-
PART 1
My name is ---- . You can
call me----------.
I am an assistant
and working for a communicating company which
sells equipment
I like my job for the
chance to practice myself and learning some
practice knowledge
in administration.
PART2
When we
talking about/ make reference to /it comes to what
is important in****,there
are
three
point
for
this
problem.1/2/3.
To
my
point,1
is
the
most
considerable/significant/important/crucial/ reason, because/for the reasons below:
Positive reason
1.
Increase
sales/profits/ customer loyalty/ employee/staff
satisfaction.
2.
Appealing to/attract potential
customer/client.
3.
Enrich product
category.
4.
Launch/carry out market
research
，
analysis client
habit and demand.
5.
Provide us with convenience.
6.
Stimulate
customer’s desire, tap staffs’
potential.
7.
Is an essential element in company
operating/management
8.
Broaden marketing area,
enlarge
our
customer scope ,
9.
Save time/ cost/space
relieve stress/burden
10.
have good
advance preparations,
Passive reason
1)
Bring great
loss to both individual and the whole cooperation.
2)
Great mass of
time= a waste of time
3)
Do harm to our
harmony/safe/environment/health.
4)
Raise the
financial burden
PART 3
Are you ready? Shall
we start?
?
You're right/As is known to all/ Sounds
exciting. The first thing to do is of course
to
make
travel
and
accommodation
arrangements, such
as
choosing
an
airline
offering
good services and the flight of the
right time so that
we can arrange
things well and in an
effective way.
?
In
addition
/at
the
same
time/what’s
more
,
it
would
be
useful
/
beneficial
/
advantageous
/
assistant
to
know
about
some
business
customs
in
the
US,
including
commonly
accepted
business
practices,
ways
of
doing
business,
and
laws
and
regulations, etc.
?
People
attach much importance
to
formal agreement and contracts with
detailed
terms and conditions.
?
It will be
easier for our company to gain an larger marketing
performance, if we
take
actions/measures/steps
to
deal
with/manage/handle
/settle/resolve/figure
out
this
problems/issues.
?
We have
different approaches/ways/measures to Completing
Tasks.
?
Raise
the
attractive
of
our
company,
and
build
up/accelerate/grow
in/promote/boost /improve/increase the
customer loyalty.
?
Establish/set
up/build
a/an
suitable/
adequate
/proper/appropriate
Pricing/
advertising/ Product Strategy.
Example 1
As is
known to all,
it is very important for
a company to ***.
I think a company
should try every possible way to ****.
First,
it should always make
sure that it provides its customers with quality
goods and
after-sales service.
Second,
it should lay enough
emphasis on the feedback from its current
customers a
nd take prompt action to
take care of their needs and demands.
Third,
if possible it may
provide some incentives to its old customers.
For example, it can grant a certain
discount to them if their purchases reach a
certain
amount.
Apart from
all these,
a company should design
strategies to attract new customers a
nd
create transactions with them, to expand their
customer base, so to speak. These
strat
egies include product
diversification and upgrading.
All in
all, a company should try its utmost/best to keep
its current customers satisfied
with
its products and services, and at the same time it
should stay ahead of the market thr
ough
product and pricing strategies.
附商务知识
首先是
Marketing
，一般
p
resentation
部分考官会给三个题目供你选择，可以说必有一
道是关于
Marketing
的，所以这方面的材料要
好好准备。以下是我当时准备的一些常用材
料。
g
Strategy
product itself: the cost of
producing plus your expecting profit
r
products, the rival firms: What are their prices?
What are your
product’s
co
mpetitive advantages? In what aspect
does your product superior to others? This can
add
extra value to your product.
customer: Whether they are wealthy or not? Can
the
y afford the price? Ex: How to
ensure that price levels for new products are set
appropriat
ely?
○
1 The first problem is who
your target customers are. Their income,
occupation, pre
ference.
○
2 Do market research to
make sure whether your target customers can afford
the pr
ice level. There are mainly four
ways of doing market research: survey, telephone
intervie
w, observation and
questionnaire.
○
3 Test your
product in a small region. Find out how it
sells, get the feedbacks of the
customers. Decide whether to make any adjustment.
II. Product Package
Ex: The importance of packaging
products appropriately
○
1
Traditionally, the purpose of packaging a product
is to protect the product or to m
ake it
convenient for carrying, as some products are
liquid or sticky.
○
2 Today,
the package add value to the product, especially
to the consumer goods.
The package is
the
product’s
first
impression to the customer. They may judge the
quality
of the product by its package
and decide whether to buy it or not. Sometimes, a
gorgeou
s package is a symbol of
identity, especially when the product serves as a
gift or present.
○
3 You
have to packaging your products appropriately so
that your products can stan
d out from
the crowd and be bought by the customers.
ification
Ex: The
importance of product diversification to the
success of a business.
这
时
你
可
能
对
product diversification
并
< br>不
是
很
熟
悉
，
可
以
举
一
些
案
例
，
比
如
, the
case of coca-cola: despite of its regular cola, it
produce diet cola for people who g
et
diabetes or adiposity problems.
然后借以说明
product
diversification
的作用。
○
1 Meet the needs of
different customers.
○
2
Increase the
company’s
market shares/market penetration.
○
3 Marketing segmentation:
the division of potential buyers according to age,
sex, lif
estyle, etc with the aim of
designing and promoting goods and services to meet
their spec
ific need.(
此定义引自《牛
津英汉双解商务英语辞典》
，我认为很不错的一本商务英语词典，
每个词汇都有在商务方面的中英两种解释和例句
)
ising 1. Media
○
1 The types of media: TV
and radio commercial, newspapers and magazine,
poster
and bill board, direct mail, the
Internet, etc
○
2 Advantages
and disadvantages of the major types
2
TV: high attention,
combination of sight, sound and motion; high cost
and less audien
ce selectivity.
Newspaper: flexibility, good local
market coverage, broad acceptance; short life,
poo
r reproduction quality. Magazine:
high geographic and demographic selectivity,
credibility,
long life, good pass-along
readership; having rivals in the same magazine.
Direct mail: audience selectivity,
flexibility, no ad competition within the same
mediu
m; relatively high cost, junk mail
image.
Internet: high reach of
international audience, similar effect as TV
commercial, intera
ctive; the users of
Internet are limited, compared with TV.
○
3 Consider your target
audience and your budget to make a wise decision.
2. Agen
cy
○
1
Select a suitable agency
er the
reputation and past performances of the agency.
Agencies provide th
e client with the
services of highly skilled individuals who are
specialists in their chosen fi
eld.
compensation philosophies. Different
compensation systems may result in
d
isagreement.
ity in
agency’s
policies. Mergers
and acquisitions may lead to policy
changes
. This will have negative effect
on the performance of the agency.
○
2 Ensure that agencies
maintain a high level of effectiveness. r reviews:
fi
nancial and qualitative assessments.
ial audit: It is designed to verify
costs and expenses, salaries for the
employ
ees, and payments to the media
and outside suppliers.
detailed
instructions or certain trainings to the agencies
about how to represe
nt a company.
full disclosure of any potential and
existing conflict of interest. One agency
c
annot run two accounts which are
indirect competition with each other. In some
cases, ev
en indirect competition will
not be tolerated.
fair and exhibition
○
1 Types of exhibition. What
are exhibited? Whether it is related to your
field? Wheth
er you can find potential
customers, suppliers, or partners?
○
2 Scale of exhibition. How
many participants are listed? Whether it is local
or nation
al or international?
○
3 Publicity of exhibition.
How far is the organizer willing to increase
p
ublic awareness? Whether they are able
to attract public attention and the leading
compa
nies of the field?
○
4 Cost of admission. Some
of the exhibitions are relatively high, because
they wish
to attract only the
professionals of their own field. Some are
admission free, because their
target
market is the entire population.
○
5 Other points: Location,
transportation, accomm
odation and time.
Ex: The importance of selecting
appropriate members of staff to attend
exhibitions.
○
1 The
exhibition is a stage for a company to exhibit its
product, capacity and credibil
ity.
○
2 The members need to know
every aspect of the product and the company, and
w
hat the company wants in the
exhibition.
○
3 They should
have eloquence to promote the product and the
flexibility to adapt to
the changes.
○
4 Because they represent
the image of the company, they should also have a
good
physical appearance.
V. Market Research
The
definition of market research: study carried out
by a company before launching a
new
product, into the needs, lifestyle, income, etc of
potential buyers and to measure the
success of similar products that are already
available. It may involve interviewing people
in the street or giving away sample
product.
○
1 Market research
can be done for both a product and a company. As
for a product,
it is the first step
when promoting a new product. It can find out
whether the market acce
pt the product
or not. As for the