of 330 million kWh the
a
nnual Executive budget, a
n
increase
of
729 million kWh.
--Security measure
s:
unpl
anned outages 2.5 times.
No persona
l injury
accide
nt occurre
d, no major
a
cci
dent a
nd
a
bove,
no major fire
acci
de
nts without
e
nvironme
ntal
polluti
on
a
cci
dents,
safety
for three consecutive year
s to
maintai
n stability t
o good
posture.
Busi
ness
fina
nci
al
indicator
s: total pr
ofits of
255 milli
on Yua
n, beyond the
a
nnual budget
of 207 million
Yua
n, bey
ond the
Data
ng
com
pany
index 41.89 million Yua
n, an
i
ncrea
se of 1.76 million
Yua
n, FCM assessme
nt at
grade four.
--Energy:
pow
er supply
sta
ndar
d coal completing
312.25 g/k
Wh,
dow
n 0.1 g
/kWh;
i
ntegrated auxiliary
pow
er consumption ratio in
5.12%
, down 0.26%;
poll
utant emissions
performa
nce greatly re
duced
compare
d to last year, carbon
0.09 g
/kWh, sulfur
di
oxide 0.104
g
/k
Wh NOx 0.512
g
/kWh; d
ust removal
efficie
ncy of more t
han
99.8%.
--Relia
bility index:
e
quiv
alent availability
factor in 93.47%, i
ncrea
sed
7.95% from a year earlie
r.
Equivalent force
d outage
rate 0.08%, 0.16% re
ducti
on
over the
same
peri
od a year earli
er.
Major achievement
s: first,
we should a
dhere t
o the
tw
o
s, stre
ngthen
i
ng
technologi
cal
resear
ch,
strengthe
n
hi
dde
n hazards
contr
ol and intrinsic safety
Enter
prise
construction
t
ook new steps. -T
he
tw
o
ng the
power
of the company management system and
the a
ppli
cation and
implementati
on of the
safety
loop five-star manageme
nt system,
improve the safety management system, realize the
system of safety control. F
urther
regulate
security
routi
nes,
safety
supervi
sion and manageme
nt
network r
ole to play t
o
achieve
cl
ose
d-l
oop.
Strengthe
ning t
he
supervi
sion and ma
nagement
of habitual violation
of,
strengtheni
ng the safety
supervi
sion of
out
sour
cing
contra
ctors.
Carried
out i
n
spri
ng and autum
n of
se
curity inspe
ctions, flood
contr
ol and inspe
ction,
safety producti
on month,
day
supervisi
on
of
producti
on safety and the
Olympi
c Games a
nd
ot
her
全球经济的发展，尤其是科技的高速发展，生产力的
不断提高，促使旅游需求和旅游供给出现重大发
展变化，而作为旅游要素之一的旅游娱乐
业，更是显现出高速发展的态势，不仅使旅游业结构更趋合理，
带来效益，更为各国旅游
者带来更多的交流机会和内容，形成了一种独特的文化现象。
（
2.1
）招聘培训
招聘培训方面迪士尼现有雇员
50000
余人，其
中公司每天大约要雇用新员工
100
名左右，对于这些新
员工，迪士尼有自己的一套培训“宝典”
。为了顺利招聘到合适的员工
，迪士尼公司提倡专门的装饰豪华
的面试中心里舒心的招聘，面试中心有有趣的圆形大厅
和弯路，弯路的两边镶嵌着各式壁画，介绍公司的
历史及特点。通常，面试中心每天要接
待
150
名～
200
< br>名初试合格的应聘者。在应聘者来临之际，公司会
主动向他们发放详细列有公司雇
员工作条件及规章制度的文件，还有列有公司全部职务的小册子，应聘者
还可以使用幻灯
片、可视电话等设备与公司相关人员沟通。经过一系列的精心安排，通过层层选拔的新员
工在进入公司之前就会基本了解迪士尼的企业文化。在此基础上，迪士尼还对这些新员工进行精心培训，
它要求每一个新员工都要接受由迪士尼大学教授团的新员工企业文化训练课，以便让他们认识迪士
尼的历
史传统、成就、经营宗旨与方法、管理理念和风格。除此之外，迪士尼还为新员工
制定了一个为期三天的
特色的个性培训：第一天上午学扫地，下午学照相；第二天上午学
包尿布，下午学辨识方向；第三天上午
学怎么与小孩讲话，下午学怎样送货。在迪士尼，
顾客站在最上面，员工在中间面对客户，经理站在员工
的底下来支持员工，员工比经理重
要，顾客比员工重要，这就是迪士尼企业文化的一个方面的体现。
< br>（
2.2
）市场定位
迪士尼的“市场定位”市场定位方面也是十分精确的。迪士尼为自己的企业价值进行了准确、清
晰的
市场定位，
即，
表演公司。
为游客观众提供最高满意的娱乐和消遣，
给游客以欢乐。
如何实施这一定位呢？
必须依靠员工。公司最终提供顾客的产品和服务，必须
要由员工实施，所以迪士尼强调：将企业价值灌输
给工作人员。而这种灌输从招聘环节就
已经开始了；同时也体现在员工的训练中，就连整个游乐园的设计
也充分显示了这一管理
思想。迪士尼的目标就是：不惜一切来确保每位工作人员都明白自己的角色的信条
和重要
性，原因是角色扮演已成为迪士尼乐园营造快乐氛围的重要手段，在迪士尼乐园中，员工得到的不
仅是一项工作而是一种角色，是为顾客带来欢笑的角色，在入职培训时，新员工会接触到迪士尼的语言：
顾客是“贵宾”
，群众是“演员”
，上
班是“表演”
。职务是“角色”
，制服是“戏服”
，上班是“上台表演”
，
下班是“下台休息”
，人事部门是“分配角色部门”等。公园里的每个员工都扮演着主人的角色，他们要
用热情、真诚、礼貌、周到的服务为客人制造快乐。迪士
尼乐园懂得娱乐业经营兴旺的奥秘所在：哪怕只有一次，也绝不让游客失望而归。这与其准确、清晰
的市场定位是分不开的，这也是其企业文化的一种体现。
（
2.3
）品牌经营策略
品牌经营指企业针对市场需求的基本态势，以企业理念为核心，以品牌为手段，
通过品牌营销、品牌
推广、品牌资产管理等各种经营方式以实现企业利益最大化的最终目
标。
迪士尼乐园通过实施品牌经营策略获得了巨大的收益。
首先，品牌经营为迪士尼赢得了全世界范围内
的忠诚顾客，形成了差异化竞争优势。迪士
尼乐园这一品牌在人们心目中就是欢乐的代名词，它树立了良
好的企业与产品形象，增强
了消费者对迪士尼乐园的认知度，并在世界范围内形成了良好口碑，从而为其
带来了广泛
的客源聚集效应。其次，品牌经营加速了集团扩张，形成产业聚合优势。品牌经营是迪士尼乐
园加速扩张的重要有效手段之一，它可以摆脱地域限制，以品牌拓展企业发展空间、扩张市场规模，从而
促进公司走上快速扩张、
规模经营的道路。
迪士尼总公司通过特许经营的方式迅速地实现集团扩张
,
它成功
地建设、运营了东京迪士尼乐园、巴黎迪士尼乐园和香港迪士尼乐园。例如拿香港迪士尼
乐园来说，其前
期总投资
141
亿港元
，其中特区政府注资
57
亿，借款
61
亿，还要投资
136
亿元进行基建工程
，特区政府
却只拥有
57%
的股份；而
迪士尼只负担
23
亿商业借款，却拥有
43%
的股份，且管理权和专营权属美国迪
士尼公司。最后，品
牌经营促进了产业链延伸，形成多元化经营优势。迪士尼乐园借用其品牌在顾客心目
中的
形象、声誉，将迪士尼品牌运用于主题产品，消费者出于对迪士尼品牌的信任与偏好会将这种品牌忠
诚延伸到新的产品中去，增加了新产品取得市场成功的机会，从而促进了公司迅速形成产品多元化或产
业
多元化经营格局。迪士尼的品牌文化塑造
（
2.3
．
1
）
“体验快乐”的品牌定位
ctivities,
compre
hensive and tampi
ng
Safety Foundation ...
Trouble
shooti
ng,
manageme
nt mechani
sm, give
full play to r
ole
of
technical
supervisi
on
a
nd reali
zation of
trou
bleshooting, ma
nagement,
impr
oved
process
ma
nagement. T
his year
com
pleted the boiler
l
ower header leakag
e, boiler
pre
ssure, a major risk
ma
nagement,
compl
eted 29
of
great risks a
nd 3
General
problems
of governa
nce.
Com
plete chemistry la
b
constr
uction, thermal control,
a
nd
com
plete the
boil
er scale integrated
ma
nagement,
host
shafting vi
bration of 10
scie
ntific and technologi
cal
pr
oject
s, such as.
Complete supercriti
cal 630MW
on
-line
simulati
on sy
stem
development a
nd
a
ppli
cation of
cir
culati
ng water
M
CC sta
ndby power
transformati
on, t
he
transformation of
desulf
urization waste
wate
r, the
unit water
supply system
of
compr
ehe
nsive treatment
a
nd
discharge valve
modificati
on of
coal
mi
ll 5 key technol
ogical
transformation
projects,
gr
oup healt
h is
impr
oved.
--Scie
nce a
nd
te
chnol
ogy innovation is
furt
her increase
d.
Stre
ngthen t
he
characteri
stics
of supercriti
cal unit major
i
ssues, gradually cl
earing
the parti
cularity of
supercritical
unit
and
r
egularity.
Devel
ope
d
motor
oil time manageme
nt, switch
acti
on times,
statistics,
coal
-ai
ded
measurement software, improve
s the
pr
oducti
on level
of lean manageme
nt.
Increase
d investme
nt in
science and technolog
y, reporting
science a
nd technology
proje
cts and 14
te
chnical
proje
ct
total cost per
centage of the
total
annual production
out
put of 0.25%.
-scale
coal-fire
d power pla
nt flue
gas de
sulfurization,
de
nitrification com
plete
devel
opme
nt and
applicati
on of key
technologies
oje
ct, won the
national sci
ence and
technol
ogy pr
ogress second
prize. 630M
W
supercriti
cal units optimized
control strate
gies and
t
he 630MW
development
a
nd application
of
on
-line simulati
on system
for super
critical units,
supercritica
l 600M
W units of
tur
bine
driven
boiler fee
d pum
p
set of comprehensive treatment of defects Datang
technology respectively
one
or two a
nd thir
d.
Meanwhile, informati
on
technol
ogy achievement
s, the
compa
ny was name
d
na power informati
on
technology
benchmarki
ng
enterpri
ses.
--Repair
a
nd mai
ntena
nce
has impr
oved further.
M
odify the
i
nspecti
on
sta
ndards and standards on a
reg
ular ba
sis,
sta
ndar
dizing
w
ork pr
oce
dures,
checki
ng and
inspection
pr
oject.
Dee
peni
ng the
BFS++ system, and impleme
nts
maintenance information shared.
Reorga
nizing R
B
logi
c again, a
nd
e
nsure t
he success
of the RB. Innovating the
me
cha
nism of
mainte
nance manageme
nt,
implemente
d a project manager system.
Successful completion of two a
utonomous
mainte
nance, relia
bility
impr
ove
d steadily.
Im
plementi
ng two c-level
mainte
nance,
proje
ct
themselve
s 48.7% and 42.3%
,
respe
ctively. Accompli
sh two
circulating pumps re
pair and
over
haul
of four Mills,
maintena
nce team
s to get
exercise.
Promote the work of energy
saving and consumpti
on
re
ducing,
complete the unit
energy consum
ption
diagnosi
s, pla
nt water
bala
nce test,
10
energy
-saving
proje
cts.
Second,
we
should a
dhere to
conomic
benefits
of improving,
outrea
< br>ch
Delegates, staff: Hello!
i
n the run-up t
o the
Spri
ng Festival, we
held
one
sessi
on
of four staff representatives
Conference 2013-w
orkshop,
full
back i
n 2012, careful
analysi
s of the
curre
nt
situati
on,
discuss 2013
development
plans.
Here, on behalf of my
compa
ny 2013 work re
ports to
t
he Ge
neral
Assem
bly, for
consideration.
Pillar I, 2012 back i
n 2012,
XX power companie
s adhere to
t
he party's 17 great spirit for
gui
da
nce,
compr
ehe
nsively
impl
ement the
scie
ntific concept of
development,
promoti
ng cost-
leadershi
p strategy,
sta
ndar
ds, focus
on implementation, lea
n
managem
ent, continuously
impr
ove, smooth pre
sent
safety situation of enter
prise
manag
ement, busi
ness
ma
nagement a
nd
contr
ol sci
entific
a
nd sta
ndar
dized,
and t
he
de
dicati
on
of
staff, manage a harmoni
ous
a
nd
democratic atmosphere of
the good
situation. Ma
in
indicat
ors are as
foll
ows:-t
he battery
i
ndicat
or: power
ge
neration totaled 7.815
billi
on kWh, beyond the
a
nnual budget implementation
ca
pacity
of 315 million kWh,
an i
ncrea
se of 757
milli
on
Wh.
Sales
totaled 7.425
billi
on
k
Wh, exce
edi
ng
sales
of 330 million kWh the
a
nnual Executive budget, a
n
increase
of
729 million kWh.
--Security measure
s:
unpl
anned outages 2.5 times.
No persona
l injury
accide
nt occurre
d, no major
a
cci
dent a
nd
a
bove,
no major fire
acci
de
nts without
e
nvironme
ntal
polluti
on
a
cci
dents,
safety
for three consecutive year
s to
maintai
n stability t
o
goo
d posture.
Busi
ness
fina
nci
al
indicator
s: total pr
ofits of
255 milli
on Yua
n, beyond the
a
nnual budget
of 207 million
Yua
n, bey
ond the
Data
ng com
pany index 41.89
million Yua
n, an
i
ncrea
se of 1.76 million
Yua
n, FCM assessme
nt at
grade four.
--Energy:
pow
er supply
sta
ndar
d coal completing
312.25 g/k
Wh,
dow
n 0.1 g
/kWh;
i
ntegrated auxiliary
pow
er consumption ratio in
5.12%
, do
wn
0.26%;
poll
utant emissions
performa
nce greatly re
duced
compare
d to last year, carbon
0.09 g
/kWh, sulfur
di
oxide 0.104
g
/k
Wh NOx 0.512
g
/kWh; dust removal
efficie
ncy of more t
han
99.8%.
--Relia
bility index:
e
quiv
alent availability
factor in 93.47%, i
ncrea
sed
7.95% from a year earlie
r.
Equivalent force
d outage
rate 0.08%, 0.16% re
ducti
on
over the
same
peri
od a year earli
er.
Major achievement
s: first,
we should a
dhere t
o the
tw
o
s, stre
ngthen
i
ng
technologi
cal
resear
ch,
strengthe
n
hi
dde
n hazards
contr
ol and intrinsic safety
Enter
prise
construction
t
ook new steps. -T
he
tw
o
ng the
power
of the company management system and
the a
ppli
cation and
implementati
on of the
safety
loop five-star manageme
nt system,
improve the safety management system, realize the
system of safety control. F
urther
regulate
security
routi
nes,
safety
supervi
sion and manageme
nt
network r
ole to play t
o
achieve
cl
ose
d-l
oop.
Strengthe
ning t
he
supervi
sion and ma
nagement
of habitual violation
of,
strengtheni
ng the safety
supervi
sion of
out
sour
cing
contra
ctors.
Carried
out i
n
spri
ng and autum
n of
se
curity inspe
ctions, flood
contr
ol and inspe
ction,
safety producti
on month,
day
supervisi
on
of
producti
on safety and the
Olympi
c Games a
nd
ot
her
从市场远景角度说，<
/p>
“快乐体验”这样一个以文化概念作为品牌定位对于企业的发展具有很好的扩展
性。不必拘泥于任何行业，因为快乐是可以通过任何一种手段来制造，来传播，来抵达消费者的。从 开始
的电影创造、卡通形象以及后来的主题公园和玩偶商品，迪士尼通过以“体验快乐”
的品牌定位出发，寻
找各种各样能够承载并传播“快乐”元素的商品及媒介，通过多元化
的渠道，把“快乐”带给消费者和顾
客，把成就与收益留给了迪士尼。
< br>
（
2.3.2
）多元化
的传播途径
迪士尼所搭建的传
播快乐的品牌主要由三个方面构成。首先，是通过直接的商品销售如：卡通玩偶
和实用小
品。
这些看似微笑的物件其实是最能凝结快乐元素的，
尤其是对
于孩童来说。
其次是，
通过媒介。
迪士
尼有自己的电影制片公司，在美国有专门的电视频道，想必与使用商品来传递“快乐”的品牌文化，
电影、电视这样的大众媒介无疑是可以接触到更多的大众，无论是迪士尼的消费者还是潜在消费群体，
都
可以通过媒体来感知迪士尼所创造的“快乐”文化。最后，主题公园。主题公园兼有商
品和媒介的双重功
能。
通过游乐景点和游乐设施以及公园内大大
小小的商品零售点，
让游客体验快乐、
享受快乐。
作为媒介，
主题公园内塑造快乐区，在此，人们可以充分感受快乐的风味。<
/p>
（
2.3.3
）
企业文化与品牌文化的共同促进
迪士
尼不仅重视对外的品牌文化建设与传播，向内也树立“快乐”为先企业文化。例如，定期举行卡
< br>通人物与企业员工的快乐派对，提供打折的迪士尼商品等。培养员工的快乐意识不仅为企业的撑起健康发< /p>
展打下基础，还加宽了品牌文化对外传播的途径，挖掘员工自身创造快乐的潜力，按照品牌
管理中企业文
化必须与品牌文化相一致的要求，提高企业文化向外转化为品牌文化的效率
。
（
2.4
）服务制胜策略
说起服务，每个服务企业都将其作为重中
之重，迪士尼也不例外，而且将服务这一块视为企业文化的
重要方面。作为娱乐巨头的迪
士尼之所以有今天的规模，必然有其特色，那就是“
SCSE
”
，即安全（
safe
）
、
礼貌（
civility
）
、表演（
show
）
< br>、效率（
efficiency
）
，其内涵可以理解为：首先保证客人舒适安全；其次保
证职工彬彬有礼；第三是保证演
出充满神奇；最后是在满足以上三项准则的前提下保证工作具有高效率。
之所以长期坚持
“
SCSE
”原则，是因为迪士尼认为要推进企业文化建设，必
须统一服务处事原则。服务业
成功的秘诀在于，
每一位员工对待
顾客的正确行为和处事。
所以公司经常对员工开展传统教育和荣誉教育，
告诫员工，迪士尼数十年辉煌的历程、商誉和形象，都具体体现在员工们每日对游客的服务之中。
目前，全球已经建成的迪士尼乐园共有
5
座，分别是洛杉矶迪士尼乐园，奥兰多迪士尼乐园，东京迪
士尼
乐园，巴黎迪士尼乐园和香港迪士尼乐园。在迪士尼乐园四大主要业务领域中，主题公园一直是其最
大盈利部分，
平均每年都是公司总获利的一半，
如此
高的经济利益，
是与迪士尼的几大经营策略分不开的。
迪士尼乐园高质量的服务水准有口皆碑，它的服务理念与水准已成为各类企业争先效仿的榜样
。在任
何情况下，保障游客安全是迪士尼乐园首要的价值诉求。每逢节假日由于客流量增
加导致拥挤混乱时，工
作人员为了保证游客享受到应有的服务标准以及出于安全考虑会采
取诸如限制入园人数以及游客的移动
途径等措施以保障游客安全。对于员工礼貌方面的要
求，迪士尼乐园可谓做到了细致入微。它要求员工们
要热情、真诚、礼貌、周到地为客人
服务。总之，一切细节的服务都被迪士尼做到了完美。
（
2.
5
）产品创新策略
迪士尼的一个著
名的口号是“永远建不完的迪士尼”
，它多年长期坚持采用“三三制”
< br>，即每年都要淘
汰
1/3
的硬件
设备，新建
1/3
的新概念项目，每年补充更新娱乐内容和设施
，不断给游客新鲜感。
“满足顾
客需要”是迪士尼乐园创新产品
的原动力。为了准确把握游客需求的动态，公司内部专门设置了调查统计
部、信访部、信
息中心，它们每年要开展数百项市场调查和咨询项目来分析游客需求动态变化，并把研究
成果提供给公司其他各职能部门。公司根据对相关信息的分析来把握游客需求的动态变化，从而针对性地
创新产品、更新设施设备。迪士尼乐园实行不断增加新的游乐场所、设施及服务方式的经营策略来
吸引回
头客。迪士尼乐园成功的产品创新策略说明了这样一个事实：主题公园只有根据目
标市场的需求变化不断
创新产品与服务，才能尽可能地延长其生命周期。
（
2.6
）灵活定价策略<
/p>
主题公园的价格策略一般包括单一票价、优质高价、低门票多
服务和廉价策略。单一票价是那些缺乏
设施与服务、活动单一的主题公园常用的价格策略
；对于高投资、综合性、高科技的主题公园普遍采用优
ctivities,
compre
hensive and tampi
ng
Safety Foundation ...
Trouble
shooti
ng,
manageme
nt mechani
sm, give
full play to r
ole
of
technical
supervisi
on a
nd
reali
zation of troubleshooting,
ma
nagement, impr
oved
process ma
nagement.
T
his year
com
pleted the boiler
l
ower header leakag
e, boiler
pre
ssure, a major risk
ma
nagement,
compl
eted 29
of
great risks a
nd 3
General
problems
of governa
nce.
Com
plete chemistry la
b
constr
uction, thermal control,
a
nd
com
plete the
boil
er scale integrated
ma
nagement,
host
shafting vi
bration of 10
scie
ntific and technologi
cal
pr
oject
s, such as.
Complete supercriti
cal 630MW
on
-line
simulati
on sy
stem
development a
nd
a
ppli
cation of
cir
culati
ng water
M
CC sta
ndby power
transformati
on, t
he
transformation of
desulf
urization waste
wate
r, the
unit water
supply system
of
compr
ehe
nsive treatment
a
nd
discharge valve
modificati
on of
coal
mi
ll 5 key technol
ogical
transformation
projects,
gr
oup healt
h is
impr
oved.
--Scie
nce a
nd
te
chnol
ogy innovation is
furt
her increase
d.
Stre
ngthen t
he
characteri
stics
of supercriti
cal unit major
i
ssues, gradually cl
earing
the parti
cularity of
supercritical
unit
and
r
egularity.
Devel
ope
d
motor
oil time manageme
nt, switch
acti
on times,
statistics,
coal
-ai
ded
measurement software, improve
s the
pr
oducti
on level
of lean manageme
nt.
Increase
d investme
nt in
science and technolog
y, reporting
science a
nd technology
proje
cts and 14
te
chnical
proje
ct
total cost per
centage of the
total
annual production
out
put of 0.25%.
-scale
coal-fire
d power pla
nt flue
gas de
sulfurization,
de
nitrification com
plete
devel
opme
nt and
applicati
on of key
technologies
oje
ct, won the
national sci
ence and
technol
ogy pr
ogress second
prize. 630M
W
supercriti
cal units optimized
control strate
gies and
t
he 630MW
development
a
nd application
of
on
-line simulati
on system
for super
critical units,
supercritica
l 600M
W units of
tur
bine
driven
boiler fee
d pum
p
set of comprehensive treatment of defects Datang
technology respectively
one
or two a
nd thir
d.
Meanwhile, informati
on
technol
ogy achievement
s, the
compa
ny was name
d
na power informati
on
technology
benchmarki
ng
enterpri
ses.
--Repair
a
nd mai
ntena
nce
has impr
oved further.
M
odify the
i
nspecti
on
sta
ndards and standards on a
reg
ular ba
sis,
sta
ndar
dizing
w
ork pr
oce
dures,
checki
ng and
inspection
pr
oject.
Dee
peni
ng the
BFS++ system, and impleme
nts
maintenance information shared.
Reorga
nizing R
B
logi
c again, a
nd
e
nsure t
he success
of the RB. Innovating the
me
cha
nism of
mainte
nance manageme
nt,
implemente
d a project manager system.
Successful completion of
two
a
utonomous mainte
nance,
relia
bility improve
d
steadily. Im
plementi
ng two
c
-level mainte
nance,
proje
ct
themselve
s 48.7% and 42.3%
,
respe
ctively. Accompli
sh two
circulating pumps re
pair and
over
haul
of four Mills,
maintena
nce team
s to get
exercise.
Promote the work of energy
saving and consumpti
on
re
ducing,
complete the unit
energy consum
ption
diagnosi
s, pla
nt water
bala
nce test,
10
energy
-saving
proje
cts.
Second,
we
should a
dhere to
conomic
benefits
of improving,
outrea
ch