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BEC口语常用模板句型及商务常识

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来源:https://www.bjmy2z.cn/gaokao
2021-02-27 19:37
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2021年2月27日发(作者:溜逸)


PART 1


My name is ---- . You can call me----------.


I am an assistant and working for a communicating company which sells equipment


I like my job for the chance to practice myself and learning some practice knowledge


in administration.



PART2


When we talking about/ make reference to /it comes to what is important in****,there


are


three


point


for


this


problem.1/2/3.


To


my


point,1


is


the


most

< p>
considerable/significant/important/crucial/ reason, because/for the reasons below:


Positive reason


1.



Increase sales/profits/ customer loyalty/ employee/staff satisfaction.


2.



Appealing to/attract potential customer/client.



3.



Enrich product category.


4.



Launch/carry out market research



analysis client habit and demand.


5.



Provide us with convenience.


6.



Stimulate customer’s desire, tap staffs’ potential.



7.



Is an essential element in company operating/management


8.



Broaden marketing area,



enlarge



our customer scope ,


9.



Save time/ cost/space




relieve stress/burden


10.



have good advance preparations,


Passive reason


1)



Bring great loss to both individual and the whole cooperation.


2)



Great mass of time= a waste of time



3)



Do harm to our harmony/safe/environment/health.


4)



Raise the financial burden




PART 3


Are you ready? Shall we start?


?



You're right/As is known to all/ Sounds exciting. The first thing to do is of course


to


make


travel


and


accommodation


arrangements, such


as


choosing


an


airline


offering


good services and the flight of the right time so that


we can arrange things well and in an


effective way.




?



In


addition


/at


the


same


time/what’s


more


,


it


would


be


useful


/


beneficial


/


advantageous


/


assistant


to


know


about


some


business


customs


in


the


US,


including


commonly


accepted


business


practices,


ways


of


doing


business,


and


laws


and


regulations, etc.


?



People


attach much importance to


formal agreement and contracts with detailed


terms and conditions.


?



It will be easier for our company to gain an larger marketing performance, if we


take


actions/measures/steps


to


deal


with/manage/handle


/settle/resolve/figure


out


this


problems/issues.


?



We have different approaches/ways/measures to Completing Tasks.


?



Raise


the


attractive


of


our


company,


and


build


up/accelerate/grow


in/promote/boost /improve/increase the customer loyalty.



?



Establish/set


up/build


a/an


suitable/


adequate


/proper/appropriate


Pricing/


advertising/ Product Strategy.



Example 1


As is known to all,


it is very important for a company to ***.


I think a company should try every possible way to ****.


First,


it should always make sure that it provides its customers with quality goods and


after-sales service.


Second,


it should lay enough emphasis on the feedback from its current customers a


nd take prompt action to take care of their needs and demands.


Third,


if possible it may provide some incentives to its old customers.


For example, it can grant a certain discount to them if their purchases reach a certain


amount.


Apart from all these,


a company should design strategies to attract new customers a


nd create transactions with them, to expand their customer base, so to speak. These strat


egies include product diversification and upgrading.


All in all, a company should try its utmost/best to keep its current customers satisfied


with its products and services, and at the same time it should stay ahead of the market thr


ough product and pricing strategies.




附商务知识



首先是


Marketing


,一般


p resentation


部分考官会给三个题目供你选择,可以说必有一


道是关于


Marketing


的,所以这方面的材料要 好好准备。以下是我当时准备的一些常用材


料。


g Strategy


product itself: the cost of producing plus your expecting profit


r products, the rival firms: What are their prices? What are your


product’s


co


mpetitive advantages? In what aspect does your product superior to others? This can add


extra value to your product. customer: Whether they are wealthy or not? Can the


y afford the price? Ex: How to ensure that price levels for new products are set appropriat


ely?



1 The first problem is who your target customers are. Their income, occupation, pre


ference.



2 Do market research to make sure whether your target customers can afford the pr


ice level. There are mainly four ways of doing market research: survey, telephone intervie


w, observation and questionnaire.



3 Test your product in a small region. Find out how it


sells, get the feedbacks of the customers. Decide whether to make any adjustment.


II. Product Package


Ex: The importance of packaging products appropriately



1 Traditionally, the purpose of packaging a product is to protect the product or to m


ake it convenient for carrying, as some products are liquid or sticky.



2 Today, the package add value to the product, especially to the consumer goods.


The package is the


product’s


first impression to the customer. They may judge the quality


of the product by its package and decide whether to buy it or not. Sometimes, a gorgeou


s package is a symbol of identity, especially when the product serves as a gift or present.



3 You have to packaging your products appropriately so that your products can stan


d out from the crowd and be bought by the customers.


ification


Ex: The importance of product diversification to the success of a business.








product diversification


< br>不

















, the case of coca-cola: despite of its regular cola, it produce diet cola for people who g


et diabetes or adiposity problems.


然后借以说明


product diversification


的作用。




1 Meet the needs of different customers.



2 Increase the


company’s


market shares/market penetration.



3 Marketing segmentation: the division of potential buyers according to age, sex, lif


estyle, etc with the aim of designing and promoting goods and services to meet their spec


ific need.(


此定义引自《牛 津英汉双解商务英语辞典》


,我认为很不错的一本商务英语词典,


每个词汇都有在商务方面的中英两种解释和例句


)


ising 1. Media



1 The types of media: TV and radio commercial, newspapers and magazine, poster


and bill board, direct mail, the Internet, etc



2 Advantages and disadvantages of the major types



2


TV: high attention, combination of sight, sound and motion; high cost and less audien


ce selectivity.


Newspaper: flexibility, good local market coverage, broad acceptance; short life, poo


r reproduction quality. Magazine: high geographic and demographic selectivity, credibility,


long life, good pass-along readership; having rivals in the same magazine.


Direct mail: audience selectivity, flexibility, no ad competition within the same mediu


m; relatively high cost, junk mail image.


Internet: high reach of international audience, similar effect as TV commercial, intera


ctive; the users of Internet are limited, compared with TV.



3 Consider your target audience and your budget to make a wise decision. 2. Agen


cy



1 Select a suitable agency


er the reputation and past performances of the agency. Agencies provide th


e client with the services of highly skilled individuals who are specialists in their chosen fi


eld.


compensation philosophies. Different compensation systems may result in d


isagreement.


ity in


agency’s


policies. Mergers and acquisitions may lead to policy changes


. This will have negative effect on the performance of the agency.



2 Ensure that agencies maintain a high level of effectiveness. r reviews: fi


nancial and qualitative assessments.


ial audit: It is designed to verify costs and expenses, salaries for the employ


ees, and payments to the media and outside suppliers.


detailed instructions or certain trainings to the agencies about how to represe


nt a company.


full disclosure of any potential and existing conflict of interest. One agency c


annot run two accounts which are indirect competition with each other. In some cases, ev


en indirect competition will not be tolerated.


fair and exhibition



1 Types of exhibition. What are exhibited? Whether it is related to your field? Wheth


er you can find potential customers, suppliers, or partners?



2 Scale of exhibition. How many participants are listed? Whether it is local or nation


al or international?



3 Publicity of exhibition. How far is the organizer willing to increase p


ublic awareness? Whether they are able to attract public attention and the leading compa


nies of the field?



4 Cost of admission. Some of the exhibitions are relatively high, because they wish


to attract only the professionals of their own field. Some are admission free, because their


target market is the entire population.



5 Other points: Location, transportation, accomm


odation and time.


Ex: The importance of selecting appropriate members of staff to attend exhibitions.



1 The exhibition is a stage for a company to exhibit its product, capacity and credibil


ity.



2 The members need to know every aspect of the product and the company, and w


hat the company wants in the exhibition.



3 They should have eloquence to promote the product and the flexibility to adapt to


the changes.



4 Because they represent the image of the company, they should also have a good


physical appearance.


V. Market Research


The definition of market research: study carried out by a company before launching a


new product, into the needs, lifestyle, income, etc of potential buyers and to measure the


success of similar products that are already available. It may involve interviewing people


in the street or giving away sample product.



1 Market research can be done for both a product and a company. As for a product,


it is the first step when promoting a new product. It can find out whether the market acce


pt the product or not. As for the

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